Page 1

Introducing …

Observer THE

You.Your neighbors.Your neighborhood.

• Every week, The Observer distributes 65,000 newspapers. • 50,000 in Palm Coast, 25,000 on both Wednesday and Saturday. • 15,000 in Ormond Beach every Thursday.

• The Observers are the hyper-local-link, providing

community coverage of both Flagler County and Ormond Beach.

• Since The Observers are not a daily newspaper, we have an extended shelf life.

• 120,000 people in both Palm Coast and Ormond Beach read The Observer weekly. • 75,000 in Palm Coast • 45,000 in Ormond Beach

• Palm Coast Observer has a 73% market coverage of

• The Observers help define the community identity in Flagler County and Ormond Beach. • After 3 years of publication, the Palm Coast Observer has

Flagler County.

• Ormond Beach Observer has an 88% market coverage of Ormond Beach.

• The average household income for those that receive

driveway delivery is $63,000 in Palm Coast and $73,000 in Ormond Beach.

• 64% of The Observer readers are senior citizens. • The Observer serves the following zip codes: 32137,

won both national and state awards. -Journalist of the Year from the Suburban Newspapers of America - First Place in Sports Column with the Florida Press Association - First Place in Humor Column with the Florida Press Association - First Place in Layout & Design with the Florida Press Association - First Place in Sports Photo with the Florida Press Association - Overall Portfolio Photography with the Florida Press Association - Second Place in General Excellence with the Florida Press Association (second to our sister paper, Sarasota Observer)

32164, 32135, 32176, 32174, 32175.

Sports Y

H | HIG OUTH

S

L | CHOO

.COM

BSERVER

MCOASTO

PAL

semipro

rts rien | Spo rew O’B By And

ity Univers l ior at the , a sen semiprofessiona Botella Julian Florda, plays troyers. of North FC Jax Des for soccer

EOUT rts Editor TIM rien | Spo rew O’B And

Courtesy

photo

ler Future of the Flag to the Palm Members deliver water program stations. Coast fire

ture Flagler Fuk gives bac

Editor

ORS

M | COM

UNIT

NN Y | TE

IS

ObserverNeighborho PALM COAST

bUSIN

eSS | CLASS I

ON THE D DIAMON

ict 13 win Distr . 14A Falcons Flagler t of Champions en 1 Tournam E 30, 201 AY, JUN THURSD

2011

ELEC

SPORTS

Festa Italiana adds spice to Palm Coast’s rainy weekend. PAGE 1B

Flagler Palm Coast and Matanzas high schools met at the net last week. PAGE 20A

BATTLE

Courtesy photos

Abby Southmayd and Joseph Paci III

DAr | reAL

OASTO S THURSDAY, OCTOBER 13, 2011 bServer TION

NEIGHBORHOOD

OUR TOWN

| CALe N

PALMC

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

UPHILL

FIeDS

BUSINESS

.COM

CANDIDATEQ&A Olly Oogle be

rry

making For interviews with City CouncilisDistrict waves und the 1 candidates Bill McGuire andaro Holsey world. PAGe Moorman, see PAGES 12 to 15. See11b www.PalmCoastObserver.com for more.

ON PARA DE

independ ence day By Sha

thieves ‘attic’ again By Brian McMillan | Managing Editor

The Flagle festivitie r beach s the tradit began with ional pa rade. PAGE 3B

FLAGLe r

Metal thefts expand in Flagler

nna For tier | Staf f Writer

FOURT H

e S TA T

e | Tr Av e

L | We AT H e

od

THUrSD

AY, JUL Y 7, 201

1

MeATb AL

LS Measure by measure, learn to kids cook. PA Ge 4b

With air-conditioner-related thefts up, Sheriff Fleming seeks increased regulation at scrap yards. Air-conditioning units have become a hot commodity among Flagler County thieves. According to statistics gathered by the Flagler County Sheriff’s Office, 30 units were stolen in the first seven months of 2011. That matches the total stolen in all of 2010 and confirms a trend of increasing metal thefts. By comparison, five units were sto-

len in 2009. Air-conditioning parts, copper and other scrap metals are also being stolen in greater frequency. The Sheriff’s Office logged a total of 62 air-conditioner and metal thefts in the first seven months of 2011, for a total lost value of $132,364. That already surpasses the total from 2010 (59 thefts for $115,167 in value) and

is more than five times the lost value in 2009 ($24,185). According to Sheriff Donald Fleming, one way residents can fight the thefts is to keep their garage doors closed. He said some reports have shown that suspects have entered residents’ garages and climbed into their attics. “They hide until the people leave; then, they rob the house,”

he said. Other incidents show that parts of or whole air-conditioning units are being stolen, as well as unseThe wor curedpor metals indresidential yards. arily eras “hungry” was Natalie Allmanedisfrom the manager tem ulary of the voc parParts ticipant at John’s Auto &sMetals, at abtermelon in the - and wa3626con S.test U.S. 1, Bunnell. The shop s at the hot-dog-eating hasFou been since 1974. Flag rth open ler of

