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August 2021

e… u s s i s i h t In

Inside the new-look Knight’s Budgens Home delivery in focus The food to go opportunity

Volume 9 NEWS • RETAILER PROFILES • BACK TO SCHOOL • NEW PRODUCTS • £1PMP CONFECTIONERY • STAYCATIONS Your Budgens July 21.indd 1

12/08/2021 13:32:47

chilled The UK’s No.1 chilled coffee brand*.

coffee

Your Budgens July 21.indd 2 E27239_001_Starbucks_Londis_DPS.indd 1

*Nielsen 22/05/2021

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milk based drinks the convenient way to get goodness on the go

how we stack up!

Plan your fridge the right way in the food to go section to drive sales.

convenience MBB is growing

+7.5% YOY in va lue*

Starbucks is worth

£88.4m makin

g it the biggest brand within MBB*

*Nielsen Scantrack Total Coverage inc Discounters, 24.04.2021 **Lumina Intelligence, CTP 2021

Your Budgens July 21.indd 3

e Coffee is onst of the faste b growing su h it w sectors

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Closer to convenience. Impartial, expert advice from the UK’s No1** Dairy Provider

12/08/2021 13:32:47 24/06/2021 15:37

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Your Budgens: Contents

e… u s s i s i h t In STEWART FENN’S WELCOME

A summer of opportunity

WINNING WITH WINE

Booker exclusive wines win big

NEWS HFSS regulations delayed

WELCOME TO BUDGENS

More retailers join Budgens

RETAILER PROFILE

Inside the new-look Budgens Hassocks

Wineal festiv

RETAILER PROFILE

PMP Multipacks Booker unveils expanded £1PMP range

Mohan Samy’s winning formula

ALLERGENS LEGISLATION

A guide to ‘Natasha’s Law’

GET FRESH

WINE FESTIVAL

Our biggest ever festival

How to unlock fresh growth

DELIVERING SALES

Home delivery in the spotlight

BACK TO SCHOOL

Seasonal opportunity

Food to go A growing opportunity for Budgens retailers BUDGENS Budgens Londis House, Widewater Place, Moorhall Road, Harefield, Middlesex, UB9 6NS Email enquiries@bookerretail.co.uk Your Budgens team Email yourbudgens@budgens.co.uk IT and customer services helpdesk Tel 0800 298 0758 All rights reserved. ©Booker Retail Partners.

Volume 9: August 2021 Your Budgens July 21.indd 5

Cover Story

David Knight has transformed his Budgens store in Hassocks with a striking contemporary look, a rationalised product range and an improved shopping environment in order to attract a wider range of shoppers in the small West Sussex town. Enhanced food to go, evening meal and packaging-free options have already successfully broadened the store’s appeal.

5 12/08/2021 13:32:55

17407 TEAM GB PF CORE BUDGENS 280 X 210 FP AD_HR 2.pdf

04/06/2021

15:47

CMY

Helen Glover, MBE Double Olympic Rowing Champion

Shauna Coxsey, MBE Two-time Overall Bouldering World Champion

Yoplait Kids has joined forces with Team GB for the Tokyo Olympics A three year partnership backed by a £2.6 million campaign, including TV from June Stock up now and help nourish the little athletes of the future

Your Budgens July 21.indd 6

12/08/2021 13:32:56

Welcome: Stewart Fenn

LOOKING FORWARD TO A

fresh start Welcome from Stewart Fenn, Sales Director – Booker Retail Partners Welcome to the August edition of Your Budgens. This is the first issue that I have been involved with since taking over responsibility for Budgens and it comes at a very exciting time for the group, with new stores joining and improvements in our overall offer coming on stream to help you be as competitive as possible in the communities you serve so well. I have already had the privilege of meeting many of you and I am looking forward to getting around the country to meet many more in the coming weeks and months. It’s truly an honour to be given the opportunity to follow on from the great work of Mike Baker and I will be doing everything I can to continue the momentum that he maintained throughout his time with Budgens. Budgens continues to grow in terms of members and also geographical spread, with more and more communities across the country able to welcome a new Budgens store to their local area. A great example of this is Mohan Samy, who has introduced Budgens to new locations in the North East of England, where shoppers have welcomed the opportunity to enjoy all that the brand has to offer. You can read all about Mohan and his stores in this issue.

Volume 9: August 2021 Your Budgens July 21.indd 7

Also featured is David Knight’s refitted Budgens store in Hassocks which has many striking visual features as well as adopting many of the contemporary products and services that shoppers are now looking for from us. It’s a time of transition in many ways, and the need to adapt to changing circumstances and shopper requirements has never been more pressing. Food to go is bound to be a key growth category once again as workplaces reopen and the population returns to a more mobile lifestyle after over a year of lockdowns, and this is going to be a key area of focus in the coming months. If you haven’t already done so, I would urge you to talk to your RDM about the opportunities to update and expand your food to go offer and the group deals that are available on products and equipment to give you an early payback on your investment. Of course, fresh food remains of paramount importance to Budgens and the buying team have been working very hard to create some fantastic deals in this category as well as an extended range of loose produce and mixed cases to help reduce wastage. Loose

produce remains an important part of our offer, both in terms of the visual impact in store and to accommodate our shoppers demands to reduce plastic use wherever possible. There are many other product categories where we are also making improvements, such as confectionery, where we are now able to give better value than ever before on hanging bags and multipack bars. And I hope that you have already felt the benefit of our biggest ever Wine Festival, now well underway but with plenty of time still remaining to take advantage of some great prices on leading brands and ownbrand wines. So I’m raising a glass to you now in recognition of all your hard work and ongoing success, and I look forward to catching up with you in person very soon.

7 12/08/2021 13:32:58

In the

s w Ne

TO CELEBRATE, QUIRKY BIRD IS AVAILABLE ON AN GENS ENHANCED DEAL IN BUD UNTIL

Booker’s new everyday low price wine range was a huge hit at the 2021 International Wine Challenge.

1st September

Own brand wines prove a hit! Booker’s new everyday low price (EDLP) range has triumphed at the world’s leading wine competition, the 2021 International Wine Challenge (IWC). Popular brands Quirky Bird and Seven Tenths Bin 201 led the way, receiving a collection of accolades. Seven Tenths Bin 201 Juicy Rose, Quirky Bird Merlot, Quirky Bird Shiraz, Quirky Bird Sauvignon Blanc and Quirky Bird Chenin Blanc all received a ‘Commended’ accolade at this year’s Challenge. Each bottle in the range has a peelable yellow price mark (£5.49 for Seven Tenths, £6.49 for Quirky Bird), giving Budgens retailers more flexibility on

pricing and making the ranges suitable for gifting or for taking to parties and barbecues when the label is removed. The IWC is generally regarded as the world’s most influential, impartial and rigorously judged wine competition, and winning an accolade at the Challenge is a significant achievement. Thousands of wines from over 50 countries were judged by a panel of international wine experts in a two-week blind tasting, run under Covid-safe measures, in London this April. To celebrate the achievements, Quirky Bird is currently available on an enhanced deal in Budgens

during promotional period 6 (until 1st September). Quirky Bird Merlot, Shiraz, Chenin Blanc and Sauvignon Blanc (PM £6.49) have a promotional RSP of £4.99 with a WSP of £21.19 per case (POR 15%), while Distant Vines Fruity & Zesty, Light & Refreshing, Soft & Mellow, Juicy & Spicy and Blush (PM £4.99) have a promotional RSP of £3.99 and a WSP of £16.89 (POR 15%). Free four-bottle wine carriers, featuring the award-winning own brand lines, are now available to retailers who stock the new EDLP ranges. Contact your RDM for more information.

Budgens Wine Festival ‘biggest yet’ The 2021 Budgens Wine Festival is our biggest yet running across two separate promotional periods and featuring some of our strongest ever deals.

- p r e s e n ts -

The Wine

Festival

A fantastic range of deals on wines from entry level to premium will ensure that Budgens retailers can grow their footfall, sales and profits.

Wines in the £7-9 price points are growing at 24% year-on-year in convenience, so this is a major focus in the Wine Festival. WSP prices have also been cut on a wide range of big brands, helping to boost PORs by more than 2%. To find out more, read our feature starting on p41

05/05/2021 16:11 104551 Budgens Wine

dd 1

Festival Barker Ear 125mm.in

8 Your Budgens July 21.indd 8

Volume 9: August 2021 12/08/2021 13:33:06

News: Charity

GroceryAid unveils toolkit for independent retailers Industry charity GroceryAid has created a dedicated toolkit especially for independent retailers.

Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support

INDEPENDENT RETAILERS

Health and Wellbeing Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support

Independent retailing industry charity GroceryAid has produced a bespoke new pack of POS and digital materials specifically for independent retailers. The pack has been created to help retailers make sure their colleagues are aware of the ways the charity can help their teams who may be in need of support. The toolkit includes a

number of very useful materials for Budgens retailers including posters, professionally created social media posts and animated GIFs that can easily be shared, handy wallet cards and information sheets. GroceryAid is urging Budgens retailers to make use of these resources to help make sure that all colleagues know that help is

Wellbeing support for you and your team available 24/7 Scan the QR Code

GROCERYAID HELPLINE:

08088 021 122

Managers Help & Information line Telephone Information Specialists Debt Advice Gambling Support Money Advice

Legal Advice

groceryaid.org.uk

at hand, should they need it. The printed materials can be featured on staff room walls or noticeboards, on toilet doors or walls, in stock rooms or in offices.

YOU CAN CALL THE GROCERYAID HELPLINE ON 08088 021 122

Steep increases in demand for support GroceryAid’s annual Impact Report reveals that the charity has provided 17,492 incidences of support to colleagues in the independent retailing and grocery industry over the last year, representing a big increase on the previous year. Around 4,200 colleagues received financial support, the main trigger being illness, and the charity also spent £5m delivering emotional, practical and financial support to colleagues in need.

Volume 9: August 2021 Your Budgens July 21.indd 9

Last year, over 13,000 colleagues contacted the 24/7 Helpline, with a 148% increase in Relationship Counselling and 40% of all law advice sessions being Family Law. “We anticipated rising demand for the GroceryAid services and were able to provide assistance to record numbers reaching out for support,” says Charles Wilson, GroceryAid President. “This has been one of the biggest challenges the trade charity has faced in its 164 year history and the Impact Report demonstrates how we were able to accelerate our support available to colleagues when it mattered most.”

Welsh retailers welcome relaxed selfisolation rules Wales First Minister Mark Drakeford has announced that from 7th August all adults who have been fully vaccinated and are not displaying symptoms will no longer have to self-isolate if they are identified as close contacts of someone with coronavirus. Retailers in England and Scotland will have to wait longer for fully vaccinated colleagues to return to work. From that point in Wales, instead of instructing fully vaccinated adults to isolate, contact tracers and advisers will provide them guidance on how to protect themselves and stay safe. The advisory service in Wales will move to a “warn and inform” service for all fully vaccinated adults and under-18s, who are identified as close contacts which means everyone identified as a contact of a positive case will be advised to have a PCR test on day two and day eight, regardless of whether they have been fully vaccinated.

