Your Budgens December 2021

December 2021

A new opening for Knight’s Budgens in Sussex New opportunities in American confectionery Booker’s sustainability commitments Volume 11

NEWS • RETAILER PROFILES • TOBACCO CLUB • PARTY SEASON • CLEANING UP • PRE-SELLS Your Budgens November 21.indd 1

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Pringles Xmas Londis Double Page Advert 420x280mm Nov 21.pdf

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Your Budgens: Contents

e… u s s i s i h t In

7

STEWART FENN’S WELCOME

Christmas is the perfect platform to build on.

32

8

BETTER TROLLEY Booker unveils new green commitments

11

WELCOME TO BUDGENS The Budgens family keeps growing

American dream Grow sales with US candy

13

INDUSTRY NEWS

More shoppers visiting convenience stores

17

GROCERYAID A new date for your diary

18

RETAILER PROFILE: LONDON

New Budgens store is a huge hit with shoppers

27

RETAILER PROFILE: WEST SUSSEX

The perfect opportunity for a growing portfolio

32

CANDY CRUSH

38

American candy drives footfall and profits

38

GREEN COMMITMENTS An in-depth look at Booker’s new commitments

44

JOIN THE CLUB Profit with the Budgens Tobacco Club

47

PARTY SEASON New home delivery opportunities

54

CLEANING UP A useful guide to establishing a thorough hygiene regime

61

GET AHEAD OF THE GAME The Budgens pre-sells let you plan ahead

64

NEW PRODUCTS

Some of the latest products to hit the shelves

69

ACS VIEWPOINT New report highlights the importance of independent stores

71

GUEST COLUMN Building a sustainable future

Better Trolley Booker’s new sustainability commitments

18

Keep it clean 54 Hygiene in focus

BUDGENS Email enquiries@bookerretail.co.uk Your Budgens Team Email yourbudgens@budgens.co.uk IT and customer services helpdesk Tel 0800 298 0758 All rights reserved. ©Booker Retail Partners.

All information within correct at time of printing.

Volume 11: December 2021 Your Budgens November 21.indd 5

47

Party time Big delivery opportunity

Cover Story

David Knight took over a farm shop-style store in the West Sussex village of Steyning and tripled its sales by broadening its appeal, with Budgens’ help. Local products and fresh food are the key drivers of footfall and profit in the new outlet, backed up by strong sales in grocery and food to go.

5 10/12/2021 17:45:05

IN TIME FOR CHRISTMAS

M-Code is: M268297

STOCK UP NOW

©2021 AB InBev UK Limited, all rights reserved.

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Welcome: Stewart Fenn

BUILDING FOR

2022

Christmas is almost upon us and provides the perfect platform to build on for a successful and profitable 2022.

There’s no doubt that Christmas presents us all with a fantastic opportunity to end the year on a high with strong sales across many key categories - and this year is no different.

The Budgens festive promotional programme has been carefully created to help deliver an outstanding range of high quality, great products that shoppers are looking for at this time of year, as well as delivering strong profits for retailers.

great opportunity that an increasing number of Budgens retailers are enthusiastically embracing. Booker has recently increased its range of US candy to allow you to add further interest to your confectionery fixture.

These exciting imported lines have been shown to grow footfall and drive sales and profits, so it’s an opportunity to take a closer look at if you haven’t done so already. You can read all about our new range on page 32.

A great Christmas helps us all build a solid platform from which to build for 2022, another exciting and opportunityfilled year.

If you are interested in learning from your fellow Budgens retailers, it will be worth checking out our two retailer profiles in this issue, starting on page 18. These are two inspirational stories demonstrating the creativity and commitment that Budgens retailers routinely show which is just one reason why shoppers keep coming back.

One opportunity that we will certainly continue to embrace in 2022 is sustainability - so we are pleased to share with you in this issue the details of Booker’s fantastic new set of sustainability commitments. Known as Better Trolley For A Better Planet, this wide-reaching set of commitments will help ensure that sustainability is at the very heart of how Booker runs its business in future. Better Trolley will have many positive impacts for Budgens retailers too, as you will discover on page 38.

American confectionery is another Volume 11: December 2021 Your Budgens November 21.indd 7

With hygiene and cleanliness still very much at the forefront of staff and shopper minds, the start of the new year could be the ideal time to take a fresh look at your routines in-store. Our guide on page 54 helps you make sure you’ve got everything you need in place to keep your store healthy and hygienic.

and a fantastic, profitable Christmas is the perfect way to end one year and usher in another.

I wish you all a fantastic festive trading period and a strong start to 2022!

So there’s plenty to look forward to at the moment

7 10/12/2021 17:45:07

News: Sustainability

In the

s w Ne

Booker steps up on sustainability A powerful range of commitments will build on progress already achieved Booker has launched a new initiative to reduce its carbon footprint and deliver a better, more sustainable business for the future, and to help retailers to do the same.

The Better Trolley For A Better Planet initiative is Booker’s new commitment, designed to build on 12 years’ worth of already successful progress in reducing its carbon footprint. It is based on four key pillars – to improve supply from the perspective of climate and nature; to

encourage healthy and sustainable diets; to end waste; and to always respect community values and human rights.

Each of these pillars breaks down into actions in all major operational areas.

Among the commitments that Booker is making as part of Better Trolley is to become carbon next zero by 2035, with the delivery fleet at zero emissions by 2030.

When sourcing products, Booker is committing to zero deforestation, sustainably sourced fish and agricultural own-brand products and certified Red Tractor/Bord Bia UK meat and dairy products. All eggs will be from cage-free hens by 2025, and ethical sourcing practices will be followed for high-risk products such as coffee, tea, cocoa, bananas and prawns.

To reduce harmful waste, all board will be sustainably sourced, packaging will be reduced to a minimum, recycled content will be increased where possible and Booker will continue to remove nonrecyclable materials.

Additionally, no edible food will be wasted and food waste in Booker’s own operations will be halved by 2030.

8 Your Budgens November 21.indd 8

Top accolade for Mountain Mist water Booker’s Mountain Mist Berries & Cherries Sparkling Spring Water have been awarded Silver in The Grocer Own Label Awards.

The awards celebrate the vital role that the own-brand grocery sector plays in shaping the market and adapting to the shopper needs.

The Mountain Mist range is available in both still and sparkling styles, comes in three other flavours: Orange & Mango, Lemon & Lime and Pineapple & Passion Fruit.

The products are made with pure Northumbrian spring water, filtered naturally through mineral–rich rocks and bottled at source in the UK. All lines are sugar-free, and suitable for vegans and vegetarians.

Volume 11: December 2021 10/12/2021 17:45:09

News: Legislation

Retailers set to benefit from business rates reductions A 50% reduction in rates for the next financial year was announced in the Budget.

rates system include a new system of improvement relief, meaning that retailers who invest in their properties will not see a subsequent rise in their business rates for the first 12 months starting from April 2023.

Most independent retail businesses in England are to get a 50% reduction in their business rates next year as part of a range of measures announced in this year’s Budget.

The new temporary business rates relief will see retail, hospitality and leisure properties receive 50% relief for 2022-23, up to a maximum of

£110,000 per business, Chancellor Rishi Sunak announced.

At the same time, Sunak said that the Business Rates Multiplier, which adjusts the annual rates bills upward to account for inflation, will be frozen for 2022–23.

Further changes to the business

Sunak ruled out scrapping the business rates system completely, a move that had been asked for by many industry bodies, but added that, from 2023, business rates property valuations will also take place every three years instead of every five.

The changes are so far only confirmed for England. The Welsh Assembly will make a separate announcement regarding Business rates in Wales in the coming weeks.