July fest Beach Presen ted by ivities. firm and Poli SEEhos COPPER / PAGE 10A a ted by tis Law Beach playing the Cha g up and ned a lot & Affiliat mber of ComFlagler growin While rts, I lear commuAbby Southmayd, daughinclude es, the festiviti merce th spo the d es also lot of you ng back to ter of Nancy and Jeffrey tion, Tin a cornhole er givi com Forti y ut ut Tiki na petiabo abo /Lil a battle Shan Southmayd, of Palm Coast, of the ban ’ Kahuna and isn’t just about nity. a sport and Joseph Paci III, son of r; it’s ds. Playing ner or a lose team and Jocelyn a win Colleen and Joseph Paci Jr., l. Phillips being a together as mon goa g of Palm Coast, recently got workin ain a cometimes that record to obt g Som engaged. numbers trying winnin over the goal is nt. Paci, a graduate of Flagler Atlantic attended the rname fire , in Flag a tou es, Emily Con tim Palm Coast High School, ler bea works display ch. is Other best hula siglio shows met Southmayd while watchgoal that eKahuna dance at the the audience som ing football. her event. Tiny Tiki helping and Lil’ . out “He was your typical, one Future e Flagler loud, obnoxious New York ut givkend gamut abo wee Giants fan, but after I got is all ully hot ella was aboan k to the , Bot a dreadf ing bac County to know him, I fell deeply It was rs ago. Julian Apollo United Flagler for yea . in love,” said Southmayd, a nity. many , , playing soccer club kick old commu Flagler rs ed a free Washington Redskins fan. 13 yea Beach-bas The strike to take program Ormond stepped up plant foot to sed Southmayd said she knew ANDREW N Futurecreated to Botella as he set his l left leg, he mis the engagement was comO’BRIE t was in powerfu fell over. rested and righ ing, so she was waiting for it was with his re are inte the ball completely andlaughed; but rst, he uire mo th who photo something big. Instead, Paci fi Courtesy help you basketball acq e in the the ball on the field Botella. At latsurprised her at home. and driv playing Players g matter for n or a heat-re was ination atio hin vierm ella ydr “He caught me completely det Bot no laug it was deh said the dey. s later, t Hodges to foster a sport. Kentuck offinguard, and it was perfect,” ever, daymother, Maria, tor. though Corey season ity, ry. How doc Coach program was junior great Univers said the bride-to-be. Destroyer to pre ed inju iting, and his him to the ways,” the Asbury ment oming a ella finished his ld be a Jax Bec ing for sion of environ school bas wou still vomwas time to takewalking side y afand play it The sports enthusiasts plan Bot FC nt itive ed me figur When for the Soccompet ers for high an Botella Cousins tourna cided it so dizzy and rview Monda rey, he 2012. to get married October t try out e Cup days.” Juli as an Ospnity to at leas of the United team pare play port is “I was show off Regan Delano in an inte of bed for t he e. the Stat al out Send opp celebrations tome shanna ler Palm the stat nity sup nt of ortu recalled et 16 in tha mber ketball. fession Tiny Tiki their patriotic y and Hannah me nt commu Botella . “I couldn’t get suggested a CT Swe 10 ranking in ed for Flag ers, a Doty Fortier and Lil’ dres tor a semipro r Developme @palmcoastobserver.com. He said positive develop Destroy a top s, and ternoon ’s family doc sonville, a get then play Kahuna ses beforeShanna Daytothe League es in the Premie Ryan Ragsdale and Margaret Cruz were named Flagler Palm Coast High School 2011 homecoming king and queen the event. the Friday, Botella School. county. is to key in Botella during name thethe Year, cer s, in Jack h tpet n with th in the the intention was our Hig wan trai com he st all you t of r, to ella Coa the visit Nem unhalf-time show. First runners-up were Gabriel Rodriguez and Summer Musgrove. Second runners-up were Robert Lewis and Kelly said Player basketb ior yea and a tha gue. t be ableOct.g 7how what Bot His sen News-Journal 0-2 record Hodges person as a in the dellin to at leas , recaKryspin. is wasn’t tal- Lea Scan. For more coverage of the FPC homecoming game, see Page 17. ted 23the on st nos ch ella a . Bot “I wan Botella said make it. lesions l- na Bea the team to nurture also assi g The diag has ,” ld g and but to person. semifinals le letterin hear. posiscarrin him with mu the team that he wou selected, and’s inleading the regional player, whi a to ng, as nd ed tely sts felt fou stro ent ed e in 22 assi , predomina disease sure he r, Botella wasfar in the team velopm , we mean ndent, critiDoctors and diagnos mune d. MS plac 20 goals and eve so school ense. in es autoim How “By this ous, indepe rking indicor def high bra lied gam al an of e and his , biti rosis, r years 1-5-4 re, Botella fielder and spin ted thre sheath By Mike Cavaliere | Staff Writer tive, am g and hardwo thave a son. tiple sclects the brain the myelin t sur- all fou center mid high school versity, star kin . has grea troyers ural sea to Uni playing graduating cal thin Hodges said ler Future that affe by damage ering tha Asbury ional aug ugh the Desthe experience ” ive cov ship to er of the Nat He Tho After viduals, now, the Flagteam, a U13 . is caused the protect ella said Kids and cs. a scholar mb pite of play ed with is girls and Right adults cer des s signed re, Ky., a me llegiate Athleti as a cord, Bot ed his level ck associat about s. which has one eling team alike got ing soc rov ors mo all che rco nerve cell ly slow ges, program the cha rounds has been playe, and it rare erent in Wil tion of Inte All-Region honhis soph- ly imp re is no pay ella said it’s s: Hod itive trav nce to The a diff Associa compet four coache Jessica Diafter Botella on ever sinc chow dow , but Bot to . ds t-Team s ury, but it was time ing PDL the next step mer and hea s given him diti n on wat ned Firs Asb play ear con has feature Gonzalez Jr., mas. it ter his I ermelon plan an with he decided -time star his sum ing for n. But t Tho myself July Fou , prepar he wraps up season, Botella freshm Jimmy him dowon life. Theresa up of girls wen telling l.” season He was a full rth, at as and te day re . ore k ria fi ry And egia gro the Flag ma s. st om him Ma s coll routloo my life eve . “I’m nor Coa cer,” ly, the school ler bea any info his final ride take n I soc Recent r of the Palm tled wachange two seasons. ch waterm “I live MS,” he said Phot Divisio was that I into wherever the get — a call or bot fou d e rst play elon-eat os by Shanna Forti to fi it I go vere The. Flagler County top wherever she can find a free the Center for Business Excelhis out rey I could don’t hav ing con h his Board of benefits packages. Patty Owens andtoher newing that er e part of said s and deli to an Osp test. “Anyth I’ll try,” he “I knew . “But a larg a soccer will pus station County Commissioners unaniSince then, Mota has submit- chair, table and power outlet. lence and the county and state. gue players He : und ella lea our e.” dog Tommy aro — al said sure Bot om h for Botella missed hom ne calls, 0 with mation ter. g in Col With federal funds adminisSecond Harvest will take over commu t to teac Recreationbegan kicking thing is mously agreed,”to said. $40,000 ted 87 SNAP applications to the Jeremy heinvest was livin nitely But one limit. in the creation “We wanng back to the ella few pho August 201 Foster ams he I defi n a , Bot dre Dal of a Mobile Benestate. tered through the Department of the program in two years, after MS has his ng r, in the ton Kra givi on my . . age 6, whe dfathe Followi self a tryout ed with thing I Florida. e 18, use shoMo- Mota gets it off the ground. body to er give up about ball at ital city, Bogota full dur hands ges said fits Program May, to aid needy “It’s basically just me,” Mota Children andtheFamilies, his gran team at diagnos inone him ws off Tiny Tiki the , on Jun nev of North ter and has was ity with ned ing the “I’ll I the cap his ear nity,” Hod this month clothes and s ue ct vers und and Lil’ musclesjob is to be a one-stop bia’ hot-dog the day let as a star n I Uni ed aro a men’s leag that affe Donna Mota was hired said of her department, ex- bile Benefits Program represents Kah Mota’s at Earlier delivered t families. “From Divisio de the team tain. BUS in He play evefor ing con eatching Noah Dot couldn’ in July to build the program by plaining that she currently a partnership between the Fla- una 11 inI nt. U.F.F. . coa ma ut shop those seeking informaw team cap an test S.T. said He ” abo Owens kne Patty adopted in y sports , the he named coach and sponso who was and After again, s to the to help love — soccer. seeking out those eligible for the travels to and from eight loca- gler County Chamber of Com- tion on benefits. ched,” blue from red by e been A year meet-red, white e. supplie Walmart — s the imporTommy, retrieverwants a Labrador ChiDog the tim when I got attato Orlando. re he sinc , with a new Botella hea Donna soccer. . Supplemental Nutrition Assis- tions throughout Flagler — usu- merce & Affiliates, Second Har- ing with her, residents will haved to toe. Now an, whe p in mix, Paulk and front of teach the girl “That’s ella moved from the Flagler mabull couldn’ Foster tepit Coast, freshm ed the Fab t tance Program, formerly known ally churches, libraries and food vest of North Florida, the United ulous Fort her grandso coming on the collegia Humane Society. effort to giving back. the person, At 9, Bot cated to PalmUnited. He play as muc eat urri, h relo h activitie n, Andrew UNF llo tance of you invest in ,” Hodges as food stamps, as well as other pantries — setting up her lap- Way of Volusia-Flagler Counties, SEE MOBILE MOTA / PAGE 10A thought. as he , enjo tona Azz the put later, he joined Apo s in Flag The 2-year-old dog, was to ing Del ally “When will develop ler bea y Branne Shawn eventu llo until join the club team ch. er previously surrendered by n the play the con won with Apo helped lead test his owner. . he , said 13 dog at where s O’Brien minutes in 15 er.com. Andrew . Vol. 2, No. 36 Business ........... 14B Calendar ........... 10B Crossword ......... 17B Opinion................6A Contact lmcoastobserv SEE OUR TOWN / PAGE 2A @pa andrew

