Yuktifolio

COPYWRITING

PORTFOLIO

Hi, I’m Yuktimmana Bandopadhyay!

There’s something I want to tell you about me.

I love trees. As in, love them enough to wish I had them growing all over my terrace.

I love trees so much, I consider them my

spirit-creature,

my

personal

metaphor. They’re downright magic!

You know, I often like to think of myself as a tree, and I grow thought- branches of all kinds.

Sometimes, my branches are mischievous Brief: Make a "single slide, static creative and write an ad for an Automatic Banana Peeler: a device that automatically peels bananas at the push of a button."

Sometimes, they like to rhyme

Brief: Design and write an ad for an inflatable laptop sleeve that doubles up as a pillow for quick naps at work or on the go.

Sometimes they grow in two directions at once

Version 1

Brief: "Write a print ad promoting the copy batch to parents, with the objective of brand awareness, and increasing credibility of copywriting and the course, in their eyes."

Version 2

Sometimes, I grow very serious branches

Brief: "Rustomjee is launching a new property in Rohini, Delhi. In the typical Rustomjee style, write a hoarding copy promoting the launch."

Some branches grow out romantic

Brief: Using a single slide static creative, write a social media post encouraging the audience to install the app.

(Made in 2022)

Then they evolve into a different kind of romantic Brief: "Tinder is launching a new product called Spice Up Your Date, which is a deck of cards with suggestions of things to do on your first date.

Using a single slide static creative, write a launch post for the product line."

(Made in 2024)

And sometimes, they are very cheeky!

Category: Generic ad posts for a carousel (relatable) Key Idea: Let’s just be honest. Hot, sweet fruit and savoury cheese?! Pushpek Sidhu is already crying buckets in a corner.

Truth is, we can’t stop restaurants from selling it. But we can definitely try to stop you from eating it.

It is our duty to save you from this monstrosity. Remember to order better.

Headline: Don't let hunger ruin your taste. #OrderBetter, on Swiggy Caption: Pineapple hi khaana hai toh fruit salad mein daalke khao na. Pizza mein kyun?

As you can see, I am QUITE the flourishing young tree!

These are the other branches: lush, green and full of potential…

Brief: Create three static slides as part of a social media campaign that portrays Canva as a tool for empowering oneself by unleashing inner creativity.

Brief: Write copy for wishing everyone, especially tea lovers, a happy International Tea Day

Brief: DLF is unveiling an unprecedented ultra-luxury property in Mumbai, redefining opulence with 3BHK flats starting at 30Cr. The Spa & Salon services, curated by Dior, epitomize indulgence. With amenities like an infinity swimming pool, yoga center, gym, guest houses, banquet halls, hospital, daycare center, ATM, and a miyawaki forest, this invite-only property promises exclusivity

Print Ad Copy Brief: Create intrigue without revealing much in a print ad.

New Year's Social Media Post Brief: Craft an engaging post reflecting the property's exclusivity and New Year's spirit.

Brief: What if Nothing changed the "Shot on iPhone" trend and came up with a new copy to promote their camera capabilities?

Brief: Can you write in someone else's voice? Well that's the assignment. Let's make it easy. We need you to write an ad for fevicol in Javed Akhtar's voice and tone and style.

Iss duniya mein do cheezon ka tootna namumkin hai: pehla, poori shiddat ke saath nibhaye gaye rishte, aur doosra, Fevicol ka behadh mazboot jod.

Plastic ho ya pyaar, iski asadharan shakti mitaaye har daraar.

Fevicol: yeh sirf adhesive nahi, mazbooti ka rakshak hai!

Image not AI generated :3

Long story short, my love for trees drives me to be like them: creating beautiful canopies, and always striving to make the most of creative sunshine.

My roots are still growing, my flowers are still blooming– my growth is far from complete, but wouldn’t it be delightful to witness it?

Even better, be a part of it?

So, would you like to grow and create magic with me?