Part 2_Switching Puerto Rico's society to sustainable practices

Switching Puerto Rico towards a Sustainable Food Chain MA Design for Sustainability Final Project ::Prof. Boylston Yahayra Rosario-Cora :: SP-2011

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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“Design Knowledge is Power...” Ashley Ciecka and Michael Jeter from the Academy of Art University, San Francisco” Inspiration for MA Design Management Final Project Design Ethos Conference 2010 Amplifying Communities

by Cameron Tonkinwise [Parsons Lab] Project M John Belinjeng Enzio Manzini Project Habitat for humanity

by Cameron Sinclair Professor of Sustainability at SCAD Scott Boylston Book Natural Capital Book Switch your organization

My Design Journey

Here I will be showing the second part of my design journey to show to the individuals in low-income communites in Puerto Rico the need, value and importance of having a safe food chain on the Island.

The first part of my design journey was developed in the course DMGT-748, Design Management Final project. The first part, Macro-Project, was used to do secondary research, understand the significance of providing a safe food chain for Puerto Rico society, develop plan and strategies to implement small urban/suburban sustainable agriculture program, create a contact network, the project brief, workshops for creative collaboration and future scenarios for the Island of Puerto Rico.

The second part of my journey, MicroProject, was to travel to the island of Puerto Rico to take action. Here you will see how I proceed with the idea to bring to the island Design Thinking and Social Innovation to create positive change.

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

A B C

Index Macro Project Brief

Micro Project Brief

1 Stage2 Stage3 D Stage4 Stage

Road Trip Case Studies Workshop Macro-Visions Workshop Micro-Visions References

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Yahayra Rosario-Cora

My Journey

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Puerto Rico Context Preview Observations

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Yahayra Rosario-Cora

My Journey

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BACKGROUND Puerto Rico

Territory Context 35 100 Island in the Caribbean 100 miles x 35 miles Puerto Rico is a selfgoverning commonwealth in association with the United States

Population 2010

Puerto Rico

3,808,610 population 63%

1960 10

2,400,000 population

SUST-748 Design for Sustainability

MA Final Project

USA

Prof. Scott Boylston / SU-2011

BACKGROUND

Tourism

Building Development Sports

Cultural Patrimony Natural Resources

100mi x 35mi

PUERTO RICO

DOES IT BETTER Intramodal Transportation Systems + Infrastructure

Arts Performers

Puerto Rico global image

Technology Micro-Enterprises yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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Territory Context Puerto Rico existing social and economy context...

Today

35% to46% 46% 35% to of of the thepopulation population receives Aids receivesWelfare Federal Funds

Access to

products Access Products

$

ed in terms of nutrition

85%85% toto90% 90% Food Products are IMPORTED Food Products are IMPORTED

+ Campaign + Campaignduring mid 1990’s devalued during mid 1990’sthe market of local food devalued local food products products market

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Social sector

with Social sectorhigh with % highof % health issues and health issues and it is the on less educated less educatin terms of nutrition

- USA regulates prices - USA regulates prices -

Non Fresh -- Non Fresh Cheap - Cheap

- Prices of P.R. food products aren’t Pricescompetitive of P.R. food product

aren’t competitive

Why leave it like that?

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Yahayra Rosario-Cora

My Journey

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Small Urban/Suburban Sustainable Agriculture Program for Puerto Rico Design Management Final Project / Prof. Verena Paepcke Hjeltness

Future Scenarios WORST

BEST

Just imagine that...

Enable Puerto Rico society be self-suficient...

USA takes away Wellfare Aids

Safe Food Chain

A natural catastrophe occurs and there doesn’t exist any opportunity to import products to the Island

Small Urban/Suburban Sustainable Farms for Enable individuals in low-income communities to be self-sufficient

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

MACRO Project BRIEF

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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MACRO

Project Brief

Day 18 05.30.2011

Project

SMALL

Urban/Suburban Sustainable Agriculture Program for Puerto Rico

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Introduction

“Puerto Rico moving toward Smart Growth”

Since the 1990s, various organizations in Puerto Rico have researched the need for sustainable practices in the island and developed master plans to justify such practices to politicians and society.

Agriculture is one of the areas that has been investigated to develop a sustainable model in Puerto Rico.. Currently, around 90% of Puerto Ricans’ food depends on imported products, which stresses the need to strengthen local agriculture. Studies have concluded that one of the ways to increase local production is by improving marketing strategies that promote local agriculture.

However, most of the methodologies that have been developed to promote change in agricultural practices are not working.

These methodologies are not inspiring many Puerto Ricans because the plans are based on statistics or financial goals that are not tangible to the general population. This project will address the challenging task of inspiring a society to renew their agricultural practices and change the perception that an increase in the agricultural practices translates into a lack of progress.

Problem The biggest problem for implementing a sustainable model for agriculture is that currently there are no incentives that motivate the Puerto Rican community to cultivate the land. One of the challenges is the public perception regarding agriculture: that it doesn’t represent progress.

In addition, Puerto Rican designers, who are working within low-income communities to enable them to be more active in the society, are more focused on producing sustainable products and infrastructure rather than agriculture. Moreover, the designers on the Island do not seem to be working with other disciplines or joining organizations and, thus, their efforts are isolated.

Opportunity Statement A mixture of factors affecting Puerto Rico’s economy highlight an opportunity to develop small urban/suburban farms and promote local products including: external and internal economic downturns, uncertainty regarding US federal funds for the Island and the dependence on imported food. The problem around the existing food supply in the Island is forcing the society to reframe and re-signify agricultural practices inside the Island. There exists the opportunity to create a cross-disciplinary group which links existing efforts, such as research and master plans, to create small commitments and identify positive examples, such as leaders and communities that can inspire and motivate others to take action. The cross-disciplinary group will include agronomists, engineers, sociologists, educators and designers that can formulate small proposals for sustainable agricultural practices and serve as elements of inspiration.

networks. Schools can be used to create gardening programs that involve parents and students, providing a educational cycle between parents, children, teachers, etc. In addition the farming program will make use of abandoned or empty sites located in urban and suburban areas to increase local food production.

The Small Urban/Suburban Sustainable Farms will also encourage people to be active in their communities. The government may be able to fund these farms by investing a small percentage of the money that is used for assistance programs in community farms.

Additionally, legislation could establish that in order to receive certain financial assistance from the government, people have to work in the farm and also participate in educational conferences.

The development of urban/suburban farms will provide the opportunity to enable low-income communities to be self-sufficient, promote local farm products, and grow markets through small commitments.

Another advantage of the creation of Small Urban/Suburban Sustainable Farms is that it will provide a center of nutrition inside each public housing project and link communities through farmer markets and business networks. Schools can be used to create gardening programs yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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MACRO

Project Breief

Day 18

Objective

Project

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05.30.2011

SMALL

Urban/Suburban Sustainable Agriculture Program for Puerto Rico

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Create a cross-disciplinary group

A Human-centered approach aims to understand perceptions, behaviors and social patterns of individuals in a community. The creation of a cross-disciplinary group will let participants share expertise to meet the urgent need for improving our existing food supply and address the need of enabling individuals to be self-sufficient. The cross-disciplinary group will include participation from individuals in the community. The interaction will expose existing perceptions regarding agriculture in a given region the local situation regarding economy and federal funds, and what it means for them be self sufficient. The strategy will be to Identify community leaders that facilitate a socio-economic understanding of a given community.