+ Match made in football heaven

in s played 9. He ha sclerosis. le he was er since battling multip ile tive socc d competintucky — all wh ye pla s d Ke , ha tella, 22 Florida an Julian Bo and Holland, Colombia

r

MY, HOW THEY’VE ‘CROWN’

MONEY MAKER

Benefits program goes mobile Donna Mota heads a one-woman county department to connect needy families with benefits.

+ Match made in doggie heaven

INDEX

Classifieds ....... 18B

Cops Corner .........8A

Neighborhood ..... 1B

Real Estate ....... 12B

Two sections

LV2452

I | SEN GOLF


DISTRIBUTION ORMOND BEACH

Total Circulation: 25,000

Total Circulation: 15,000

73% Market Saturation

88% Market Saturation

Residential: 21,360

Residential: 12,500

32137: 10,430 32164: 9,830 32136: 410

32174: 11,800 32176: 3,200

Commercial: 2,500

Commercial: 3,640 32137, 32164, 32136 & 32110

Neighborhoods Served Palm Coast

Ormond Beach

Hammock Dunes Hammock Beach Palm Harbor Grand Haven Indian Trails Pine Lakes Cypress Knoll Sugar Mill Plantation Halifax Plantation Fairchild Oaks

Halifax Plantation Tomoka Oaks Breakaway Trails Beachside

Audited circulation We ensure targeted penetration of a prime audience to our advertisers through free, select home delivery & prime commercial locations throughout Flagler County. The Palm Coast Observer’s distribution is independently audited by Verified Audit Circulation, one of the leading newspaper circulation auditors. Verified distribution of 25,000 represents a 73% total market saturation of Flagler County. According to the survey done by Verified Audit Circulation, 90% of the respondents stating that they regularly receive the Palm Coast Observer indicated that they read or look through it.

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

The Observer


AUDIENCE Palm Coast Demographics

Ormond Beach Demographics

Population Total.................................................................69,155 Female..............................................................51.5% Male..................................................................48.5% Median age..........................................................40.8 21 to 64................................................................54% 25 to 54................................................................37% 65 and older........................................................22%

Population Total.................................................................38,153 Female............................................................53.25% Male................................................................46.75% Median age.......................................................... 47.5 21 to 64................................................................56% 25 to 54................................................................35% 65 and older........................................................26%

Housing Total housing units.........................................34,813 Median value...............................................$230,300

Housing Total housing units......................................... 17,289 Median value...............................................$204,538

Household Incomes Average.........................................................$61,609 Median...........................................................$46,646

Household Incomes Average.........................................................$73,270 Median...........................................................$54,298

Source: U.S. Census Bureau, USPS

Who are our readers? They’re your customers...

Julie, 36, from Connecticut

Henry, 82, from North Carolina

• Moved to Palm Coast with her husband after they were married

• Retired Police Officer • Moved children and grandchildren down to Palm Coast at the beginning of the development. Recently became a widower.

• Stay-at-home mother of two children, ages 5 and 8. Her husband is a banker.

• Grew up in Palm Coast, graduated from University of Florida, recently moved back to Palm Coast • Colby is working at the family business, and plans to take over in a few years. His father is very excited! • Hobbies: Co-ed softball, going out to Daytona on a Friday night, meeting new people, playing fetch with his new dog, Rover

Sally, 63, from New Jersey • “Snowbird,” living in Hammock Beach from November to May

• Hobbies: VFW Bingo, reading and local politics

• Sally recently retired from being a second grade teacher. Her husband, who was an entrepreneur, retired a few years ago. • Hobbies: golf, tennis, spending time with her grandchildren and going out on her boat

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

Colby, 27, from Palm Coast

• Hobbies: attending her children’s sports games, being a Girl Scout Leader, date nights with her Hubby and going to the gym with her girlfriends


Display Advertising Rates(Effective February, 2011)

64” 36” 32” 16” 8” 4”

Column Inch Rate DISCOUNT Full page Island Half Page Quarter page Eighth page Sixteenth page

Open $25.92 $1,658.88 $933.12 $829.44 $414.72 $207.36 $103.68

6x $22.03 15% $1,409.92 $793.08 $704.96 $352.48 $176.24 $88.12

13x $20.74 20% $1,327.36 $746.64 $663.68 $331.84 $165.92 $82.96

26x $19.44 25% $1,244.16 $699.84 $622.08 $311.04 $155.52 $77.76

52x $18.15 30% $1,161.60 $653.40 $580.80 $290.40 $145.20 $72.60

PICK-UP DISCOUNT - Run any same ad in a second publication during the one week, and receive 25% OFF

the second ad. Run an ad in all three publications during one week and receive 30% OFF the second & third ads.

NON-PROFIT RATE - Calculated with a 25% discount, COLOR RATES

4-COLOR

with color included.

