The Dean-On-Call Program @ SFSU

Investigating Barriers and Proposing Solutions for Increased Student Engagement and Support

This project focuses on how to make the Dean-on-Call program at San Francisco State University better and more well-known. The Dean-on-Call program is a key part of a student’s college life, helping them navigate any issues they might face. This study aims to come up with practical ideas to make the program more accessible, engaging, and impactful.

The project also looks at similar programs at other universities. This comparison helps identify good ideas and creative solutions that could work well at San Francisco State University. Advice from experts gives us more information on how these types of programs typically work.

To do this, the project uses a blend of research methods. These include reviewing academic literature, surveying and interviewing students, and getting advice from a group of experts. This varied approach helps us fully understand how the program currently works and where it can be improved. It also gives us a clear picture of what students need and expect from the program.

Alongside this, the project will create a plan to communicate about the program more effectively. This will involve creating posters and digital ads to raise awareness among students and get them involved.

In short, this project underlines how important support programs like Dean-on-Call are in creating a supportive and inclusive college environment. By identifying how to improve the program and suggesting practical solutions, the project aims to make a positive difference in student life.

Chapter 1 ↓

Introduction

Current State of Program

Problem/Purpose

Statement

Assumptions

Users, Beneficiaries, Stakeholders

Environmental Conditions and Locations

Definition of Terms

Sub-Problems

Hypotheses

Timeline

Personas

Storyboard

Chapter 2 ←

Chapter 3 ←

This research project seeks to shed light on a significant, yet often overlooked, area of academic support, the Dean-on-Call Program at SFSU. Despite the valuable potential of this program to serve as an academic lifeline to students, it seems underutilized, begging the questionswhy is this the case and how can it be rectified?

The primary issue addressed in this research is the apparent underutilization of the Dean-on-Call program by students at SFSU. The program, designed to offer immediate access to deans for academic advice and support, does not seem to be fully accessed by the student body. This disparity in availability and usage points towards a gap in communication or awareness.

Chapter 1 ↓

Introduction

Current State of Program

Problem/Purpose Statement

Assumptions

Users, Beneficiaries, Stakeholders

Environmental Conditions and Locations

Definition of Terms

Sub-Problems

Hypotheses

Timeline

Personas

Storyboard

Chapter 2 ←

Chapter 3 ←

At present, the program’s online presence is limited to a webpage. This digital platform provides basic information about the program but may not adequately convey its benefits or fully engage the student body.

The primary promotional material is a single poster distributed by the university. While this poster encapsulates some of the program’s features, it does not appear to be enough to significantly boost student awareness or engagement. This lack of diverse promotional materials may be a contributing factor to the low utilization of the program.

In conversations with Pam Su, Associate Dean of Students it became evident that a more comprehensive and appealing promotion strategy is needed. By creating a variety of visually engaging promotional materials and diversifying the platforms on which they’re shared, we aim to significantly increase the program’s visibility and student engagement.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

The primary purpose of this project at San Francisco State University (SFSU) is to bridge the gap between the valuable Dean-on-Call program and the students who need it. Current engagement levels suggest that students may not be fully aware of or utilizing this resource, which offers immediate academic guidance.

This project aims to:

1. Understand the reasons behind the low student engagement with the Dean-on-Call program.

2. Develop effective, visually appealing promotional materials to increase awareness and usage of the program among students.

By improving the visibility and understanding of the Deanon-Call program, we aim to enhance its impact, enriching the academic experience for students at SFSU.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

Research Questions:

1. What is the current level of awareness about the Dean-on-Call program among SFSU students?

2. What are the common misconceptions or barriers that prevent SFSU students from utilizing the Dean-on-Call program?

3. What are effective methods of communication preferred by SFSU students that can be used to disseminate information about the Dean-on-Call program?

4. How can digital and physical marketing materials be designed to effectively communicate the benefits of the Dean-onCall program and debunk misconceptions?

5. What measures can be put in place to evaluate the effectiveness of the proposed marketing strategy for the Dean-on-Call program?

Proposed Solution: Develop a comprehensive marketing strategy for the Deanon-Call program, utilizing digital and physical materials that cater to the communication preferences of SFSU students. This strategy would aim to increase awareness, debunk misconceptions, and subsequently drive the utilization of the program. The effectiveness of this strategy would be evaluated through predetermined measures, facilitating necessary adjustments and improvements.