Work begins on rebuild of Budgens store at Holt The CT Baker Group has started work to rebuild Budgens of Holt on 22 November, after the store was destroyed by a fire in June 2020.

The business has been operating from a 5,000 sq ft temporary store in Holt, and this will continue while the construction work is ongoing.

Holt Post Office will continue to operate from the store’s sister business at Bakers and Larners of

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Holt, while home deliveries in the Holt area will continue to be served

by CT Baker Budgens of Aylsham.

Sandra Taylor-Meeds, who has managed the Budgens store at Holt for more than 30 years, will be working alongside Carl Milton, newly appointed Managing Director of the CT Baker Group, on the rebuild of the site. The work is expected to be complete by winter 2022.

9 10/12/2021 17:45:10

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10/12/2021 17:45:11 19/04/2021 10:47

Your Budgens: New Stores

e m o c l e W udgens to B

Store openings and refurbs

1

We’re delighted, as always, to welcome new stores to the Budgens family.

2

1

BUDGENS CAMBERWELL ROAD

“The Camberwell Road store is a new build store in south east London and it opened for the first time in August. I have two stores with Budgens now and have been with the group since 2005. I have a good relationship with the team at Budgens and it’s exciting to have this new store open and trading.

“The area is dominated by young professionals and young families so I tailor my offer to that market and so far I’m please to say that trading is line with my hopes and expectations. I’m very confident about the future and I’m certainly looking forward to 2022.”

Dipan Patel, Owner, Budgens Camberwell Road

2

BUDGENS OSPREY QUAY SERVICE STATION

“Our group, Falcon Retail, has been with Budgens since February 2019 and we have enjoyed a great relationship with Budgens ever since. We now have five stores with Budgens and the latest, Osprey Quay, opened in August. The store is a little different to our usual stores in that it is a service station and it’s more of a seasonal store than our others. It’s sited on the island of Portland, just off the Weymouth Coast.

1 CAMBERWELL ROAD Camberwell, London

2 BUDGENS OSPREY QUAY SERVICE STATION Portland, Dorset

“Being a popular tourist destination, we’re expecting much more seasonality , particularly in the summer period when the Weymouth area in general is hugely popular with visitors and tourists.

Tom Orford, Operations Director, Falcon Retail

Volume 11: December 2021 Your Budgens November 21.indd 11

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10/12/2021 17:45:12 29/09/2021 10:50

News: Industry Update

Industry

s w Ne

Convenience store penetration increases, data reveals Increasing numbers of shoppers are using the local option, according to new research.

The proportion of shoppers visiting convenience stores increased by 9% in the 12 weeks ending 17 October, new research reveals.

The latest data from the Lumina Intelligence Convenience Tracking Programme shows the proportion of shoppers using c-stores rose from 49% to 58% in the past 12 weeks.

During the same period, shoppers visited convenience stores more frequently, up 4% to 2.8 times per week on average and, despite a 3% decline in average basket size, basket value increased by 21% from £8.58 per trip to £10.38.

In addition, the proportion of convenience store occasions that were

Volume 11: December 2021 Your Budgens November 21.indd 13

delivered increased by 2% to 7% and click-and-collect rose slightly by 0.2%, as in-store declined by 2% to 91%.

The research shows planned top-up remains the primary mission within convenience, accounting for 23% of all trips. Newsagent missions increased by 2% to 21%, driven by older consumers becoming less risk averse due to the rollout of booster vaccines.

The proportion of shoppers purchasing on impulse increased by 1% during the 12-week period, to account for 56% of purchases. “It was on promotion/ special offer” increased as a reason for impulse purchasing, with consumers eager to utilise promos, and purchasing of price-marked packs increased to 48%.

Healthier and sustainable diets becoming more popular Nearly one-fifth of consumers now list the environment as their main motivator for healthy and sustainable eating – a significant increase from 2020 – research from IGD reveals.

At the same time, as many as 77% of shoppers have increased or are thinking about increasing their fruit and vegetable intake, according to the study.

The research shows shoppers are increasingly looking to adopt more healthy and sustainable diets, with 58% open to changing their eating habits. The study also found there has been a rise in people eating meat only twice a week or less.

Mark Little, Director of Health and Sustainability at IGD, said: “From effective marketing and product placement to meal planning and recipe inspiration, there are lots of really practical actions businesses can take to help make sure consumers continue to shift towards healthy and sustainable diets.”

13 10/12/2021 17:45:13

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News: Industry Update

Minimum wage rates to increase next year

The adult National Living Wage is to increase by 6.6% from April 2022.

Chancellor Rishi Sunak announced increases in the National Living Wage and the National Minimum Wage for younger workers in the recent Autumn Budget.

From 1 April 2022, the National Living Wage for those aged 23 and over will increase from £8.91 to £9.50 an hour, a rise of 6.6%.

At the same time, the National Minimum Wage for those aged 21-22 will increase from £8.36 to £9.18 an hour; for 18 to 20-year-olds it will rise from £6.56 to £6.83; while for

under-18s it will increase from £4.62 to £4.81.

The Apprentice Rate will also increase, from £4.30 to £4.81 an hour.

Announcing the changes, Chancellor Rishi Sunak said: “We are increasing the National Living Wage next year by 6.6%, to £9.50 an hour. For a full-time worker, that’s a pay rise worth over £1,000, and it will benefit over two million of the lowest-paid workers in the country.”

Alcohol duty system to be simplified Chancellor Rishi Sunak be carried out on the reforms announced a major shake-up with a view to introducing the of alcohol duties in the recent new regime in 2023.

Budget.

Under the proposed regime, The government intends to duty levels on sparkling wine restructure alcohol duty so will come down but those on that all beverages will be red wine are likely to go up, for taxed in direct proportion to example. Reduced rates will apply for products below 3.5% their alcohol content rather than having different duty ABV, while a small producer regimes for each type of relief will reduce the tax product. A consultation will burden on smaller producers

Volume 11: December 2021 Your Budgens November 21.indd 15

of drinks below 8.5% ABV. Current duty rates on beer, cider, wine and spirits were frozen for another year in the Budget.

Proposed increases in fuel duty were also scrapped, while tobacco duties were increased with effect from October 27th.

15 10/12/2021 17:45:14

Your Budgens November 21.indd 16

10/12/2021 17:45:16

News: Industry Update

Sporting Lunch raises £633k for colleagues in need Save the date for GroceryAid Day

GroceryAid’s annual Sporting Lunch made a return last month and raised over £633,000 for industry colleagues in need of support.

The annual Sporting Lunch made a return for GroceryAid at Grosvenor House in London last month, attended by over 1,200 colleagues from 198 companies. The event raised over £633k on the day, through tickets sales, generous donations and 24 sponsors: a record fundraising amount for this event.

Sporting celebrities at the event included Mike Tindall MBE, Sir Geoff Hurst MBE, Helen Glover, Kate Richardson-Walsh, James Haskell and

Sir Alistair Cook MBE. “We are delighted to have raised such a phenomenal amount of money and grateful for the support of companies throughout the industry,” said Steve Barnes, GroceryAid CEO. “Demand for our services is accelerating rapidly. In the last six months, we experienced a 120% increase in applications for financial support and a 52% increase in calls to our helpline, compared to the whole of last year.”

“In the last six months, we experienced a 120% increase in applications for financial support and a 52% increase in calls to our helpline, compared to the whole of last year.”

Volume 11: December 2021 Your Budgens November 21.indd 17

Industry charity GroceryAid has confirmed that next year’s official GroceryAid Day will be Tuesday 26th April 2022and is asking all Budgens retailers to save the date and get involved in raising awareness off the charity and in raising much needed funds to support industry colleagues in need.