9 12/08/2021 13:33:07

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Your Budgens: Contents

e m o c l e W udgens to B

8 3 2

Store openings and refurbs

We’re delighted, as always, to welcome new stores to the Budgens family. 4

BUDGENS BARFORD ST MARTIN

“Following on from a number of challenges securing the site, we are pleased to have now opened Tinkerbell Service Station at Barford St Martin. We have completed works to the forecourt and invested in a full refit of the convenience store, rebranding to Budgens. Initial reaction from shoppers has been excellent – fresh food has been a particular success, along with Cook meals and food to go,with the recent introduction of F’Real.” Kris and Johnny, Owners, Budgens Tinkerbell Service Station, Barford St Martin 7

BUDGENS WOLD ROAD

“We have taken over the store from a national supermarket chain and we are confident that the Budgens brand will work really well in this area. We have added hot food, an extra coffee machine, Rollover, F’Real and Tango Ice Blast. We now have an offer to suit all ages and both local and transient shoppers.” Mohan Samy, Owner, Budgens Wold Road, Hull

1 BUDGENS OAK LANE Sheerness, Kent

2 BUDGENS WESTCOTT Dorking, Surrey

3 BUDGENS NORTHWOOD Northwood, Middlesex

BUDGENS BARFORD ST 4 MARTIN

Barford St Martin, Wiltshire

5 BUDGENS STEYNING Steyning, West Sussex

6 BUDGENS BISHOPMILL Elgin, Moray

7 BUDGENS WOLD ROAD Hull, East Yorkshire

8 BUDGENS NORTON

Bury St Edmunds, Suffolk

Volume 9: August 2021 Your Budgens July 21.indd 11

11 12/08/2021 13:33:10

Your Budgens July 21.indd 12

12/08/2021 13:33:13

News: Industry Update

Industry

s w Ne

The UK government has pushed back the planned implementation of restrictions on promotions and in-store siting restrictions on high fat, salt and sugar products.

HFSS restrictions delayed for six months The Department of Health and Social Care has delayed plans to introduce promotional and location restrictions on high fat, salt and sugar (HFSS) products in stores until October 2022. All stores below 2,000sq ft are exempt from the location restrictions in the regulations. The regulations do not generally apply to businesses with fewer than 50 employees, but the proposals treat symbol group retailers as larger businesses so Budgens stores above 2,000sq ft will fall within the scope of the regulations. The measures, which are part of the government’s wider Obesity Strategy, include:

l Restricting where in a store HFSS products can be located, so that retailers would not be able to put these products within two metres of a checkout area, within two metres of a designated queueing area, in an end of aisle display, and at the entrance to the store. l Restricting volume promotions such as multibuys and ‘buy one get one’ promotions for products deemed to be in scope of the HFSS regulations. Incidents of non-compliance will result in an ‘improvement notice’ being issued, which if not followed, can result in a fine.

The proposals treat symbol group retailers as larger businesses so they are in scope of the regulations. Volume 9: August 2021 Your Budgens July 21.indd 13

Convenience market growth to continue

The UK convenience market is expected to continue growing this year despite the exceptional increases in the previous year driven by the lockdown, says Lumina Intelligence.

Its UK Convenience Market Report 2021 states the UK convenience sector is set to grow 0.3% in 2021, to a value of £43.2bn. This follows a year of extraordinary growth (+6.3%) in 2020 due to the effects of the pandemic. The ‘meal occasion’ mission accounted for 14% of convenience store visits last year and now ranks in the top three most common missions within the sector, partially driven by government restrictions placed on the hospitality industry. Planned top-up remains the most common mission (31% of visits) followed by ‘newsagent’ (tobacco and news) with distress top–up and food to go also in the top five (12% and 11% respectively). Average visit frequency to a symbol or independent convenience store is 2.9 times per week, says the report.

13 12/08/2021 13:33:13

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12/08/2021 13:33:16 21/06/2021 14:24

News: Legislation

Government

Update Retailers have been offered fresh advice on in-store rules and messaging.

New face coverings advice for retailers in England The Association of Convenience Stores (ACS) has drawn up new advice for retailers in the wake of the Government’s decision to move England to Step 4 of the reopening road map last month. The move means that many Covidrelated regulations have now changed status to become guidance that won’t be enforced by the authorities, rather than legal requirements. They include: l legal requirement for people to wear face coverings l limits on the number of people that can meet indoors l the one metre plus rule on social distancing ACS recommends that retailers update signage and other shopper communications to reflect any change in policy regarding face coverings, store capacity limits, social distancing posters and floor markers, and queueing systems. Volume 9: August 2021 Your Budgens July 21.indd 15

As Your Budgens went to press, face coverings remained mandatory in most indoor public places in Wales, including retail outlets. Masks also remain compulsory in public places in Scotland, but most other restrictions have been lifted by the government. To download posters reflecting the new guidance for use in store, go to www.acs.org.uk.

Tougher sanctions to tackle illicit tobacco trade The government is planning to introduce tougher sanctions to tackle the illicit tobacco trade. Legislation will be introduced in the Finance Bill 2021-22 to amend the Tobacco Products Duty Act, giving Her Majesty’s Revenue and Customs (HMRC) the power to issue financial penalties up to £10,000 for holding or possessing products that do not comply with the UK’s tobacco track and trace requirements. In addition, the new proposals will empower HMRC to seize legitimate stock if it is found alongside product that does not comply with track and trace requirements, and to withdraw a retailer’s tobacco track and trace ID if they have persistently contravened the rules. The plans follow a consultation launched at the end of last year which sought views on the tobacco track and trace system, applying new sanctions for tobacco smuggling and extending the powers of trading standards officers.

15 12/08/2021 13:33:17

Retailer profile: David Knight

Modern thinking in Hassocks David Knight wanted to bring a completely new look and feel to his Budgens store in Hassocks, West Sussex to broaden its appeal to shoppers who were going elsewhere. And the investment has paid off.

David Knight has owned the Budgens store in Hassocks for 13 years and in that time he has noticed a lot of changes both in the village itself and in the retail market as a whole. So when he and the team knew the store was due for a refit, they made sure that they would take every opportunity to make it as up to date as possible. “We had catered for affluent, older village shoppers for a long time, but we knew we weren’t appealing to everyone. Hassocks has changed a lot, and there are a lot of younger people with disposable income who travelled into London every day who didn’t consider us a viable shopping destination for them. “The store was looking a little tired. Also, our fresh mix had fallen from 50% to 44% and we wanted to get back to 50% or more, so we knew we had to make some big changes.” Knowing that younger shoppers place great importance on the store’s environment and the retail experience, David implemented a contemporary new look with neon illuminations for product category labels and an open ceiling space. “We wanted to move away from a formulaic format store and have a different look and feel altogether. I have always

16 Your Budgens July 21.indd 16

Volume 9: August 2021 12/08/2021 13:33:18

Retailer profile: David Knight

STORE FACTS Store size: 4,500sq ft Best Performing Categories: Fresh, BWS Services: Lottery, Payzone, free ATM Opening Hours: 7am–9pm Mon–Sat; 10am–4pm Sunday Staﬀ: 47

been a big fan of American-style retail so we brought in some elements of that, both in the look and feel of the store but also how we presented certain products such as fresh produce. We wanted to turn heads and get shoppers to say: that’s unusual!” The refit was originally scheduled for two years ago, so a full shopper survey took place in 2018, but work was delayed because of the pandemic and it was February of this year before the new–look store was finally unveiled. As well as the contemporary look and feel, a comprehensive range review analysed every single line and its average monthly sales. “We had become bloated with products, and we realised needed to lose 2,500 skus across the whole store. We reprofiled ambient grocery completely.” The bulk of the rationalisation took place in ambient, where 2,700 lines were taken out and another 1,500 added to bring the range up to date with shopper needs. Volume 9: August 2021 Your Budgens July 21.indd 17

17 12/08/2021 13:33:21

Your Budgens July 21.indd 18

12/08/2021 13:33:21

Retailer profile: David Knight

The old store had a huge array of premium and speciality products dotted around the store on small chrome units, which filled up the aisles and interrupted shoppers on their journey around the store. The best performers among these products have now been incorporated into the main range by making the fixtures one shelf taller than before, and the satellite units removed altogether to give shoppers more space to move around in comfort, explains David. “Some of the feedback was that the store was too cluttered, and difficult to shop. It was probably putting off some of those shoppers in the evening who are in a hurry to pick something up for dinner. “We have also seen shoppers in wheelchairs and mobility scooters using us much more frequently now.” The biggest single investment was in food to go. What was previously a basic selection has been expanded with an improved hot food offer and a much wider range of sandwiches, wraps and fruit pots – a 40% increase overall – to give shoppers a wider array of options in the lunchtime meal deal. A self service section featuring Costa Coffee, F’Real milkshakes and Tango Ice Blast has also boosted the food to go offer. Even here though, some lines were culled. “We took out 30% of our chilled drinks range. This has worked really well, because it has improved our availability massively,” David explains. Another significantly expanded area was beers, wines and spirits. He says: “We moved BWS to a new location in-store, and reduced freezer space by three doors to allow us to chill more craft ales and ciders, as this was showing up in our survey as something that shoppers wanted to see.” A Laithwaite’s wine section was also added for additional quality and choice. More space was created when old belt till checkout was Volume 9: August 2021 Your Budgens July 21.indd 19

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158824 Carlsberg WalkersMax 297x210mm Outlines DR1.pdf

Your Budgens July 21.indd 20

25/05/2021

11:37

12/08/2021 13:33:44

Retailer profile: David Knight

“We want to own the spirits category in Hassocks – we want people to say ‘this is the place to come’. We carry every premium vodka you can get, and when the sun comes out our gin sales explode.” David Knight, Budgens of Hassocks

Retailer CV:

• David Knight is a former Budgens Head Office employee. • He acquired the Hassocks store, which was previously a company-owned store, 13 years ago. • He has subsequently acquired two further Budgens stores in West Sussex, at Henfield and Steyning.

removed and replaced by a new kiosk zone. Tobacco came out of the gantry and is now kept in drawers while, in place of the gantry, a wider range of spirits has been brought in, backlit for maximum impact. It has worked better than David could have imagined, as spirit sales are up 250%, he says. “We want to own the spirits category in Hassocks – we want people to say ‘this is the place to come’. We carry every premium vodka you can get, and when the sun comes out our gin sales explode. We were selling £50 bottles of whisky for Father’s Day. I don’t think I had ever sold one for that price in my career before!” Fresh produce has also been reprofiled with new curved shelving from HL Display. “The Sigma shelving has perforations for air flow to improve shelf life and freshness, but we chose it mainly for the visual impact,” explains David. “The shelves actually hold slightly less product than standard fixtures, but the shape helps to make the offer look plentiful. The amount of space dedicated to produce is the same as it was before, but shoppers have commented that we have given it more room!” Although the upright freezer section is smaller now, the

Volume 9: August 2021 Your Budgens July 21.indd 21

21 12/08/2021 13:33:45

Stock up on our little bottles this summer

Keep your fridges filled with Yakult and Yakult Light

Your Budgens July 21.indd 22

Variant Code

Variant Desc

Case

M205934

Yakult Light

M217985

Yakult Orig Mlk Drnk 20D

12/08/2021 13:33:45

Retailer profile: David Knight

“We wanted to move away from a formulaic format store and have a different look and feel altogether. We wanted to turn heads and get shoppers to say: that’s unusual!” David Knight, Budgens of Hassocks

number of chest freezers from Cook has been upped from five to seven. Joining them is a similar offer from Brook, which supplies only plant–based frozen meals and desserts. “We attracted a lot of attention from the local vegan community for that,” says David. “It was shared a lot on their Facebook pages and a lot more people have been visiting the store looking for vegan meals as a result.” The new store also addresses environmental concerns with a new packaging–free refill section of loose cereals, pulses and snacks. “Our survey showed a lot of feedback about plastic packaging, and we have been working with a local anti–plastic group for a while now so we knew we need to do something. We worked with a waste-free consultant who advised us on range and the best suppliers, and sales have been really good. People tend to use the paper bags provided rather than bringing their own containers, but it has surprised me just how well used it has been. “Cereals in particular are very popular as we have priced it such that it is the cheapest way to buy muesli or porridge oats locally. Snacking has been good Volume 9: August 2021 Your Budgens July 21.indd 23

too – lots of school kids have been buying the banana chips and pineapple chips instead of crisps. They say it’s because they can buy the products in small quantities now, so it’s an affordable price for them.” New equipment was sourced for outside the store too. Hassocks has always enjoyed a good business selling plants and flowers, but the purchase of some new multipurpose display trolleys has made the operation a lot more efficient. Each trolley can be wheeled in or out to expand or reduce the size of the fixture depending on the time of year, and the holes cut into the units can merchandise both plants and flowers, so the range can be aligned according to the occasion – more flowers in the run-up to Mother’s Day, for example. “We are trying to simplify where we can,” adds David. The numbers prove what a success the refit has been. The target of a 50% fresh mix was achieved within four weeks of the relaunch in February, while average basket spend is up to £13, a hefty jump of £1.50 and well above the targeted increase of 50p, meaning that all of David’s shopper research, innovative vision and careful planning have already started to pay off handsomely.

