At a Glance
WE ARE MAIN STREET NOT MAINSTREAM
Each week, the Observer Media Group delivers 100% local news-produced by journalists who live in and understand the Sarasota and Manatee communities. Our loyal readers turn to us for trusted coverage of the places they live, work, and play. With daily updates on YourObserver.com and engaging weekly features in our print editions, we keep our audience informed and inspired.
If you’re doing business in Sarasota or Manatee, maximize your visibility with the Observer Media Group-your partner in a trusted, hyperlocal media environment.
Longboat
Distribution by Zip Code
One of the few free weeklies in our region that are independently audited by the leading circulation auditors, Circulation Verification Council. East
County Observer
Sarasota/Siesta Key Observer
Longboat Observer
2026 Calendar
January
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February
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March
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April
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May
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June
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LWR Life Spring
Mother’s Day Gift Guide 5 Valentine’s Day Gift Guide
Health Observed
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August S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
September S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
October
Something Special
Season Magazine
JANUARY | MARCH | JUNE | OCTOBER
Sarasota-Manatee area’s most comprehensive calendar of events for music, dance, theater, arts and the social scene. If it’s happening in arts and culture, it’s in Season magazine.
Key Life Magazine
FEBRUARY | APRIL | NOVEMBER
Focusing on fine coastal living from Longboat to Casey Key, each edition turns an artistic eye toward the people and places who celebrate the waterfront lifesyle.
LWR Life Magazine
FEBRUARY | MAY | AUGUST | NOVEMBER
Highlighting the spirit of Lakewood Ranch and the surrounding areas with compelling content, breathtaking photography and advertising that reflects the lifestyle and interests of affluent East Manatee County residents.
Valentine’s Day Gift Guide
FEBRUARY
Showcase your business to love-inspired shoppers through our Valentine’s Day guide. Published in print and online.
Summer Fun Guide
MARCH
Featured in print and online the Summer Fun Guide is a trusted resource for parents planning a memorable and active summer for their families.
Mother’s Day Gift Guide
APRIL
Reach Families with our special Mother’s Day gift guide published in print and online.
Back to School
JULY
A comprehensive guide to public & alternative schools in Sarasota and Manatee counties.
Holiday Gift Guide
NOVEMBER
Showcase your products and services in our print and online Holiday Gift Guide, a seasonal spotlight on the best gifts, experiences, and festive offerings.