The theme for next year’s GroceryAid Day will be “Let’s Talk GroceryAid” and a key goal is to raise awareness of the charity’s free welfare services to make sure that as many people as possible in the independent retailing sector know that help is there for them if they need it.

Last year over 200 businesses in the trade took part in GroceryAid Day and helped spread the word to millions of people through company engagement.

In 2021 alone, GroceryAid has helped over 20,000 colleagues with emotional, practical and financial support, but there are still some colleagues in the independent retailing industry that need to know about the FREE support available to them.

To register your interest in taking part, email groceryaidday@groceryaid. org.uk and to find out more and find some tips and hints on how to get involved, visit www.groceryaid.co.uk

17 10/12/2021 17:45:16

Retailer profile: Dipan Patel

Healthy ambitions Dipan Patel’s bright and airy Budgens in Camberwell has only been open a matter of months but is already proving to be smash-hit with local shoppers who are keen to embrace its focus on cleaner living.

“We knew that all the extra space would allow us to go big on fresh and to our minds Budgens was the only brand that would have allowed us to do that to the standard that we wanted.”

Dipan Patel, Budgens Camberwell

When Dipan Patel (pictured above, left) first stepped into the vast empty retail space of a new mixed-use development in Camberwell, he knew at once that this was the place he would open his second store and let his true convenience retailing ambitions fly.

At 4,500 sq ft, Dipan’s newly-opened Budgens store has already made its mark on the local Camberwell community with its vast and impressive fresh produce offer, but also with its array of innovative surprise touches and keen focus on heathy, sustainable living.

18 Your Budgens November 21.indd 18

“We’d been looking for a new site for some years but never found anything that fitted the bill,” Dipan explains. “But then we found this site and knew it was the one we’d been waiting for.

“A number of things grabbed my attention. For one, it’s well over double the size of our first store: large enough that we can have some fun and do something new.

“I’m very keen to try and offer something different from the same old small store format that we are all so used to in central London.

Volume 11: December 2021 10/12/2021 17:45:17

Retailer profile: Dipan Patel

“Larger format stores are much harder to come by and that space, if you can get hold of it, offers such a great opportunity to be more experimental, push the boundaries and change the way shoppers think about convenience retailing.

“There are a couple of supermarkets of a similar size not too far away but they are just big boxes and our goal here was to be the total opposite of a big box which is frankly boring and always leaves customers hunting.”

Having converted the family’s first store to a Budgens a few years ago, there was never any doubt in Dipan’s mind that the new Camberwell store would also front the fascia.

“We knew that all the extra space would really allow us to go big on fresh and to our minds Budgens is the only brand that would have really allowed us to do that to the standard that we wanted,” he explains.

“Our fresh range is huge, we stock pretty much everything that is available from Budgens allowing our shoppers to do a full weekly shop here and many of them do.

“We are busy throughout the day with shoppers coming in to do big shops or popping in for a coffee to go but it’s evenings that sales really peak.

“Between 6pm and 8pm we always get a rush of shoppers coming in for the evening meal solutions and drinks.

“We also do a good food to go trade at lunch time including hot and cold options such as steak slices and sandwiches as-well-as some more unusual fresh options from independent suppliers such as Yuzu who provide us with a fresh sushi offer every day.

“The Yuzu offer was actually inspired by my fellow Budgens retailer Andrew Thornton who put it in his Islington Volume 11: December 2021 Your Budgens November 21.indd 19

19 10/12/2021 17:45:19

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Your Budgens November 21.indd 20

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Retailer profile: Dipan Patel

“With a store of this size you have to be so careful how you zone everything if you want to avoid the ‘big box’ look and shoppers constantly asking you where things are.”

Dipan Patel, Budgens Camberwell

store a couple of years ago and now it’s doing really well for us too. The quality is exceptional, I eat it for lunch most days so you can take my word for it!”

“We have a large frozen offer from The Brook but we also have a vegan bay in our chilled section and a very large one within ambient.”

And Andrew Thornton isn’t the only Budgens retailer to have provided Dipan with some range inspiration.

Sussex retailer David Knight also introduced him to the frozen plantbased ready meal brand The Brook.

He continues: “Health Foods are also doing so well, things like protein powders, plant-based powders, keto powders, shoppers can’t seem to get enough of those.”

“I was very clear from the start that healthy living and vegan plant-based options would play a big role in this store,” says Dipan.

“Shoppers are increasingly demanding more healthy options and to my mind it’s the right direction to be going in.

Volume 11: December 2021 Your Budgens November 21.indd 21

“It bodes well because as soon as the festive season is over I plan to do a very strong push on healthy, vegan and vegetarian food.

“I want us to become known for our vegan and healthy offer and I want to play a role in changing shoppers’ behaviour and helping them to live

healthier lives and not just crowding them with sweets and chocolates,” he adds.

Another key area of the store that is already resonating well with shoppers, and to Dipan’s mind offers significant opportunities for growth, is its ‘Zero Waste’ offer.

The store currently offers more than 60 different refillable lines from its smart ‘Unpacked’ bay with take-up growing week on week.

“Shoppers just love it!” Dipan says, “and I think it communicate the right message to customers about the direction that we as a business want to go in.

21 10/12/2021 17:45:20

Retailer profile: Dipan Patel

“If it was possible to do we’d have all of our products plastic free but it’s not possible yet and also customers do still want a certain level of convenience.

“However, with a zero-waste section you are still setting the standard, setting the tone and telling your customers where you would like that store to be.

“The hope then is that they will work with you to get there and that over time, your store and the way in which shoppers behave becomes more sustainable.

“We do offer paper bags but a growing number of shoppers are now bringing in their own containers and I expect that to grow over the coming months as more and more people embrace the concept more fully.

“After all, this isn’t supposed to be a pick and mix, it’s supposed to be about sustainable living.”

Other features which help to set the store apart include an impressive drinks to go offer, including F’Real Milkshakes, Tango Ice Blast, and Costa Coffee. “These three options work really well together to improve the store’s overall margin and keep shoppers coming in throughout the day,” Dipan adds.

Another range which is more than pulling its weight in terms of profits is craft beers which, already account for more than a quarter of the store’s entire BWS profitability.

“Craft beers are such a great area for retailers to tap into and achieve really good margins and great rates of sale and it’s an area that I certainly plan to grow further here” Dipan says.

“We don’t need to race to the bottom on price we don’t need to compete with the supermarkets, we can just stock local stuff that people want with 30, 40 and even 50% margins.

22 Your Budgens November 21.indd 22

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Retailer profile: Dipan Patel

STORE FACTS Store Name: Budgens Camberwell London Store Size: 4,500sq ft Established: August 2021 Best Performing Categories: Fresh, Frozen, Craft beers Opening Hours: 7am-10pm Mon-Sat; 9am-5pm Sun Busiest time: 6pm-8pm.

Staff: 8

Retailer CV:

“It’s also a cracking category to get behind at Christmas as craft ales are an excellent gifting category.

“I personally don’t know of any convenience retailers who are doing anything like that and I’d like to be the first.

“Further down the line we may look to introduce the craft into our ‘Unpacked’ refill section and offer craft on tap but not in a ready to drink format – I’d like to offer a proper refill format using real craft beer growlers that we could put under pressure so that shoppers could take the bottles home with the product remaining nice and fizzy for a good amount of time.

“We all drink and we all need to live more sustainably and I think that if we give people the opportunity to do away with all the cans and the bottles they will embrace it.

Volume 11: December 2021 Your Budgens November 21.indd 23

“Having the space to try new and innovative things like that is just such a luxury, I feel so lucky that we have it.