Full page Island SPECIAL PLACEMENT - When available, special Half page positions can be reserved for 20% surcharge. Special Quarter page positions require a minimum 26x commitment per title. Eighth page Preference will be given to 52x commitments. Sixteenth page

$331.80  $187.20 $166.40 $83.20 $41.60 $20.80

DEADLINES - WEEK PRIOR TO PUBLICATION WEDNESDAY - PALM COAST OBSERVER Space reservation: 4 p.m. Wednesday Materials / Changes: 3 p.m. Thursday Finished Artwork: Noon Monday

SATURDAY - PALM COAST OBSERVER Space reservation: 4 p.m. Monday Materials / Changes: 3 p.m. Tuesday Finished Artwork: Noon Thursday

THURSDAY - ORMOND BEACH OBSERVER Space Reservation: 4 p.m. Thursday Materials / Changes: 3 p.m. Friday Finished Artwork: Noon Tuesday

DISPLAY AD specifications • Total page width: 4 columns • Total page depth: 16 inches • Total page column inches: 64 column inches Format Vertical Vertical Vertical Horizontal Vertical Horizontal Vertical Horizontal Horizontal Vertical

Width 10.375” 7.5” 5” 10.375” 5” 10.375” 2.45” 5” 5” 2.45”

Depth 16” 12” 16” 8” 8” 4” 8” 4” 2” 4”

Full Page

1/4 Page

1/4 Page 1/2 Page

1/2 Page

1/16 Page 1/16 Page

1/8 Page

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

Size Full Page Island 1/2 Page 1/2 Page 1/4 Page 1/4 Page 1/8 Page 1/8 Page 1/16 Page 1/16 Page

Island

1/8 Pg


Artwork Instructions, Preprints, Inserts & Decals Artwork The following software programs are used at The Observer. To ensure compatibility, please utilize: InDesign, Illustrator, Photoshop. Artwork and Photos Digital files accepted in TIFF, JPEG or EPS in actual size at 300 dpi or 3x desired print size at 72 dpi. EPS files require TIFF preview and binary coding. Completed Ads • When sending a CD, please include a hard-copy printout. • InDesign files accepted via email. • Pagemaker documents must be converted to PDFs. • PDFs files with embedded images and fonts require CMYK or grayscale format. Text Documents accepted in Microsoft Word in TXT format. (Excel and Publisher files cannot be accepted.) Proofs Up to 3 proofs will be provided at no charge. Charges are incurred after 3 proofs. Ad proofs are not available when material is received past deadline. The Observer cannot be responsible for errors on insertions or ads requested past deadlines. Tearsheets are provided with your invoice for $10/month. Please alert your Advertising Representative to request tearsheets.

Inserts & Decals DELIVERY Must be delivered by:

Must be delivered to: The Villages Daily Sun 600 Rolling Acres Rd. Lady Lake, FL 32159

5 business days prior to publication date, between the hours of 8am & 4pm.

FINISHED SIZE

Delivery only: 50M - Full run 70M - Less than full run

8 ½ x 11 inches (or smaller) NO EXCEPTIONS IDENTIFICATION All boxes/pallets must be identified with the following information: 1. Publication Name 2. Publication Date 3. Customer Name 4. Finished Size 5. Quantity

RUNS Full Run: 25,000 in Palm Coast Observer

15,000 in Ormond Beach Observer

Partial Run: Anything less than Full Runs Minimum Run: 5,000

FRONT PAGE ADVERTISING - DECALS $130/1,000 Full run only. Specifications: 3”x 3” with bleed Only ONE per publication • Specialty die cuts available - arrow, hearts, circles, stop sign, and much more!

LV2452

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach


Editorial Community

Popular features In The Observer

• Church events & activities • Schools – events, activities, achievements of the local schools & students • Community Calendar • Travel • Weather • Crossword puzzle

Main News

• City & county government • School board • Local & regional politics • Cop’s Corner • Our Town – Local chit-chat on people and events from their neighborhoods • Our View – The Observer’s editorial perspective & opinion on local concerns • Obituaries • Letters to the Editor

Business / Real Estate

• New businesses and expansions • Chamber of commerce news and activities • Local real estate sales and transactions by neighborhood • Trends in the business & real estate markets

Sports

• High school athletics • Little League • Local fishing & golf trends

Classifieds Business Directory

I | SEN GOLF

s t r o p S OM ERVER.C

ASTOBS

PALMCO

UT| Sports Editor TIMEO O’Brien

semipro

Andrew

Courtesy

rts Editor rien | Spo rew O’B By And iversity at the Un sional senior iprofes ella, a sem Bot Julian Florda, plays troyers. of North FC Jax Des for soccer

photo

ure gler Fut m of the Fla to the Pal Members deliver water program stations. Coast fire

uture Flagler F k gives bac

M | COM

UNIT

NN Y | TE

IS

O

bserverNeighborh ood

ON THE D DIAMON

ict 13 win Distr 14A s. Falcons Flagler t of Champion en , 2011 Tournam JUNE 30

PALM COAST

YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.

AY, THURSD

SPORTS

UPHILL

FPC, Matanzas boys soccer teams reach out for new leadership. PAGE 17A

BATTLE

ESS | CLASS

IFIED

S | CA LEN

DAR | REAL E S TA T

E | TR AV E

L | WE AT

HER

PALM

COASTO THURSDAY, NOVEMBER 10, 2011 BSER

VER.COM

DONU

NEWSA formerT STOP

NEIGHBORHOOD

co

p Flaglerhis NAACP wife fulfill and a lifelon promotes antig dream . GE 15B TaserPA petition.

Flagler Auditorium celebrates 20 years in the arts with gala. PAGE B1

a race for the ages By Andrew O’Brien | Staff Writer

OUR TOWN

BUSIN

PAGE 12A

dance fir st By Sha

FIRST FR IDAY

Cars com pe in the an te nu Pinewoo al d Derby.

A Danc er wit h

ANNOUNCING ... Mike Cavaliere | Staff Writer

nna For tier | Sta ff Writer

THURSD

AY, JAN

UARY 12

, 2011

MS. FR OSTY Ice cre

PAGE 4B

am goes mob mom Flagler Beile in ach. PA

GE 5B Economic Jacquelin the curv e Santiago foun es in he Opportunity r spine. d out she had scoliosis At 16, sh e has ov in ercome sixth grade. Th Advisory her limita re tions an e years later, sh d is purs Council uing he e had surgery to r pass corre

Courtesy photos

Brian Moore reads a message in a bottle found near Matanzas Inlet, while his wife and sons look on.

The County Commission selected eight residents to join Barbara Revels.