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Inclusion of designers in the process of creating cross-disciplinary group

The inclusion of designers aims to assign value to their skills with the intent of inspiring [use existing models], motivating [envision the future] and empowering [hands-on] communities to move toward a sustainable model in Puerto Rico, and also justify the idea of it. The strategy will be the following:

- Applying design thinking to link ideas, develop strategies, and plan execution of ideas - Applying social innovation to identify, motivate and extend existing positive examples - Creation of a cross-disciplinary group including designers as managers in the process of developing strategies to enable communities to be self-sufficient - Focus on a human-centered approach

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Plant a seed to make a difference and do something right

The idea of planting a seed aims to expose the need to create small commitments to inspire participants in the communities. Additionally, the participation of individuals will allow them to take leadership of their own solutions to be self-sufficient. The strategy will be identifying individuals inside a community making a difference in a positive way.

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Educational cycle

Educational cycle[workshops] to enable communities to be self-sufficient, and also have a long-term relationship with them.

The educational cycle aspires to integrate organizations, government, educators, students, cross-disciplinary group members and communities. The plan is to use existing research and master plans in agriculture, urban renewal and the economy to educate, give hands-on training, demonstrate, and reach out.

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“Amplify” a positive deviance

“Amplify” a positive deviance [i.e. Cameron Tokinwise] The idea is to to identify and use existing communities in Puerto Rico that are using sustainable methodologies as role models to enable individuals to be self-sufficient. As mentioned before, is necessary to identify, connect, promote, and diffuse the actions of existing communities that are doing the right thing. The strategy will be the following; - Use communities that are already organized and advocating for their rights - Use organizations that are empowering

communities through agriculture - Use communication channels that are

local and international, such as Univision & TeleMundo, existing local press that is

advocating for communities with low

income, environmental programs and

newspapers - Creation of events to demonstrate the

process of understanding social perceptions; expose benefits and barriers to the idea;

and show how to enable communities; bring new people and business to the network; develop new entrepreneurs [“Creative

agriculture”]

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Make walls of academia permeable

Make walls of academia permeable [i.e. Scott Boylston]. The idea is to expose students from different backgrounds to real conditions, like social behaviors, perceptions and policy and involve them in the process of inspiring communities to be creative. The plan is to create a workshop to take students to communities and develop strategies to make the students understand that they are facilitators of ideas in the community .

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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MACRO

Project Brief

Day 18

SCOPE

Project

Develop a document, which exposes the need for sustainable practices in the Puerto Rican society in a cohesive way. It has to create small commitments in order to enable individuals to be self-sufficient and move toward sustainable agricultural practices. The document will be shown to non-profit and for-profit organizations, academia, designers, community leaders, entrepreneurs, educators, agronomists, economists, politicians, and sociologist in Puerto Rico.

05.30.2011

SMALL

Urban/Suburban Sustainable Agriculture Program for Puerto Rico

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

In order to create small commitments to move toward sustainable practices, the project will be divided in two phases. The first phase is to conduct research and modeling strategies to enable individuals within low-income communities in Puerto Rico to be self-sufficient.

The idea is to expose to potential key partners the need to develop small commitments as strategy to make them tangible to individuals in low income communities, as well as the idea to produce, promote and market local food products. Another aspect that will be addressed in the document is the need for creating a cross-disciplinary group to introduce small urban/suburban sustainable agriculture.

The second phase is to take action. The idea is to contact people in my network, visit projects that are working with low-income communities and prepare a workshop in a community with a cross-disciplinary group and students. The workshop will help me to better understand perceptions and behaviors, and expose the challenges and benefits associated with sustainable farms. Finally, create an event to show the results of the process and possible design ideas and strategies that could be used for the implementation project.

After setting and starting to apply the design strategy for social innovation, the goal is to create a document to submit to Echoing Green to apply for funds. Echoing Green has awarded start-up capital to incredibly successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union

Deliverables Project Brief Visual

The visual will contain a timeline with the evolution of Puerto Rican socio-economy since it became a Unite States territory.

The visual will show the existing problem related to the unsustainable food supply and economy of Puerto Rico.

Scenarios

Create two future scenarios for Puerto Rican society in order to expose the need of movingg towards sustainable agriculture practices.

One scenario will show what could happen to Puerto Rico if the socio-economic system continues as it is. The second scenario will show what could happen if Puerto Rican society decides to take action and move towards sustainable practices. Additionally, the second scenario will show what could happen if designers are part of a cross-disciplinary group, which intends to develop strategies to enable individuals of low income communities to be self-sufficient through the use of agriculture.

Mapping

Create a map showing people that I know, potential people to contact and organizations that could be part of my network and/or crossdisciplinary group.

Create a map showing existing non-profit organization in Puerto Rico working to enable communities to be self-sufficient.

Business Canvas SWOT Analysis Channels to diffuse the idea Blog

Create a “blog� to expose the project value, ideas, strategies, and process of the project.

Additionally, use the blog to have feedback and/or multiple perceptions.

Workshop

Develop a charrette with young designers from Puerto Rico studying in Savannah College of Art and Design in order to understand their perception about social innovation and their understanding of what it is to be a designer today.

Project Timeline Pass it on document:: Process Book

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Yahayra Rosario-Cora

My Journey

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Swiching Puerto Rico towards a Sustainable Food Chain Design for Sustainability Final Project / Prof. Scott Boylston

Taking action to make meaningful to low-income communities the need of provide a safe chain for Puerto Rico’s society.

Consumerist Society

Departamento de la Comida, Puerto Rico

Productive Society

Understanding Perceptions

Work the land = under development

Values

Foreign products are better

Behavior

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Comfort Zone!

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

MICRO Project BRIEF

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

“Puerto Rico’s society has to be undisciplined to make changes in our socio-economy and cultural context [and also be one sustainable]” [Awilda Rodriguez in NPR La bola de pegao, July 5, 2011]

“Social Innovation is the design implementation of better ways of meeting social needs.”

[Center for Social Innovation, New Zealand]

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Yahayra Rosario-Cora

My Journey

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MICRO

Project Brief

Background

Problem

Currently, Puerto Rico imports around 90% of the food consumed by its 4 million population, which means that Puerto Rico relies on an unsustainable economy. Organizations’ efforts to switch towards a sustainable economy have been affected by government policies on welfare. Around 46% of the population depends on welfare, and agriculture has been put aside for years. When Puerto Rico’s socioeconomy was transitioned from agricultural to industrial, the former was viewed as underdevelopment and unable to create wealth. Besides the problems associated with pubic perception regarding agriculture, the way that welfare aid is distributed causes social inertia and lack of work ethics. Another issue that furthers unsustainability is that society consumes more than it produces.

The policies that affect Puerto Rico’s transition towards a sustainable food supply and new socio-economy can be observed in the micro-sphere of the Rosario community in San German, Puerto Rico. The administration of the Laura Mercado Public High School, in San German, is trying to establish an agro-ecology program. In spite of the administration’s efforts, the program is not established mainly because they are facing problems integrating the Rosario community members into these efforts. The government policies do not provide the incentives, such as land or subsidies, to promote this integration. that involve parents and students, providing a educational cycle between parents, children, teachers, etc. In addition the farming program will make use of abandoned or empty sites located in urban and suburban areas to increase local food production.

“Puerto Rico moving toward Smart Growth”

Workshop

Let’s Move Boricua

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

The Small Urban/Suburban Sustainable Farms will also encourage people to be active in their communities. The government may be able to fund these farms by investing a small percentage of the money that is used for assistance programs in community farms.

Additionally, legislation could establish that in order to receive certain financial assistance from the government, people have to work in the farm and also participate in educational conferences.

Why do this?

