Bottled water jonas, zarer

2nd May 2018 2nd May 2018

Water

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Bottled

By Jonas & Zarer

General Target Audience

2nd May 2018

1.

The Brands

2.

Product Analysis

3.

Past Advertisment/Promotion

4.

5.

Placement & Price Comparison Survey 7.

Conclusion

Content

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6.

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Target Audience 2nd May 2018

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2nd May 2018

Who? Where? Why?

The Brands

The Brands

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Evian, 2nd May 2018

The Brands

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Fiji, 2nd May 2018

The Brands

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Dasani, 2nd May 2018

The Brands

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Ice Mountain 2nd May 2018

By Jonas & Zarer

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Evian High Quality Water from the Alpes in Europe that meets the World Health Organization standard.

Clean and Sraightforward

Tone : High Quality and Pure

By Jonas & Zarer

Distinctive plastic bottled design with the same label in all plastic presentations.

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Evian

1500ml

1000ml

750ml

500ml

330ml

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Available Sizes

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Fiji Distnctive label design

Artesian Water that is sourced from the land of Fiji

Tone : Luxurious and Refreshing

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includes a gradient background with a flower to bring out the tropical feel of Fiji.

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Fiji

1000ml

700ml

500ml

330ml

By Jonas & Zarer

Available Sizes

2nd May 2018

Dasani Distnctive label design

Value for money

Tone : Affordable and Fresh

By Jonas & Zarer

Shape of bottle has very nice grip creating a pleasent holding experience.

2nd May 2018

Dasani

1500ml

600ml

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Available Sizes

2nd May 2018

Ice Mount.

Distnctive label design

Value for money

Tone : Affordable and Fresh

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Top choice in Singapore as the cheaper alternative .

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Ice Mount.

1500ml

600ml

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Available Sizes

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Past.

Promotions 2nd May 2018

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Evian

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usp: Evian caters to their consumers preferences by having various bottle sizes

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Tone : HIgh Quality and Pure - Evian promotes themselves as a ‘energy’ drink that makes one feel young

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- their ads are targetted to working adults as they are one of the bigest conusmer for bottled water

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- Evian actively collaborate with famous celebrities such as Gigi Hadid, to keep themselves relevant in this society

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- They also constantly work on collaboration work with designers and brands since 2013, such as Alexander Wang, Kenzo and Tsum Tsum

2nd May 2018

Fiji

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usp: The water comes from the land of Fiji and also the design of their bottle is trendy

- Fiji has always promote themselves as a luxury water brand

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Tone: Luxurious and Refreshing

- Fiji focuses on telling people that they are from the land of Fiji and that their water is the Earth’s finest water

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- They also promotes themselves for being very refreshing by using tropical images in all their ads, and even on their product itself

- They get themselves involve in the entertainment scnee by implementing product placement on screen

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- They have always been marketing themsleves as an upper-class product from the beginning and has established a strong luxury image to the people

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- In addition, they also sponsor high-class events such as golf tournaments, musical events and New York Fashion week

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Dasani

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usp: Dasani is a safe and cheaper alternative to high-end bottled water such as Fiji and Evian. They are also internationally known

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Tone: Affordable and Fresh - Dasani promotes themselves also promotes themselves as an ‘energy’ drink

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- They’re targetting at sporty people with their ads

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- Dasani also marketed themselves as being “enviromental friendly�

2nd May 2018

Ice Mountain

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usp: Ice mountain is a very conveninent drink where it is available everywhere in Singapore

2nd May 2018

Tone: Affordable and Fresh - Ice Mountain emphasise on the fact that their water is spring water

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- emphasise a lot on their quality of water and where it is derived from

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Comparison 2nd May 2018

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1500ml 2nd May 2018

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Survey 2nd May 2018

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2nd May 2018

2nd May 2018

Do you buy bottled water?

16.7%

83.3%

No

By Jonas & Zarer

Yes

Price:

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What do you look for in bottled water?

Quality:

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Packaging:

2nd May 2018

Where do you buy bottled water?

Coffee Shops 2.3%

Vending Machine

6.8%

62.1%

Convienient store

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Supermarkets

28.8%

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preferred brand Ice Mountain; 38%

Dasani; 34.5%

Fiji; 9%

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Evian; 18.5%

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Conclusion.

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By Jonas & Zarer

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By Jonas & Zarer

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REFERENCE: www.evian.com https://hypebeast.com/tags/evian https://www.nestle-watersna.com/en/bottled-water-brands/icemountain/ice-mountain-water-quality-report https://martinroll.com/resources/articles/branding/fiji-water-exotic-water-brand/

By Jonas & Zarer

http://stillwaterforlife.blogspot.sg/p/evian.html http://www.chaseramson.com/view_product_43.html https://www.brandpackaging.com/articles/85686-fiji-water-gets-skinny-and-sleek https://hrexach.wordpress.com/2014/02/20/evian-water-ads-so-adorable/ https://www.i4u.com/2017/01/120141/fiji-water-super-bowl-2017-commercial-first http://cargocollective.com/Jallen/following/Jallen/Ice-Mountain-Ad https://raymassey.photoshelter.com/image/I0000hS.8PI0Ari0 https://www.youtube.com/watch?v=f0rDQ8fyNxw https://admonkey.org/2010/03/29/in-english-dasani-means-filtered-tap-water/ http://theinspirationroom.com/daily/2009/dasani-move-your-water/