Don’t Waste Your Advertising & Marketing Budget

Don’t Waste Your Advertising & Marketing Budget

How do you know that you’re targeting the right international students’ audience for your study abroad courses?

How do you know that you’re running your online marketing campaign on the right digital channel that your prospective student is spending their time online?

How do you offer your study abroad course with scholarships for international students?

The uncertainty usually leads to wastage of marketing and advertising budget with no or barely any student recruitment.

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So, how do you do it via website or online marketing collateral and make sure that your marketing contribution is optimized?

We at YouStudy.com have put together a list of the most important factors to check and consider prior to launching your online marketing campaign to attract foreign students for your study abroad courses.

Protect your budget and get quality student enquiries leading to student recruitment by going through this checklist before you turn your campaign on.

1. Target your international students specifically region-wise Aiming too broadly with your online marketing efforts can result in ad waste. When you target a broad area of international students, you pay more to reach varied foreign students, but only a small percentage of them will convert. When you narrow down your target, specifically to the region within the specific country you are targeting to attract, you spend a lot less and get a higher proportion of conversions.

Preventing online marketing & advertising waste means focusing on quality over quantity. Location is becoming increasingly essential in online marketing, as the majority of foreign students use their smartphones to find about their study abroad options.

2. Reach your international students at the right times You might want to consider the times at which your online marketing ads display, depending on the goals of your campaign. “Restricting your ads to 2

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appear only during optimal times is an excellent way to save on your advertising budget.” - www.lotame.com.

For instance, running ads on Facebook during late evening hours when the students from the Middle-East countries are highly active on social media. If you’re not sure, time affects your conversion rate, you can look at your metrics at the end of your online marketing campaign to see when you got the most engagement.

3. Advertise on the Right Channels You also need to make sure you advertise/market your study abroad course on the right online digital platform. You will have varied options for digital channels for your ads, including search, social media, and websites.

To figure out which is the right channel for you, to attract international students, you need to find out where your audience spends their maximum online time, especially which online platform are they highly active and are they looking for studying abroad options or scholarships for international students on those particular channels.

4. Use the Right Keywords Keyword selection is a critical part of creating a campaign that will be effective, rather than resulting in advertising waste. Successful search engine marketing (SEM) campaigns, including pay-per-click (PPC) advertising, strategically use keywords to target the right audiences so those ads lead to conversions.

Students searching for specific terms like exchange programs or scholarships for international students are actively seeking information relevant to their search query. If your search ad matches what the student is looking for, there’s a better chance they’ll click on it.

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To reach international students in search, you need to figure out what phrases your prospects are searching for when they’re looking at studying abroad options. Your prospective student might be searching for phrases like scholarships for international or students exchange programs or like in the UK and many more.

Creating your online marketing campaigns can be tedious and timeconsuming, but more than anything it can be terrifying. And if you are not careful, you can either spend it too quickly or without any return.

Choosing the right digital platform to reach international students, by lead generation and then executing the right strategy will increase your student recruitment. Here’s how YouStudy.com can help reduce your ads waste and lead generation campaigns for you:

Stage 1. We’ll start by identifying your objectives We understand your objective is to get foreign students, hence we tie your objective to your marketing/advertising budget. Then we’ll identify how to measure your ROI. Our dominance in the Middle-East market and we make sure lead generation campaigns for your study abroad courses are run in Arabic.

Stage 2. We’ll create your online marketing and advertising campaign We’ll craft your banner design, inquiry form, search ads, and other possibilities as per your studying abroad course, in the language understood by the Arab students. We will run online marketing campaigns on various digital platforms that are popular amongst Arab students. We also will translate your English content into the Arabic language.

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Stage 3. We’ll send you leads and/or follow-up the leads We’ll perform online marketing and run online advertising campaigns, do good-quality lead generation, followed by student recruitment. We run lead generation only in the Middle-East/MENA region and get Arabic students for you. We will send you good-quality leads, international students who are looking to study your course. We also do follow-up and student recruitment.

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