23 12/08/2021 13:33:46

Retailer profile: Mohan Samy

Our friend in the north

Mohan Samy has built up a large chain of Budgens stores and has introduced the brand to new areas in Northern England. Mohan Samy has found his perfect partner in Budgens and the results are there to be seen as he continues to build a sizeable estate under the banner. His first direct experience of the brand was when he was working at a store in Cambridge that was converted to the Budgens fascia. Noting that store turnover went up straight away, it wasn’t long before Mohan got in touch with Budgens saying he was interested in running some stores. The property team at Budgens clicked into action in order to help him navigate a path through his ambitious plan and were soon working with him to acquire and develop a number of sites. In October 2019, Mohan took over eight stores in the Hull area from a national chain and converted them to Budgens. Sales increase almost immediately, and more acquisitions followed, meaning that the Samy Group now has 17 stores with Budgens, covering a huge area including East Anglia, Yorkshire and the North East of England. For each development, the Budgens team has been on hand to offer advice on range as well as other business support every step of the way as he made the transition from owning a few stores into becoming a substantial multi-site operator.

STORE FACTS Store size: Budgens Linthorpe Road, Middlesbrough Store size: 2,500 sq ft Best performing categories: Fresh food, Alcohol, Food to Go Services: Lottery, PayPoint, Food to Go Opening Hours: 7am to 11pm, seven days a week

24 Your Budgens July 21.indd 24

Part of Mohan’s journey has been to take the Budgens brand into parts of the country where it has never traded before, proving that the proposition is able to work in many different locations and demographic areas. His Linthorpe Road branch in Middlesbrough has already gone down a storm with the locals. When it reopened as a Budgens in October 2019, the 2,500sq ft store was designed to provide individuals and families with all the essentials for their daily needs, and since then Mohan has augmented the Volume 9: August 2021 12/08/2021 13:33:47

Retailer profile: Mohan Samy

“I really like the Budgens brand, and we have seen some huge sales increases once Budgens was above the door. I like the fact that shoppers can do a full basket shop.” Mohan Samy, Samy Group

offer over time by adding additional products and services, including a greater emphasis on food to go. A coffee machine and bake-off bread are driving additional sales in the morning, while Rollover hot dogs have brought new footfall and basket spend throughout the day. Value messages are very important and Mohan makes sure that the best prices and offers are well signposted, including meal deals at lunchtime and in the evenings. “Budgens was not present in Middlesbrough before, but sales are fantastic,” he says. “I can see already that the brand is going to be very popular in the North East. “All products are doing really well. Meat and fruit and veg all come from Budgens and they are very good quality and good value.”

Volume 9: August 2021 Your Budgens July 21.indd 25

25 12/08/2021 13:33:49

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Product code

Product Description

M234733

Häagen-Dazs Vanilla

M234734

Häagen-Dazs Salted Caramel

M267312

agen-Dazs Strawberry Cheesecake NEW Häagen-Dazs

12/08/2021 13:33:50

Retailer profile: Mohan Samy

Premium evening meal options are also catered for in the Linthorpe Road branch through Gourmade frozen meals, while a whole bay dedicated to ‘free from’ products makes the store a destination for shoppers with food intolerances. Mohan also praises the choice and value available in the Budgens alcohol range, and the store has strong sales of beer and wine in particular. While the outlets in his portfolio of stores have seen good sales growth already, the next step in Mohan’s journey of expansion is to focus on maximising sales in every branch rather than purchasing more sites. To do this, he is always seeking feedback from shoppers and from the Budgens team, and is prepared to give new products and concepts a try, such as the introduction of an iSqueeze fresh orange juice device in the Linthorpe Road store. Volume 9: August 2021 Your Budgens July 21.indd 27

27 12/08/2021 13:33:53

Your Budgens July 21.indd 28

12/08/2021 13:33:53

Retailer profile: Mohan Samy

“ISqueeze is very new to the market, and we are one of the first stores to have it,” he says. The Linthorpe Road store is open 7am to 11pm, seven days a week. “I am a fan of long hours,” says Mohan. “I’m looking to see where we can open 24 hours a day.” Part of the learning curve is to recognise the difference between running a couple of stores and running a much larger estate, and Mohan is learning lessons about the operational side of his expanded business with the support of the Budgens team. Mohan Samy with Mark Houghton, Area Manager for SamyGroup.

Volume 9: August 2021 Your Budgens July 21.indd 29

He has appointed an area manager, Mark Houghton, and a business development manager in Ashok Kumar.

29 12/08/2021 13:33:55

- Stock up on -

The UK’s nO.1 a i r d y c i b r n * a a n g d r o

Your Budgens July 21.indd 30

12/08/2021 13:33:56

Retailer profile: Mohan Samy

Two of Mohan’s other stores in the North East: Budgens Hunters Hill (top) and Budgens Marton (bottom).

“We never compromise on store standards and we always remember we are here to serve the local communities, so that is what we always try to do.” Mohan Samy, Samy Group

“The management structure is very strong now,” Mohan explains. The innovation extends to the shop floor too. Each store has what Mohan calls and “in– charge person”, but rather than having a set structure of individual store managers, the group trains everyone in the store team to maintain high standards and to recognise local sales opportunities. “We want everyone working here to think like an entrepreneur,” he adds. “We never compromise on store standards and we always remember we are here to serve the local communities, so that is what we always try to do.” By following these principles, and Mohan’s example, who can say just how many more ambitious Budgens retailers will be on hand to expand the brand’s footprint further.” Volume 9: August 2021 Your Budgens July 21.indd 31

31 12/08/2021 13:33:59

Health, Safety & Legal: Natasha’s Law

Be prepared for Natasha’s Law

New legislation coming into effect from October 1st this year will make it a legal requirement to label food allergens more clearly on products that are prepacked for direct sale (PPDS). The new law applies to food the retailer has prepared and packed on-site. The 14 key allergens • Celery • Cereals containing gluten (eg wheat, barley, oats) • Crustaceans (eg prawns, crabs) • Eggs • Fish • Lupin • Milk • Molluscs (eg mussels, oysters) • Mustard • Peanuts • Sesame • Soybeans • Sulphur dioxide/sulphites • Tree nuts (eg almonds, hazelnuts, cashews, pistachios)

WHAT IS PPDS FOOD? If the answer is YES to ALL THREE questions below, then the product is PPDS food and retailers must ensure that it carries a new format label from October 1st onwards. l Is the food presented to the shopper in packaging? l Is it packaged before the shopper selects or orders it? l Is it packaged at the same place it is sold?

32 Your Budgens July 21.indd 32

Volume 9: August 2021 12/08/2021 13:33:59

Health, Safety & Legal: Natasha’s Law

TAKE ACTION BEFORE

October 1st, 2021

An estimated one in five people in the UK suffer from some form of food allergy (BDA estimate) and new legislation comes into force this Autumn designed to protect allergy sufferers and give them confidence in the food they buy. The UK Food Information Amendment, also known as Natasha’s Law, comes into effect from 1st October 2021 and will require retailers to provide full ingredient lists and allergen labelling

Making a delivery? If you are making a home delivery of PPDS food, you do not need to have a new-format label on the product but you still need to ensure that the mandatory allergen information is available to the shopper: Before the purchase of the food is completed - this can be in writing (on a website, catalogue or menu) or orally (eg by phone). When the food is delivered - this can be in writing (allergen stickers on food or an enclosed copy of a menu) or orally (eg by phone).

on what is known as ‘prepacked for direct sale’ (PPDS) food – namely, products that the retailer has prepared on the premises and placed in packaging for sale. Examples of PPDS food include sandwiches and salads prepared in an in-store kitchen and merchandised in grab-and-go chiller units, or hot food such as burgers or pasties enclosed in packaging in a warm cabinet

WHAT IS NATASHA’S LAW?

Natasha’s Law is designed to ensure that shoppers with food allergies are made fully aware of any allergenic ingredients in the food they are considering buying. It is already the law that packaged food and drink manufactured elsewhere and then sold in store needs to be clearly labelled with an ingredients list and allergen information emphasised. But until this October’s law change, this has not applied to food where the retailer has prepared and packaged the food themselves. Continued on page 35

The mandatory information is the presence of any of the 14 key allergens listed on page 32 as well as a definition of PPDS food.

Volume 9: August 2021 Your Budgens July 21.indd 33

33 12/08/2021 13:34:00

PLAN YOUR SHELVES THE RIGHT WAY TO INCREASE BSM SALES BUTTER & SPREADS SHOPPERS BUY NEARLY 2.5X (£28.10) THE BASKET VALUE THAN THE CONVENIENCE AVERAGE (£11.40), SO MAKE SURE YOU STOCK THE RIGHT RANGE** This plano was impleme gram Londis retail nted by a er d and their sale uring NP12 s grew by

15% VS NP11

Lurpak is the nd No.1 butter bra rowing g d n a worth £404m eanwhile, at 9% value. M UK’s No.1 Anchor is the d butter British producerth brand wo † £129m. Cooking, baking & olive account for 6% of convenience sales with Stork 500g & Bertolli being the biggest SKU’s* Dairy spreads overtrade in convenience, delivering almost 30% of volume & 17% of value. These 2 sectors account for 67% of value sales in Convenience.*

*Nielsen Scantrack, Arla Convenience, 52WE, 24.04.2021. **Lumina Intelligence, CTP 2021 . †Nielsen Retail Measurement Service for the BSM category for the 12-month period ending May 22, 2021 for the UK total retail market (Copyright © 2021, Nielsen)

Your Budgens July 21.indd 34

Flora Light is the biggest selling sunflower SKU, followed by Flora Original*

MERCHANDISE TO WIN Use brands to signpost different segments. For example, Lurpak for Spreadable, Anchor for block, and Clover for dairy spreads.

Group together products of the same brands.