• Dipan Patel is no stranger to the world of convenience retailing having been brought up in the family business established by his father Nayan Patel many years ago.

• Dipan became a full-time retailer in 2010 when he took on the running of the family’s original convenience store (now a 1,500ft Budgens) in Crystal Palace.

• At the start of 2021 Dipan spotted an opportunity to open a second much larger store within a newbuild mixed use development in Camberwell and the store you see today was born.

23 10/12/2021 17:45:23

Your Budgens November 21.indd 24

10/12/2021 17:45:26

Retailer profile: Dipan Patel

“We’ve been trading for three months now and I still get a thrill every morning that I walk in, that sense of space and airiness is just wonderful.”

The space has also allowed Dipan to have fun with his zoning, creating clearly defined departments with eye-catching American-inspired neon signage.

“With a store of this size you have to be so careful how you zone everything if you want to avoid the ‘big box’ look and shoppers constantly asking you where things are,” he says.

“We’ve had fun with it, using cool illuminated signs and different textures and finishes around the store to make it really clear to shoppers where the Volume 11: December 2021 Your Budgens November 21.indd 25

different zones are – while the addition of new and exciting ranges such as American confectionery, sushi, health foods and so on creates further splashes of interest as they walk around.

“When you build a store like this, you really want shoppers to walk around and browse, you want them to take their time, because the more time they take, generally the bigger the basket.

“If you are smart with the layout and have enough visual differentiators around the store, it becomes really obvious where things are and in fact we receive far fewer questions, almost none, in this large store about where certain products are located, compared

to our smaller store.

“It just flows really nicely, shoppers understand where they need to go and enjoy themselves as they go around.”

That enjoyment, as Dipan explains, is clear to see, in fact, it’s written all over their faces.

“When people walk in the first thing they do is smile, and that smile gets bigger as they walk the store and see the vegan ranges, the fresh sushi, the Zero Waste.

“It’s such a pleasure to watch them discover the store and so satisfying to see that they seem to love it as much as we do.”

25 10/12/2021 17:45:28

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Designed for adult smokers.

Not for sale to minors.

JUUL is an e-cigarette. This is an age-restricted product and age verification is required at sale. *IRi Total Market Value Sales by Brand 4 Weeks to 16th May 2021. Excludes IQOS Heets. **IRi Total Market Value Sales by Brand 4 Weeks to 16th May 2021 vs 4 Weeks to 17th May 2020. Excludes IQOS Heets. TM and © 2021 JUUL Labs, Inc. All rights reserved.

WARNING: This product contains nicotine which is a highly addictive substance.

Your Budgens November 21.indd 26

10/12/2021 17:45:29

Retailer profile: David Knight

Welcome to The Sussex Grocer

When a retail unit in the affluent Sussex village of Steyning became available, Budgens retailer David Knight knew it would be a perfect fit for his expanding business.

Some things are just meant to be.

Retail space is hard to come by in the West Sussex village of Steyning, but when the owner of a good-sized property approached Budgens retailer David Knight to ask if he was interested in taking it over, he knew it would be a perfect fit both geographically and for his growing Knight’s Budgens brand.

“The store is near to our other stores at Hassocks and Henfield, so I had known about it for a while already,” explains David.

“The previous owner had created the concept of an independent High Street farm shop with a café, and the café operation had become the bigger part Volume 11: December 2021 Your Budgens November 21.indd 27

of the business over time. So when the lockdown happened, the business took a hit and it meant that he was looking to exit. He approached us about a possible sale, and I thought it was just too good an opportunity to miss.”

David eventually took over the Steyning store in April 2021, and closed it immediately to refit it as a Budgens store along the lines of his other two stores in Hassocks and Henfield. All 22 members of staff at the old business were temporarily moved to work in the Henfield store so they could be trained on the Knight’s Budgens processes.

The store reopened in June with one subtle change to the branding. While

still recognisably a Budgens store, the biggest name on the fascia is The Sussex Grocer.

The refit involved expanding the store to 2,700sq ft, converting the former café and kitchen area into sales space.

“We wanted to make the store as large as possible,” says David. “It’s quite long and thin in shape so the grocery shelving has to be very narrow.

The stock room is upstairs and we have plenty of storage space, but replenishment of the shelves is harder than in our other stores.”

The wooden floor and many of the timber fixtures were retained to keep

27 10/12/2021 17:45:30

“We’ve tripled the business of the previous store. We are on course with our business plan, and we are hoping to keep growing in line with our expectations over the next few years.”

David Knight, Budgens Steyning

28 Your Budgens November 21.indd 28

the farm shop feel, but the store was also updated with some of the modern touches that had been well-received in David’s recently-refitted Hassocks store.

means we don’t need to focus on any value messaging.”

In came Tango ice Blast and F’Real as part of a dedicated food to go station.

“These have been incredibly popular,” says David. “Coffee has also worked very well. There are lots of cafes in the village but most of them are not really set up for takeaway sales.”

“We tailored our range so we could be strong in categories where the other competition is weaker, such as home baking, branded biscuits and premium cereals.

The store already had two Cook freezers, but David upweighted this offer to five units, as well as adding a vegan ready meal offer from Brook, which has been a success in Hassocks.

“We had a lot of range decisions to make as part of the refit,” recalls David.

“We went for more premium items than we would normally do, and I’ve been slightly surprised just how successful the premium and local products have been. It seems like any product that is produced in Sussex will be preferred to a branded alternative in all sorts of categories – gin, wine, confectionery. It

Strong sales in the grocery range have been another pleasant surprise.

“Our spirits offer is also something we have focused on, and we have a strong range of specialist rum, gin and vodka.

Locally-produced Ditchling Gin is really popular.”

While the expectations for Steyning were of older, affluent shoppers, David has noticed this has changed since the store opened.

“The store had a reputation of being expensive before, which probably put some people off, but we now have a school run rush at around 3pm, and we see a lot more young families shopping here than did before, in the early afternoon and at the weekend too. It’s Volume 11: December 2021 10/12/2021 17:45:31

Retailer profile: David Knight

“The Budgens offer for fresh food is so important to us. The range, the quality and the viability of regular deliveries are so important to the consistency of our offer, and we have always received so much good advice on fresh food.”

David Knight, Budgens Steyning

a really good mix.

STORE FACTS Store Name: The Sussex Grocer, Steyning Store Size: 2,700sq ft Best Performing Categories: Fruit & Vegetables, Local food Services: PayPoint; Lottery terminal application accepted Opening Hours: 7am-8pm Mon-Sat; 9am-6pm Sunday Staff: 25

Volume 11: December 2021 Your Budgens November 21.indd 29

“The Budgens offer for fresh food is so important,” he continues. “The range, the quality and the viability of regular deliveries are so important to the consistency of our offer, and we have always received so much good advice on fresh food from the team at Budgens.”

Although the product range is highly premium, David has been able to reduce prices on many local lines where Knight’s already had an existing relationship with the supplier.

“We have continued to work with around 85% of the local suppliers that were already in the store,” he explains. “The

only times we didn’t continue was when we already had an existing relationship with another local supplier for that product.

“For the suppliers we were working with already, we were able to introduce them into a third outlet in a new location, and for the new suppliers we have also been able to incorporate them into our other two stores, so it means that lots of local suppliers were able to grow their business through us, which is very pleasing.”

Many of the new supplier contacts that David made through the acquisition of the store at Steyning were in the horticultural category.

29 10/12/2021 17:45:33

Your Budgens November 21.indd 30

10/12/2021 17:45:34

Retailer CV:

• David Knight is a former Budgens Head Office employee.