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

The purpose of this research project is to evaluate and enhance the communication and marketing strategies of the Dean-on-Call program at San Francisco State University (SFSU), an important yet underutilized resource for students. The study incorporates a holistic approach, employing multiple methods such as a student survey, individual interviews, a literature review, and consultations with a panel of experts.

This study has significant implications for both SFSU and other educational institutions:

1. Improving Student Engagement and Support: By identifying gaps in student awareness and understanding of the Dean-onCall program, the study aims to increase the utilization of this key support service, thereby enhancing the student experience at SFSU.

2. Informed Marketing Strategy: Based on insights gathered from students and experts, the study can guide the design of tailored digital and physical marketing materials to promote the program. This could help increase awareness and understanding among students and foster increased engagement.

3. Evidence-Based Recommendations: The study incorporates a literature review of relevant academic papers, enabling evidence-based recommendations. These publications cover various pertinent themes, such as branding in higher education, student engagement and retention, and student needs during the COVID-19 pandemic, providing a broad, insightful perspective.

4. Providing a Framework for Other Institutions: The study’s findings could offer guidance for other universities with similar programs, by providing a comprehensive case study on promoting support services effectively.

5. Assessing and Enhancing Effectiveness: The proposed measures for evaluating the marketing strategy’s effectiveness can offer valuable feedback for continuous improvement, ensuring the program reaches and benefits as many students as possible.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption Environment Terms

Sub-Problems

Hypothesis Timeline Conclusion Chapter 2 ← Chapter 3 ←

Scope:

Target Audience: The research focuses exclusively on the SFSU student body. Therefore, insights and conclusions drawn may not be directly applicable to other institutions without considering their unique contexts and student demographics.

Program Focus: The research is concentrated on the Dean-on-Call program. While the findings may offer useful insights for marketing other student services, the specific nature of this program should be considered when applying findings to other contexts.

Methods: The study employs a multimethod approach, including a student survey, individual interviews, a literature review, and consultations with a panel of experts. Each method will have its own focus and limitations.

Limitations:

Response Bias: As with any research relying on self-reported data (such as surveys and interviews), there is potential for response bias. The student responses may not always accurately reflect the full student body’s views or behaviors.

Sample Size: The number of survey participants and interviewees could limit the generalizability of the findings. The study’s findings should be interpreted in light of the size and representativeness of the sample.

Time Frame: Given the limited duration of the research project, long-term effectiveness of the proposed marketing strategies cannot be fully assessed within the scope of this study.

External Factors: The study may not fully account for external factors such as the changing COVID-19 pandemic situation, which may impact student engagement with university programs.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research

Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ←

Chapter 3 ←

As the research seeks to evaluate and propose solutions for enhancing the Dean-on-Call program at San Francisco State University, several form the basis of the project. These assumptions are necessary to frame the context of the research, and while they are considered likely to hold true, they are not validated within the scope of this study.

Student Awareness: It is assumed that students at SFSU are generally aware of student support services, but their awareness of the specifics and value proposition of the Dean-on-Call program may vary. The study assumes that enhancing this awareness will lead to increased utilization of the program.

Validity of Data: The research assumes that the data collected via surveys and interviews from students and other stakeholders is honest and accurate, representing a valid portrayal of the state of awareness and perception of the Dean-onCall program.

These assumptions set the stage for the study and will inform the interpretation of the research findings. The subsequent section will provide a more detailed overview of the project scope and parameters.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment

Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

Environmental Conditions: The research focuses on the environment of a university campus, considering both physical and digital spaces where students access information and services.

Settings: The study will consider various settings where students engage with the program, including the Dean’s office, classrooms, student union buildings, residence halls, and online platforms.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

Dean-On-Call Program:

A service provided by San Francisco State University that allows students to have a private consultation with a dean on weekdays during specific hours to discuss concerns, issues or to get assistance with administrative procedures.

Awareness:

The degree to which students know about the existence of the Dean-On-Call program and its basic functions.

Engagement:

The degree to which students interact with and utilize the Dean-On-Call program.

Communication strategies:

Methods used by the university to inform students about the Dean-On-Call program. This could include emails, posters, digital advertisements, social media posts, or information sessions.

Inclusivity:

The extent to which the Dean-On-Call program’s communications and services are accessible and relevant to all students, regardless of their age, nationality, disability status, or other demographic factors.

Digital presence:

The visibility and accessibility of the Dean-On-Call program on digital platforms, such as the university’s website, social media channels, or email newsletters.