Closer to convenience. Impartial, expert advice from the UK’s No1* Dairy Provider

12/08/2021 13:34:01

Health, Safety & Legal: Natasha’s Law

TAKE ACTION BEFORE

October 1st, 2021

CHEESE AND PICKLE SANDWICH Mature Cheddar cheese, pickle and butter in sliced malted bread INGREDIENTS: Malted bread (wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), water, malted wheat flakes, wheat bran, wheat protein, yeast, malted barley flour, salt, emulsifiers (mono- and diglycerides of fatty acids, monoand diacetyl tartaric acid esters of mono- and diglycerides of fatty acids), spirit vinegar, malted wheat flour, rapeseed oil, flour treatment agent (ascorbic acid), palm fat, wheat flour, palm oil, wheat starch), mature Cheddar cheese (milk), pickle (carrots, sugar, swede, onion, barley malt vinegar, water, spirit vinegar, apple pulp, dates, salt, modified maize starch, rice flour, colour (sulphite ammonia caramel), onion powder, concentrated lemon juice, spices, spice and herb extracts), butter (milk).

From 1st October, labelling for PPDS food will have to include: l Name of the food. l A full ingredients list, with allergenic ingredients emphasised (for example in bold, italics or a different colour).

such as orally.

There are 14 key allergens that are covered by the legislation, including nuts, milk, sesame, and cereals containing gluten. For a quick check of the 14 major allergens, see the panel on page 32.

Sushma Acharya, Head of Policy and Strategy for Food Hypersensitivity at the Food Standards Agency, says: “The FSA’s ambition is that the UK becomes the best place in the world for a food hypersensitive consumer and the upcoming allergen labelling changes are a huge milestone for people with food allergies.

Any food that is not in packaging or is packaged after being ordered by the consumer is not covered by the legislation. Allergen information must still be provided but this can be done through other means,

The legislation has been passed by the UK government and the national assemblies so will apply across England, Wales, Scotland and Northern Ireland from the same date.

“We recognise the significant impact this will have on many businesses, and with less than three months to go, we want to ensure businesses are supported in making these changes.”

Labelling example

CHEESE AND PICKLE SANDWICH Mature Cheddar cheese, pickle and butter in sliced malted bread INGREDIENTS: Malted bread (wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), water, malted wheat flakes, wheat bran, wheat protein, yeast, malted barley flour, salt, emulsifiers (mono- and diglycerides of fatty acids, mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids), spirit vinegar, malted wheat flour, rapeseed oil, flour treatment agent (ascorbic acid), palm fat, wheat flour, palm oil, wheat starch), mature Cheddar cheese (milk), pickle (carrots, sugar, swede, onion, barley malt vinegar, water, spirit vinegar, apple pulp, dates, salt, modified maize starch, rice flour, colour (sulphite ammonia caramel), onion powder, concentrated lemon juice, spices, spice and herb extracts), butter (milk).

An online hub containing full information on PPDS food, including guidance and training, can be accessed via the FSA’s website at www.food.gov.uk, or directly at www.food.gov.uk/allergenlabelling-changes-for-prepacked-for-direct-sale-ppds-food. Volume 9: August 2021 Your Budgens July 21.indd 35

35 12/08/2021 13:34:01

Seasonal Focus: Fresh Fruit

It’s easier than ever

to get fresh! Thanks to some fantastic new initiatives, it’s easier than ever for Budgens retailers to grow their sales of fresh fruit.

Top Tips: • Loose produce lends itself to bright, colourful, impactful displays sort will pay to ensure that the fixture remains well stocked and well presented right though the day. • Why not use in-store signage to explain to shoppers how you are reducing your use of plastic packaging to help encourage them to buy from your loose produce range. • Use social media to explain to your shoppers, and potential shoppers, why you are increasing your loose range, highlighting how you are reducing the amount of plastic packaging that you use in-store.

36 Your Budgens July 21.indd 36

Avtar Sidhu, Budgens Kenilworth, says:

Fresh produce is at the heart of a modern convenience offer these days with more shoppers than ever expecting to find a great range of fresh, high quality fruit and vegetables when they visit their local store. Fortunately, Budgens has long been rightly renowned for its fantastic fresh offer and two new initiatives are set to help retailers build on that to grow footfall, sales and profits.

“Fresh produce is a massively important category to us, it is to many Budgens retailers. I think we have a well-earned reputation for having a fantastic fresh oﬀer and it’s something that really matters to our shoppers. Having fantastic new deals on best-selling products like strawberries and apples is great news, as is a hugely extended range of loose fresh produce. We’re certainly seeing increased demand for loose produce and we’re delighted to be able to meet Continued on page 39 that growing demand.” Volume 9: August 2021 12/08/2021 13:34:02

Fantastic Fresh Deals Budgens’ market-leading programme of fresh produce deals will continue with a new range of fresh fruit deals: • NP6 (until 29th Aug): Strawberries 300g for just £1 (20% POR) • NP7 (until 26th Sep): 4-pack Red Apples for just 89p (20% POR) The outstanding deals allow Budgens retailers to oﬀer market-leading prices on top-selling fruit lines while ensuring excellent PORs of 20%.

NEW MIXED CASES: BERRIES AND GRAPES

To help retailers ensure maximum product freshness and minimise wastage, Budgens is now oﬀering special mixed cases of many short shelflife products. To simplify set up and reporting, the same barcode is used in both the mixed and standard cases with a single price point and a ‘2-for-£4’ promotion. Further enhancing the appeal of the new mixed cases is the fact that the cases have been carefully created to focus on best-selling lines such as strawberries and white grapes. The mixed cases available now include: • Mixed berries: 6 x strawberries / 4 x blueberries / 2 x raspberries • Mixed grapes: 5 x white grapes / 3 x red grapes / 2 x mixed grape

Volume 9: August 2021 Your Budgens July 21.indd 37

“We are working very hard on improving our produce offer for Budgens retailers and these latest initiatives are in direct response to feedback from retailers. The fantastic new fresh produce deals on strawberries and red apples offer retailers market-leading deals that will undoubtedly drive footfall, sales and proﬁts while the new mixed case range lets retailers minimise or eliminate wastage while ensuring the produce on-shelf in their stores is in the best possible condition. The greatly expanded loose produce range will also help greatly reduce use of plastic packaging, something that matters to a lot of Budgens shoppers.”

37 12/08/2021 13:34:04

Your Budgens July 21.indd 38

12/08/2021 13:34:04

Seasonal Focus: Fresh Fruit

BIGGER LOOSE RANGE

With sustainability concerns becoming more and more important to today’s shoppers, Budgens has responded promptly by building a much broader range of loose produce. The new range helps retailers further reduce their usage of plastic packaging in-store and helps send out a clear message to shoppers that sustainability is high on your agenda. Importantly, the extended range also offers Budgens retailers the opportunity to greatly increase the choice they offer to shoppers looking to buy great quality, packaging-free produce. The new lines include: • Parsnips • Cup mushrooms • Courgettes • Red peppers • Green Peppers • Yellow Peppers • Bramley apples (available 23rd August) This range is perfect for giving shoppers even more reasons to visit your store, particularly for important shopper missions such as ‘meal for tonight’ by allowing them to find everything they need for many of the most popular meals. As well as helping retailers improve their sustainability credentials and offer shoppers a greater range of fresh, healthy options, the loose range also helps retailers boost their profits with minimum of PORs of 25% on the range, rising up to 39%. The new lines build upon the already strong range of loose products available from Budgens. The existing loose range is composed of the best-selling loose products in the market place and already includes popular lines like: • Bananas • Lemons • Limes • Oranges • Baking potatoes • Brown onions • Carrots • Red onions • Vine Tomatoes It’s never been easier to offer your shoppers an outstanding range of fresh produce and drive footfall, sales and profits.

Volume 9: August 2021 Your Budgens July 21.indd 39

Top Tips: Budgens has been improving the produce offer for retailers and the latest initiatives demonstrate the fantastic progress that is being made. The next update on our ongoing supplier transition programme is due in October in readiness for positive changes in November. In the meantime, a new set of fantastic deals on fresh produce will allow Budgens retailers to offer marketleading deals on the best-selling fruit lines.

• Site the amazing fresh fruit deals prominently on your fresh fruit fixture and use POS to highlight the amazing value on oﬀer to your shoppers • Consider dual-siting the two lines, if possible, ideally in high traffic areas to make sure your shoppers can’t miss these amazing deals when instore • Why not create impactful displays to attract the shopper’s attention by dedicating multiple facings to the outstanding deals on strawberries and 4-packs of red apples? • Don’t forget to highlight these great value deals on your social media pages to drive footfall, sales and profits

39 12/08/2021 13:34:05

Cheers forthe

- p r e s e n ts -

Wine

The Wine

Festival

The Budgens Wine Festival is well underway, and retailers are already enjoying the beneﬁts of this year’s great line up of products and prices.

The off–trade market for wine has boomed during the last 18 months, and this year’s Wine Festival is the biggest one ever, not only running across two promotional periods, but also including some of Budgens’ strongest-ever deals on wine. In period NP6, running until September 1st, retailers can offer Hardys Stamp at the eyecatching price point of just £4.99. Industry sales data shows that Hardys is the UK’s number one wine brand, so the offer is sure to be popular with shoppers.

40 Your Budgens July 21.indd 40

104551 Budgens Wine Festival Pennant 160x800mm.indd 1

At a more premium price point, Trivento Malbec and Pinot Grigio are on a Mega Deal at £6.49, offering 17.1% POR. Also part of the same deal is the brand’s new Malbec Rosé line, which is ideal for summer parties and barbecues during the month of the Festival and beyond. The Malbec Rosé is not the only exciting product launching during the festival period. Canti Prosecco Volume 9: August 2021

05/05/2021 16:11

12/08/2021 13:34:07

Special Youroﬀ Budgens: ers: WineContents Festival

Rosé, which is likely to have really strong summer appeal, and 19 Crimes The Uprising have also joined the Budgens wine range. A red wine aimed at Millennial and non-traditional wine drinkers, 19 Crimes is enjoying good growth at the moment and The Uprising is part-aged in rum barrels, giving a unique flavour profile. All of these great deals and new additions to the range should help to continue the momentum of the first phase of the Wine Festival and enhance your reputation for choice, quality and value as a destination for wine purchases. As well as showing shoppers that you can offer value, being a credible destination for wine in the area gives you the potential benefit of boosting the overall shopping basket through sales of fresh food, barbecue meat, other meal solutions and all the accompaniments that go with them. Continued on page 43

e WinMarket THE NUMBER OF WINE OCCASIONS, MEASURED AS THE NUMBER OF TIMES WINE IS CONSUMED PER PERSON PER MONTH, PEAKED IN AUGUST 2020, AND WAS STILL 3% ABOVE 2019 LEVELS IN MARCH 2021. (SOURCE: WINE INTELLIGENCE)

facts WINES IN THE £7-£9 PRICE POINT ARE GROWING AT +24% YEAR-ON-YEAR IN THE CONVENIENCE SECTOR. (SOURCE: NIELSEN)

AUSTRALIA IS THE LEADING COUNTRY OF ORIGIN FOR WINE IN THE UK AND HOLDS A 20.5% MARKET VALUE SHARE.

