AUTUMN LEACH DATA REPORT

New Mexico Museum Of Art

• Report put together using InDesign and the graph-making capabilities in Adobe Illustrator

Celebration of the Museum’s Centennial

Outreach

To spread the word about the Museum’s history and celebrate the centennial year, the Museum wanted to give docents, the opportunity to reach as wide an audience as possible. This meant sending them offsite. A presentation was developed to give community groups and social organizations an overview of the Museum’s history, its role in the community, and its future. Docents contributed a total of 178 hours giving presentations and working with organizations on the Museum’s behalf. A total of 781 people saw the presentation from Santa Fe to Los Alamos.

Attendance

The first 100 years finished with a flourish in the summer of 2017 with a major exhibition from the British Museum, Lines of Thought: Drawing from Michelangelo to Now, which saw a peak in attendance, especially in visitors from New Mexico. Over 7,600 people joined us for the festivities on November 25, 2017 (more than a thousand people attended the Museum’s opening festivities in November 1917). Throughout the rest of centennial year, attendance grew steadily. Over 74,380 people visited the Museum to see the galleries or attend a program, up from the over 64,450 visitors during the same time period the year before, a 14.3 percent increase. Program attendance was up over 33 percent for the centennial year for that same period.