Stakeholders:

Individuals or groups who have an interest in the Dean-On-Call program. This includes students who use the program, deans who provide the service, and university administrators who oversee its operation.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

1. Lack of Awareness: The student body seems to be largely unaware of the Dean-on-Call program. This is likely due to the limited promotional efforts and the absence of a targeted communication strategy that effectively reaches students.

2. Limited Visibility: The program has a minimal online presence, with information primarily hosted on a single webpage. This does not allow for significant reach or engagement with the program.

3. Insufficient Promotional Materials: The program relies heavily on a single poster for promotion. There’s a need for a wider range of engaging, informative materials that effectively convey the benefits of the program to the students.

4. Engagement Barrier: There seems to be a lack of compelling, easily accessible information that motivates students to engage with the Dean-on-Call program. The benefits of the program are not being effectively communicated to the students.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research

Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ← Chapter 3 ←

Based on the identified sub-problems, this study presents three hypotheses to guide the research. The study presumes that by addressing these hypotheses, the effectiveness, inclusivity, and accessibility of the Dean-on-Call program can be significantly improved:

Hypothesis 1: Enhancing the visibility of the Dean-on-Call program through a variety of engaging, informative, and visually appealing materials will increase student awareness about the program.

Hypothesis 2: A well-planned and targeted communication strategy will help overcome the engagement barrier and will motivate more students to utilize the Dean-on-Call program.

Hypothesis 3: By highlighting the real-life benefits of the Dean-on-Call program in promotional materials, students will be more inclined to engage with the program during their college journey.

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion Chapter 2 ←

Chapter 3 ←

Week 1:

- Setup personal blog for project updates

- Review past projects for inspiration

- Initial project brainstorming

- Quiz 1

Week 5:

- Generate initial design concepts or mockups

- Refine project based on feedback on midterm report

Week 8:

- Submit the final pitch

- Submit the final report summarizing the project.

Week 2:

- Proposal submission: Finalize project proposal

- Activity: Complete “Day in the Life” activity and create personas

- Quiz 2

- Expert Panel: Schedule and hold meetings with a panel of experts for further input Week 6:

- Develop final project design based on feedback received

Week 3:

- Complete 10 parts of the research proposal

- Conduct a survey to gather student insights

- Quiz 3

- Gather additional feedback and refine the design Week 7:

- Prepare and deliver the final project presentation

- Present the final “project pitch” to the class

- Finalize written documentation

Week 4:

- Submission: Mid-term “draft” report

- Presentation: Mid-term report and findings

- Create a PERT chart for the project

- Quiz 4

Chapter 1 ↓

Introduction

Current State

Problem/Purpose Statement

Research Questions

Importance

Scope of Limitations

Assumption

Environment Terms

Sub-Problems

Hypothesis

Timeline Conclusion

Chapter 2 ←

Chapter 3 ←

Chapter 1 laid the groundwork for understanding the Dean-on-Call program at SFSU and the issue of its underutilization due to low student engagement. The aim of this study is to identify effective strategies to boost student involvement with the program, a task especially critical amidst the challenges of the ongoing COVID-19 pandemic.

The three research questions defined in this chapter align with our problem and purpose, focusing on improving program awareness, overcoming participation barriers, and optimizing communication. However, the study has its limitations, including its singular focus on SFSU and potential for response bias due to the sample size and external factors.

Three hypotheses were proposed, each aiming to increase engagement with the Dean-on-Call program through improved awareness, barrier removal, and communication enhancements.

In essence, this study seeks to enhance the Dean-on-Call program’s marketing strategies, ultimately enriching the student experience at SFSU. The project’s timeline spans several weeks, progressing from literature review to data analysis and recommendations.

Chapter 2

matrix

Beneficiaries,

This part of the project is all about figuring out what’s going on with the Dean-on-Call program at SFSU. Why don’t students use it more? To answer that question, we’re going to use a mix of different research methods. We’ll ask students directly through an online survey and interviews, dig into what other research says, and get some expert opinions. Each of these methods helps us understand the problem from a different angle. This chapter explains how each method works and why we’re using it. The goal is to get a clear picture of the problem, so we can come up with a solution that really works.

Most survey respondents not only had never used the program, but also first learned about it through the survey itself. This hints at an ineffective reach of current communication methods used to disseminate information about this support service.

The prime reason for this nonengagement is simply unawareness of the program’s existence.

What is your current academic level?

These findings underline the key issue: the Dean-on-Call program is largely unknown among the student body. This feedback strongly suggests the need for improved communication and enhanced awareness campaigns, as well as further exploration into other barriers preventing program usage.

