6 x Fingers (Styrofoam

Role: Concept, Scamping/Illustration, 2-D Drawing, Finished art

I was briefed to create a larger than life Christmas activation using an existing mall-approved structure as a framework . The initial concept was brought to life by proposing the existing structure be clad with snowcapped ginger bread panels. edged with icing and studded with lollies. The house would be open ended, allowing shoppers to pass through and engage with the cozy interior scene, - complete with portraits of Santa’s elves above a twinkling faux fireplace. The Main focal point was “Gingy”- the almost 3 meter tall gingerbread man standing on top of a Jolly Jammer biscuit - the perfect place for a social media snap!

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H F

floor decal

G I

GINGERBREAD HOUSE

LIST OF ELEMENTS:

HOUSE:

A: Snow edging: (Styrofoam) 2x Long sides 2x Short sides 2x apex B: Wall panels: (Correx) 2x long printed graphic (double sided) 2x triangular short sides above entrances C:15 x Lolly discs (Styrofoam) D: 4 x Candy cane uprights E: Fireplace: Wall graphic of chimney 4x pictures 1x fire in hearth 1 x LEDS

F: Hearth rug G: Welcome mat

H: Poinsetta edging (printed on white, hand cut) 2 x long sides 2 x short sides

GINGERBREAD MAN:

I: 1. Gingys body (Styrofoam) 2. Face (eyes, mouth) (Styrofoam) 3. 6 x Fingers (Styrofoam) 4. 6 x Knee stitches X 6 (Styrofoam) 5. 1 x belt (Styrofoam) 6. 2 x buttons (Styrofoam) 7. 1 x walking stick (wrapped pvc pipe) J: Base: 1 x Jolly jammer floor graphics