+ Flagler family finds message in bottle from 1999

Backbo ne

a After months of organizing and two playing g up and rned a lot days of interviewing board applicants growin While rts, I lea commufor its new economic-development th spo the lot of you ing back to Chris Larson, of Flagler arm, the Flagler County Board of Coungiv Fortier about about Shanna Beach, was boating on the t just ty Commissioners appointed eight resisn’ ut rt abo nity. it’s a spo Intracoastal Waterway with idents to the Economic Opportunity Playing ner or a loser;team and a win his daughter, Andrea Moore, l. Advisory Council Monday, Nov. 7. being a together as mon goa g and her family, when his sonHaving decided against appointing workin obtain a cometimes that to g Som in-law, Brian, and grandsons, councilmen based strictly on industry trying winnin goal is nt. Kade and Keegan, jumped specialization, board Chairman Alan rname Shanna Fortier a tou es, tim off the boat to look for shells. Peterson asked that each commisJason DeLorenzo and his wife, Rebecca, partake in a champagne toast on election night, is Other goal They picked up a plastic sioner write his or her Top 10 memwith supporters at his campaign party. Jason DeLorenzo, with 50.34% of the votes, defeated that eg som ber choices down, then turn them in bottle and realized it had helpin Dennis Cross in the City Council District 3 race. . to staff. The eight with the most votes a letter inside. one out r Future The cur Flagle would be appointed. game Excited, they ran back to spine had ves in Jacque ut givweekend ut line would the 10 individuals we is all abo to the prolike the boat and cut it open; gresse ully hot ella was aboan 49“Ideg k d from Santiag o’s this reesthe , Bot a dreadf ing bac County feel are and most 28 deg on the the plastic cap had been It was rs ago. Julian Apollo United 51 degqualified Two rees to Flagler for yea s. g . board,” he said, “notreenecessarily in a into stainless stee b. ny cracked, and the inside had yin nity clu ma pla either l rods wer kick, soccer commu Flagler ecently rs old, (specific) category. e scre gotten wet, causing the letter , Jacque This is a very im- further cur side of her spin 13 yea Beach-based to take a free strike The m ma EW vature. e to pre wed portantste board, I justSan feel past hisred andline Ormond stepped up plant foot to sed to deteriorate. The letter was ANDR N Future progra vent goal for the splits. It’s tiago, 16, his ella d to , he mis Bot set ate RIE leg stru he cre dan set adrift Dec. 31, 1999, O’B l left ctor, cer but a common t as was ted in and righ h his powerfu fell over. let her Wendi Salvag s, one/ PAGE interes was SEE EOC 10A with wishes for the future her it wit re atte l are io, and o mo inbut was hes the bal completely uire th wh photo ghed; he Santiag mpt. itant to at the turn of the century. It Courtesy o was ball field lau ella. At first, help you basketball acq ve in the the wh the dia laten dri on Bot gnosed she waADVISERS t-re was signed by residents of playing tion and Players tter for wit s 11. gettingTHE or a hea s ina vighing madehydration r, Botella wa ready for Two years h scoliosis lau determ Sea Colony, Palm Coast. the no Santiag later, wh her eig s said s late t it was ria, deo tucky.it would be neat hth-grapplicants, Hodge to foster a sport. “I Ken thought though However, daymother, Ma son ing up rea Oflize more , in ade for ile d thathan Corey s er ior sea t she 30 ry. straigh doctor. mal, Coach program wa preUniversityto mail the lettera back Destroy was notCounty t. ed inju iting, and his e him to the to hed his jun be a great nt to Upon those the Asbury standoming ella finis eways,” ironme ool basvisiting appointed by the sion of ying for still vomwas time to tak walking sid Ch Bot sch FC Jax them Bec atWh theenaddress on theed it would total a itive env y afella pla tolist Flagler’s new ment and of- 91 votes was the incumbent Holsey Moorman, the evening, around 8:30 p.m.,wa ildren’sCommission compet yers for high Hospital,specia , he figur try out forAthe cided it so dizzy and rview Mondadays.” Julian Bot p tourna Soc at Nem s letterhead with pictures ofst Osprey Economic Opportunity t is ours United State Cu te. Jacksonvi Advisory pare pla McGuire took the lead by 54spinetold tha “I was alled in an inte of bed for t he t the two in mbetween becom- who had 49.53% (2,818). m as an unity to at lea er of thedifference suppor sta r Pal 16 in the nal tea lle, she had pro my grandkids kids mb Council arecur asves follows: ssiothe munity pment of ’t get out gested tha opport and Sweet ranking in the for Flagle meopenella rec ketball. ofe ing next Palm Coast City For the District 3 seat, Jason votes, translating to a swing of a ldn com ent Bot gre 49 in s, ipr elo CT degree San ssed fro . “I cou tor sug a sem stroyer ing it,” De Larson said. He said positive dev s Developm a top 10 then played a get a m 28 deg tiago’s ternoon ’s family doc 51Gill: gues, and the PremierCouncilman or nothing in DeLorenzo, who had 50.34% 183 votes. McGuire got 63% ofIt was timand Daytonville, degree the nty. ella Mike former 13-year Kansas ree . to Lea kso the Bot ella cou e s is ool Jac in But the address was no cer s. key in to Bot with h Sch ntion both trai then District 1 and Dis- of the vote (2,765), beat Den- the absentee votes, a percent-Two sta e for petes ntth in the was nam of the Year, ours, in ger citysurcouncilman, where he led ella wa e to that com Coast Hig ior year, he the you s said the intea basketball a valid. longer Do you know st be abl visit Nem into eith inless steel y. Player and trict 3 how racesunTuesday, Nov. 8, nis Cross, with 49.66% (2,728). age starkly different from what what Bot gue. His sen News-Journal 0-2 record who er sid several rod Hodge successful economicson as in the dewasn’t to at lea , recalling Scan. sentLea the wa letter dadrift? of Santiag s were screwe 23on ist ch ella tale the per gnosis in ke theit.city’s general election. McGuire made an epic the numbers showed in ven thet further edevelopment “I nte Botella said ma lesions l- na Bea the team to a ifinals. Bot Email nurtur also ass efforts d g The dia has Althoug curvature. o’s spi ne to but to person. letterin shanna@palmcoast r. would In the District 1 race, Bill Mc- comeback. Down by 129 votes early voting and regular voting, al sem team,” rring and h mu d, and ding posih the player, James retiredpre president ed to hears found sca sed him wit ease lea in the region assists while observer.com. tely the he felt that he was selecte team’s inin San surgerUlsamer: strong, ent as a tiago’s 22 dis domina Guire, who had 50.47% of the with just 693 absentee