How would you rate your understanding of the Dean-On-Call program

Were you aware of the Dean-On-Call program prior to this survey?

Was unaware of program

If you haven’t used the Dean-On-Call program, what are the main reasons?

Chapter 1 ←

Introduction

Survey Interviews

Literature Experts

Mapping matrix

Users, Beneficiaries, Stakeholders

Research

Methodology

Personas

Storyboard Conclusion

PERT chart

Chapter 3 ←

Alongside the student survey, in-depth interviews will be conducted with a range of stakeholders, including program administrators, faculty, and students who have used the Dean-on-Call program. The aim of these interviews is to gather qualitative data, providing a nuanced understanding of individual experiences with the program, as well as insights into potential barriers and facilitators of engagement. These interviews will offer a richer, more contextual perspective on the program, helping to identify possible improvements and inform the development of engaging visual materials. By combining the breadth of the survey data with the depth of the interview data, this research will deliver a comprehensive understanding of the current state of the program and the needs of its users.

The literature review will revolve around five key texts that touch on various aspects of higher education, student engagement, and branding. Anthony Lowrie’s text explores branding in higher education, which will provide valuable insights into how the Dean-on-Call program can develop a stronger brand identity to improve student engagement. Two publications, by Jim Parsons and Sylvie Albert, focus on student engagement and retention respectively, enabling a better understanding of the factors affecting student participation in support programs. George Kuh’s book delves into how to engage students using evidence to promote success, offering practical methodologies for the Deanon-Call program to boost its impact. Finally, the research article by Alyssa M. Lederer and others sheds light on the unique needs of U.S. college students during the COVID-19 pandemic, a perspective crucial to address in the context of the Dean-on-Call program during this global health crisis. These texts collectively will allow a comprehensive examination of the key themes related to this project.

Understanding Branding in Higher Education

Marketing Identities

Lowrie, Anthony

Student Engagement

Parsons, Jim; Coherent Digital (firm) 2011

Student Retention

Albert, Sylvie; Coherent Digital (firm) 2010

Engaging Students Using Evidence to Promote

Student Success

Kuh, George; Kuh, George; Strydom, Francois; Loots, Sonja

More Than Inconvenienced: The Unique Needs of U.S. College Students During the COVID-19 Pandemic

Lederer, Alyssa M. ; Hoban, Mary T. ; Lipson, Sarah K. ; Zhou, Sasha ; Eisenberg, Daniel

Problematic Areas of Host University Support Services for Short-Term Mobility Students

Perez-Encinas, Adriana ; Rodriguez-Pomeda, Jesus ; Josek, Mikulas

The project will be benefiting from the expertise of three distinguished individuals who each bring a unique perspective to the research. Dr. Luoluo Hong, the Vice President for Student Engagement and Well-being at Georgia Institute of Technology, is a former SFSU administrator who has first-hand experience with the Dean-On-Call program and a long-standing commitment to student well-being. A Student Government Leader at SFSU, whose identity is to be determined, will offer a direct connection to current student perceptions and experiences regarding the program. Lastly, Dr. Kevin Kruger, the President of NASPA - Student Affairs Administrators in Higher Education, will bring a broad industry perspective to the discussion, providing insights into student affairs advancement and best practices.

Vice President for Student Engagement and Wellbeing, Georgia Institute of Technology. Despite her change of institutions, Dr. Hong’s previous experience with the Dean-On-Call program at SFSU and her ongoing commitment to student engagement and well-being make her insights valuable.

The Director of Recreation, Health, and Wellness at ASI, SFSU offers valuable insight into student engagement, needs, and communication strategies relevant to promoting the Dean-on-Call initiative.

President of NASPA - Student Affairs Administrators in Higher Education. As the head of a leading association for the advancement of the student affairs profession, his insights would provide a broad industry context to the Dean-On-Call program.

Chapter 1 ←

Chapter 2 ↓

Introduction

Survey Interviews

Literature Experts Mapping matrix

Users, Beneficiaries, Stakeholders Research Methodology

Personas Conclusion PERT chart Chapter 3 ←

Designated Users: Students at San Francisco State University, especially those facing challenges or needing assistance, including first-year students, international students, and returning older students.

Beneficiaries: All students at the University would benefit from a more accessible Dean-On-Call program, as it could provide better support and resources during their academic journey.

