PORTFOLIO COPYWRITING
Hi,I’mYuktimmanaBandopadhyay!
There’s something I want to tell you aboutme.
I love trees. As in, love
themenoughtowishIhad them growing all over my terrace.
I love trees so much, I consider them my spirit-creature, my personal metaphor.They’redownrightmagic!
Youknow,Ioftenliketothinkof myselfasatree,andIgrow thought-branchesofallkinds.
Sometimes,my branchesare mischievous
Brief:Makea"singleslide,static creativeandwriteanadforan AutomaticBananaPeeler:a devicethatautomaticallypeels bananasatthepushofabutton."
Sometimes, they liketorhyme
Brief:Designandwriteanadfor an inflatable laptop sleeve that doubles up as a pillow for quick napsatworkoronthego.
Sometimesthey
growintwo directionsatonce
Brief:"Writeaprintadpromotingthecopybatchto parents,withtheobjectiveofbrandawareness,and increasingcredibilityofcopywritingandthecourse,intheir eyes."
Sometimes,Igrowveryseriousbranches
Brief:"Rustomjeeis launchinganewproperty inRohini,Delhi.Inthe typicalRustomjeestyle, writeahoardingcopy promotingthelaunch."
Somebranches growoutromantic
Brief:Usingasingleslidestatic creative,writeasocialmedia postencouragingtheaudience toinstalltheapp.
(Madein2022)
Thentheyevolve intoadifferentkind ofromantic
Brief:"Tinderislaunchinganew productcalledSpiceUpYour Date,whichisadeckofcards withsuggestionsofthingstodo onyourfirstdate. Usingasingleslidestatic creative,writealaunchpost fortheproductline."
(Madein2024)
Andsometimes,theyare verycheeky!
Category:Genericadpostsforacarousel(relatable)
KeyIdea:Let’sjustbehonest.Hot,sweetfruitandsavourycheese?!PushpekSidhuisalready cryingbucketsinacorner.
Truthis,wecan’tstoprestaurantsfromsellingit.Butwecandefinitelytrytostopyou fromeatingit.
Itisourdutytosaveyoufromthismonstrosity.Remembertoorderbetter.
Headline:Don'tlethungerruinyourtaste.#OrderBetter,onSwiggy
Caption:Pineapplehikhaanahaitohfruitsaladmeindaalkekhaona.Pizzameinkyun?
Asyoucansee,IamQUITEthe flourishingyoungtree!
Thesearetheotherbranches: lush,greenandfullofpotential…
Brief: Create three static slides as part of a social media campaignthatportraysCanvaasatoolforempowering oneselfbyunleashinginnercreativity.
Brief:Writecopyforwishing everyone,especiallytea lovers,ahappy InternationalTeaDay
Brief:DLFisunveilinganunprecedentedultra-luxurypropertyinMumbai, redefiningopulencewith3BHKflatsstartingat30Cr.TheSpa&Salon services,curatedbyDior,epitomizeindulgence.Withamenitieslikean infinityswimmingpool,yogacenter,gym,guesthouses,banquethalls, hospital,daycarecenter,ATM,andamiyawakiforest,thisinvite-only propertypromisesexclusivity
PrintAdCopyBrief:Createintriguewithoutrevealingmuchinaprintad.
NewYear'sSocialMedia
PostBrief:Craftan engagingpostreflecting theproperty'sexclusivity andNewYear'sspirit.
Brief:WhatifNothing changedthe"Shoton iPhone"trendandcameup withanewcopytopromote theircameracapabilities?
Brief:Canyouwriteinsomeoneelse'svoice?Wellthat'sthe assignment.Let'smakeiteasy.Weneedyoutowritean adforfevicolinJavedAkhtar'svoiceandtoneandstyle.
Issduniyameindocheezonka
tootnanamumkinhai:
pehla,poorishiddatkesaath
nibhayegayerishte,aurdoosra,
Fevicolkabehadhmazbootjod.
Plastichoyapyaar,iskiasadharan
shaktimitaayehardaraar.
Fevicol:yehsirfadhesivenahi, mazbootikarakshakhai!
ImagenotAIgenerated:3
Longstoryshort,mylovefortreesdrivesmetobe likethem: creatingbeautifulcanopies,andalwaysstrivingto makethemostofcreativesunshine.
Myrootsarestillgrowing,myflowers arestillblooming–mygrowthisfar fromcomplete,butwouldn’titbe delightfultowitnessit? Evenbetter,beapartofit?
So,wouldyouliketogrowand createmagicwithme?