• His first venture into retailing was to acquire a previously company-owned Budgens store in Hassocks, West Sussex, in 2008.

• He subsequently took over a further outlet in Henfield, before acquiring the Steyning store earlier this year.

“There is a garden area at the side of the store which we kept on,” he says “We made it slightly smaller and changed the access point, but on the whole we thought it was a space we could make good use of.

“As well as seasonal plants all year round, we also use it to display solid fuel in the winter and charcoal for barbecues in the summer. We also have a display at the front of the store, so I am looking to work with a local florist to create some attractive bouquets.”

The store is also designed to be as environmentally-friendly as possible, in line with the demands of local shoppers.

Volume 11: December 2021 Your Budgens November 21.indd 31

“About 80% of our fruit and veg is sold loose, to minimise plastic where possible,” explains David. “The packaging we use is all vegware, and our bags are compostable. And the heating in the store is all provided by heat recovery from the refrigeration units.”

The store also features an ‘Unwrapped’ fixture, offering packaging-free loose products dispensed from mini hoppers.

“We have the same offer in our Hassocks store and it’s worked really well in Steyning too,” explains David.

“The snacking and confectionery lines are the ones that do best. The key is to make sure that it works out cheaper

for the shopper to buy snacks, nuts and cereals this way compared to the packaged equivalent.

“Our demographic loves the idea, and we’re very pleased with how it’s going.”

And that goes for the performance of the store as a whole, too.

“We’ve tripled the business of the previous store, we retained all the team members that worked here before, and we have added some more as well,” he adds. “We are on course with our business plan, and we are hoping to keep growing in line with our expectations over the next few years.”

31 10/12/2021 17:45:36

Your Budgens: Confectionery

Unwrapping the American confectionery opportunity Budgens retailers have already enjoyed huge sales success with American chocolate and candy, and an expanded range of products is now available to retailers through BRP.

DELICIOUS DETAILS The Budgens American Confectionery range has been bolstered with 16 new products consisting of eight chocolate and eight sugar SKUs. l The competitively-priced range allows retailers to make a minimum of 25% POR but in most cases over 30% POR. l All products are labelled to UK standards. l The recommendation is to merchandise as close to confectionery countline and multi-pack ranges as possible, with blocking of chocolate and sugar brands together.

From TV, to toys, fashion trends and seasonal celebrations, US products and events have always held a strong appeal for UK shoppers.

And, driven by the success of highprofile, innovative US brands such as Hershey’s and Reese’s, American candy is now the latest trend to be making an increasingly tasty impact on UK soil.

With demand for these innovative, attention-grabbing candies from across

32 Your Budgens November 21.indd 32

the pond showing no sign of slowing down, a growing number of savvy Budgens retailers are attempting to increase their sales by investing in this growing category.

With an eye-popping array of fruity, tropical and sour flavour combinations, such as watermelon and green apple, as well as more indulgent flavour profiles such as cookies and cream, caramel and peanut butter, American confectionery products appeal to shoppers’ growing appetite for new, Volume 11: December 2021 10/12/2021 17:45:36

Your Budgens: Confectionery

LABELLING LOW-DOWN

Imported confectionery products must meet the same food hygiene, standards and procedures as food produced in Great Britain and set out by the Food Standards Agency (FSA). Products must also adhere to UK labelling laws highlighting allergen information, while Best Before Dates must be displayed in the UK format.

TOP OF TSHE CHOC Us are out-

SK eese’s USA R d n a y e h ith Hershey Hers w t, e rk a m in the nd per forming e last MAT a th r e v o % 1 sales up +8 er the last v o % 5 2 1 p th Reese’s u figures to 15 T A M – I R (I year .

September) adventurous and indulgent tastes and sensations, while their distinctive packaging designs and formats offer a welcome touch of in-store theatre and excitement for shoppers and retailers alike.

And, with a packed calendar of national events and holidays, American confectionery bays also provide a winning opportunity for value-boosting themed-events and in-store fun.

As such, the category is also a social Volume 11: December 2021 Your Budgens November 21.indd 33

33 10/12/2021 17:45:38

HOW TO DRiVE CHOCOLATE BAR SALES

With On the Go Missions increasing in Convenience it is important to re-focus on your singles range.

Here are some top tips to support you on best selling ranges and what to focus on to drive your sales.

iNTRODUCTiON TO SiNGLES

4% 4% 7%

Singles Sales make up over 1/3 total confectionery sales in Independent and Symbol stores so it’s a key area in store!!! Make sure you have the right category split on your display.**

HOW TO DiSPLAY: 1. Group packs together

Solid Bars

11%

Bags

23%

3. Put your best sellers in the best location and double face them

6

M260712

M146947

2 7

CHOC KIDS SGLS FUNCTIONAL MINT SGLS SUGAR ADULT SGLS

16%

Of shoppers in independent or sybol store buy something on impulse

Colours help shoppers pick their favourite brands

1

58%

SUGAR KIDS SGLS

MEDICATED SGLS

SiNGLES ARE HiGHLY iMPULSiVE † – SO MAKE THEM UNMiSSABLE iN STORE!

2. Group brands together

RANK PRODUCT

CHOC ADULT SGLS

M940140

M202100

3 8

M115492

M202099

4 9

17%

Of impulse purchases are confectionary

M811687

M032557

63%

Of shoppers purchase on impulse because of visibility

5 10

28%

Of shoppers purchase on impulse because of a promotion or PMP

M146899

M128674

TOP TiPS:

Locate singles near food / coffee to go to drive impulse purchasing Stocking new branded products from launch is important to drive sales - Twirl Orange is now the Number 1 Single bar in I&S stores** Stocking new products are key to attracting younger shoppers into your stores - In independent and symbol stores the younger shopper has a much higher basket spend* Confectionery shoppers make a purchase decision in 7 seconds, so make sure the fixture is easy to shop!

†

I&S- Source (Lumina, CTP 2020) *Source- Lumina Study, Younger Shopper, 2021 ** Source- Nielsen, I&S, MAT, 17.07.2021

Your Budgens November 21.indd 34 6557667 Mondelez Intl Cadbury Singles Advert Updates_Singles Page Advert_210x280_V4_AW.indd 1

10/12/2021 17:45:38 13/10/2021 17:34

Your Budgens: Confectionery

THE NEW AMERICAN CONFECTIONERY RANGE MIDAS CODE M272028 M272029 M272032 M272033 M272036 M272042 M272043 M272048 M200114 M272046 M256893 M272022 M256892 M206085 M271265 M271263

PRODUCT DESCRIPTION Reese’s White Cup Reese’s Overload Ice Breakers Fruit Sours Ice Breakers Berry Sours Hershey Milk Chocolate Reese’s Peanut Butter Minis KS (pouch) Reese’s Minis Peanut Butter (Pouch) Reese’s Pieces Cup KS Reese’s Sticks Hershey Cookies N Creme Drops Mike & Ike Mega Mix Mike & Ike Tropical Typhoon Box Mike & Ike Original Fruits Toxic Waste Yellow Jelly Belly Beanboozled Jelly Belly Assorted Flavours

WSP £17.99 £8.99 £7.89 £7.89 £10.00 £14.79 £21.99 £15.99 £8.99 £16.79 £13.49 £13.49 £13.49 £8.69 £31.49 £11.25

RSP £1.30 £0.89 £1.69 £1.69 £0.89 £1.60 £1.15 £1.60 £0.89 £1.60 £1.99 £1.99 £1.99 £1.25 £2.25 £1.50

POR 30.8% 32.7% 30.0% 30.0% 38.3% 30.7% 30.4% 25.0% 39.4% 25.0% 32.2% 32.2% 32.2% 30.5% 30.0% 25.0%

media dream, the perfect partner for lively, engaging and memorable promotions on Facebook, TikTok and Instragram.

consist of eight new chocolate and eight sugar SKUs across key brands such as Reese’s, Hershey, Toxic Waste and Ice Breakers.

incorrectly labelled goods which do not comply with UK laws can leave a bitter taste if the authorities come a knocking.