If the problem mentioned above is addressed, this program of agro-ecology could be used to motivate other communities and serve as a model. The model could be used to start a movement to enable other communities, like the Rosario community, to have a transition, and bring the program to a large-scale scenario.

The program of agro-ecology is a small commitment that will enable future generations in the Rosario’s community to be self-sufficient and meet their food, health and nutrition needs. Additionally, the action will help to produce, promote and market local food products that will enable Puerto Rico’s socioeconomy to switch towards sustainability.

Switching Puerto Rico’s food supply and socioeconomy towards sustainability is necessary to shake the base of its society context. It is necessary to educate, empower and engage individuals in Puerto Rico . It is necessary to inspire and make meaningful to individuals in low-income communities the idea that agriculture is a viable mean to create wealth.

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Rosario Community located in San Germán, Puerto Rico. Rosario community is in a rural zone in the Island. The community is around 3 hours away from San Juan or Puerto Rico’’ Metropolitan area,35 minutes away from University of Puerto Rico - Mayagüez Campus, and 2 hours away from my town, Cidra.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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MICRO

Project Brief

Workshop

Let’s Move Boricua

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Opportunity

Scope

There exist the opportunity to form crossdisciplinary groups and realize creative collaboration, in order to understand Puerto Ricans perceptions, behaviors and values.

Additionally, a creative collaboration will help to inspire and make meaningful to Rosario Community members the idea of change Laura Mercado Public High School to one specialize in agro-ecology. To aim the idea mentioned before will be use the workshop and event Move Boricua.

Move Boricua has the workshop “…no politics, no more critics…we are looking for solutions…” and the event “Made in Puerto Rico by you, for you and the rest of the world.”

The workshop pursues to teach in a community group, which is trying to switch their socioeconomical context to one sustainable, the aspects of design thinking and social innovation. The workshop pursues to understand and overcome socio-cultural perceptions and values, which are a barrier to reach community members, and start switching Puerto Rico’s socio-economy towards sustainable practices.

The idea is to meet people in the network that I developed for MA Design Management Final Project, visit projects of profit and non-profit organizations that are working with lowincome communities, celebrate workshops in Laura Mercado Public High School in Rosario community with a cross-disciplinary group and students. The workshop will help to have a better understanding of perceptions and behaviors, and also will expose the challenges and benefits associated with sustainable farms.

Finally, the event on August 20, 2011 will show the outcomes of the workshops, possible design ideas for Rosario community socio-economy needs and strategies that could be used for the implementation of an agro-ecology program.

After applying the design thinking and social innovation in Puerto Rico, the goal is to create a document to submit to Echoing Green and Whitehouse Social Innovation Office to apply for funds to start the program in other communities. Echoing Green has awarded start-up capital to incredibly successful nonprofit organizations such as Teach for America, City Year, and the Freelancer’s Union.

Laura Mercado Public School Specialized in Agro-Ecology Grow food, educate, and help Laura Mercado Public High School and Rosario Community members meet their food and economy needs.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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MICRO

Project Brief

Workshop

Let’s Move Boricua

Objective

Workshops Idea

“Move Boricua” is a creative and enjoyable way to empower, educate and engage members of the Rosario community to be part of the effort of change that the Laura Mercado Public High School is trying to achieve through the program in agro-ecology.

The strategy for social innovation in the Rosario community in Puerto Rico will be to develop workshops to bring together professionals and students of multiple backgrounds, including designers, to create and share ideas in conjunction with community members. The objectives of the workshops are to educate, empower and engage Rosario’s community members in the agro-ecology program at the Public High School Laura Mercado.

“Move Boricua” is composed of workshops and an event.

The workshop, named “no politics, no more critics we are looking for solutions,” aims to plant a seed in participants minds to think about positive alternatives to switch Puerto Rico’s socio-economy towards sustainability.

The workshops pursue to cross the boundaries of politics and criticism that exist in Puerto-Rico’s socio-culture.

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

The event “Made in Puerto Rico by you, for you and the rest of the world…” aims to make members of the Rosario Community part of the effort of change that the Laura Mercado Public High School is trying to accomplish through a specialized program in agro-ecology.

Furthermore, the event will help to expose and link other organizations in the Island that are working to educate, empower and engage Puerto Ricans to have a safe food supply and be self-sufficient.

Slogan for the workshops: “No politics, no more critics… we are looking for solutions.”

Strategy To encourage individuals in the workshop to change their socio-economical and cultural perspective it is necessary that they move away from political talk and criticism. The workshop will invite participants to think about innovative “wicked” solutions for Puerto Rico’s socio-economical sustainable needs.

3. Re-signify [Understand the loss of cultural values]

The workshop will be developed using the following methodology:

4. Looking for solutions for Puerto Rico socioeconomical mess, including lack of healthy food supplies and high percent of the population depending on welfare aids.

1. Workshop placement Place the workshop in a space considered as a “traditional” one for Puerto Rican society. The idea is to take out the participants of their daily and “stressful” environment in order to relate them to nature and bring out their values/ memories.

Introspective exercise that aims to understand how the participant currently teaches their children about food or practices with others aspects of their childhood mentioned above.

Facilitating Creative Thinking using Six Hat Methodology from Edward de Bono.

http://www.debonoconsulting.com/six_thinking_hats.asp

2. Appeal to emotions Introspective exercises that aim to make workshop participants remember what kind of events in a natural environment and traditional food made them happy during their childhood.

Additionally, the participants have to identify where their parents find or purchase the food products.

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Yahayra Rosario-Cora

My Journey

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Shake the base!

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

What outcome do I want from the workshop?

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Yahayra Rosario-Cora

My Journey

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MICRO

Project Brief

Day

07.25.2011

Taking Action

Let’s Move Boricua

WorkshopTeachers

Move Boricua [Workshops and Event] aspires to create cross-disciplinary groups that will focus on a human-centered approach to integrate organizations [profit and non-profit], government agencies, educators, students, and low-income community members into the efforts related to Island Small Urban/Suburban Sustainable Farms development.

Activate memories: Share with the group good memories that each one has from their childhood. The memories that each participant will share are the moments that they enjoyed in a natural environment and the good Puerto Rico traditional meal.

The workshop in Laura Mercado Public High School will be celebrated with all elements that compose Laura Mercado Public High School and guests with multidisciplinary backgrounds.

The workshop [no more politics, no more critics, we are looking for solutions…”] will be focused on a human-centered approach. This human-centered approach aims to understand perceptions, behaviors and social patterns of individuals in the Rosario community. I expect to meet the following objectives through the Move Boricua pilot study that will involve teachers and students through workshops and an event:

Brainstorm: Use of creative collaboration to engage and integrate all members of Laura Mercado Public High School into the administration’s efforts to change the school to one specialized in agro-ecology.

Direct : Use of Community Base Social Marketing to clarify the benefits and barriers of introducing a new behavior or idea, such as the agro-ecology program in Laura Mercado Public High School for Rosario Community.

Motivate : Identify and enhance the kind of things that the Rosario Community is proud to showcase. Enhance community pride appeals to bring out emotional aspects that motivate the community to take action in the production and/or promotion of local food.

Brand: Create an image to brand local food products and give new meaning to these products in a Puerto Rican setting.

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WorkshopStudents

EventCommunity Forum

Take action: Use creative collaboration to enjoy and integrate students of Laura Mercado Public High School and their parents/family to the efforts of school’s administration to specialize in agro-ecology.

Spread the sustainability virus: The event aims to introduce in the island the idea of design thinking and social innovation. The social innovation aspect will focus on sustainability, thus exposing and spreading the idea, which will hopefully be ‘infectious’, and more people will get involved. This infectivity will be portrayed through workshop outcomes [design thinking] that will educate, empower and engage Rosario Community members to meet their food needs [social innovation].