Stakeholders: The Dean-On-Call program administrators, faculty and staff of San Francisco State University, and indirectly, the families and caregivers of students.v

Introduction Survey Interviews

Literature Experts

Mapping matrix

Users, Beneficiaries, Stakeholders Research

My research project relies on a mixed-method approach that encompasses surveys, literature reviews, and expert input.

Surveys: I’ve initiated a survey among SFSU students to gauge their awareness, perception, and usage of the Dean-on-Call program. This data will contribute to the quantitative aspects of the research and provide firsthand insights from the student body.

Literature Review: I’m actively reviewing academic sources relevant to my study. These include papers on higher education branding, student engagement, retention, and unique needs amid the COVID-19 pandemic. This review will provide a theoretical underpinning to my project, enhancing its rigor and credibility.

Expert Input: I’ve reached out to professionals in student affairs and engagement for their perspectives. Their expert insights will offer a nuanced understanding of the program’s implications.

This triangulation of methods will provide a comprehensive analysis of the Dean-on-Call program, shedding light on its strengths, areas of improvement, and potential strategies for enhancement.

Lucy

Lucy is a 20-year-old university student studying psychology. She enjoys reading and volunteering at her local animal shelter. She’s often overwhelmed with her course load and the stress of college life, which occasionally leads to anxiety. She could use support in managing her mental health and academic life.

Susan

Susan is a 60-year-old returning student, pursuing a degree in Sociology. She enjoys gardening and spending time with her grandchildren. Susan struggles with technology and the fast pace of modern academic life, and could benefit from resources to help her better adapt.

Nathan

Nathan, 32, is a doctoral student at SF State University, focusing on Environmental Studies. He likes hiking and photography. Balancing his research, teaching assistant duties, and personal life is quite challenging for him, and he could use some advice on how to handle these pressures.

Sam

Sam is a 22-year-old college senior majoring in Computer Science at SF State University. He enjoys coding and playing video games in his free time. He is preparing to transition into the professional world but is unsure about the process of job hunting and networking in his industry.

Rachel

Rachel is an 18-year-old college freshman at SF State University studying Art History. She enjoys visiting museums, painting, and hiking. Being new to the university, she feels overwhelmed adjusting to the new environment, managing her study schedule, and making new friends. She could benefit from guidance and mentorship provided by the Dean-On-Call program.

Sam begins the day feeling overwhelmed by his upcoming final projects and graduate school applications.

While walking to class, he notices a striking poster promoting the DeanOn-Call program.

The poster effectively communicates the range of support services offered by the program, catching Sam’s attention. He realizes this could help with his current stress.

He quickly scans the QR code on the poster that directs him to the DeanOn-Call website.

The website is user-friendly and inclusive. He uses the chat feature to connect with a Dean, who offers advice and refers him to additional university resources.

Feeling less overwhelmed, Sam is now able to focus on his final projects and applications.

Chapter 2 presented an exhaustive exploration of the current literature, related programs, and primary data collected via the student survey, which supports the main aim of this research: to evaluate and improve the Deanon-Call program at SF State University. This investigation offers valuable insights into student needs, perceptions, and potential areas for enhancement within the program, laying a firm foundation for the subsequent development of the project.

The blend of empirical data, academic literature, and comparative program analysis provides a comprehensive understanding of the issues at hand and ensures an informed approach as we proceed to the project’s midterm phase. The next steps will involve delving deeper into the data, expert consultations, and the prototype design process, all fueled by the robust findings outlined in this chapter.

Introduction Survey Interviews Literature Experts Mapping matrix Users, Beneficiaries, Stakeholders Research Methodology Personas Storyboard Conclusion PERT chart Chapter 3 ←

Discovery

Define the scope and objectives of the project

Identify key stakeholders

Establish the research questions and hypotheses

Midterm

Analyze survey results

Synthesize findings from literature review

Document insights from expert panel

Refine research questions and hypotheses if necessary

Write up the final analysis and conclusions

Compile all findings into a comprehensive report

Review and edit the final report

Submit the final report and present findings

Initiate and conduct a student survey

Begin literature review

Contact and secure a panel of experts

Identify potential improvements or new strategies for the Dean-onCall program

Create a visual representation of these changes

Conduct a small-scale test or solicit feedback on the proposed changes

Chapter 3

Introduction Inspiration Attributes Matrix/ Comparative Analysis

In Chapter 3, we put our research into action, creating a practical and strategic plan to enhance the Dean-on-Call program. This chapter focuses on deriving key attributes for program improvement and conducting a comparative analysis with related programs. Our main objective is to shape a robust and student-focused program, informed by our research, that resonates with the needs and preferences of our audience. We will develop strategic marketing materials for both print and digital mediums to effectively articulate the program’s benefits, aiming to increase its visibility and engagement among students.

