Issuu on Google+


EXPERIENCE

Strong Zachry Associates has always been a unique marketing group, centered on meeting its clients’ needs. While concentrating on these goals, the team at ZA combines the services and knowledge of a large agency with the personal attention only a smaller agency can provide. And we’ve done that for clients across the U.S. for more than 40 years.


Strategic

Zachry Associates began in 1970 as a fundraising consulting firm with a concentration in direct mail. Through the years the company has adapted to meet its clients’ needs with services as diverse as radio and film production and a complete printing company. The result has been a very focused, results-oriented company able to meet any marketing needs a client may present by using Zachry’s in-house staff and an extensive network of outside vendors for a seamless team effort.


Smart We also have two related companies. Caswell, Zachry, Grizzard in Dallas provides planned giving and integrated fundraising for not-for-profit organizations across the nation, and Zachry Publications produces custom monthly magazines and plans trade shows for companies across the Southwest. Zachry Associates enjoys a unique relationship with each of its clients. We consider ourselves an integral partner of our clients’ businesses, and we strive to fulfill whatever marketing needs a variety of clients present.


AVIATION PORTFOLIO

Zachry Associates is pleased to work with various aviation-related companies. Our work for these companies has included a range of services from customer research to complete branding efforts.


AVIATION PORTFOLIO

AVIALL - BoX Ad cAMpAIGN

communicating a complicated fulfillment process can be a difficult task to cover in a trade publication advertisement. So when Aviall asked Zachry Associates to design a new campaign, our solution was to reflect the customers’ responses when they received Aviall’s distinctive white box.

Zachry Associates has four primary divisions of service: marketing/advertising, research, institutional fundraising, and creative services.


AVIATION PORTFOLIO

AVIALL - wArehoUSe ToUr VIdeo


This design for an ipad application for Aviall reects the images of its “who we Areâ€? brochure, but it also allows for interactivity as a key part of the experience.

AVIALL - IpAd App

Our Creative Lorem ipsumServices dolor sitdivision amet, consectetur has technical adipiscing capabilities elit.inVestibulum interactive media mollis design erat sitand amet urna pretium sit amet development, ranging volutpat from neque simple blandit. banner Donec ads tosed interactive sollicitudin trade tortor. showInteger kiosks.interdum ante sit amet felis faucibus nec sagittis risus ultricies.


AVIATION PORTFOLIO AVIALL - IdeLIVer INTerNAL MArKeTING proGrAM

ideliver is an important part of Aviall’s branding efforts, designed specifically for the company’s internal audience.

Direct marketing has been our business for 40 years. Zachry Associates’ accountability in marketing has generated outstanding results for a broad range of clients.


Through ideliver seminars and materials, Aviall team members learn the brand pillars that form the company.

AVIALL - AVIALL.coM LAUNch AdS


AVIATION PORTFOLIO

AVIALL - Trade Show Graphics

Aviall’s branding is important in trade show exhibits in the U.S., Europe, the Middle East and Asia.


Using the Aviall marketing materials consistently in its trade shows reinforces the Aviall brand.

Our creative team works on exhibits for trade shows ranging from simple to complex, used in airshows from Singapore to Paris.


AVIATION PORTFOLIO

AVIALL - who we Are STorY BooK

explaining “who we are” often can be ignored, but it is a very important marketing effort. This print piece explains the many functions and areas of expertise of Aviall.

The Zachry team gets to know our clients’ businesses and industries so that we become part of each client’s marketing group.


AVIATION PORTFOLIO

AVIALL - AVIALL.coM LAUNch AdS

An interesting headline – whether words or numbers – can be an attention-getter, such as in these trade publication advertisements for Aviall.


AVIALL - FAcTS MAGAZINe AdS

Zachry Associates’ marketing/advertising division is full service with strengths in strategy development and creative execution.


AVIATION PORTFOLIO

AVIALL - cheMIcAL MANAGeMeNT SoLUTIoNS NewSLeTTer

Branding and design consistency are important through all of Aviall’s departmental marketing communications.

For many of our clients, Zachry Associates plans and executes public relations efforts to meet a full range of needs, including news releases, fact sheets, press conferences, events and media kits.