Responding to the growing opportunity, Budgens has added 16 new competitively-priced and best-selling American candy lines to its offer, giving retailers an even wider range of products to sell, promote and profit from.

They also offer retailers a minimum of 25.9% POR with some products, such as Hershey Milk Chocolate (24x40g) for example, delivering 37% POR and Reese’s Overload (18x42g) offering 31.3%.

The new Budgens range, however, is completely legal for sale in the UK, allowing retailers to promote and profit with 100% confidence.

The new SKUs – all of which are available for customers to order now – complement the four Reese’s chocolate products already listed and Volume 11: December 2021 Your Budgens November 21.indd 35

And competitive prices and tasty PORs are not the only the only benefit.

While imported confectionery products can certainly help to sweeten sales,

The newly-bolstered range also offers retailers a reliable and constant source of supply through Budgens, meaning that you can order and stock with confidence that shoppers on an American candy mission won’t be left disappointed.

35 10/12/2021 17:45:43

Holidays are Coming

© 2021 The Coca-Cola Company. All rights reserved. COCA-COLA and COCA-COLA ZERO are registered trademarks of The Coca-Cola Company

Your Budgens November 21.indd 36Coke DPS Print x1 V3.indd 1 07461 GB1295 Londis Christmas

10/12/2021 17:45:43

#holidaysarecoming

M207715 M913700

Your Budgens November 21.indd 37

M141817

M192133

10/12/2021 17:45:43 04/10/2021 14:42

Your Budgens: Sustainability

Booker steps up on

sustainability

Better Trolley For A Better Planet will help ensure that Booker is doing the right thing and improving sustainably for customers, communities and the planet.

38 Your Budgens November 21.indd 38

Volume 11: December 2021 10/12/2021 17:45:44

Your Budgens: Sustainability

THE STORY SO FAR...

Sustainability is undoubtedly one of the most important challenges we all face today. No-one can have failed to notice the media coverage around the climate crisis and sustainability – and everyone has a role to play.

Booker has embraced this challenge by launching a brand new set of commitments to ensure that the business is doing the right thing and better serving customers, communities and the planet.

With the launch of Better Trolley For A Better Planet, Booker is trying to do their bit.

BUILDING ON SUCCESS

Better Trolley is building upon Booker’s existing achievements and represents a change in the way that Booker operates and a commitment for the good of customers, communities and the planet.

Booker’s Head of Sustainability, Catherine Marston explains: “Better Trolley is a commitment to do our part to reduce the climate crisis and keep the global warming temperature below the 1.5 degree increase. As part of

Volume 11: December 2021 Your Budgens November 21.indd 39

The Better Trolley For A Better Planet initiative is Booker’s new commitment, however Booker has already been extremely active for over 12 years in reducing its carbon footprint and those of its customers. Here are just a few highlights: Booker is the only wholesaler to hold four Carbon Trust standards, covering carbon emissions, waste, water and zero waste to landfill. Booker has held the Carbon Trust standard for emissions for 12 years and during that time we have saved almost 14,000 tonnes of carbon – the equivalent of a family car being driven 44 million miles. l LED lighting has been installed in over 160 branches and four distribution centres, saving enough power to run 64 average Booker branches for a full year. l Equivalent of over six million meals donated to local charities last year, an increase of 165% on the previous year. l 7m litres of used cooking oil have been recycled into bio fuel and used in Booker’s own HGV fleet of vehicles this year. l Only certified RSPO sustainable palm oil is used in own brand products.

39 10/12/2021 17:45:45

new

The UK’s No1

Fragrance Detergent Brand*

Stock up now!

long lasting

u ra

ti

a

n

at

lo

w it h

ils

fragrance

l e ss e n

contains recycled plastic *Kantar WPO MAT 11.07.21. Pricing at the discretion of the retailer

Your Budgens November 21.indd 40

10/12/2021 17:45:47

the process for preparing the Better Trolley programme, we reviewed everything – literally everything that we do.”

It’s worth pointing out, however, that while Better Trolley represents a new change in how Booker approaches its sustainability practices, enormous progress has already been made in the last 10 or 12 years.

Booker remains the only UK wholesaler to have achieved four Carbon Trust Standards in Carbon Emissions, Waste, Water and Zero Waste to Landfill and is also the only wholesaler to have held the Carbon Standard for 12 consecutive years. That has delivered absolute carbon emissions savings - despite the business having increased sales by £2.6bn.

Almost 14,000 tonnes of CO2 have been saved in 12 years, the equivalent to a family car being driven for 44 million miles, and LED lighting has been installed in over 160 business centres and four distribution centres, saving enough power to run 64 average Booker branches for a full year.

Only certified RSPO sustainable palm oil is used in own brand products and Booker has already committed to ensuring that all own brand packaging will be sustainable by 2025.

BOOKER SERVING OUR CUSTOMERS, COMMUNITIES AND THE PLANET A LITTLE BETTER EVERYDAY Among its many commitments as part of the Better Trolley For A Better Planet initiative are the following product principles: l Net zero emissions by 2035 l Zero emission vans by 2030 l 100% cage free eggs by 2025

Volume 11: December 2021 Your Budgens November 21.indd 41

“Better Trolley is a commitment to do our part to reduce the climate crisis. As part of the process we reviewed everything – literally everything that we do.”

Catherine Marston, head of Sustainability

CONCLUSION

The Better Trolley For A Better programme marks a change in the way that Booker operates and will have positive impacts for all: customers, communities and the planet.

Catherine Marston concludes: “Better Trolley is a powerful set of commitments from Booker that will have a hugely positive impact for our many customers. It will help them reduce their own carbon footprint, improve the offer they are able to make to their consumers, save money and grow profits.

“We have been on a vital sustainability journey for over a decade, but Better Trolley marks a new and important change – and one that we are confident will benefit all of our customers and most importantly, the planet.”

41 10/12/2021 17:45:47

M231976 M231978

NOW 10B0L% E! R E CYC L A

*Nielsen Scantrack MAT Sales 2015 - 2020

M270304

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FROM

M107998

M270305 M262169

M107916

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ZNO.1 CONTRIBUTOR OF CATEGORY GROWTH

Your Budgens November 21.indd 42 10746 Your Budgens Christmas advert.indd 1

IN THE LAST 5 YEARS!

*

10/12/2021 17:45:50 06/10/2021 16:13

Your Budgens: Sustainability

Four pillars What will Better Trolley mean for the future?

The programme is built on four pillars: 1 Improve Supply – Climate and Nature 2 Healthy & Sustainable Diets 3 End Waste 4 Community & Human Rights Each of these pillars breaks down into actions in all major operational areas and Better Trolley encompasses more than just sustainability issues. It also embraces healthier eating and community and people issues.

Not only will Better Trolley help Booker reduce its carbon footprint and deliver a better business, it will also help retailers do the same.

3 End Waste To reduce harmful waste, all board will be sustainably sourced, packaging will be reduced to a minimum, recycled content will be increased where possible and Booker will continue to remove non recyclable materials.

Additionally, no edible food will be wasted and food waste in Booker’s own operations will be halved by 2030.

