ZA Aviation Portfolio 2017

AVIATION PORTFOLIO

AVIATION PORTFOLIO

Strong.

Strategic.

Smart.

EXPERIENCE

Zachry Associates strives to be ‘strong, strategic and smart’ in all our solutions to marketing challenges presented by our aviation clients. We hope you’ll take just a few minutes to look at the results of those partnerships, in everything from branding to creative messaging, animated videos, tradeshow exhibits, digital and print advertising.

We’re ready to go to work for you on your next project. Give us a call and let’s get started on a new partnership to achieve your marketing goals.

Zachry Associates is pleased to work with various aviation-related companies. Our work for these companies has included a range of services from annual reports to complete branding efforts.

AVIATION PORTFOLIO

BOEING: Orientation Tour Kiosk Boeing’s Spares Distribution Center in Seattle needed a central way to begin the many tours conducted for the public. ZA created a 10 x 20’ display customized to the location with interchangeable information panels and a large monitor for videos and presentations.

BOEING: Expendables Product Marketing Overview Video ZA created this 2 minute long animated infographic for online and tradeshow use to highlight Boeing Support and Services Parts Solutions.

AVIATION PORTFOLIO

BOEING: Tradeshow Booth Graphics ZA designed the graphics and interactive experience for the tradeshow booth in Dubai 2017, promoting the Boeing family of companies.

BOEING: Fleet Care Overview Video Custom versions of this animated video were designed and produced with beginning and ending templates to be tailored for specific prospects. ZA optimized this video for tradeshow and tablet interaction.

AVIATION PORTFOLIO

BOEING GLOBAL SERVICES: Tradeshow Booth Graphics Based on our knowledge of their business, understanding of their family of companies and familiarity with their branding, BGS continues to rely on ZA to create graphics for their tradeshow booths that provides continuity across shows and communicates a unified message.

AVIATION PORTFOLIO

JEPPESEN: Collateral Materials for Jepp Direct Zachry Associates created a complete branding program for Jeppesen’s new company online store, JeppDirect.

AVIATION PORTFOLIO

JEPPESEN: OSHKOSH AIR SHOW SHOW BOOTH GRAPHICS ZA created and produced elements to drive Oshkosh attendees to the booth announcing JeppDirect.

Included were buttons for each attendee and large 48 foot banners in the exhibit spaces.

ILS: Full Page Magazine Ad and Email Template To appeal to ILS’ niche’ audiences, ZA created both a full page magazine ad and a template for email messages within Marketo.

AVIATION PORTFOLIO

AVIALL: Piper Connection Quarterly Newsletter Promoting Aviall’s partners is important. ZA produced and mailed this quarterly newsletter that highlights Piper news to over 16,000 recipients each quarter. OEMs with relevant products advertise in each issue.

AVIALL: Piper Take Flight Quarterly Newsletter ZA also produced and mailed “Take Flight,” a quarterly publication highlighting Piper news delivered to flight schools across the country.

AVIATION PORTFOLIO

SPIRIT AEROSYSTEMS: Annual Reports Spirit Aerosystems depended on ZA to create and print its annual report after another group could not finish the task. The project was completed in 30 days.

Due to the previous year’s success, ZA was asked to produce the next years annual reports as well.

AVIATION PORTFOLIO

AVIALL: Celebrating 85 Years Book A 130-page commemorative book celebrating the history of Aviall, Inc. was produced for this significant company anniversary. ZA provided the design and oversight of production from concept to completion.

AVIATION PORTFOLIO

AVIALL: Interior Environmental Graphics and Video Wall Content The recent renovation of the Dallas headquarters’ lobby features ZA’s graphic design support, including content for a 30’ wide video wall utilizing 18 screens, and an interactive timeline wall.

AVIATION PORTFOLIO

AVIALL: Box Ad Campaign Progression Communicating a complicated fulfillment process can be a difficult task to cover in a trade publication ad. ZA has created multiple campaigns within a decade to describe the many products and aspects of service behind the scenes of a customer receiving Aviall’s distinctive white box.

AVIATION PORTFOLIO

AVIALL: iPad App This design for an iPad application for Aviall reflects the images of its “Who We Are” brochure, but it also allows for interactivity as a key part of the experience.

AVIATION PORTFOLIO

AVIALL: Numbers Magazine Ad Campaign Using significant numbers of little known facts make a big impression in this series of ads ZA created highlighting Aviall’s brand pillars.

AVIATION PORTFOLIO

AVIALL: 2016-2017 Ad Campaign ZA designed this campaign to more closely align Aviall with their parent company, Boeing.

Custom photography is used to highlight all services, as well as value-added ones.

AVIATION PORTFOLIO

AVIALL: 2016-2017 Digital Ad Campaign This digital ad campaign was designed to support the print campaign aligning Aviall with Boeing.

AVIATION PORTFOLIO

AVIALL: Tradeshow Booth Graphics ZA is responsible for bridging the gap between print and tradeshow graphics by supplying all the Aviall imagery used in various exhibits. Examples shown here are of the work done for NBAA and the Paris Airshow.