Take it home: Educate, empower, and engage students and Rosario Community members to value and enjoy traditional food or slow food.

Students will be asked to talk to parents or family members about how they used to cook traditional Puerto Rican meals, which in turn will allow them to understand where food used to come from and compare past and present aspects of health, happiness and impact in their finances.

Showcase: Parents or participants that have been interviewed by the students will go to the classroom to present their visuals of recipes and traditional cooking experience process. The idea is bring the Rosario Community into Laura Mercado Public High School and educate students about Puerto Rico’s good food.

Practice “Made by us for you”: The event aims inspire the student and their families to enjoy cooking in a traditional way and appreciate slow food. The students, in conjunction with members of their family, will cook and serve in the event some meals using local food products.

Amplify positive examples: The event aims to bring together and connect the Rosario Community and other municipalities in the Island working to switch Puerto Rico society towards sustainable practices.

Facilitate visuals of best future scenarios for Puerto Rico’s socio-economy: The event aims to place Rosario Community members in the process of switching Puerto Rico’s society towards sustainable agricultural practices.

Placing the Rosario Community in a best future scenario for the Island will allow to create awareness, build their self-esteem/community pride and re-frame their sense of being Boricua [Puerto Rican citizen] Transparency: The event aims to explain and clarify the process of changing Laura Mercado Public High School to one that specializes in Agro-Ecology. This will allow the Rosario Community members to understand the process and facilitate their involvement.

Round Table to integrate and facilitate collaboration: The event aims to facilitate collaboration between the Rosario Community and Laura Mercado Public High School members. A round table will allow to plant a seed [See Brief DMGT-748]; clarify the idea and goals of the new program; inspire the community to be part of the action; and define context and/or ‘room to improve’ as well as socio-economy and curriculum needs.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

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Project TIMELINE

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My Journey

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WEEK 1 to 10 Timeline

Day 1 to 20 Switching Puerto Rico towards a Sustainable Food Chain Taking Action to Spread the Sustainable Virus

SP-2011:: DMGT-748

W1-W10 - Framing the project

- Project Brief - Understanding the context - Defining Futures

Scenarios - Creating Network - Planting the Seed:: Workshops with Puerto Ricans Students at SCAD

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- Infographics

B1

B2

Monday @ 9am-10:30pm Meeting: Tatiana Rosado, Industrial Designer and Professor

B3

Contact people in my MA DMGT Network + Interviews Uncovered NEED Weekend in San German, P.R.

Meeting with Raquel Roblebdo USDA Mariel Rivera owner of Organic Farm Conuco Meeting with members of Laura Mercado Public School in Rosario Community

SU-2011:: SUST-748

W1

W2

W3

Day 4 Presentation 1 Problem Statement Further Needs Resourses Case Studies

W4

W5

W6

Day 9 Presentation 2

Workshop A Macro-Visions

Repackaging workshop

Monday @ 9am-12:30pm Meeting: Gargulio, Inc Tomatoes Producer in Santa Isabel, P.R.

Weekend Cultural Event in Cidra, P.R. Knowing local farmers and crafters... understanding perceptions, behaviors & values

Architects & Professors Omar Garcia and Carlos Qui単ones in Ponce, P.R.

Saturday Meeting with Amy: Devoloped idea for school workshop + event

W7

W8

Workshop Micro Visions: School B + C

W9

W10

Day 20 Final

School Event Saturday, August 20, 2011

Wrap Info...

Saturday Meeting with Laura Mercado Public School committee

REPACKAGE Workshop + Event Outcomes Deliverables

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My Journey

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MA Final Project

Prof. Scott Boylston / SU-2011

Project STAGES

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My Journey

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Contextual Research Component Primary Research: interviews to Puerto Ricans students, professionals from multiple backgrounds and individuals in low income communities to understand perceptions, values and behaviors, visit to Rosario’s community, interview to individuals selling local food products on the street [informal environment] and market [formal environment] Secondary Research: read history of Puerto Rico - social and economic component, read local news – economic and political component, and listen to NPR

42

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

1

Stage

Road Trip

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

43

WEEK 1 to 2 Contextual Research

Meeting people from my Design Management Network Understanding Puerto Ricans social perceptions, behaviors and values

ROAD TRIP!!!

Puerto Rico San Germรกn

3

37

59

14

34

51 1

2

9

7

RUM

42

43

50

12

64 41

70

17

45

32

54

ARCH + 61 16 UPR 65 71 15

76

77

23

10 22

58

ARCH+

39

68

13 21 18

57 63

30

ARCH+ 40 33

4

31 29

24

55

38

1

62

26 73

69 11

52

20

72

48

35

74

28

67 6

47

44

66

46

25

27 53

19

36 75

56 00

77 49

Building my Knowledge... Building Momentum...

44

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Conuco Organic Farm in San German

Belen Kinder Garden Teacher Mariel Organic Farmer Conucos Farm Owner

Raquel Robledo USDA_Agronomist

Ray RUM_Professor

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

45

WEEK 1 to 2 Contextual Research

Meeting people from my Design Management Network

1

Understanding Puerto Ricans social perceptions, behaviors and values

1 46

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

“My target group are professinonals and educated people... I will love to have in my market people from low-income communities, but they want my product without pay it...”

Agronomist Mariel Rivera, owner of the Organic farm El Conuco Farm in San Germán

“I bought the food products like mango, tomatoes, lettuce, etc. to traditional lacal farmers...”

“Organic food products aren’t easy to market here... doesn’t function...”

Luis Morales Owner of Supermercado la Placita Tolin in San German

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

47

WEEK 1 to 2 Contextual Research

Uncovered Need Meeting people from my Design Management Network Understanding Puerto Ricans social perceptions, behaviors and values

1 48

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Laura Mercado Public High School in San German Mission

Grow food, educate and help Rosario community students and members meet their future food and socio-economy needs.

Meeting with Laura Mercado Public School committee. The committee is looking for alternatives to specialize the school in agro-ecology. Some of their consultants are from Agriculture Department and Sociology Department of University of Puerto Rico - Mayagüez Campus.

“Our goal for the year 2011-2012 is to change the school to one specializing in Agro-Ecology... but we are having problems reaching and integrating Rosario Community members, Laura Mercado Public School members, students and their parents...”

Daniel RUM Professor

Ian RUM Student Agriculture

Agronomist / USDa Department Raquel

Lily School Director

Teacher

School Assistant

Teacher Gudelia

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

49

WEEK 1 to 2 Contextual Research

Uncovered Need Meeting people from my Design Management Network

Laura Mercado Public High School in San German Rosario Community in San German

Understanding Puerto Ricans social perceptions, behaviors and values

Laura Mercado Public High School Middle School

1 50

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

University of Puerto RicoMayaguez Campus, Agriculture Department

New School of Agro-Ecology

Nursery School

“On May 2011 we called for help to clean the land available to create the program of agro-ecology, but only went few students, teacher and parents...

I have to say that other parents donated tools to clean the land but they didn’t help...”

Amy Hernández, student mother and Laura Mecado School committee

However, we are having problems reaching and envolving members of Rosario Community in the efforts...�

Picture by Amy HernĂĄndez yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

51

WEEK 1 to 2 Contextual Research

Meeting people from my Design Management Network Understanding Puerto Ricans social perceptions, behaviors and values

52

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Why Puerto Rico’s government penalize...