ballots y create sure place velopm , we mean ndent, critiDocto and diagno lifeof 2,000-employee ls and , Botella it stop mune media disool, pre far in the in her fro , she wasn’t d obstacles autoim nal cord. MS lied 20 goa of high sch and defense. Howeveree games so vote (2,872 votes), “By this ous, indepe defeated indiremaining to be tallied late in bra an SEE ELECTION / PAGE 5A ing rers ella his m dan , goi is, -4 ork tributor perusing biti thr cing. ng ros r yea , Bot fielder and spi sheath e a 1-5 started season. tive, am g and hardw her pas to let tiple sclects the brain the myelin t sur- all fou g center mid high school Kenderick “Peopl kin yers hav has greatl . iversity, Joseph Marotti: consulting sio ura to Un stro thin yin said ure n tha e affe ting s De pla look at g of execcal Morton age erience that call it Asbury Hodge gradua tional augThough the gler Fut coverin by dam it as avice president of human a utive; the exp y. After rship to er of the Na He viduals,” now, the Fla team, a U13 disabi is caused the protective Jacque ally wa limitation,” ella said cs. a schola d with mb pite of pla s By Brian McMillan | Managing Editor , but Ifirms Santiag for lity line San is nt several Right cer des s signed re, Ky., a me giate Athleti as a cord, Bot ed his level ck associate about one girl g team and ls. Recent o said which younge to be anresources tiago dan m has rov ors mo all ying soc che inspira . “I renerve cel ercolle r ly slow elin ces with dges, Zedar: real estate ly, Santiago ma progra tion 25-year rounds has been pla and it rare erent in Wil ation of Int All-Region honhis soph- ly imp re is no pay ella said it’s that eve than meFrank s: Ho to peo itive trav two rod stered want towith Bot The n though . Iveteran, ple arti Associ compet four coache Jessica Dis affixed after the spli Botella on ever since, en him a diff a master’s ofstic to ds t-Team L, but p. this e but sho hea PD , ste Firs , t tim g ts. w es I I to her spin ury s don’t sto giv diti have bee the directo playin mer and earned featur Gonzalez Jr., mas. it wa the nex h Asb his con n. But it has limit.” ine.ecop — business e. n througm Vib self I freshman wit , he decided -time starter preparing for ps up his sum , Botella plans I push administration nt This cre r and owner a Tho my dow we res Jimmy s h ing full wra son my . son him The sa he Santiag nomics and sea selfmarketing of girl sea day tell to the impact better ates a lot of giv of the Atlantic . l.” k on life fire And as legiate omore schools. He wa Maria andly, the group outloo my life every . “I’m norma Atlantic o pushes the Coast e and han cer,” than har nal col ride takes him any inforfi m Sal soc Robert Cahill: retired Reebok/ ent I s. Pal his vag nge n wa limit at Rec son l or the the into cha “I live MS,” he said sprung Vibe PerformaRockport alle Co. io said that, dwood floors. dles bottled her stu erever y Divisio two sea — a cal s that I four of floors the te any for San nce Aca Co./Lever dio, Bros.via ’t have to go wh ing that I get his first w I could pla e part of it wa out to and delivered rey his . don tinu add Osp tiag h dem re allow Althoug s e dan itional o, to an und a soccer “Anyth I’ll try,” he saide: He will pus “I kne t a larg yers Santiag y. The act station trauma it helps h the strain on cing, withou director leaguekin our pla aro — al said. “Bu home.” sur Botella o to con . rod omg as ch for tion ls, ella tion Col t s a tea is put mu her fixe cal lim Greg Federline: 25-year technolin rea g . ma Bot ter. kic Before he was jailed for ficers who reported to him. Pay dues. Provide training ting add d to her itation Rec thin said nt to A foamfor skeleton. ly missed the com s living phone ust 2010 with began itional ways, they for But one limit. in 2008,dre “We wa ams,” hegang block sup I definite ing a few back to ogy firm executive Botella 6, when he wa are also Santiago in spine any andon in Aug wonde the h MS, leader He conducted a meeting with gang members. Vote giving a cab on my Bloods ports the . ather, severa age rful a stre Follow self a tryout le runs Florida. I was members of the gang every violations and mete e 18, sed wit thing24, body to er give up about dges said. Manning: formerper co-founder togout spr ball at ital city, Bogota h his grandf m at Brandon punund Paul diagnoWashington, ether him , on Jun of North rter and has form pir posture, which ngth, creatin l one wit tea Morton,“I’lofl nev day I was like a dru erneath it ung floor, earned I University as a staKenderick nity,” Ho this month clothes and g bia’s cap yed around affect the CEO of what Sunday evening, called the ishments. allows and firm, the the n “It’sas wellouettes n’s league m, expof venture-capital thateffectual Earlier delivered S in “From fifthDivisio de the team tain.Rebecca Sharp’s lained pulls it and been reward with more eas her to He pla ng a me ldn’t let F.F. BU m as Florida-based cable Salvagio, wireless Washington’s conviction on . ut 11 in- knew I cou .” might be considered a twist- Skyline meeting. The agenoverco s coachi He ma named cap abo the tea to the S.T.U. in, in an grade art class cer me som ing to watch e. and who wa d,” he said helpat Rymfire r like the aga s e — soc her exc companies ed small business with about da was consistent: Review charges of organized crime, e of the ce been a new coach Elementary, attache ando. A yea lov nts to shows spl time. sin supplie Walmart — s the imporwa got its,” el I . off his sm h the ella cer he when to Orl two-dozen employees in Fla- crimes committed during the second-degree murder and Wanda Clegg: 23-year agricul- Salvagio said aller things, Now, wit hman, Bot map in soc where front of teach the girl “That’s ella moved . fired and glazed clay. Coast, fres iate yed m to , leg ing Bot k. pla rt Pal col son gler County. previous week. Identify tartural entrepreneur bac effo . He per At 9, i, comUNF on the cated to giving Santiag Morton was motivated United in the s o, Allison Washington had gang ofgets for the upcoming week. r, he relo ed Apollo Deltona Azzurr put tance of you invest Hodge SEE GANGS / PAGE 9A late p,” to create a clay sculptured Yeh and to the ing ally join “When will develo Kaitlyn eventu llo until join the club team yer St.Clair cowboy and Indian to fulfill the pla with Apo helped lead e he his book report assignment. said. at where O’Brien er.com. t Andrew Vol. 2, No. 40 Business........... 15B Calendar ............. 8B Crossword ......... 17B Opinion................6A Contac almcoastobserv SEE OUR TOWN / PAGE 2A @p andrew Classifieds ....... 18B Cops Corner .........8A Neighborhood ..... 1B Real Estate ....... 12B Three sections