Volume 11: December 2021 Your Budgens November 21.indd 43

1 Climate & Nature Among the commitments that Booker is making as part of Better Trolley is to decarbonise its operations and has set the ambitious goal of being net zero by 2035.

Similarly, the van delivery fleet will be fully zero emissions by 2030. Refrigeration and heating will also be de-carbonised.

When sourcing own-brand products, Booker is committing to zero deforestation, sustainably sourced fish and agricultural products and certified Red Tractor/Bord Bia UK meat and dairy products. All eggs will be from cage-free hens by 2025.

2 Healthy & Sustainable Diets An increased range of plant-based products will be made available and Booker is committing to making products healthier.

4 Community & Human Rights A fundamental element of Better Trolley is committing to respectful treatment of all colleagues and ethical sourcing of high risk products such as coffee, tea, cocoa, bananas and prawns.

43 10/12/2021 17:45:50

Your Budgens: Tobacco Club

More reasons to join

the

club

Seven tobacco products from JTI and six new lines from Imperial Tobacco are now available as part of the Budgens Tobacco Club, which gives you enhanced profit margins while at the same time driving extra footfall to your store.

WHY JOIN THE BUDGENS TOBACCO CLUB? Reduced wholesale prices Competitive retail prices Enhanced PORs of a minimum 2% above standard Wide range of participating brands

Budgens retailers have for years benefited from being in the Tobacco Club, enjoying a substantial discount on cost prices in return for a commitment to sell products at the recommended retail price.

Competitive retail pricing enables you drive footfall locally, as your reputation for offering value spreads by word of mouth, but the beauty of the Tobacco Club is that this doesn’t come at the expense of profitability, because participating retailers who agree to sell at the competitive RSPs benefit from improved wholesale prices, with a net enhancement to profit of a minimum of 2% additional POR per sale.

Now there are more reasons than ever before to join the Budgens Tobacco Club, as a number of new lines have been added to the range of skus available at reduced wholesale prices.

Major supplier JTI is now part of the scheme and added seven new lines to the programme across big brands Benson & Hedges, Sovereign, and Sterling.

The new lines include Benson & Hedges Blue in Kings Size and Superkings formats at a reduced WSP of £77.05 (10x20s) – representing a saving over the standard WSP of £2.77. The packs are required to be sold at the RSP of £10, and at these prices deliver an enhanced POR of 7.5%, compared to 5.5% at the standard WSP and RSP outside of the scheme.

Also new to the Tobacco Club are Sovereign Blue in King Size and Superkings formats.

These lines also have a similar saving of £2.77 per outer (10x20s) when purchased at the Tobacco Club WSP of £77.05. At the

44 Your Budgens November 21.indd 44

RSP of £10, these products also have an enhanced POR of 7.5%.

Boosted profitability is also available on three hand-rolling tobacco skus under the Sterling brand.

Sterling 3-in-1 kits (5x30g) have a WSP of £53.51 for Budgens retailers in the Tobacco Club – a saving of £1.64. At the RSP of £14 per pack, this represents an increase in the POR to 8.3%.

And the good news keeps on coming for Budgens retailers. The Tobacco Club has been further boosted by the addition of six further lines from Imperial Tobacco.

Richmond Original in King Size and Superkings styles, Richmond Green Filter Superkings and Embassy Signature Gold King Size are now also available to order at Tobacco Club special prices and enhanced PORs. Volume 11: December 2021 10/12/2021 17:45:51

Your Budgens: Tobacco Club

Also added to the scheme are Players RYO + Papers packs in both 30g and 50g pouch sizes, with appealing PORs of more than 11%.

With the addition of these new products, there are now 23 big brand lines available at enhanced Tobacco Club prices, with the new lines joining skus from brands such as Players, L&B, Carlton and Gold Leaf already in the scheme.

The additional profit for each participating retailer could be worth up to £6,000 per year. All you have to do is ensure your RSPs are set at the stated levels. The lower WSPs will be charged on invoices – there are no credits necessary. All prices are correct at time of going to print.

Speak to your RDM today to sign up to Tobacco Club, and start benefiting from lower WSPs on a wide range of key tobacco products straight away.

Product code

Product description

Case size

WSP

RSP

POR

M248688

Benson & Hedges Blue King Size

10 x 20s

£77.05

£10

7.5%

M248689

Benson & Hedges Blue Superkings

10 x 20s

£77.05

£10

7.5%

M248789

Sovereign Blue King Size

10 x 20s

£77.05

£10

7.5%

M248795

Sovereign Blue Superkings

10 x 20s

£77.05

£10

7.5%

M263482

Sterling 3-in-1 RYO

5 x 30g

£53.51

£14

8.3%

M248814

Sterling 30g pouches

5 x 30g

£53.18

£13.90

8.2%

M248817

Sterling 50g pouches

5 x 50g

£87.87

£22.80

7.5%

M248796

Embassy Signature Gold King Size NEW

10 x 20s

£73.69

£9.75

9.3%

M249297

Richmond Original King Size NEW

10 x 20s

£73.69

£9.75

9.3%

M249302

Richmond Original Superkings NEW

10 x 20s

£73.69

£9.75

9.3%

M256755

Richmond Green Filter Superkings NEW

10 x 20s

£73.69

£9.75

9.3%

M249053

Players Red Superkings

10 x 20s

£77.44

£10

7.1%

M249043

Players Red King Size

10 x 20s

£77.44

£10

7.1%

M248929

L&B Real Blue King Size

10 x 20s

£76.58

£10

8.1%

M265202

JPS Players RYO + Papers NEW

5 x 30g

£47.52

£12.95

11.9%

M265203

JPS Players RYO + Papers NEW

5 x 50g

£78.37

£21.20

11.3%

M254257

L&B Original RYO

5 x 30g

£53.33

£13.90

7.9%

M248804

Gold Leaf RYO + Papers

5 x 30g

£51.48

£13.90

11.1%

M249306

Riverstone RYO

5 x 30g

£47.55

£12.95

11.9%

SPEAK TO YOUR RDM TODAY TO SIGN UP TO THE BUDGENS TOBACCO CLUB Volume 11: December 2021 Your Budgens November 21.indd 45

45 10/12/2021 17:45:51

Your Budgens November 21.indd 46

10/12/2021 17:45:51

Your Budgens: Party Season

Bring the party to the people The Christmas and New Year period provides a great opportunity for Budgens retailers to fulfil the needs of local shoppers wanting to stage a celebration, through both instore offers and home delivery services.

Christmas is coming, so it’s time to party. All the indications are that this Christmas and New Year period will, compared to last year at least, see larger and more frequent in-home celebrations among family and friends. This creates additional sales and profit opportunities for Budgens stores to take advantage.

flavour styles and cocktailmaking for entertaining in the home.

The first thing is to make sure you have an appropriate range of products and pack formats for when the party season swings into action.

Beer is always a winner for a party, and with larger packs offering better value, think in terms of 12, 15 and 18-packs of cans and glass bottles.

Premium spirits are all the rage in the current market, and there is a strong and still growing shopper interest in quality brands, new

And the nation’s love affair with Prosecco is still ongoing, with huge sales expected of the Italian fizz this Christmas.

Volume 11: December 2021 Your Budgens November 21.indd 47

So, to maximise the opportunity, stock up on premium brands such as AU Vodka, Ciroc and Gordon’s, including a number of the flavour variants and plenty of mixers and other ingredients for cocktail-making.

Backlit spirits bring the fixture to life.

Bulk stacks are a great way to catch shoppers’ attention.

Highlight value using all available POS material.

Use Printshop to create greatlooking POS for your own deals.

Make sure your opening hours are clearly displayed.

Use social media to promote special offers and home delivery services.