THE SUPER-PREMIUM WINE CATEGORY IS GROWING AT +40.3% IN THE TOTAL MARKET. (SOURCE: NIELSEN)

(SOURCE: NIELSEN)

ARGENTINIAN WINE IS THE FASTEST-GROWING COUNTRY OF ORIGIN IN THE UK, UP BY +45.6% IN VALUE ON THE IMPULSE CHANNEL. ONE OF THE AREA’S MOST COMMON GRAPE VARIETIES, MALBEC, IS ALSO UP +44.6%.

FLAVOURS ARE A KEY DRIVER FOR DISCOVERING THE WINE CATEGORY AMONG MILLENNIAL SHOPPERS, WITH 52% OF UNDER 35S ALREADY DRINKING ROSE STYLES. (SOURCE: WINE INTELLIGENCE)

(SOURCE: NIELSEN)

THE PRIMARY MOTIVATION FOR PURCHASING LOW2NO (LOW ALCOHOL AND ALCOHOL-FREE) WINES IN THE OFF TRADE ARE EXPERIMENTATION AND HEALTH. AROUND 12% OF SHOPPERS CITE “A DESIRE TO TRY SOMETHING NEW” AS THE REASON FOR PURCHASING, WITH A SIMILAR PROPORTION WANTING A HEALTHIER OPTION. (SOURCE: LUMINAR INTELLIGENCE)

Volume 9: August 2021 Your Budgens July 21.indd 41

41 12/08/2021 13:34:08

SCAN TO REQUEST YOUR

FREE POS KIT AND FOR A CHANCE TO

WIN £100 IN WHOLESALER CREDIT SCAN HERE

PLANT-POWER YOUR PROFITS Your Budgens July 21.indd 42

12/08/2021 13:34:09

Special oﬀers: Wine Festival

EVERYDAY LOW PRICES As well as the deals running during the Wine Festival, prices have been reduced on a number of other brands, designed to sharpen the competitive edge of Budgens stores all year round.

If you have been getting behind the Wine Festival from the start you will already have boosted your local reputation with great deals on brands such as I Heart, Blossom Hill Varietals, Wolf Blass Yellow Label, Campo Viejo, Calvet, Soffio Prosecco and Oyster Bay and been able to offer something for all budgets and tastes.

Yellow Tail, the number two wine brand in the convenience sector (Nielsen) now has a reduced standard WSP of £28.49 (down from from £31.69), and Budgens has also cut the standard WSP of Hardys Stamp from £29.19 to £24.49 and the RSP from £7.49 to £6.49. This also improves the POR from 22.1% to 24.5%.

But it is not just on branded lines where the Budgens wine offer has been boosted. The Quirky Bird range is currently reduced from £6.49 to £4.99, while still offering 15% POR. This own-brand range was commended in the recent International Wine Challenge, so you can rest assured that they are offering shoppers quality as well as good value.

As always, the key to a successful Wine Festival is down to how well it is implemented in-store. Retailers are advised to maximise wine tower and gondola end space and, where feasible, merchandise wine in or near to food chillers to increase the opportunities to upsell to shoppers popping in for a “meal for tonight”. It’s important that chilled white wine is available, as well as sparkling wine and rosé varieties. This is particularly important on warm days and weekends when demand is higher.

- p r e s e n ts -

The Wine Festival 04/05/2021 15:34

Make your Festival a vintage one 104551 Budgens Wine

Festival POS - Hanging

Card.indd 1

Try to maximise wine tower and gondola end space. Oﬀer promotions at a variety of price points. Make sure white, sparkling wine and rosé wine is available chilled. Where possible, merchandise wine near to food chillers to increase upsell opportunities with shoppers looking for a meal for tonight.

Volume 9: August 2021 Your Budgens July 21.indd 43

43 12/08/2021 13:34:14

Stock the #1 World Beer Brand

+18%

HIGHER ROS THAN THE NEXT SMALL WORLD BEER BOTTLE PACK IN 2020*

Your Budgens July 21.indd 44

12/08/2021 13:34:14

Opportunity: Delivery Service

Delivering the goods The series of national lockdowns accelerated an already strong trend towards home delivery, and the opportunity remains for Budgens retailers to develop an extra revenue stream by adopting the service.

Neighbourhood retailers are constantly having to learn new skills in order to continue to thrive, and, for many, the national lockdowns meant that delivery operations had to be organised very swiftly in order to keep their local communities, and particularly the vulnerable, properly served. Luminar Intelligence reports that, even during the height of the lockdown, just 8% of UK convenience stores were offering home delivery. However for those that did, it created a significant revenue stream, equating to 7% of total sales on average. And, when you add in the fact that deliveries from the foodservice sector and online retailers such as Amazon have seen significant growth in recent years, there can be no doubt that the demand for grocery delivery is here Volume 9: August 2021 Your Budgens July 21.indd 45

to stay. Alice Dolling Senior Insight Manager at Lumina Intelligence says, “2020 saw an acceleration in online shopping that we could never have predicted. Nearly one-in-five shoppers changed their primary method of grocery shopping to online, highlighting the opportunity available. As demand increases, convenience stores have a great opportunity to drive greater basket spend and expand the potential catchment area of their store by offering delivery.” West Sussex Budgens retailer David Knight was one of the many retailers who set up a delivery service for the first time during the lockdown period.

45 12/08/2021 13:34:14

Opportunity: Delivery Service

“When the first lockdown happened there were lots of our shoppers who couldn’t get to the store so we really had no choice but to deliver to them. We had to learn how to do it very quickly – we hadn’t even done ‘card not present’ transactions before – and fortunately there were local volunteer groups who facilitated it. Shoppers would phone in their order, pay by card and one of the volunteers would deliver it for free. “Since then, we have upgraded our IT to a Point Four system which has the AppyShop platform integrated into it. We have recently refurbished our three stores in Hassocks, Henfield and Steyning and when each store was closed in turn we would service their regular shoppers by deliveries out of one of the other sites using AppyShop.” Avtar ‘Sid’ Sidhu of Budgens in Kenilworth is convinced that home delivery is here to stay. “Delivery has become a significant and indispensable part of our operation. It’s an area with huge focus for us in order to keep on growing,” he says. “It’s like the revenue you get from opening a new site without any of the associated costs. “It’s added a new dimension to our business and the role we play in our community. It has become a vital and profitable service for us, and one I predict will keep on growing.”

Home delivery apps compared App

Jisp

Snappy Shopper

Deliveroo

Just Eat

Uber Eats

Activation fee

£75+VAT

£500+VAT

Free

£295

Free

Commission

£30+VAT p/w, 0.5% transaction fee

From 0.5%, 4% service fee

30%

14% +50p admin charge per order

25%

Settlement

T+3

Weekly

Set-up time

<1 week

4 weeks

<1 week

4 weeks

Printer

80mm Thermal printer £280+VAT

80mm Thermal printer (included in set-up cost)

Delivery

Store

Deliveroo

Just Eat & Store

Uber Eats

6 months min contract, then 1 month notice

Two year agreement

30 days

Home delivery, Click & Collect, Scan Pay & Go

Home Delivery

Home delivery, Click & Collect

Home Delivery, Click & Collect

Notice period

Services

46 Your Budgens July 21.indd 46

Volume 9: August 2021 12/08/2021 13:34:14

Opportunity: Delivery Service

First class delivery WE NOW DELIVER

WINNING SYSTEMS

Whilst some retailers have set up their own systems and procedures to handle delivery orders, many have turned to third party providers to provide an easy solution for order processing, payment and delivery. Options include Snappy Shopper, Jisp, Deliveroo and Uber Eats, and Budgens retailers can benefit from some exclusive deals to help them get set up on advantageous terms A third option is to create a hybrid system whereby a piece of ordering processing technology can be added to a store’s existing social media pages. Companies such as Zeus Labs can provide delivery software plug-ins in return for a monthly fee to enable retailers to accept orders via their Facebook page. A wide array of options are also available for fulfilling the deliveries. Third party apps provide their own delivery drivers, while other retailers use staff members of local taxis for the last mile to shoppers’ homes. In many areas of the country, local volunteer groups have offered to help make deliveries to the elderly and other vulnerable shoppers in the community. Volume 9: August 2021 Your Budgens July 21.indd 47

103853 Budgens

Deliveroo & Uber

Eats We Now Deliver

Poster.indd 1

23/03/2021 09:52

Choose whether to create your own system to take orders and payment or to use a third party app. Decide whether you want to have a standard delivery charge and/or minimum spend. Keep the store well-stocked so delivery orders can made in full. Communicate the oﬀer to target shopper groups, such as the elderly. Organise deliverers – local volunteer groups may be able to help. Plan your resources carefully – picking an order of 30 items can take one staﬀ member a minimum of 10 minutes.

47 12/08/2021 13:34:15

£1 M267596

M267595

NE W

NOW AVAILABLE TO BUY Your Budgens July 21.indd 48

12/08/2021 13:34:16

Growth opportunity: Food to Go

Food to go set to return to growth

With shopping habits gradually returning to a more normal pattern, it is time to revisit your food to go offer as the category starts to resume its upward trajectory.

FOOD TO GO BUILDING BLOCKS Chilled food Hot food Bakery & snacks Drinks Milkshakes & frozen slush Desserts & sweet treats

ASK YOUR E VIC RDM FOR ADABLE ABOUT AVAIL S SOLUTION

Although most retailers already recognise food to go as a key category for future growth and profitability, there is no doubt that the national lockdown has had a significant impact on sales over the past 18 months. But the gradual return to office working will see a big shift in sales back towards shoppers eating and drinking on the move, and now is the time for Budgens retailers to be ready to capture this. With restrictions easing, the vaccination programme moving swiftly and hospitality dine-in reopening, shoppers are already showing signs of purchasing more food and drink on-the-go, while the share of meals consumed in-home is falling, according to Lumina Intelligence. The firm’s Convenience Tracking Programme – covering the four weeks ending May 30th – showed the proportion of shoppers on a food to go mission in convenience stores increased by +2.4 percentage points to 15.0%, while those on a “planned top up shop mission” fell. According to the consultancy’s UK Food To Go Market Report 2021, the UK food to go market is forecasted to grow by +31.6% to £15.3bn in 2021, the market having suffered a -45.5% decline in 2020 as the lockdown severely restricted travel and movement. Amardeep Brar, Buyer – Chilled at Booker Retail Partners, believes it is time for retailers to revisit their food to go offer and give it a stronger focus from now on. “I would advise that food to go will be a

Volume 9: August 2021 Your Budgens July 21.indd 49

key area for retailers over the next few months,” she says. “Food to go is one of the key objectives for shoppers visiting a convenience store, and we expect sales in this area to grow massively. “Shoppers are out and about, on the road again and food to go sales are returning. There is an opportunity for retailers to capture some of those shoppers by engaging them with the food to go offer again.” The key thing, says Amardeep, is to focus on a core range of products to meet all consumer needs at all times of day. “It’s important to have a focus on occasions – breakfast, mid-morning, lunchtime, afternoons and evenings,” she maintains. Continued on page 51