d in has playe was 9. Heltiple sclerosis. mu since he e soccer while battling tiv eti yed comp cky — all , has pla rida and Kentu tella, 22 Flo Julian Bo and Holland, Colombia

ion for da nce.

ct

McGuire, DeLorenzo R elected to City Council Bill McGuire and Jason DeLorenzo are new Palm Coast City Councilmen; both races were decided by less than 1%.

BLOODS NO MORE?

Future of Flagler gangs

+ Morton: Rymfire’s featured artist

Photos

by Shan na

Fortier

According to expert Sgt. Steve Cole, Flagler Bloods are history.

INDEX

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

Y

S

H | HIG OUTH

L | CHOO

ORS


SPECIALTY PUBLICATIONS 2013 Celebrate the Arts

Celebrate s the Art

Seniors MANTANZ

Support the local arts with the Palm Coast Observer! We will include a calendar of events for the local art entities, as well as some editorial on local artisans.

AS

THURSDAY,

Congrats Grads!

MAY 26, 2011

tes! tions, gradua Congratula CLASSMATES. CLASS. YOUR YOU. YOUR

Kayla Aldous

Justin Adkins

Emily Adams

Ashley Abraham

Douglas Allison

Catherine Allison

Sarah Allen

Donya Alkhatib

Ashley Asprey

Summer Anderson

Steven Alvarez Shanna Fortier

Hudson Bahls

Jade Austin

Rachel Flanagan Jenna Servant, Danielle Casey,

Aimelys Berrios

Christina Bernhardt

Nicholas Brown

Nicole Bonilla

Stefania Bertone

Taylor Barchowski

Nicholas Colaluca

Megan Beamer

Kiah Bonner

Samantha Carattini

Monique Canela

Nicole Campbell

Taylor Cobb

Gabrielle Ceballos

Sarah Bandes

Christian Baldwin

Kyle Baker

Heather Baker

Austin Conway

Brittany Bailey

Christopher Bailey

Flanagan and Kelly

Natalia Cardoso

Micaela Coppola

Briana Beaulieu

Rebecca Beaudet

Courtney

Christopher Brady

Sarah Carey

Maria Alexandra Correa

Brady

Jenna Beaulieu

Ashley Branning

Virginia Case

Tyler Bright

Danielle Caskey

Katelyn Brown

Nichole Catoggio

Austin Crawley

Tuesday Coulter

Maria Jose Correa

Rebecca Bergery

Ryan Cavaliere

Morgan Currie 57556

Azia Alston

pub date deadline

Photos 2011 Class Coast Ford by Palm Presented

Flip through this specialty publication of two separate sections for the Palm Coast Observer and Ormond Beach Observer. This is a great way to recognize your Alma Mater!

Spirit of America

A IN FLAGLER

COUNTY,

BY SHANNA

HEALTEH MATT RS

Observer The East County

SEPTEMBER

2011

Y: COVER STOR

Ranch Lakewood plans Medical Center center. / 4-5 new spine

3D technology East comes to 3 County. /

foods Discover five your that can help n. / 7 brain functio

Health Matters October is a great way to recognize healthy living within both Flagler County and Ormond Beach. We will be featuring editorial involving all types of health issues, facilities and professionals. Standing O Awards Showcase

Take a look at Flagler County’s most outstanding businesses , as the Palm Coast Observer partners with the BAC Expo to recognize business excellence within the county. Observer COAST THE PALM

THE HOME FOR

HOLIDAYS

' 'NUTRACKER join Local youngsters the pros onstage.

PAGE 4

R FUNDRAISE

Flagler Auditorium gives back extravagantly.

PAGE 5

DO? WHAT TOprovides

Calendar guide. a December

PAGE 8

BAKE? WHAT TOKitchen Shanna's has the answers.

PAGE 6

E ILLUSTRATIV how

Kids draw the they celebrate holidays.

PAGE 11

PCO - May 26 May 18 OBO - May 30

FORTIER

Business Excellence -

INSIDE:

Feb. 25

OBO - June 27 June 17 PCO - June 29

Browse a collection of photos that represent the “Spirit of America” within our hometown and check out the calendar of Celebrate Fourth of July events in both Palm Coast and Ormond Beach. AMERICA AMERICAN ESSAY OF A PHOTO

March 6

PCO - Oct. 16 Oct. 7 OBO - Oct. 17

Nov. 2

Season’s Greetings - Holiday Guide

PCO - Dec. 4 Enjoy a calendar of the entire month of holiday events OBO - Dec. 5 throughout Flagler County and Ormond Beach. Section includes religious services and events, holiday recipes, and more!

Oct. 23

Nov. 22

the holidays celebrates of Flagler CountyLights. See Page 2. Rotary Club l Fantasy with its sixth-annua

Special Event Pages

*All Dates & deadlines subject to change

Bike Week (Ormond Beach Observer) Rockin’ Rib Fest (Palm Coast Observer) International Food & Wine Festival (Palm Coast Observer) Back to School (Palm Coast Observer and Ormond Beach Observer) Creekside Festival (Palm Coast Observer) King of the Grill (Ormond Beach Observer) Tommy Tant Memorial Surf Competition (Palm Coast Observer) New Years Eve (Palm Coast Observer and Ormond Beach Observer) ess Your Busin ed Here

Your Neighborhood $1,000,000

Susie Realtor Park Side Realty 386-673-4804

Real Estate Properties

$

B/W 268.00 or 336.00 Full Col

$

h for full year) (1x per mont

Weekly section on Saturdays featuring real estate property listings for just $49/listing. Specifications: 3.33” x 2” - Includes full color.

Call 386-492-2784

Limited Offer Introductory le! Rate Availab

Your Voice Flagler County Chamber Membership Directory

(limited quantity, last) supply special rate while

Monthly section on the last Wednesday of every month, specifically for Chamber members only. 3.33” x 2” $268.00 B/W for 12 months $336.00 Full Color for 12 months

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

Palm Harbor and formal living Great 3/2 with rm, screened porch dining rooms, fam and more! On lake.

st Could Be Li


THE OBSERVER

ADVERTISING AGREEMENT Account Rep >> Company >> Contact >> Address >> City / State / Zip >> Phone >> Email >>

Date >>

Fax >> Start Date >>



Frequency >>

❏ Open

❏ 6 times

❏ 13 times

❏ 26 times

❏ 52 times

Advertiser agrees to advertise according to the specifications outlined

new advertisers. Billing is monthly at the earned rate. All agreements

above, and according to the terms of the rate card. Rates will be based

will remain in effect until written notice is given by either party at least

on the current price list as of the date the ads run. Discounts will be

one week prior to cancellation; contract will be automatically renewed

calculated on the number of publications and the number of insertions in

unless otherwise notified. Failure to meet contract terms will result in

each publication. Rates are non-commissionable. Payment is expected

the advertiser being billed at the earned rate. Accounts more than 30

in advance (a minimum of 2 insertions for frequency advertisers) from

days past due will be charged a 1.5% service charge.