Gargulio, Inc. Tomatoes Producers in Puerto Rico Interview with the agronomist Pedro Hernández from Gargulio Inc. Pedro explained to me all the problems that he is having with individuals from low-income communities that are trying to work, but the government takes away all the benefits that they have under the welfare aids. Mr. Hernández also talk me about all the regulations that he needs to submit to let such individuals to work with him without been penalize by the government.

Mr. Hernández put me aware about his perceptions about Puerto Rico’s socioeconomy history.

His solution for Puerto Rico socioeconomy mess is try to look for alternatives to offer an incentive to the three main companies that bring imported products to the Island.

In 2016, the government of Puerto Rico will take away the incentives that is offering to farmers.

The government wants to install wind power towers on the land that Puerto Rico in the present we are using for farming We have here individuals with low-income that are trying to work, but they quick the job because the government takes away the welfare aids....

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

53

WEEK 3

Contextual Research

Day 1 03.28.2011

Talked as many people as I could...

Assited to Home Gardens conference

by Club 4H, program

by University of Puerto Rico-Mayag端ez Campus

54

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Who supports farmers market event Cidra local farmers...

“We make workshops to educate and encourage people to create their own garden, but only professionals and educated people showed up...”

Vivian retired from government agency Department of Family

“The Puerto Rico Goverment doesn’t take care of anything related to preserve and promote our culture...”

Carlos Craft Artist from Cayey

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

55

Break + Weeks 1 to 4 Contextual Research

Contextual Research

Puerto Rico:: Macro-sphere Interviews

Understanding Puerto Ricans social perceptions, behaviors and values

Educators Economist Managers Retired People Department of Family Agronomist [Organic and Industrial agriculture] Lawyers Ex-mayor Human Resources Engineers Designers Social Workers Positive Deviances in low-income communities

56

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Government “Government penalizes...”

“Government disables...”

Welfare Aids

Low-income community

To keep...

High % lacks of work ethics

Understanding

“High % of individuals with low-income don’t see the need of work to get money...”

Why the dislocation?

Low-Income

Government

Towns + Agriculture/ Rural Areas High dependance of Welfare Aids

Consumerist Society

Lazy

Not educated

Agriculture = Underdevelopment Lack of work ethics

4 generations under welfare aids

Keep a political carreer means have a sector in inertia Value more foreign products yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

57

WEEK 1 to 4 Framing the project

SHAKE THE BASE

Design Thinking Idea introduce to the island of Puerto Rico the idea of Design Thinking and Social Innovation to create creative collaboration and also, empower, educate and engage individual in lowincome comunities be self-sufficient through the use of small urban/suburban sustainable agriculture program

58

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Social Innovation TOMORROW

INTERNAL

Creative Collaboration

Stakeholder Value

TODAY

EXTERNAL

Education, Empower, Engage...

The Puerto Rico’s socio-economy system has to change!!! It is necessary look for solutions...

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

59

60

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

2

Stage

Case Studies

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

61

WEEK 3 to 9 Workshop Ideas

Reference

Switch your organization by Chip & Dan Heath

Looking for ideas to swith Puerto Rico ‘s society towards a sustainable food chain

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Rational

Emotional

Environment

Direct

Motivate

Shape the path

Why?

How?

What?

Clarify the message and understand when they get involve/ motivate

Understanding perceptions, values, behaviors

Change their context

The idea to switch towards sustainability takes some individuals from around the world to make small commitments to educate, empower and engage about produce, promote and market local food product; and also meet social needs like health and nutrition through the preparation of good food.

Here I will use the metaphor of how to move an elephant to talk about the problem of how to inspire and motivate a social sector that has been in inertia and lacks of work ethics for long time. [Chip Heath and Dan Heath in Switch: How to change things when change is hard]

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

63

WEEK 1 to 3 Secondary Research

Design Thinking + Social Innovation

Case Studies

SHAKE THE BASE Work = FOOD

Common Good City Farm in Washington DC

Mission

Grow food, educate and help low-income DC community members meet their food needs

Vision

Serve as replicable model of a community based urban food system

Land

WO RK

Education Hands-on

Demonstration

64

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

FO

OD

Low-Income Communities Opportunity for individuals with a living wage 1<$480 +<$980

Jamie Oliver Food Revolution “Empower, engage and educate as many people as possible to love and enjoy good food. This means learning how to cook, understanding where food comes from and recognizing the power it can have on our health, happiness, and even finance. We do this through teaching training and employment, and also by making good clear information available to as many people as possible.”

[Jamie’s Foundation mission]

Jamie’s School Dinner / Feed me better

Jamie’s Food Revolution “combines the campaign ministry of food and School Dinners to tackle obesity epidemic in America…”

To inspire the “elephant” to move it is necessary to show how to enjoy the process, and also provide simple and clear information to make it accessible to the final user. Jamie Oliver in his Food Revolution uses communication channels as one strategy to demonstrate individuals how to enjoy the process of prepare good food. He inspires and motivates people to spend more time in the kitchen and grow their own food.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

65

WEEK 1 to 3 Secondary Research

Case Studies

How make the idea of host your backyard meaningful to individuals in low-income communities?

Ideas to

Educate, empower, engage... individuals...

66

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Eco-literacy + Growing Power To inspire the elephant it is important develop strategies to â&#x20AC;&#x153;Re-think School Lunch Guideâ&#x20AC;?; demonstrate and put hands on training to educate existing and futures generations to meet their food, health and nutritional needs.

Additionally, it is necessary to reach and educate other members in your community and beyond.

Growing Power Will Allen

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

67

WEEK 1 to 3 Secondary Research

Case Studies

Michael Obama To inspire the elephant is necessary offer clear guidelines to take actiion.

The First lady Michael Obama is invove with differents organizations to look for alternatives to inspiere individuals to fight obesity and educate them about nutrition.

68

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

ioby, New York [ioby.org] To inspire the elephant is important create sense of place and ownership. Mentioned actions require initiatives and participation of individuals in your own neighborhood. It is require create small steps and link actual efforts to change your own neighborhood towards sustainability. â&#x20AC;&#x153;We might not be able to change the world but we can at least do something on the block.â&#x20AC;?

Erin Barnes

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

69

70

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

3

Stage

Macro-Visions Workshop

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

71

72

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Let’s Move BORICUA...

“No more politics, no more critics… we are looking for solutions...”

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

73

WEEK 3 to 4

Planning Workshop A

Day

07.17.2011

Trial Version Workshop A

Looking for MacroVisions

Design Thinking + Social Innovation Workshops / IDEA / Moving to ACTION Workshop designed to practice how to handle the group dynamics, if the six methodoly hat [by Edward de Bono] function to do the workshop, to practice the idea of host my backyard, and look for feedback to improve it.

Workshop A Macro-Visions Criteria:

Participants Educators Economist Managers Retire People

Placement Appeals to emotions Re-signify [Understand loss of cultural values] Looking for solutions for Puerto Rico socioeconomy messâ&#x20AC;Ś Facilitating Creative Thinking [Six Hat Methodology]

74

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Lawyers Ex-mayor Human Resources Designers Social Workers

Six Hat Methodology by Edward de Bono

Devilâ&#x20AC;&#x2122;s Advocate

Thinker

Emotional

Factor/ Information

Creative

Optimistic

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

75

WEEK 4 Experiment

Day

07.17.2011

Trial Version Workshop A

Looking for MacroVisions

76

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Design Thinking + Social Innovation Workshops / Trial Version [+] Host my backyard...

Be a good host...

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

77

WEEK 4 Experiment

Day

07.17.2011

Trial Version Workshop A

What did I learned?