49 12/08/2021 13:34:17

Rustlers Trade Advert Cook in Box Meal Deal Londis 210x280mm Apr 21 HIGH RES.pdf

Your Budgens July 21.indd 50

27/04/2021

17:13

12/08/2021 13:34:19

Growth opportunity: Food to Go

Morning Kick start your morning sales with a coffee machine, which is viewed as an essential part of a convenience store not just for the early risers but also throughout the day. According to Luminar Intelligence, Coffee has dominated food to go drinks occasions lately, enjoying a 50% share of total drinks consumed over the last four months. The “golden hours” for coffee sales are 6-11am, and hot drinks such as coffee also give you the opportunity to add incremental sales of bakery lines such as croissants, pain au chocolat or doughnuts via linked deals. Sales opportunities can be maximised by merchandising bakery, cakes, biscuits and other handheld sweet snacks adjacent to the coffee service or as part of the shopper journey from the machine to the till. A number of different coffee machine brands and solutions are available for all types of stores, so ask your RDM for the deals available. Stores with high footfall can often achieve sales of more than 50 cups of Costa Coffee per day, which would generate more than £20k extra profit per year at the RSP of £2.40. A hot water dispenser can provide a solution for tea drinkers looking for a morning cuppa, as well as enabling you to turn porridge pots into a ready to eat hot breakfast. Workmen with an early start or late risers in a hurry are also looking for tasty and filling hot food such as bacon rolls at breakfast-time. LUNCHTIME

For convenience stores, lunchtime starts at around 11am, so it is important to be prepared well in advance. There is scope for huge volumes of sandwich sales outside the regular lunch hour slots of 12–2pm. Meal deals are key drivers of food to go sales at all times of day, but particularly at lunchtime. As the UK population returns to offices and other workplaces, the demand for tasty and Volume 9: August 2021 Your Budgens July 21.indd 51

convenient food, at a good value price and able to be bought in a hurry during a lunch hour, will undoubtedly grow. The Budgens Meal Deal offers shoppers a main item plus a snack and a drink for as little as £3.50, and a good range of options every day, signposted by the use of POS material, will drive shopper satisfaction and loyalty. While sandwiches remain central to any chilled food to go offer, shoppers are increasingly looking for alternatives as well. Amardeep says: “You should stock a core range of sandwiches but also, depending on the size of the chiller, you should have a breadth of offer with pastries, salads, and maybe some sushi too. “It’s worth bearing in mind that healthy eating is high on shoppers’ agendas, and a lot of retailers in the marketplace are driving sales of these options. Discover the Choice pasta salad pots are now part of the Budgens meal deal.” Look out for some new additions to the Discover the Choice range of ready to eat chilled snack pots – Greek Olives, Mini Crackers & Red Pepper Houmous Dip, Breadsticks & Houmous and Falafel & Houmous. Pricemarked at £1.39, they offer great PORs of 40.9%-51.2% at current wholesale prices. Many retailers are also enjoying success with Rollover Hot Dog units and Rustlers microwaves, which provide simple and tasty solutions for lunchtimes or for snacking throughout the day. From September until November an exclusive special offer is running on Rustlers food to go equipment, with 10% off branded microwaves and 5% off integrated food to go units. The purchase of any of the options comes with two free cases of Rustlers stock.

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Your Budgens July 21.indd 52

12/08/2021 13:34:21

Growth opportunity: Food to Go

Afternoon Food to go is not just for traditional mealtimes, and a widening array of innovative and unusual tastes and ﬂavours are now available to shoppers at Budgens stores. Retailers are enjoying great sales and profits with milkshakes, slush drinks and frozen carbonates, selfservice gelato and freshly-made desserts thanks to a variety of innovative solutions on the market. Products such as Tango Ice Blast, Snowshock, Fwip and F’Real deliver in-store theatre and a sense of fun to snacking and refreshment, and have proven successful in bringing new and younger shoppers into store. As well as driving footfall they are also boosting basket spend and are highly profitable compared to other snacking product – for example, Tango Ice Blast has a typical 56% POR on RSPs of £3.20–£5.99 per cup (dependent on serving size).

FOOD TO GO MASTERCLASS l Generate impact and theatre with a food to go zone l Make it quick and easy for shoppers to select their items l Highlight meal deals, particularly at lunchtime l Provide products suitable for diﬀerent age groups l Build choice with healthy and vegetarian/vegan options l Have a strict and thorough cleaning regime

F’Real’s touchscreen vending machine is helping to drive a surge in interest in the milkshake market, offering ice cream milkshakes in sixty seconds, in flavours that include vanilla, strawberry, chocolate and cookies and cream. The eyecatching machines create a point of interest in store and are simple for shoppers to operate. Ask your RDM for further advice. Home–made and locally sourced treats are always popular with shoppers and help to give your store a genuine point of difference. It is worth investigating your local area to see if any bakeries or small food companies can supply you with cakes, fresh cream cakes, cookies, brownies, flapjacks and the like to give shoppers an extra reason to visit your store in the afternoon and possibly pick up a drink at the same time.

Volume 9: August 2021 Your Budgens July 21.indd 53

THE GREAT OUTDOORS Food to go is well placed to capitalise on the outdoor socialising occasion, according to Luminar Intelligence. The consultancy reports 21% of shoppers say they are likely to purchase food to-go and eat it in a park in the future, and this figure rises to 38% for 18-24 year olds. Reﬂecting the increase in socialising in outdoor spaces, younger shoppers are the most active group partaking in “coﬀee walks”, with almost one in four having picked up the habit of purchasing a hot drink to go when on a walk with a friend since March 2020.

53 12/08/2021 13:34:22

ARE YOU READY FOR NATASHA’S LAW? 1ST OCTOBER 2021

Do you have a wrapped Food to Go offer?

Do you package your In-Store Bakery products?

WHAT IS HAPPENING? Revised legislation comes into force on October 1st 2021 to further protect allergy sufferers and give them confidence in the food they purchase, by requiring more types of food to have potentially life-saving allergen information provided on the label.

WHAT TYPES OF FOOD ARE AFFECTED? The law applies to a category called ‘prepacked for direct sale’ (PPDS) i.e. food packaged at the same place it is offered for sale to the consumer which includes pre-wrapped products that are kept within a unit or behind a counter.

Egg Mayonnaise Baguette A large helping of egg and mayonnaise, in a crusty white baguette INGREDIENTS: Egg Mayonnaise [Hard Boiled Egg (71%), Water, Rapeseed Oil, Cornflour, Egg Yolk Powder, Spirit Vinegar, Sugar, Dijon Mustard (Water, Mustard Seed, Spirit Vinegar, Salt), White Wine Vinegar, Salt, White Pepper], White Demi Baguette [Wheat Flour, Water, Yeast, Salt, Wheat Gluten, Deactivated Yeast, Emulsifier (Rapeseed Lecithin), Dextrose, Flour Treatment Agent (Ascorbic Acid)].

… If so, the rules are changing!

WHAT WOULD HAPPEN IF I DO NOT COMPLY? Failure to comply with the new regulations will attract substantial and unlimited financial penalties, and such a breach may carry a criminal offence.

DOES THIS AFFECT MY OUTLET? If you display any of your In-Store Bakery or Food-to-Go products packaged, then you are affected. Your Country Choice Sales Representative will be able to advise you further.

WHAT INFORMATION IS REQUIRED ON THE LABEL? All PPDS food will need to have a label showing (i) the name and quantity of the food and (ii) a full ingredient list with the 14 declarable allergens clearly emphasised on the ingredients list when present.

ALLERGY ADVICE: Allergens in the ingredients list are shown in bold. Nut and Other Food Allergies: Please be aware that there may be traces of nuts, seeds and other allergens in any of our products. Keep Refrigerated. May contain egg shell.

£1.99

use by 31/03/2021

Country Choice, Orpington, Kent, BR5 3QD

For further information on Natasha’s Law, contact your Country Choice fieldsales representative or telesales advisor on 0344 8920399 or visit www.countrychoice.co.uk

Your Budgens July 21.indd 54

12/08/2021 13:34:22

Growth opportunity: Food to Go

Evening Ready to eat hot food at evening meal time is becoming an increasingly important part of food to go operations, and it is an increasingly common sight to see burgers, hot chicken and ready to eat pizza slices on sale in Budgens stores, driving footfall through the twin temptations of the in-store theatre and the cooking aromas. Of course these products need not be reserved just for evenings, and will sell throughout the day, and this represents a key opportunity for Budgens stores to trade on the their convenience, and their ability to respond to local needs.

A clean regime Ensure you maintain the highest standards of hygiene and cleanliness in food preparation areas and on the shop ﬂoor with the CleanPro range of products, exclusive to Booker. CleanPro oﬀers a full range of professional products backed up with supporting materials such as a free folder for record keeping and data sheets; wall charts; cleaning method and Volume 9: August 2021 Your Budgens July 21.indd 55

dilution formula cards; cleaning record cards; training details and Covid–19 support and information.

Disinfectant 1Ltr (Ready to use)

PMS 185c

23538 - Clean Pro Master Logo - 14.01.13

Key products include:

• CleanPro+ Heavy Duty Cleaner Degreaser 1Ltr (Ready to use)

• CleanPro+ 30 Seconds Antibacterial Cleaner &

• CleanPro+ Kitchen Cleaner 1Ltr (Ready to use)

A Digital Hygiene Manual can be accessed via PC or by mobile phone. To gain access, visit Booker.co.uk or scan the QR code below. 55 12/08/2021 13:34:23

Seasonal: Back to School

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School e Barker Ear 125mm

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A timetable for

Back to School is a great opportunity to create incremental sales and to offer solutions to busy parents in your neighbourhood, building both basket spend and shopper loyalty.

September 2021 looks like it will see the long–awaited return to more normal daily routines for school children and their parents after over a year of disrupted and interrupted education and attendance patterns. This means that the start of the new school year provides a new opportunity to deliver additional sales across a number of different categories in store. Continued on page 59

Valuable lessons

Focus on quick and easy solutions for parents

56 Your Budgens July 21.indd 56

Oﬀer staple lunchtime and sandwichmaking products

Look out for relevant promotions

Follow the ongoing trend towards healthier options Volume 9: August 2021 12/08/2021 13:34:24

Seasonal: Back to School

LUNCHBOX LESSONS The new school year can be a challenging time for parents, so they will welcome any lunch ideas that are quick and easy for them to find and prepare, that are healthy and that kids will love. The first step is to ensure you have a good choice of staple lunchtime and sandwich making products, and in period NP6 (running until September 1st) Budgens has oﬀers for Hovis bread at 99p, six soft white rolls for 75p and Seriously Cheddar at £2.99 (350g).

DAIRYLEA DEAL

A proven winner with kids is the Dairylea Lunchables and Dunkers ranges and many of these lines, plus Philadelphia Light Snack packs, are on oﬀer at any two for £1.20. Other products from the Dairylea range – Cheese Slices (PM170 and unmarked), Cheese Spread, and Triangles are on oﬀer at two for £2.50.

Dairylea Dunkers Ritz 43g Dairylea Dunkers Ritz 43g PM69 Dairylea Dunkers Jumbo 41g Dairylea Dunkers Jumbo 41g PM69 Dairylea Dunkers Breadsticks 43g Dairylea Dunkers Breadsticks 43g PM69 Philadelphia Light Snack 42g

Any 2 for £1.20 HEALTHY OPTIONS

Awareness of the importance of healthy diets for young people has never been higher, and this is reflected in how parents feed their children as well as, increasingly, the food items that children select for themselves. Rice crackers and oat cakes are better-for-you alternatives to crisps and biscuits and, instead of preparing traditional sandwiches, some parents may opt instead for pitta or wraps stuffed with salad, so make sure that items such as lettuce, tomatoes and cucumber are within sight of anyone on a lunchbox mission. Also considering meat free options: Quorn vegan ham slices, Quorn cocktail sausages and Quorn picnic eggs are all currently on offer at £1.50.