AVIALL - cheMIcAL MANAGeMeNT SoLUTIoNS NewSLeTTer


AVIATION PORTFOLIO

AVIALL - INFORMATION SERVICES HALLWAY


AVIALL - GOVERNMENT SERVICES Environmental graphics


AVIATION PORTFOLIO

AVIALL - WAREHOUSE refrigerator WRAP


AVIALL - WAYSTATION KIOSKS


AVIATION PORTFOLIO

AVIALL - proMoTIoNALS

Vendor promotions are a vital communication effort from Aviall to its customers.


eXAMpLeS oF AVIATIoN-reLATed reSeAch

research helps companies make important decisions with conďŹ dence. Zachry specializes in two types of research: market development/analysis and customer satisfaction.

Zachry Associates’ research division plans and executes research utilizing a variety of methodologies. These include quantitative survey research via phone, mail, Web or face-to-face interviews and qualitative research via focus groups and in-depth interviews.


AVIATION PORTFOLIO

AVIALL - wArehoUSe SheLVING eNd cAp deSIGNS

These end caps are central to the start of a visitor’s tour of the Aviall warehouse. The colorful “Aviall people” banners begin the brand messaging immediately.


UNITRON - TRADESHOW MATERIALS

BETTER FOR THE ENVIRONMENT!

New Generation All Electric Ground Power Units AVAILABLE FROM AVIALL! Unitron’s all-electric, emissions-free UFC product line furthers its commitment to providing non-polluting, high-quality, reliable ground support equipment.

New Generation units are based on the same technology as our standard Ground Power Units, but with multiple Enhancements, such as: •

All Electric = better for the environment!

400 Hz AC and 28 VDC outputs

Wide input voltage window, nominal 380 – 480VAC (-15% - +10%)

With input transformer, 208-240VAC (-15% - +10%) or 575 VAC (-15% +10%)

• •

Smaller and Lighter for easy (oneman) operation Hangar and Ramp use. True indoor and outdoor design. IP24/NEMA3R with optional IP54 or IP55 <5% Input Current Distortion, Typical 2%

CE and UL Compliant/Certified

Front panel Output voltage adjust +/-15% (previously 10%)

Universal Aircraft Safety disconnect. (any voltage, frequency)

Cockpit remote on/off control

Elapsed Time Meter – only measuring the time the unit is turned on.

Advanced Communication & Diagnostics features – AID & CARE

”8000 events” log / advanced self diagnostics

USB port for communication and memory stick software up-grade

3 years Parts and Labor Warranty

15% Automatic Line Drop Compensation (allowing 50% longer output cable)

Selectable Multi-language Display (English, Spanish, German, French, Italian)

Communication: RS-232, RS-485, USB and ETHERNET interface

4 alternative Operator Display: 1. Digital 2.Touch screen 3. Analog/ Digital or 4. Analog

ENVIRONMENTAL FEATURES: • All electric • High efficiency • Energy conservation by Sleep mode operation

• Very high input power factor near unity • Low input current distortion less than 5% UFC-45M

FEBRUARY11

UDC-28M-620

UFC-90M

Built to order; Part numbers are created based on your order specifications. For more information, or to build and order your Unitron All Electric Ground Power Unit, call your Aviall rep at 1-800-AVIALL-1.


AVIATION PORTFOLIO

AVIALL - pIper coNNecTIoN QUArTerLY NewSLeTTer

promoting Aviallâ&#x20AC;&#x2122;s partners is important. Zachry Associates produces and mails this quarterly newsletter that highlights piper news to over 16,000 recipients each quarter. oeMs with relevant products advertise in each issue.

Working adjacent to people in direct mail fundraising and market research causes our advertising and design staff to be very results oriented.


pIper: TAKe FLIGhT - QUArTerLY NewSLeTTer

Zachry Associates also produces and mails “Take Flight,” a quarterly publication highlights piper news goes to flight schools across the country.


AVIATION PORTFOLIO

JeppeSeN - coLATerAL MATerIALS For Jepp dIrecT

Zachry Associates created a complete branding program for Jeppesonâ&#x20AC;&#x2122;s new company online store, Jeppdirect.


SpIrIT AeroSYSTeMS - ANNUAL reporT

Spirit Aerosystems depended on Zachry Associates to create and print its annual report after another group could not ďŹ nish the task. The project was completed in 30 days.

Zachry Associates understands the importance of creating powerful and unique brands to help a company or product stand out in a crowded marketplace. We have created distinctive brands for a wide variety of companies in various industries, including aviation, health care, retail, higher education, ďŹ nance and municipal government.


500 Chestnut Street Suite 2000 Abilene, Texas 79602 P 325.677.1342 F 325.672.2001 www.zachryinc.com


Aviation Portfolio