Feedback

I have to make the appointment a mimimum one hour before of the hour that I expect to start the workshop.

“Very good and transcendent for the times that we are living and the problems that we confront as society...” [Rafael Rosario, owner of Rafael Rosario & Associates]

I have to be a caoch to focus the discussion I have to limit the time to discuss the question

Looking for MacroVisions

“We need more graduate students moving to action… is another way to take out the mental jam that our society has…” [PhD. Mundo Jimenez, Human Resources and Motivator] “Refreshing… another way of thinking of new strategies to fix our socio-economy mess…”

[Nana, Manager] “I love it!... let me know how can I help you for the final event…” [Irma Pagan, Lawyer of Environment Department] “Is the first time that I participated in a workshop… for me was interesting share knowledge and perspectives with people of different backgrounds…” [Aleja Martínez, retire sewer from Coach manufacture in New York] “This open my eyes to our socio-economy reality… I need do something now… like spend more money in local food products”[Marcia Rosario, Psychology Student] “Is true… we need to educate the present generation to create new behaviors and values for the next one…” [Ivan Romero, Ex-mayor of Culebra and economist]

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Design Thinking + Social Innovation Workshops / Trial Version [+] / Outcome

SHAKE THE BASE

Solutions to prepare our future generation to be self-sufficent and have a sustainable socio-economy.

EDUCATION Family Values

Sense of Community Policies

Health + Nutrition + $ Benefits

Reframe School Food System Brand Local Food Products [Cool] Grad Students have to go out

Relations + $ Benefits

Host your backyard Grow it by your own

Work=Food [CSF]

Common land, demonstration, education, hands-on

Formalize Cycle

Production, Promotion and Market Protects land, offers incentives,

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

79

80

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

4

Stage

Micro-Visions Workshop

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

81

WEEK 6 to 9 Taking Action

Design Thinking + Social Innovation

Planning the workshop

STEPS / School Workshop + Event

SHAKE THE BASE LET’S MOVE BORICUA Workshops: “No more politics, no more critics... we are looking for solutions...”

Event: “Made in Puerto Rico by you, for you and the rest of the world...”

82

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Workshop B

Workshop Students

Event

Use methodology of workshop trial to offers solutions for Laura Mercado Public High School needs.

Assign homework to students with the objective of bring their parents to the school.

Make meaningful to members of Rosario community the idea of switch Laura Mercado to one specialize in AgroEcology

Teachers School Director Psycologist Agronomist Designers

Students Parents

Rosario Community Educate, empower, engage, connect, amplify...

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

83

WEEK 4 to 5

Looking into my schedule Calendar

Sunday

31

The plan...

7

Threads - Natural Event, like tropical storm - people are not available to do the workshop - School calendar and school administration interest

84

Getting ready for teachers workshop

Getting ready for students workshop

1

8

Prof. Scott Boylston / SU-2011

Tuesday

2

9

Wednesday Thursday

3

4

Teachers Workshop

Digitalize Information

10 Students Workshop

15

Getting ready for the Digitalize event Information + Follow up

SUST-748 Design for Sustainability

MA Final Project

14

Monday

16

17

Friday

Digitalize Information

11 Students Workshop

18

21

22

23

24

25

28

29

30

31

1

5

Saturday

6

Comitee Meeting

12 Interviews + Feedback General Interviews

19

13 Digitalize Information

General Interviews

20

Event/

Parents Showcase

Community Forum

2

3

26

27

Sunday

31

7

14 Forum Citizen Agenda

21

28

Monday

1

Tropical Storm Emilly

8

Follow up to points discussed during the committee meeting

15

Follow up needs for the event + Sent new document

22

Tropical Storm Irene

29

Tuesday

2

Wednesday Thursday

3

4

10 Students Workshop

16 Re-package workshop ideas

23

5

Teachers Workshop

Re-schedule

9

Friday

17 Students Workshop

24

Students asked Workshop

11

Teachers Interviews + Feedback

18

Getting ready for the event

25

12

Saturday

Comitee 6 Meeting + Discuss [w] Director need to do students workshop

13

Meeting [w] Amy to set finals points for the events = needs Emergent Workshop

19

Generral Interviews + Feedback

26

General Interviews

20

Event/

Community Forum

Calendar OMG!!! My reality...

Threads - Natural Event, like tropical storm - people are not available to do the workshop - School calendar and school administration interest

27

Back to Savannah

30

31

1

2

3

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

85

WEEK 6 to 9 Taking Action

86

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Let’s Move Boricua

“No more politics, no more critics, we are looking for SOLUTIONS...”

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

87

WEEK 4 to 6 Workshop Ideas

My tips to address a heathy discussion Developed images related to the topic of agro industry in the Island of Puerto Rico

Address a healthy disucssion

Having fun during the process is very welcome, so asssign names to the groups.

The ideal number to create a group to discuss ideas is six...

Identify existing creative tools to address the discussion, for example Six Hat Methodology by Edward de Bono.

Define objectives of the workshop according to the target group...

Create a phrase and make it visible to focus the discussion... for example “... we are looking for SOLUTIONS...”

Let’s Move Boricua…

Shift the common arrangement of a “workshop” Diminish authority / Say yes to informality to create cross-disciplinary groups to share ideas that respond to the needs of a social context.

Emergency Kit…

Always have with you enough pencils, markers, tape, paper, etc..

Listen!!!

You always need to have a second, third, fourth…backup plan

Be on-time…

Get there one hour before to fix the space

You know what… time is always a constraint…

Make the appointment minimum half hour before of the hour that you expect to start the workshop

88

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Let’s Move Boricua Workshops

Teachers

Students

1

2 3

PANAS

AGUACATES

PLATANOS

GALLINA

LECHON

VACA

LECHUGA

MANGOS

CHINAS

YAUTIAS

GUINEOS

CAFE

Community

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

89

WEEK 6 to 9 Taking Action

Plan to develop the workshops to integrate Rosario community and laura

Fixing the Schedule

Going with the flow...

Mercado Public School members into the efforts of change the school in one specializing in agro-Ecology

Plan

Teachers

Workshop Micro Visions

90

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

B

Students

Students Workshop

1

Community Workshops Showcase + Community Forum

X

Plan [+] means that I add more workshops to my schedule, because the students and laura Mercado Public School committee ask me to do it.

Plan [+]

Teachers

Workshop Micro Visions

B

Students

Students Workshop

Modified Students Workshop

Emergent Students Workshop

1

2 3

Community Workshops Showcase + Community Forum

Workshop Micro Visions

X

C yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

91

WEEK 6 to 9 Taking Action

Teachers

Workshop Micro Visions

92

B

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Letâ&#x20AC;&#x2122;s Move Boricua Micro-Visions Students Workshop

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

93

WEEK 6 to 9 Taking Action

Day

08.05.2011

Teachers Workshop

Director

Secretary

Workshop Criteria Have all components of Laura Mercado Public School INTEGRATED them to the effort of switching the school to one specializing in Agro-Ecology

1

Laura Mercado Public School, New School Specialiced in Agro-Egrocology Others

Note: The lunch ladies and janitors didnâ&#x20AC;&#x2122;t participate of the workshop, because the school director didnâ&#x20AC;&#x2122;t let them know about the workshop SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Teachers

Janitors Lunch Ladies

94

Director Assistant

Objectives Actives MemorieS Brainstorm Direct Motivate Branding

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

95

WEEK 6 to 9 Taking Action

AM

Teachers The Plan

9:30 Set-up 10:00

10:20

10:45

11:00

11:20

11:45

Intro Objectives

Share back

AutoReflection

What would you do to...?