Social media is a great way to communicate your product oﬀer to local shoppers and to let them know that you are there to meet their needs. Regular posts on Facebook or Instagram will help to remind parents that the Back to School period is approaching, and that you have all the right products already in stock for both schoolchildren and parents during this bisy time.

Volume 9: August 2021 Your Budgens July 21.indd 57

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12/08/2021 13:34:26

- p r e s e n ts AFTER SCHOOL Plenty of youngsters do still have a sweet tooth however, and there are some great deals available on sweet snacking for kids to share and enjoy on their way home. The Flipz range of pretzels – Milk Chocolate, Salted Caramel, Strawberry and Cookies & Cream styles are on offer at £1 per bag, and the offer also cover McVitie’s Jaffa Nibbles.

Back To

School

Bags of Haribo sweets also feature in ‘two for £1.50’ deal covering Starmix, Tangfastic, Supermix, Chamallows, Goldbears, Giant Strawberries, Sour Sparks, Twin Snakes, Bubblegum Zing Bottles and Strawberry Balla Stixx. All of these items are pricemarked at £1 so the deal will look great value on shelf.

The return of school means the return of lunchboxes, so all the items that go into making up sandwiches and other essential parts of a packed lunch can expect to see a spike in sales. The period also adds an extra dimension to food to go, with school age youngsters spending their lunch money on sandwiches, other lunch options and snacks in-store, as well as drinks and treats on their way home. In addition, with children back at school, the rhythm of parents’ daily lives will be different so quick, easy, nutritious and good value evening meal solutions will also be at the front of shoppers’ minds. What is more, the start of term means additional categories such as stationery will be in high demand, giving retailer the opportunity to make additional sales of high margin products.

Volume 9: August 2021 Your Budgens July 21.indd 59

103720 Budgens Summer Creative Pennant 160x800mm - Back to School.indd 1

12/08/2021 13:34:32

22/03/2021 10:57

Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support Health and Wellbeing

WE’RE HERE We provide emotional, practical and financial support for all grocery colleagues through the 24/7 Helpline and website.

Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support Managers Help & Information line Telephone Information Specialists Debt Advice

Scan the QR Code

GROCERYAID HELPLINE:

08088 021 122

Gambling Support Legal Advice

groceryaid.org.uk Your Budgens July Ad 21.indd 60 - Feb 2021.indd 1 GA-0944 Booker Resize

12/08/2021 13:34:32 25/02/2021 09:25

Seasonal: Back to School

DON’T FORGET THE STATIONERY PLAN AHEAD: Back-to-school can start as early as the beginning of summer holidays for young people.

Evening meal deals It’s not just during school hours that shoppers will be looking for convenient solutions. When the children come home from school, under-pressure parents will be looking for quick, tasty and nutritious evening meals. Budgens has plenty of meal deal options for busy parents, running this month and into the Back to School period, including: • Birds Eye Meal for £5 – Chicken or Beef burgers, mixed veg and potato waﬄes plus Vienetta all for £5. • Ristorante Pizzas – Buy one, get one free. Five ﬂavours are available. • Kirstys ready meals – £1 saving, now just £2.29. Chicken and rice, cottage pie, beef and celeriac mash, beef lasagne, and lentil cottage pie varieties. • Jack’s Stir fry – Buy one stir fry, one sauce, and one noodle for £3. Mushroom, Pepper and Vegetable & Bean Sprout Stir Fry varieties, choice of Chinese Style and Sweet Chilli sauces.

GET THE CORE RANGE RIGHT: must-haves include pens, pencils, notebooks, rulers, pencil cases and calculators. GET THE BALANCE RIGHT: a more extensive range would also include highlighters, correction products, ring binders, erasers and maths sets. STICK TO BRAND LEADERS: For back-toschool the brands worth noting are Silvine, Pukka, Bic, Anker, County, Helix, Sellotape, Bostik, UHU, Pritt, Loctite, Tipp-Ex, Pentel, Pilot, Parker, Stabilo, Papermate, Berol and Sharpie. GO GREEN: Also consider some eco-friendly stationery products, as demand for these is growing. BUT DON’T OVERSTOCK: Wholesalers in the Club Group have experienced staﬀ and planning aids to help retailers select the right ranges.

Advice provided by David Fleming, Club Group

Stationery products are available through Central Billing

Check your local authority website for the start date of the new school year in your area. Volume 9: August 2021 Your Budgens July 21.indd 61

61 12/08/2021 13:34:34

Business Opportunity: Staycations

The staycation BEN & JERRY’S BIG DEAL Great RSP – a 465ml pack for £2.85 – running on: • • • • • • • • • • • •

Caramel Chew Chew Chocolate Fudge Brownie Cookie Dough Non–Dairy Cookie Dough Phish Food Caramel Sutra Moophoria Sofa So Good Netfilx & Chilled Cone Together Raindough Chocolate Fudge Brownie

situation

More people than ever are expected to have a holiday in the UK this year, creating additional sales opportunities. According to the Staycation Index from holiday operator Sykes Holiday Cottages, nearly two-thirds of Brits (62%) are predicted to take their main summer holiday in the UK this year, up from 50% in 2019. Each family is expected to spend an average of £940 per break – enough to boost the economy, Sykes claims, by around £30 billion. So there is a huge opportunity for stores in the right locations and with the right offer to make the most of increased footfall and convert it into additional sales and profits.

Deal running in NP6 (until September 1st)

It is not just stores by the seaside that could see a big increase in footfall during the summer holiday period, anywhere that is in a location that might be appealing to tourists has the potential for a summer surge. Despite the progress made on virus vaccinations and the re-opening of the wider economy, it is still difficult for some people and families to take a foreign holiday this summer. But people do not want to miss out on a much-needed break, so the domestic tourist industry is expecting a huge boost from visitors staying within the UK.

62 Your Budgens July 21.indd 62

Forecourt stores on main tourist routes can also expect to see increases in food to go as families make their way to their destination by car. North Wales, Cumbria, North Yorkshire and the South West of England are among the most popular destinations for domestic holidays this year, according to the Sykes survey, with bookings for the Peak District also up 68% on summer 2019 levels. Volume 9: August 2021 12/08/2021 13:34:35

Business Opportunity: Staycations

STAYCATION SUGGESTIONS • Check the weather forecast for spells of warm weather • Be ready for a surge of demand for picnic items • Take advantage of deals on relevant products • Don’t forget the non-food lines such as cutlery and plates • Food to go will be in demand as families travel to their holiday destination • Outdoor entertaining at home is also likely to be popular

Party planners Don’t forget all the extras required to help your customers picnic in style. A huge range of essential summer, party and barbecue accessories is available from specialist supplier OTL to enable your shoppers to picnic in style. The range includes plates, tumblers, paper straws, napkins, tablecloths, spatulas and skewers. Check the OTL website – otltd. co.uk – for full range details any for any special deals. Delivery is free for orders over £120. Volume 9: August 2021 Your Budgens July 21.indd 63

PERFECT FOR PICNICS

One of the big opportunities for the staycation market is to oﬀer all the ingredients for a family picnic. Running during NP6 (until Septermber 1st) Pork Farms Snack Pork Pies and Pork & Pickle Pies (130g) are at £1, while Zinda Air Wraps (four varieties) are also at a great WSP of 6.75 for 4, a saving on the standard WSP of £1.25. At the RSP of £2.25 that represents a POR of 25%. There is also a Big Deal on big packs (170g and 300g) of Doritos. Running across seven skus, packs will have a promotional RSP of £1.25, better than half price, also during NP6. Also, don’t forget the ongoing ‘two for £7’ deal on the Discover The Choice BBQ meat range. Cold drinks are always going to be popular on hot days but larger take-home packs and multipacks are also ideal for families staying together in a new location for a week. Enjoy bigger basket spends in August with 24 x 330ml packs of leading soft drinks Pepsi Max, Pepsi Max Cherry, Pepsi Max Lime, 7UP free and Tango Orange Free all on oﬀer at £6.99 during NP6. Fancy a beer? The growing sector of the market is the mid–pack format, 10s and 12s of cans and bottles, where the top sellers are Stella Artois, Budweiser, Peroni and Strongbow. The Corona Big Deal 12 x 330ml pack will have a shopper deal price of £10.00 during August – ideal for BBQs and outdoor gatherings. Also look out for newer products such as Inch’s Cider and Tetley No4 Lager available in 4 x 440ml cans (RSP £5). Stock these midpacks and new products to drive basket spend.

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12/08/2021 13:34:57

Confectionery: Value & Price Marked Packs

Value key to unlocking

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Offering a strong range of value and price marked packs in the important confectionery category is a great way of growing sales and proﬁts. Confectionery is one of the most important and high volume categories in many Budgens stores and with more shoppers than ever keen to seek out great value without compromising on quality, Booker has refreshed its range and pricing to help retailers capitalise on the latest trends. Shopping habits have changed dramatically over the last year with a significant increase in the demand for larger pack formats and mutipacks. Another noticeable trend has been growth in sales of price marked packs which offer shoppers a strong perception of value.

CONFECTIONERY MULTIPACKS

Larger format packs and multipacks have been in strong growth in many categories like crisps and snacks and beer over the last 12 months - and that trend is particularly strong in the chocolate confectionery category. Much of that growth is coming from multipacks with sales up 20% [Nielsen, Dec 2020]. Booker has responded quickly by launching an extensive range of chocolate multipacks, all price-marked at just £1. The uniform price point makes shopping the fixture as easy as possible for shoppers and will help drive up impulse sales and basket spends.

CHOICE AND VALUE The extensive range of price-marked big brand chocolate multipacks features many of the best-selling brands and products in the category, all available to shoppers at just £1. The range also includes two brand new products: a Yorkie Milk 3 pack and an Aero Bubbly Milk 4 pack, both delivering over 15% POR. Also included in the range are multipacks from leading brands such as Snickers, Mars, Twix, Kit Kat, Bounty, Cadbury Boost, Double Decker and more. In other words, your shoppers will be spoilt for choice while also being guaranteed of great value thanks to the uniform price point.

Key lines For retailers dual-siting the new range, perhaps on the dedicated bay and at the till point or on gondola ends, some key line to focus on are: • Cadbury Twirl 5 pack • Cadbury Wispa 4 pack • Snickers Snacksize • Galaxy Ripple 3 pack • Cadbury Boost Multipack

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Confectionery: Value & Price Marked Packs

£2k proﬁt opportunity*

W E N lines

19 NEW PRODUCTS The exciting new range of price marked confectionery includes no fewer than 19 lines, delivering a minimum POR of 16.1% and rising to 27.1%. The new products include Kinder Bueno Classic and White, Snickers, Twix, Cadbury Star Bar, Mars, Cadbury Wispa and Galaxy Caramel Block, all clearly price marked to help drive impulse sales and basket spend.

Up to 27% POR PRICE MARKED PACKS

As well as the new range of £1 price marked confectionery multipacks, Booker has also launched a brand new range of price marked confectionery singles. The range covers products in both the chocolate and sugar categories, so there’s something for everyone - all at great value prices.