AVIATION PORTFOLIO

This video can also be viewed online at: http://vimeo.com/24325147

AVIALL: CDC Video This tour of the Aviall Central Distribution Center (CDC) in Dallas includes animation to highlight each of the major stocking areas with an animated 3D fly-through to guide the viewer as they learn more about Aviall’s massive facility.

AVIATION PORTFOLIO

This video can also be viewed online at: http://vimeo.com/24325147

AVIALL: Support Videos ZA developed, shot and completed post-production for these 3 videos, to educate the viewer on the many repair services Aviall offers.

This video highlights Aviall’s brand pillars over a background of the warehouse, including a drone fly-through.

ZA piloted the drone, shot the video and produced the final presentation.

AVIATION PORTFOLIO

AVIALL: aviall.com Landing Pages Landing pages were created to continue the themes in Aviall print ads for aviall.com, including maps, contact forms, and urls specific to the the theme of each ad.

AVIALL: Holiday Email Campaigns ZA developed an email template to send to Aviall customers, recognizing various U.S. holidays throughout the year.

AVIATION PORTFOLIO

Internal Use Only

Rest ckMe

CHEMICAL LIFECYCLE

0

Management

$141B $1.6B

“plan B” “The Next Big Thing”

$145B

Customers are asking...

Liability

Procurement

Enter Part Number Replenish Qty (must be mutlipes of IV)

Add to Inventory

Clear Form

Upload

Aviall, Inc. ©2017

RestockMe was developed in just 3 months through the collaborative efforts of IT and Sales.

$36,000

Within 10 days of downloading the app, the first 2 beta customers purchased 30 orders generating $36,000 in revenue.

$10

$2.4B

Add Part

Enter BIN Number (optional)

AGILE DEVELOPMENT:

$1

$4B

Customer Inventory

RestockMe is a newly developed application that allows customers to place orders quickly and efficiently using their mobile device. It is a customer-inspired innovation that showcases agile development through enterprise-wide collaboration, with a new and unique business value that delivers real impact to our customers.

RestockMe integrates more than 5 systems and applications.

IMS, SAP, Apple app store, Google Play store and aviall.com.

Environment

Dollars

Information

Emergency Prep

Customer Value Added Services Lifecycle

EH&S

Inspection

PAGE 1 OF 2 Aviall’s Confidential & Proprietary Information

Inventory Internal Use Only

Inventory

Process

Waste

Collection / Disposal

Delivery Use

OEM MRO Airlines BA/GA Additives Adhesives Cleaning Products Coatings Composites*

Coolants Cutting Fluids* Deicers Greases Lubricants

BUSINESS VALUE

RestockMe serves customers in five aviation market segments. General aviation, business aviation, commercial, helicopter and military.

RestockMe has the capability to serve more than 25,000 Aviall customers on 6 different continents.

RestockMe offers customers access to Aviall’s more than 2,000,000 listed catalog items.

25,000

RestockMe is mobile-optimized and creates an additional order channel for customers to utilize.

CUSTOMER IMPACT The RestockMe service will cost customers $0 to use.

There is no fee.

Oils Paints Sealers

$0

Customers can place an order using RestockMe in under 10 seconds.

40%

Customers who have beta tested RestockMe have reported a 40% increase in efficiency.

“RestockMe is light years ahead of anything I am using today” – Beta Customer #1, Sr. Vice President of Supply Chain and Logistics PAGE 2 OF 2

Aviall’s Confidential & Proprietary Information

AVIALL: Infographics Thematic infographics have been created by ZA for adaptation as environmental graphics, print ads and in-house promotions at Aviall.

AVIALL: Tradeshow Interactive Design ZA develops and manages the graphics for Aviall’s interactive experiences in their various tradeshows.

AVIATION PORTFOLIO

AVIALL: iDeliver Internal Marketing Program iDeliver is an important part of Aviall’s branding efforts, designed specifically for the company’s internal audience.

AVIALL: Promotional Materials Vendor promotions are a vital communication effort from Aviall to its customers.

AVIATION PORTFOLIO

AVIALL: Monthly Circular Campaign Promotional efforts have been developed by ZA for Aviall within the Marketo format. Each featured up to 9 products per month and are highlighted in both print flyers and email blasts. The circulars are also produced digitially across multiple platforms for web, mobile, and tablet uses.

AVIATION PORTFOLIO

UNITRON: Tradeshow Materials and Product Flyer ZA produced collateral and tradeshow materials showcasing Unitron’s latest GPUs to the public.

MEREX: Capabilities brochure An oversized trifold brochure was designed and produced by ZA for the Merex sales team.

Val King Account Executive 817.734.3693 vking@zachryinc.com

OUR AVIATION TEAM LEADERSHIP The ZA Aviation team is led by professionals with a combined experience of 40 years working with our aviation clients. Please feel free to contact them with any questions or request for more information.

Danny Flanagan Creative Director 325.677.1342 ext. 1125 dflanagan@zachryinc.com

Brian Stark Art Director 325.677.1342 ext. 1124 bstark@zachryinc.com

www.zachryinc.com