AUGUST 5 - AUGUST 11, 2022 | THREE DOLL ARS
FLOR IDA’S NE WSPAPER FOR T HE C - SUI T E
Strategies | Thirsty entrepreneurs savor the flavor of a $1 billion valuation. PG.8 PASCO • H ILL SBOROUG H • PIN ELL AS • P OLK • M A N ATEE • SA R ASOTA • C H A R LOT TE • LEE • COLLIER
SPECIAL ISSUE: MARKETING 9-11
Trend Spotter From faxes to Facebook, Teri Hansen has built a 50-employee marketing business by mixing guile with a go-getting spirit. PAGE 10
Teri Hansen | PRIORITY MARKETING, OWNER
REAGAN RULE
DATA SNAPSHOT
INSURANCE
MARKETING
SENIOR LIVING
High Alert
Last Resort
Risky Business
Soft Landing
DON’T MISS
Florida insurance officials recently fended off a possible downgrade of 17 property insurers statewide w ith a new reinsurance program. PAGE 7
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C le a r w ater-ba s e d F KQ Advertising + Marketing utilized new data points to push its client, Visit Tampa Bay, to go for a new kind of marketing campaign. PAGE 9
Fort Lauderdale firm with expansion plans across the region aims to combine living spaces and services for seniors who want to age in place at home. PAGE 12
First Watch drinks up plant-based straws. 3 Report: home prices in region to fall sharply in a recession. 3
Big potential conflicts await new Chamber CEO. WHAT ARE YOU GETTING WHEN YOU PURCHASE AN NFT? 371577-1
Report shows property managers nationwide lament the rise in f ra u d u l e n t d o c u m e n t s in lease negotiations and signings. PAGE 6
COFFEE TALK
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