Industrial Practice Project: Raf Simons_Portfolio

KAZIMIR MALEVICH X RAF SIMONS

FALL WINTER 2014

CONTENTS

fashion

portfolio

Brand’s background Time-line Inspiration Design detail research & Development Design development Market & Competitors research Customer profile Color & Fabrication 2D to 3D development Technical drawing Photo shooting Product presentation

The most important message Raf Simons wants to communicate is: pride in individuality.

The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references.

RAF SI

Equally important in Raf Simons’ approach is the constant quest for innovation.

IMONS The key elements: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.

LAUNCHES THE RAF SIMONS LABEL

Timel DESIGNS THE M E N S W E A R OUTFITS FOR RUFFO RESEARCH

1995

1999

FW1997

RAF SIMONS IS APPOINTED HEAD P R O F E S S O R OF FASHION DEPARTMENT OF THE UNIVERSITY OF APPLIED ARTS, VIENNA, AUSTRIA UNTIL JUNE 2005

2000

WIN FIRST PRIZE SWISS TEXTILES AWARD, LUCERNE, SWITZERLAND IN NOVEMBER

2003

SS1999 SS2000 SS2002

FW1998

SS2000

line PRESENTS RAF SIMONS REDUX’ COINCIDING WITH RAF SIMONS LABEL’S 10TH ANNIVERSARY.

RAF SIMONS IS PRESIDENT OF THE FASHION JURY OF HYRES 26TH I N T E R N AT I O N A L FESTIVAL OF FASHION & PHOTOGRAPHY

A FASHION/ ART EVENT IN FLORENCE,ITALY. CELEBRATES RAF SIMONS FIRST DECADE IN FASHION.

A THREE-DAY MULTIDISCIPLINARY EVENT IN BERLIN INTIATED AND SPONSORED BY MERCEDS-BENZ

NAMED CREATIVE DIRECTOR OF JIL SANDER(MENSWEAR & WOMENSWEAR)

2005

2011

NOMINATED ARTISTIC DIRECTOR OF CHRISTIAN DIOR FOR WOMEN’S HAUTE COUTURE, R E A D Y-T O - W E A R AND ACCESSORY COLLECTION

2012

SS2005

SS2010

FW2003

SS2005

FW2008 SS2007

SS2008

SS2009

Inspiration

suprematism

kazimir malevich

“He used bright colors (yellow, red, green, blue) and pure from to create his canvas�

(Gage 2006).

I am interested in his using of colors and the geometry from.

The arrangement and size of geometries have an abstract expression.

I use suprematist Kazimir Malevich as inspiration for his use of colors, from to represent my collection.

primary color

geometry

COLOUR BLOCKING

Supremacist Kashmir Malevich

ABSTRACT

AVANT-GARDE

Design Details Research Development raf simons SHIRT Cuff

Collar

PANT

Back pocket

competitors & other

JACKET

Inside pocket

Dries van Noten

Sleeves button

Dries van Noten

PANT

Waistband

Design Development

menswear

design details

Every stitch is sewn with love and precision

Market & Competitors jil sander neil barrett

dries van noten damir doma

MARKET SEGMENTATION

JIL SANDER

Jil Sander FW13/14

Clean lines and luxurious tailoring Jil Sander has been a byword for stylish minimalism since the designer founded her eponymous label in 1973. Today the brand stays true to the original principles of faultless quality and aesthetic restraint.

Luxury brand founded in 1973 Think clean, ultra-sleek minimalism Look out for the tailoring cut to perfection

NEIL BARRETT

Sleek, progressive menswear

Neil Barrett FW13/14

Mr Neil Barrett has been a renowned designer for over two decades, working for brands including Prada and Gucci.

He launched his eponymous line in 1999 and has built a strong signature style ever since with impeccable construction at the core.

Razor-sharp suiting Contemporary flair

DRIES VAN NOTEN

Dries van Noten FW13/14

Streamlined tailoring Established in Antwerp in 1986, Dries Van Noten has become renowned for his use of digitally enhanced ethnic prints and original fabrics. Many designs feature streamlined tailoring and bespoke touches that are often described as both bold and eccentric.

Conflicting patterns

DAMIR DOMA

Damir Doma FW13/14

contemporary masculinity in avant-garde silhouettes Damir Doma is a luxury line based in Paris and founded in 2006 by designer.An innovative alternative to the contemporary clothing market, Damir Doma has a strong presence and recognizable identity that stands out in every one of its collections.

Contemporary silhouettes

Customer Profile niche

premium

A$AP Rihanna celebrity

Usher Mark Roson

A$AP Rocky A hip hop singer who loves raf simons very much.

He claimed that he has been a fan of Raf’s designs since Day One. He wore a Raf Simons 1995 x A$AP collaboration .

A$AP in Raf Simons

Usher in Raf Simons

Rihanna in Raf Simons

Mark Ronson in Raf Simons

customer

profile

he haunts in

he appreciates

he loves

museum gallery bookstore cinema party

design details high quality craftsmanship

fashion art architecture technology

Color & Fabric

color

supremastism

The color from Kamir Malevick’s suprematist painting.

He good at use primary color .

I inspried his color plates, and the color clocking.

Vibrant Yellow

Dazzling Blue

Amazon

Jet Black

Molten Lava

100% C

10% SP

Lycra

100% P

Cotton 90% W 10% V

90% P

71% C 25%N 4% SP

fabric cotton wool lycra

Wool Lining

Trims

high

quality

Thread Brand: COATS,

FUJIX KING

Button Mother-of-preal

Sewing premium sewing details 20 stitches per inch French seams on shirt

2d

to

3d

Development Shirt

1cm

Toile 1: * Panel did no matching.

->adjust 0.5cm

Toile 3: Real fabric on toile. *Body color panel can not match with sleeves panel.

->Armhole panel testing.

Toile 2: * Panel still did no matching.

->adjust 1cm

Toile 4: Armhole panel toile. *not match again.

-> adjust 0.5cm wider

Toile 5: Armhole panel toile. ! matching

Short pants

Jacket

Front

5cm

Back Toile 1: * pocket too wide -> narrow 4cm * welt pocket opening too wide -> narrow down 0.5cm * lapel too narrow -> Wider 1cm

Toile 1: * Back pocket too low -> adjust 5cm up

Actual Garment

Shirt

Short Pants

Jacket

Line

Outfit 1

up

Outfit 2

Outfit 3

Outfit 4

Outfit 5

Outfit 6

Color blocking

Front

Front

Outfits 1

Back

Back

Color blocking

Front

Front

Outfits 2

Back

Back

Color blocking

Front

Back

Front

Back

Color blocking

Front Outfits 3

Back

Color blocking

Front

Back

Color blocking

Front

Front Outfits 4

Back

Back

Color blocking

Front

Back

Color blocking

Front

Outfits 5

Front

Back

Back

Color blocking

Front

Back

Color blocking

Front

Front Outfits 6

Back

Back

Color blocking shirt

Short pants

Photo

Color blocking shirt

shooting

Short pants

Color blocking jacket

Short pants

PRODUCT PRESENTATION OUTFIT 3 JACKET

SHIRT

SHORT PANTS

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