Share back

Branding

10:05

10:50

11:55

Appeal to emotions

“No politics, no more critics, we are looking for solutions”

Closing

Explain 6 hat method..

96

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Teachers My Reality

AM

9:30 Set-up

School Director was looking for missing teachers around the school

10:00

Waiting

You most finish at 12:00pm

12:00 Limit

10:50 Intro Objectives

11:30

What would you do to...?

11:50

Share back

11:20

AutoReflection 10:55

11:22

12:15

Appeals to emotions

â&#x20AC;&#x153;No politics, no more critics, we are looking for solutionsâ&#x20AC;?

Close

Explain 6 hat method.. yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

97

WEEK 6 to 9 Taking Action

Teachers Guest Psychologist

Agro

Span

Engl

Math

Soc.S

Scie

Esth

Heal

PE

DE

Musi

Amy Hernández

Agronomist

Raquel Robledo Rosario

Student of Agronomy in University of Puerto RicoMayagüez Campus School Director

98

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Team

1

2

Team

3 LECHON

CAFE

GUINEOS

Team

4

AGUACATES

Team

5

PLATANOS

Team

Nurs

Welcome to the workshop...

“No more politics, no more critics we are looking for SOLUTIONS...”

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey

99

WEEK 6 to 9 Taking Action

Day

08.05.2011

I add new rules for the Six Hat Methodologies The black hat will be the one to be the vocal of each group

Devilâ&#x20AC;&#x2122;s Advocate

Thinker

Emotional

Factor/ Information

Creative

Optimistic

The blue hat will be in charge of take notes of the discussion

100

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

What you would do...

to intagrate Rosarioâ&#x20AC;&#x2122;s community, the school members and your materia to the efforts of specializing the school in Agro-Ecology?

Teachers Use of Community Based Marketing Show the following...

Idea/ Benefit/ Barrier

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 101

WEEK 7 to 9 Taking Action

Teachers Use of Community Base Marketing Show the following...

Idea/ Benefit/ Barrier

IDEA

102

Prof. Scott Boylston / SU-2011

BARRIER

Assign Homework Ideal fruit

Student learns about farming

Parent support & Student interest

Use products in the school from the farm

School saves money Use of fresh products

Student support

Organization & Subdivision

Decrease Barriers

Need leaders

SUST-748 Design for Sustainability

MA Final Project

BENEFIT

Objectives Actives MemorieS Brainstorm Direct Motivate Branding

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 103

WEEK 7 to 9 Teachers Feedback

Day

08.11.2011

Interviews

“I will still the tittle of the workshop to continue using it in other entites, because is true... we need look for solutions...”

[Mirna Rivera] “I will use the toolkit to go to other schools... I am really motivated with this...”

[Kenneth Barbosa]

104

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

“I would like to have more time to share our memories...” [all participants] “I thought that the school’s new focus will eliminate my course, but now I understand that it is necessary too... I can include in the nursing course the use of natural plants as medicine... we could create a garden to nurture the idea and teach the students how to use it...”

[Mirna Rivera, Nursing Course]

“Now I don’t feel that this is only our responsibility...”

[Minerva Camacho, Agronomy Course]

“We developed new ideas to integrate our course to the new program of agro-ecology”

[Various teachers not related to agriculture course]

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Yahayra Rosario-Cora

My Journey 105

WEEK 7 to 9 Students

Students Workshop

Modified Students Workshop

Emergent Students Workshop

106

1

2 3

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Letâ&#x20AC;&#x2122;s Move Boricua Micro-Visions Students Workshop

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 107

WEEK 6 to 9 Workshop Ideas

Students

Students Workshop

Modified Students Workshop

Emergent Students Workshop

108

1

2 3

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Seventh

Eight

Nine Laura Mercado Public School, New School Specialiced in Agro-Egrocology Twelve

Ten

Eleven

Objectives Take Action

Integrate + Motivate + Expose the problems + look for SOLUTIONS...

Brand Take it home Showcase

Bring parents into the school + Motivate

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 109

WEEK 6 to 9 Workshop Ideas Students Community

7th

8th

9th

10th

11th

12th

Criteria The has student to feet that he or she is part of the process...

Please...

Do not choose the students...

â&#x20AC;&#x153; I will choose 2 students per grade for the workshop...â&#x20AC;?

School Director

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MA Final Project

Prof. Scott Boylston / SU-2011

7th

A2 B 2 A2 B 2

A2 B 2 A2 B 2

A2 B 2 A2 B 2

8th

A2 B 2 A2 B 2

A2 B 2 A2 B 2

A2 B 2 A2 B 2

9th

10th

11th

12th

A3 B 3 A3 B 3

A2 B 2 A2 B 2

A3 B 3 A3 B 3

A3 B 3 A3 B 3

A3 B 3 A3 B 3

A2 B 2 A2 B 2

A2 B 2 A2 B 2

A3 B 3 A3 B 3

A3 B 3 A3 B 3

Room 1A 6 students

per grade for 12:40pm to 2:30pm

Room 1B 6 students

Room 2A 6 students

Room 2B 6 students

per grade for 2:30pm to 4:00pm

Students Community Criteria to choose the students for the workshop Let’s Move Boricua... has to be volunteer.

Get as many students as I can...

“They have to feel that they are part of the process...”

per grade for 12:40pm to 2:30pm

per grade for 2:30pm to 4:00pm yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 111

WEEK 6 to 9 Workshop Ideas

Planning the groups

Students workshop were focus on understand Puerto Rico young generation perceptions, behavior and values related to the topic of local food and agriculture

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Previews organization to develop the students workshop at Laura mercado Public School

7th

8th

9th

10th

11th

12th

Students Community Creating Groups

Grouping by levels Asign numbers 1 to 6

1

GALLINA

Team

2 PANAS

Team

3 LECHON

Team

4

5 VACA

AGUACATES

Team

Create Cross-level teams

Team

6

PLATANOS

Team

Then asign a name or tag for each team

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Yahayra Rosario-Cora

My Journey 113

WEEK 7 to 9 Go with the flow

Day

08.10.2011

School Dynamics

“3 seconds zone....

RE-THINK & RE-FRAME...”

“Before the workshop starts... meet the teachers and explain the workshop and how they can support it...”

1

The school administration offered to me a big classroom divided by a partition wall... That was no real, intead I was running between two classrooms...

The number of students per grade that showed-up for the workshop were not according to my guidelines...

At the beginning, only enough students showed up to create 4 groups with students from all grades...

So... go with the flow...

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

7th

8th

9th

10th

11th

12th

Students Community In order to create the groups a change the plan to have one student of each level in one team.

Strategy for students workshop

1

GALLINA

Team

2 PANAS

Team

3 LECHON

Team

4

Team

5 VACA

AGUACATES

Team

PLATANOS

Team

- Shift the student mind setting

6

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 115

WEEK 1

Sharing Project Ideas Students Workshop 1

PM

11:15 Set-up 12:40

12:55

1:18

1:38

1:58

2:16

Students arrive

Question 1

Observations

Observations

Questions 3.2 + 3.3

Class Collab...

12:45

1:10

Introduction

Share back

Group by grade Mix the groups Asign names Explain objectives

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Question 2

Question 3.1

1:30

1:50

2:10

2:23

Share back

Share back

Share back

Close What Next...

More Tips...

Get people involved to address the students workshop

Identify any teachers that could be your support and collaborator during, and after, the workshops. If they are motivated they will motivate others and will keep the discussion on the main focus.