By the end of this chapter, we will have a clear strategy and concrete steps on how to improve the Dean-on-Call program to positively impact students’ overall university experience and sense of belonging.

Introduction

Inspiration Attributes Matrix/ Comparative Analysis

Posters:

Size: Conventional American poster sizes, ensuring compatibility with standard frames and display areas around the university.

Social Media Posts:

Size: Standard social media sizes, optimized for platforms like Instagram (square, 1080px by 1080px) and Snapchat/Instagram stories (1080px by 1920px vertical).

Design Attribute: The design should be attention-grabbing, making effective use of colors, typography, and imagery.

Content: The posters should clearly and concisely convey what the Dean-on-Call program is about, highlighting the benefits and how students can access it.

Design Attribute: The design should be visually appealing and fit seamlessly within the user’s feed or story stream. The design language should align with the aesthetics of the platforms and the expectations of the student demographic.

Audience: The poster should be designed to appeal to a broad student demographic at SFSU, ensuring inclusivity and resonance across diverse student groups.

Content: The posts should promote the Dean-on-Call program, providing key information on its purpose, how it can benefit students, and how to access the services.

Audience: The design and content should be tailored for the social media-savvy student population, using language and visuals that resonate with this demographic.

Introduction Inspiration Attributes Matrix/ Comparative Analysis

University of Chicago - Dean on Call Program:

Strengths: Established system for emergency support

Broad range of support, including personal, academic, and health crises

Weaknesses: Only available during certain hours

Might be unfamiliar to some students

University of Illinois Urbana-Champaign

Emergency Dean Service:

Opportunities: Can enhance student welfare and sense of security

Room to grow in terms of awareness and usage

Threats: Potential over-reliance leading to lack of self-sufficiency

Program efficiency depends on prompt response and resource availability

Strengths: Provides immediate response in times of crisis

Connects students with relevant resources

Weaknesses: Limited by working hours and resource availability

May be underused due to lack of awareness

Opportunities:

Potential to increase its visibility and impact on student wellbeing

Further collaboration with other campus resources could increase effectivenesse

Threats: Inefficient or slow response could impact credibility

Inadequate funding or resources could hamper the service

Dartmouth College - Dean on Call: Northwestern University - Dean on Call:

Strengths:

Assists students in handling urgent issues

Provides guidance on college policies and resources

Weaknesses: Limited availability outside regular office hours

Reliant on other campus resources for full support

Opportunities:

Potential to expand hours of availability

Increased marketing efforts could raise student awareness and usage

Threats: Overreliance could stifle student problem-solving skills

Challenges maintaining adequate staff to respond to all calls

Strengths: Available for emergencies and urgent matters

Wide range of issues addressed (e.g., personal, academic)

Weaknesses: Limited to certain hours

Dependence on the efficiency of other campus resources

Opportunities:

Potential for increased student wellbeing if promoted effectively Can be integrated more closely with other student services

Threats: Risk of ineffective response in peak times

Budgetary constraints could limit service effectiveness

Q1: What is your age?

Text box

Q2: What is your gender?

Yes No

Q6: How would you rate your understanding of the Dean-On-Call program? 0 Being “I don’t understand it at all” and 5 Being “I fully understand it”

3 - Neutral

4 - Somewhat Satisfied

5 - Very Satisfied

Q10: Would you recommend the Dean-OnCall program to a fellow student?

Non-binary / third gender

Perfer not to say

Q3: What is your current academic level?

0 - 5

Q7: How did you first hear about the DeanOn-Call program? (ie: Email, Friends/Peers, Orientation, Advisor, Professor)

Text box

Q8: Have you ever used the Dean-On-Call program? Yes No

Yes Maybe No

Never used it

Q11: If you haven’t used the Dean-On-Call program, what are the main reasons?

Unaware of program

Unclear of it’s purpose

Did not think it would be helpful

Q4: Are you an international student? Yes No

Q5: Were you aware of the Dean-On-Call Program prior to this survey?

Q9: If yes, how would you rate your overall satisfaction with the Dean-On-Call program?

1 - Very Dissatisfied

2 - Somewhat Dissatisfied

Have used the program before Other

Q12: What improvements, if any, would you suggest for the Dean-On-Call program?

Text box