KAZIMIR MALEVICH X RAF SIMONS
FALL WINTER 2014
Brandâ€™s background Time-line Inspiration Design detail research & Development Design development Market & Competitors research Customer profile Color & Fabrication 2D to 3D development Technical drawing Photo shooting Product presentation
The most important message Raf Simons wants to communicate is: pride in individuality.
The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references.
Equally important in Raf Simonsâ€™ approach is the constant quest for innovation.
IMONS The key elements: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.
LAUNCHES THE RAF SIMONS LABEL
Timel DESIGNS THE M E N S W E A R OUTFITS FOR RUFFO RESEARCH
RAF SIMONS IS APPOINTED HEAD P R O F E S S O R OF FASHION DEPARTMENT OF THE UNIVERSITY OF APPLIED ARTS, VIENNA, AUSTRIA UNTIL JUNE 2005
WIN FIRST PRIZE SWISS TEXTILES AWARD, LUCERNE, SWITZERLAND IN NOVEMBER
SS1999 SS2000 SS2002
line PRESENTS RAF SIMONS REDUX’ COINCIDING WITH RAF SIMONS LABEL’S 10TH ANNIVERSARY.
RAF SIMONS IS PRESIDENT OF THE FASHION JURY OF HYRES 26TH I N T E R N AT I O N A L FESTIVAL OF FASHION & PHOTOGRAPHY
A FASHION/ ART EVENT IN FLORENCE,ITALY. CELEBRATES RAF SIMONS FIRST DECADE IN FASHION.
A THREE-DAY MULTIDISCIPLINARY EVENT IN BERLIN INTIATED AND SPONSORED BY MERCEDS-BENZ
NAMED CREATIVE DIRECTOR OF JIL SANDER(MENSWEAR & WOMENSWEAR)
NOMINATED ARTISTIC DIRECTOR OF CHRISTIAN DIOR FOR WOMEN’S HAUTE COUTURE, R E A D Y-T O - W E A R AND ACCESSORY COLLECTION
â€œHe used bright colors (yellow, red, green, blue) and pure from to create his canvasâ€? (Gage 2006). I am interested in his using of colors and the geometry from. The arrangement and size of geometries have an abstract expression. I use suprematist Kazimir Malevich as inspiration for his use of colors, from to represent my collection.
Supremacist Kashmir Malevich
Design Details Research Development raf simons SHIRT Cuff
competitors & other
Dries van Noten
Dries van Noten
Every stitch is sewn with love and precision
Market & Competitors jil sander neil barrett
dries van noten damir doma
Jil Sander FW13/14
Clean lines and luxurious tailoring Jil Sander has been a byword for stylish minimalism since the designer founded her eponymous label in 1973. Today the brand stays true to the original principles of faultless quality and aesthetic restraint.
Luxury brand founded in 1973 Think clean, ultra-sleek minimalism Look out for the tailoring cut to perfection
Sleek, progressive menswear
Neil Barrett FW13/14
Mr Neil Barrett has been a renowned designer for over two decades, working for brands including Prada and Gucci. He launched his eponymous line in 1999 and has built a strong signature style ever since with impeccable construction at the core.
Razor-sharp suiting Contemporary flair
DRIES VAN NOTEN
Dries van Noten FW13/14
Streamlined tailoring Established in Antwerp in 1986, Dries Van Noten has become renowned for his use of digitally enhanced ethnic prints and original fabrics. Many designs feature streamlined tailoring and bespoke touches that are often described as both bold and eccentric.
Damir Doma FW13/14
contemporary masculinity in avant-garde silhouettes Damir Doma is a luxury line based in Paris and founded in 2006 by designer.An innovative alternative to the contemporary clothing market, Damir Doma has a strong presence and recognizable identity that stands out in every one of its collections.
Customer Profile niche
A$AP Rihanna celebrity
Usher Mark Roson
A$AP Rocky A hip hop singer who loves raf simons very much. He claimed that he has been a fan of Rafâ€™s designs since Day One. He wore a Raf Simons 1995 x A$AP collaboration .
A$AP in Raf Simons
Usher in Raf Simons
Rihanna in Raf Simons
Mark Ronson in Raf Simons
he haunts in
museum gallery bookstore cinema party
design details high quality craftsmanship
fashion art architecture technology
Color & Fabric
The color from Kamir Malevickâ€™s suprematist painting. He good at use primary color . I inspried his color plates, and the color clocking.
Cotton 90% W 10% V
71% C 25%N 4% SP
fabric cotton wool lycra
Thread Brand: COATS,
Sewing premium sewing details 20 stitches per inch French seams on shirt
Toile 1: * Panel did no matching. ->adjust 0.5cm
Toile 3: Real fabric on toile. *Body color panel can not match with sleeves panel. ->Armhole panel testing.
Toile 2: * Panel still did no matching. ->adjust 1cm
Toile 4: Armhole panel toile. *not match again. -> adjust 0.5cm wider
Toile 5: Armhole panel toile. ! matching
Back Toile 1: * pocket too wide -> narrow 4cm * welt pocket opening too wide -> narrow down 0.5cm * lapel too narrow -> Wider 1cm
Toile 1: * Back pocket too low -> adjust 5cm up
Front Outfits 3
Front Outfits 4
Front Outfits 6
Color blocking shirt
Color blocking shirt
Color blocking jacket
PRODUCT PRESENTATION OUTFIT 3 JACKET
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Published on Jun 15, 2014