Before the students workshop explain to teachers the objectives and the timeline.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 117

WEEK 7 to 9 Taking Action

Students

Modified Students Workshop

2

QUESTIONS; 1. Which places came to your mind when somebody said to you, let’s go to eat?

Share back + Observations 2. What kind of Puerto Rican food do you like to eat or what kind of food do you like to eat at home?

Share back + Discussion of the problem [Brand] 3. How would you promote Puerto Rico’s food products?

Which phrase will you create to promote it?

Which channels would you use to diffuse the idea?

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MA Final Project

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yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 119

WEEK 7 to 9 Taking Action

Students

Modified Students Workshop

2

QUESTIONS;

1. Which places came to your mind when somebody said to you, letâ&#x20AC;&#x2122;s go to eat?

Share back + Observations 2. What kind of Puerto Rican food places do you like to go to eat?

Share back + Discussion of the problem [Brand] 3. Why did it come to your mind to eat foreing food brands first?

What strategy would you use to promote Puerto Ricoâ&#x20AC;&#x2122;s local food places?

If you choose a local food product to create a business what you would choose; what you will do/create with it; how you will promote it?

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MA Final Project

Prof. Scott Boylston / SU-2011

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 121

WEEK 7 to 9 Taking Action

Students

Emergent Students Workshop

122

3

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Emergent Student Workshop This workshop was not on my schedule.

The teachers misunderstood the objective take it home and showcase, where the student parents were suppose to come to the school and present the drawings the the student created during the interview.

The emergent student workshop gave the opportunity to the students to host their backyard or local markets and create a recepie. Then they presented the process, the value for them that had cook the meal.

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 123

WEEK 7 to 9 Taking Action

Students

Students Workshop

Modified Students Workshop

Emergent Students Workshop

124

1

2 3

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

More tips...

Authority of structures of power always will be an issue

You have to be clear in your goal, send a document with the objective and process and sit with the person in charge to be sure that the person understands and accepts them.

Additionally, be ready to repeat again and again your idea, goals, and why it is needed. Involve the whole components of an institution… So, exclusions are not allowed because everybody has to be part of the process to value the idea…

You always have to be ready for unexpected requests, so you have to negotiate to make real your final goal.

Additionally, you always need to be clear on the schedule and time, and why you need it like that You always have to be ready to give therapy to someone

You always have to be on top of your agenda, no matter if you delegate a task to someone and do follow-ups…

You always have to be positive and be the soul of the “party” to keep the people motivated You have to be a good host, so talk to everybody and show your best smile no matter what…

You always have to listen to ideas that the components of an institution offer.

Help them to improve their ideas and they will help you to motivate and inspire others You have to be athletic and dynamic to keep the participants motivated

Objectives Take Action

Integrate + Motivate + Expose the problems + look for SOLUTIONS...

Brand Take it home Showcase

Bring parents into the school + Motivate

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 125

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

126

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Let’s Move Boricua The Event / Community Forum “Made in Puerto Rico by us, for you and the rest of the World”

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 127

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

128

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Students School Components

Parents

Others

University of Puerto RicoMayag端ez Campus

Laura Mercado Public School, New School Specialiced in Agro-Egrocology

Rosario Community

Spread the Sustainable Virus Practice “Made by us for you” Amplify Positive Deviance Facilitate visuals of best future scenarios for Puerto Rico’s socio-economy Transparency Round Table to integrate and facilitate collaboration

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 129

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

130

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Macro-Visions & Micro Visions Workshop Outcomes

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 131

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

132

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Hey!!!

This was made by us for you...

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 133

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

134

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C

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Community Forum Workshop Micro-Visions C

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 135

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

X

C

Devilâ&#x20AC;&#x2122;s Advocate

Thinker

Emotional

Factor/ Information

Creative

Optimistic

I changed the Six Hats Methodology for Six Ties...

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 137

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

138

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

QUESTIONS; 1. Which ones do you think are the needs of the new agro-ecology program?

2. What would you do to be integrated to the new program of agro-ecology?

3. Which do you think are the resources?

4. How would you be compromised with the new program?

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 139

WEEK 8 to 9 Project Deliverable

Community Workshops Showcase + Community Forum

Workshop Micro Visions

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Community Forum Outcome The community workshop lets integrate the particpants to the efforts of switch Laura Mercado Public School to one specializing in agro-ecology. The workshop Let’s Move Boricua helped to identify the teams needed to be create in order to move forward with the idea of agro-ecology. The teams created were Community Integration, Seeds and Donations, Proposals, Promotion, La mancha de plátano lab/ tour to integrate students, teachers, parents, and other school members, and Analizing Existing case studies similars to the idea.

“We need more activities like this one...”

[multiple participants]

“The workshos were very dynamic and made my think about my future...”

[José Pérez, Student 11th grade] “I love the workshop... are we going to continue doing this...”

[Alondra, Student 9th grade] “This was very enganging...”

[Community Forum, Group la Vaca]

Spread the Sustainable Virus Practice “Made by us for you” Amplify Positive Deviance Facilitate visuals of best future scenarios for Puerto Rico’s socio-economy Transparency Round Table to integrate and facilitate collaboration

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 141

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

References

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 143

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SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

Resource List-Contacts

Book Resources

Key Stones Public High School Laura Mercado

Professors and Designers

Lily Ortiz, School Director lillyortizsanchez@gmail.com

Vladimir Garcia garcia.vladimir@gmail.com

Amy Hernandez, Coordinator of the AgroEcology Program amyhernadez_100@hotmail.com

Tatiana Rosado tatiana.rosado@gmail.com

University of Puerto Rico – Mayaguez Campus Louisa Seijo, Director of the University Center to Develop Communities louisa.seijo@upr.edu Daniel Pesante, Professor of agronomy Ian, student of the Agro-Ecology Department USDA Raquel Robledo, Agronomist montuna.robledo@gmail.com Others Resourses Puerto Rico’s Agriculture Industry Pedro Hernández, Farm Manager of Gargiulo Puerto Rico, Inc. phernadez@garguliofarms.com

Lawyers Irma Pagan impagan@gmail.com

Switch: How to change things when change is hard by Chip Heath and Dan Heath Small Town Sustainability: Economic, Social, and Environmental Innovation by Paul Knox and Heike Mayer Handbook to Develop Communities in Puerto Rico by Louisa Seijo

Diego Conde diego.conde.orama@gmail.com Business Ivan Romero Jesus Quinones Rafael Rosario Edmundo Jimenez Others Carmen Rosario, teacher of elementary school Mayra Rosario, social worker at Public School Lola, individual with low-income Marcia Rosario, student of psychology Mariel Rivera, organic farmer and owner of farm el Conuco in San Germán, Puerto Rico

Social Media component Switch Food Chain Puerto Rico http://switchfoodchainpuertorico.tumblr.com/ My contact information Yahayra Rosario Cora yrcora@gmail.com

Zulma Laboy, Secretary at Gargiulo Professors and Designers Omar Garcia omar.obeauchamp@gmail.com Carlos Quinones carlos@arquitectura3av.com

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 145

“Design Knowledge is Power...” Ashley Ciecka and Michael Jeter from the Academy of Art University, San Francisco”

146

SUST-748 Design for Sustainability

MA Final Project

Prof. Scott Boylston / SU-2011

My Design Journey â&#x20AC;&#x153;Because there has been no fundamental reinvention of design practice in order to play an active role in the culture of sustainability, clear paths to new forms of practice do not exist. Designers must rethink their practice both individually and collectivelly in order to find ways of engaging with the massive problems that confront humankind.â&#x20AC;?

[Victor Margolin]

yrcora@gmail.com

Yahayra Rosario-Cora

My Journey 147