Notes >>       Authorized Signature >> Print Name >> E-Z Pay Authorization >> ❏ Prepay Amount >>

❏ Monthly Auto Pay >>

Exp >> Zip >> Date >>

(New customers must prepay 2 weeks of insertions)

PALM COAST

1 Florida Park Drive North, Unit 103 | Palm Coast, FL 32137

(386) 447-9723 | fax (386) 447-9963

Security Code >> LV2452

Card # >> Cardholder Name >> Signature >>

ORMOND BEACH

310 Wilmette Avenue | Ormond Beach, FL 32174

(386) 492-2784 | fax (386) 447-9963


THE OBSERVER

Specialty Publications Agreement 2013 Account Rep >> Company >> Contact >> Address >> City / State / Zip >> Phone >> Email >>

Date >>

Fax >> Start Date >>



Frequency >>

❏ Open

❏ 3x 15% OFF

❏ 6x 20% OFF

❏ Celebrate

the Arts- March 6 (PCO)___________________________________________ ❏ Congrats Grads- May 29 (PCO)_____________________________________________ ❏ Congrats Grads- May 30 (OBO)________________________________________________ ❏ Spirit of America- June 27 (OBO) June 29 (PCO)_______________________________ ❏ Healthy Living- October 16 (PCO) October 17 (OBO)______________________________ ❏ Business Excellence- November 2 (PCO)_ ___________________________________ ❏ Holiday Greetings- December 4 (PCO) December 5 (OBO)______________________

Advertiser agrees to advertise according to the specifications outlined above, and according to the terms of the rate card. Rates will be based on the current price list as of the date the ads run. Discounts will be calculated on the number of publications and the number of insertions in each publication. Rates are non-commissionable. Payment is expected in advance (a minimum of 2 insertions for frequency advertisers) from

new advertisers. Billing is monthly at the earned rate. All agreements will remain in effect until written notice is given by either party at least one week prior to cancellation; contract will be automatically renewed unless otherwise notified. Failure to meet contract terms will result in the advertiser being billed at the earned rate. Accounts more than 30 days past due will be charged a 1.5% service charge.

Notes >>      Authorized Signature >> Print Name >> E-Z Pay Authorization >> ❏ Prepay Amount >>

❏ Monthly Auto Pay >>

Exp >> Zip >> Date >>

(New customers must prepay 2 weeks of insertions)

Security Code >>

LV2452

Card # >> Cardholder Name >> Signature >>

PALM COAST

1 Florida Park Drive North, Unit 103 | Palm Coast, FL 32137

(386) 447-9723 | fax (386) 447-9963

ORMOND BEACH

310 Wilmette Avenue | Ormond Beach, FL 32174

(386) 492-2784 | fax (386) 447-9963


PALMCOASTObserver.com When Flagler County residents want local news online, now more than ever they’re turning to PalmCoastObserver.com. Total Monthly Page Visits: 61,711 Total Monthly Page Views: 123,174 Total Unique Visitors in a Month: 36,473 67% of our visitors view PalmCoastObserver.com daily. Palm Coast Observer is active in social media, and connects our readers with breaking news and events through Facebook and Twitter. Total monthly views directly from our Facebook page: 24,298 Total monthly views from our Twitter page: 385 PalmCoastObserver.com is your connection to the audience you want to target because our readers are affluent, educated and employed. We are your launch pad for reaching an audience that is online-savvy and hungry for localized news. Nationally, web advertising click through rates are 2%, PalmCoastObserver.com click through rates average about 3%.

DEMOGRAPHICS For newspaper web users • 57% have white collar occupations • 24% are in professional & related occupations • 32% have incomes of $100,000 or greater “Combined with the newspaper print product, newspaper media reach nearly 8 in 10 professionals each & every week.”

(Source: www.NewspaperMedia.com)

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach

LV2452

The Observer

*(Source: Numbers based on December 2012-January 2013 from Google Analytics.)


PALMCOASTObserver.com ADVERTISING RATES Leaderboard (horizontal banner)

728 x 90 pixels

728 x 90

Put your ad at the top of the page. With this high-profile position, your ad will appear throughout the PalmCoastObserver.com Web site (ROS – Run of Site). Attract even more attention by employing the latest richmedia technology in your message. Clickthrough directly to your Web site or online version of your current print ad. Rate: $89/week*

Medium Rectangle

300 x 250 pixels

Be a standout. Surround your ad 300 x 250 with the content readers come for on PalmCoastObserver. com. Your advertising message will be noticed throughout the PalmCoastObserver. com Web site (ROS). Expand the reach of your message to a new desirable audience in this visible spot! (Coming soon: Medium Rectangles on article landing pages.) Clickthrough directly to your Web site or online version of your current print ad. Rate: $89/week*

Skyscraper (vertical banner)

160 x 600 pixels

Deliver your message adjacent to our content – the skyscraper ad appears throughout the PalmCoastObserver.com Web site (ROS). The Skyscraper is an eye-catcher for those that 728 x 90 are skimming the palmcoastobserver.com, when viewers scroll down the page the Skyscraper is on the right-handside as the other web ads are out of sight. Click-through directly to your Web site or online version of your current print ad. Rate: $99/week*

Rectangle

180 x 150 pixels

Place your ad where it is sure to be seen — just below our list of the Most Popular Articles on the 180 x 150 right side of any page throughout the PalmCoastObserver.com Web site (ROS). Attract even more attention by employing the latest rich-media technology in your message. Click-through directly to your Web site or online version of your current print ad. Rate: $35/week*

Add an additional 20% per ad for animation.

*

File weight: 30k max • Format: GIF, JPEG or FLASH. No click tag, animation or border requirements. For FLASH ads, a static jpeg image of your ad is required in addition to your FLASH ad.

LV2452

The Observer

386.447.9723 • 1 Florida Park Drive North • Palm Coast 386.492.2784 • 310 Wilmette Avenue • Ormond Beach


THE OBSERVER

PALM COAST OBSERVER

WEB ADVERTISING AGREEMENT

Sales Rep >> Company >> Contact >> Address >> City / State / Zip >> Phone >> Email >>

Date >>

Fax >> Start Date >>

Banner Advertising >> ❏ Leaderboard ❏ Static

❏ Skyscraper ❏ Medium Rectangle ❏ Animated (20% surcharge)

❏ Rectangle

❏ Article Listing Page

Frequency >> ❏ 3 Months

❏ 6 Months

❏ 1 Year

Advertiser agrees to advertise according to the specifications outlined

by either party at least one week prior to cancellation; contract will be

above, and according to the terms of the rate card. Rates will be

automatically renewed unless otherwise notified. Rates are subject to

based on the current price list as of the date the ads run. Rates are non-commissionable. Payment is expected in advance (a minimum

change upon contract expiration. Failure to meet contract terms will

of 2 weeks) from new advertisers. Billing is monthly at the earned

result in the advertiser being billed at the earned rate. Accounts more

rate. All agreements will remain in effect until written notice is given

than 30 days past due will be charged a 1.5% service charge.

Notes >>

Authorized Signature >> Print Name >> E-Z Pay Authorization >> ❏ Prepay Amount >>

❏ Monthly Auto Pay >>

(New customers must prepay 2 weeks of insertions)

Card # >> Cardholder Name >> Signature >>

Exp >> Zip >> Date >>

PalmCoastObserver.com

Security Code >>

You. Your Neighbors. Your Neighborhood.

(386) 447-9723 | fax (386) 447-9963

CLEAR FORM

SPELL CHECK

To email form, please click the envelope icon

SAVE FORM

PRINT FORM

located in the upper left portion of Adobe Acrobat.

LV2452

1 Florida Park Drive North, Unit 103 | Palm Coast, FL 32137

Full media kit  
Read more
Read more
Similar to
Popular now
Just for you