CHOCOLATE ON THE GO Cadbury Twirl PM60 Cadbury Freddo PM25 Happy Shopper Chocolate Raisins PM89 /2-for-£1.50 Happy Shopper Chocolate Peanuts PM89 /2-for-£1.50 Cadbury Fudge PM25

Critically, the new range comes complete with improved pricing that helps deliver PORs of up to 27% for Budgens retailers. There are 19 brand new products that could help deliver an extra £2k profit a year for Budgens retailers selling 300 units per week. * Based on Budgens retailers selling 300 units per week.

Volume 9: August 2021 Your Budgens July 21.indd 67

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Your Budgens July 21.indd 68

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• Chocolate category is a key growth area • Growth coming from multipacks at +20%1 • New range meets changing shopper needs Sales Opportunity: • £13k sales opportunity per year2 • £2.6k additional profit2 • Dual site stock to maximise sales • Merchandise at till point and in dump bins • Use £1 shelf strip to highlight value

Confectionery: Value & Price Marked Packs

Ensure you’re taking advantage of this growth opportunity.

Top Tips: 1 Create a dedicated bay: the most eﬀective way of taking advantage of this exceptional new range is to create a dedicated 1m bay. A planogram is provided on this page 2 Dual site stock to maximise sales: ideally on the dedicated bay and also in high traffic areas to boost impulse sales and grow basket spend 3 Merchandise at till point and in dump bins: site the best-selling lines at the till point and use dump bins where possible to make the range unmissable in-store 4 Use £1 shelf strips to highlight value: these high impact strips will draw shoppers to the fixture and help ring the bay to life, driving sales and profits 5 Get social: feature the range and the fantastic value price point and big name brands in your social media posts to generate additional footfall 6 Talk to your shoppers: encourage your team to highlight the new range to shoppers, particularly those buying for larger events like parties and BBQs where multipacks are ideal

RECOMMENDED 1M PLANOGRAM

To make the very most of this fantastic new range, which includes two brand new lines, Budgens retailers are being encouraged to create a dedicated 1m bay for the range in-store.

£1

84119 Londis Yellow Special Offers - £1 Shelf Strip 1000x38mm.indd 1

Free POS, including shelf strips, are available to help make sure the fixture instantly becomes a high impact element of your store that will be unmissable to your shoppers. With PORs of up to 26% and an extra £2.6k in profit potentially available to retailers adopting the 1m bay and planogram, this is the ideal way to ensure you are taking advantage of this exciting growth opportunity.

84119 Londis Yellow Special Offers - £1 Shelf Strip 1000x38mm.indd 1

19/06/2018 12:17

£1

19/06/2018 12:17

When siting and merchandising the new range, Budgens retailers are advised to pay particular attention to the following products:

Nielsen Indes and Symbols, Total Confectionery, Value Sales (£), YTD WE 26/12/2020 vs. YA Average based on Booker customers implementing the 1m bay, selling 250 units per week.

£13k sales a opportunity year*

CHOCOLATE TAKE HOME Cadbury Dairy Milk PM£1 Cadbury Dairy Milk Caramel PM£1

Booker calculates that for Budgens retailers adopting the 1m planogram and selling 250 units per week, they can add £13k of sales a year and £2.6k additional profit. With such an extensive range of price marked multipacks and singles now available, Budgens retailers have the perfect opportunity to drive footfall, sales and profits by highlighting the exciting new ranges on their social media pages.

Galaxy Milk PM£1 Cadbury Giant Buttons PM£1 Maltesers Treat Bag PM£1

MINTS Mentos Mins PM£1

SUGAR ON THE GO Happy Shopper Strawberry Pencil PM89 /2-for-£1.50 Happy Shopper Fruit Pastille PM89 /2-for-£1.50 Happy Shopper Apple Pencil PM89 /2-for-£1.50 Happy Shopper Rainbow Belt PM89 /2-for-£1.50 Happy Shopper Mint Assortment PM89 /2-for-£1.50

SUGAR TAKE HOME Haribo Tangfastic PM£1 Haribo Starmix PM£1

£2.6k additional proﬁt* Volume 9: August 2021 Your Budgens July 21.indd 69

Maynards Wine Gums PM£1

* based on Booker customers implementing the 1m bay and selling 250 units per week.

2 NEW AD

£2.6K OPPO

19/06/2018 12:17

CLICK HERE TO ORDER 1

Booker’s refreshed range and pricing helps Budgens retailers meet these demands while also offering exception PORs of up to 26% to help them maximise their profits from the category. To really take advantage of this opportunity, retailers are urged to dedicate a full 1m bay to the range.

U 26%

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Haribo Supermix PM£1 Swizzels Squashies Drumstick PM£1

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12/08/2021 13:35:02

What’s new: Products

W E N

Mars

M&M BROWNIE POUCH BAG A new flavour added to the M&M’s pouch range. Brownie–style products are in growth in confectionery, the manufacturer reports, and this new variety has scored highly in consumer research.

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£2.29 POR 26.4%

Budgens brings you all the latest new products Mondelez International

CADBURY 90G CARAMILK Brings Australia’s leading block and single SKU to the UK. Caramel flavour is on trend and growing +25%. RSP

£1.59 POR 25.2%

Mars

MALTESERS ORANGE BUTTONS POUCH BAG

Nestle Rowntree

YORKIE ORANGE DUO Orange is the fastest growing flavour in the market. Yorkie Duo is the best-selling Nestle line. RSP

£0.99 POR 27.3%

Volume 9: August 2021 Your Budgens July 21.indd 71

A new flavour for Maltesers Buttons. Around four million shoppers have bought into the established Malteser Buttons varieties in the past year, the manufacturer claims. RSP

£2.29

POR 25.1%

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What’s new: Products

Mars

GALAXY SMOOTH ORANGE CHOCOLATE BAR A new variant for the Galaxy range, featuring a zesty orange flavour infusion in the familiar chocolate block. Retailers are encouraged to promote the bars on a ‘two for £2’ basis. RSP

Coca-Cola European Partners

MONSTER NITRO 500ML

£1.55 POR 25.2%

Coca–Cola European Partners

CAPRI SUN ORANGE SQUASH 1LTR AND CAPRI SUN APPLE & BLACKCURRANT SQUASH 1LTR Contain no artificial colours, flavours or added sugar and is enhanced with vitamins. Available exclusively to the convenience and wholesale channels. RSP

£2.19 POR 31.5%

Britvic

ROBINSON’S RTD APPLE AND RASPBERRY AND ROBINSON’S RTD PEACH & MANGO Both lines have no added sugar, with 68% of juice drinkers proactively seeking out no added sugar variants. RSP

£1.45

POR 34.5%

The line has a gentler “fizz” than other energy drinks as it is made with nitrous oxide gas as well as the regular carbon dioxide. It is designed to appeal to seasoned energy drink consumers. RSP

£1.65 POR 32.8%

Lucozade Ribena Suntory

LUCOZADE RASPBERRY RIPPLE 500ML Supplier research shows 63% of shoppers said they would buy a new raspberry flavour if one was available. RSP

£1.59

POR 24.8%

AG Barr

RUBICON RAW ENERGY ORANGE MANGO 500ML AND RUBICON RAW ENERGY RASPBERRY BLUEBERRY 500ML Both lines are made with 20% real fruit juice. Energy drinks are growing 83% and big can drinks are driving this growth at 13% (IRI data). RSP

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£1.49 POR 35.2%

Volume 9: August 2021 12/08/2021 13:35:09

What’s new: Products

Bacardi Martini Halewood

BOMBAY BRAMBLE GIN & TONIC / BOMBAY SAPPHIRE & TONIC 250ML

LAMBRINI MANGO / LAMBRINI STRAWBERRY Lightly sparkling fruit wine RTD cans in two styles. The lower calorie and lower ABV (4%) product is intended to provide a lighter option for picnics and summer parties.

Two new ready to drink pre-mixed spirit cans to add to the RTD range and based on the wellknown Bombay Sapphire gin. The Bramble variety has additional fruit flavouring. RSP

£2.75

RSP

£1.69

POR 30.2%

POR 30.0%

Bramley & Gage

Halewood

6 O’CLOCK LONDON DRY GIN & TONIC / 6 O’CLOCK EXOTIC ORANGE GIN & TONIC

JJ WHITLEY GOLD VODKA

JJ WHITLEY ORANGE / JJ WHITLEY RASPBERRY

Booker exclusive. JJ Whitley Vodka range is produced in St. Petersburg, Russia in order to enhance the provenance and quality of liquid. The bottle has a premium look and feel.

Two new flavoured varieties of JJ Whitley vodka. JJ Whitley Orange is a Booker exclusive line, and both are pricemarked at £15.99.

A further expansion of choice in the RTD spirit category. These new lines are made with Bramley & Gage gin, an up-and-coming artisan spirit producer. RSP

£2.85 POR 30.0%

RSP

£15.99 PMP

POR 15.0%

£17.99

POR 20.0%

Cider of Sweden

KOPPARBERG BLACKCURRANT & LIME The latest brand extension to the Kopparberg range of alcoholic drinks, which extends beyond fruit cider into gin, rum and hard seltzer as well as vodka. RSP

£20.99 POR 20%

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m-code: M222896

m-code: M222952

m-code: M228472

m-code: M254053

stock up now Your Budgens July 21.indd 74

12/08/2021 13:35:19

What’s new: Products

Treasury Wine Estates Concha Y Toro

19 CRIMES THE UPRISING 75CL

TRIVENTO RESERVE MALBEC ROSE 75CL

A red wine aimed at Millennial and non-traditional wine drinkers, the 19 Crimes range is being extended with The Uprising. The wine is part-aged in rum barrels, giving a unique, slightly sweeter flavour profile. RSP

A range extension for the established Trivento range of Argentinian wines. The rose style Malbec has a point of difference compared to other leading wine brands.

£9.99 POR 25.2%

RSP

£8.79 POR 26.5%

Campari

APEROL 70CL Aperol liqueur is the basis for Aperol Spritz when mixed with prosecco and soda and taps into the growing popularity of cocktail making at home. RSP

£16.49 POR 15.1%

Pernod Ricard

CAMPO VIEJO WINEMAKERS BLEND 75CL Campo Viejo Rioja Winemaker’s Blend is made from a blend of Tempranillo, Garnacha and Bobal vines. Campo Viejo is the number one Spanish wine brand in the UK (Nielsen). RSP

£9.49 POR 21.0%

Fratelli Martini

CANTI PROSECCO ROSE 75CL The Canti brand is sold in 55 countries across the world and the UK is considered by the producer to be a key market for this rose variety of Prosecco. RSP

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£8.99 POR 20.0%

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T S E T S A F E H T S I . D R E N T A S R MON WING ENERGY B GRO OW T H R G Y R O G E THAT CAT F O Y G % R 1 E 5 N D E N F 7 2 % O M E S F R O M N P D A I V E N BY M O N ST E R . CO DR G R OW T H I S

NEW FROM MONSTER

M264535

M265452

M264536

TO FIND OUT MORE CALL 0808 1000 000 OR EMAIL CONNECT@CCEP.COM ®

©2020 Monster Energy Company. All rights Reserved. MONSTER ENERGY , , MONSTER ENERGY ULTRA are all registered trademarks of Monster Energy Company. Monster is the fastest growing energy brand. Nielsen Home MAT Value Total Coverage inclu discounter’s w/e 05.09.20. 72% of energy category growth comes from NPD and 51% of that growth is driven by Monster. Nielsen total coverage value MAT: w/e 03.10.20

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