47 10/12/2021 17:45:52

NO.1 WASHING UP LIQUID BRAND IN THE UK* • 6 out of 10 UK household buy Fairy washing-up liquid in a year* • 70% of category value is spent on Fairy* Stock up now on Christmas essentials!

Fairy Liquid Original PM129 433ml M131437 Fairy Liquid Lemon PM129 433ml M131442 Fairy Liq Pomegrante & Honey PM129 433ml M135606 *Source: Kantar Worldpanel – Hand Dish Cleaners category – Great Britain, past 52 weeks ending 3rd October 2021

Your Budgens November 21.indd 48Retail Fairy WUL Print Ad_Portrait_280mm x 210mm.indd 1 B318O-012217_Laundry_Booker

10/12/2021 17:45:57 27/10/2021 14:38

Your Budgens: Party Season

GREAT DEALS ON WINE

GREAT DEALS ON SPIRITS

l Hardys VR RSP £4.99 POR 10.0% l Wolf Blass Yellow Label RSP £6.99 POR 15.34%

l Gordon’s Mediterranean Orange Gin 70cl RSP £14.99 POR 9.3% l Gordon’s Sicilian Lemon Gin 70cl RSP £14.99 POR 9.3% l Gordon’s Pink Gin 70cl RSP £14.99 POR 9.3% l Tanqueray Gin 43.1% 70cl RSP £19.99 POR 15.0% l JJ Whitley Gold Vodka 70cl RSP £15.99 POR 15.0% l JJ Whitley Blue Raspberry Vodka 70cl RSP £15.99 POR 15.0% l Ciroc Vodka 70cl RSP £27.99 POR 14.3%

All deals in-store during P10 (Until 2nd January, 2022)

GREAT DEALS ON BEER l Carlsberg Pilsner 10 x 440ml RSP £7.50 POR 8.1% l Carling 10 x 440ml RSP £7.50 POR 9.0% l Bud Light 12 x 300ml RSP £7.50 POR 10.6% l Kronenbourg 1664 12 x 275ml RSP £7.50 POR 10.6%

All deals in-store during P10 (Until 2nd January, 2022)

All deals in-store during P10 (Until 2nd January, 2022)

BIG DEALS

Great deals are currently available on a huge range of all the right products to help your shoppers enjoy great parties without breaking the bank, with all the offers below running until 2nd January.

Gordon’s Gin, pricemarked at £14.79, is on an enhanced deal with a RSP of £12.99, meaning you can offer your shoppers great value on a leading brand and still earn a POS of 10%. Flavoured varieties of the brand – Gordon’s Mediterranean Orange and Gordon’s Sicilian Lemon – are also available at special seasonal offer prices.

Premium and flavoured vodka products are also in the up and are likely to be popular for parties over the holiday period, and Budgens has some great prices in this category too.

Ciroc premium vodka is available with an RSP of £27.99 per 70cl bottle, and this great offer extends to the flavour Volume 11: December 2021 Your Budgens November 21.indd 49

variants Green Apple, Mango, Pineapple and Red Berries as well as the original line.

You can also put some fizz into your Christmas party package with some great offers on sparkling wines, including some highly effervescent deals on Prosecco.

La Gioiosa Prosecco Spumante and Rosea Spumante have an on-shelf RSP of £8.49 during the festive season, offering a refreshing 16% POR, while Freixenet Prosecco DOC offers 16% POR while retailing at £9.99.

In beer, 10 x 440ml packs of Carlsberg Pilsner and Carling cans, 12–bottle packs of Amstel, Bud Light and Kronenbourg 1664, plus 10 x 440ml cans of Magners cider can all be stacked and sold at an RSP of £7.50.

Good displays and great availability are going to be allimportant, so highlight value in–store by using all available POS material.

49 10/12/2021 17:45:57

STOCK UP ON THE CATEGORY LEADING BRANDS THIS CHRISTMAS RUM & TEQUILA - THE UK’S TWO FASTEST GROWING SPIRITS CATEGORIES*

NO.1

SELLING PREMIUM RUM*

UK’s NO.1 SELLING TEQUILA BRAND†

6 x 70cl M133888

6 x 50cl M237567

*Nielsen - 2nd Jan 2021; MAT total coverage. Buy-in 27th Sept - 14th Nov †IWSR 2019. Terms & conditions apply. While stocks last.

The Kraken® and Jose Cuervo® and other trademarks are owned by Proximo Spirits. ©Proximo Spirits 2021.

Please drink responsibly.

Your Budgens November 21.indd 50

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Your Budgens: Party Season

GREAT DEALS ON PROSECCO l Dino Prosecco DOC Spumante 75cl RSP £6.00 POR 5.0% l La Gioiosa Prosecco Spumante 75cl RSP £8.49 POR 16.0% l La Gioiosa Rosea Spumante 75cl RSP £8.49 POR 16.0% l Freixenet Prosecco DOC 75cl RSP £9.99 POR 16.0% All deals in-store during P10 (Until 2nd January, 2022)

Volume 11: December 2021 Your Budgens November 21.indd 51

HOME DELIVERY

Sales opportunities for the party season don’t end at the front door of your shop, there are also great opportunities to increase sales beyond the store with a home delivery service.

A host of third-party apps and digital providers such as Uber Eats and Jisp are now available to help retailers connect with hungry and thirsty shoppers who don’t want the party to end just because they are running out of drinks at home.

Many of the delivery service apps offer exclusive terms to Budgens retailers thanks to central negotiations on behalf of the larger group.

And Booker has a solution for Budgens retailers concerned about managing delivery drivers or even the carbon footprint of a home delivery, as preferential terms are also available for Eskuta electric scooters – a modern and effective solution for the last mile delivery.

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10/12/2021 17:46:03

Your Budgens November 21.indd 53

10/12/2021 17:46:07

Your Budgens: Housekeeping

Make a fresh start for 2022!

There’s no better time than the early New Year period to take a fresh look at your store to make sure you are continuing to give the right impression to your shoppers throughout the year to come. Talking Shop offers some tips on where to start.

Once the hectic Christmas and New Year season is behind us, January is traditionally a much quieter trading month for retail businesses. So it is the perfect time to take some time out of the day-to-day running of the business and take a fresh look at your store.

One great way to do that is by taking a step back and trying to see your store the way your shoppers do, then drawing up a list of what you’re doing well, and where there could be room for improvement. That could be as simple as a spring clean, a spruce up and a lick of paint or it could mean instigating a new programme of online staff training or checking that all hygiene, health and safety documentation and rules are in place – but there’s no better time to do it than in the lull after the festive storm.

54 Your Budgens November 21.indd 54

With long hours and seven-day opening it can be difficult to find the time to stand back and take an objective look at your business – but time spent in this way is invariably hugely productive and beneficial.

So why not set aside a day or two or take a few hours out to have a look around your store and start making a list of all the little jobs that need done to help get the store back into tip top condition?

The big question is where to begin, which is why Talking Shop is here to help and to offer you some tips and advice on helping you get 2022 off to a flyer.

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Your Budgens: Housekeeping

EXTERIOR

The best place to start on your store audit is outside as that’s the first thing new and existing shoppers see when they visit your store – and first impressions count: l Is the signage neat, tidy and clean? l Are all posters up to date and in good condition? l Has the exterior been swept and is it litter-free? l Do the exterior walls need fresh paint or professional cleaning? l Are the windows clean, tidy and free of clutter? l Do you have a bin available for shoppers?

INTERIOR

Once your shoppers step inside, what is the first thing they see? Does it make a good impression and is it how you want your store to be perceived? After that, take a good walk around the store, just the way a shopper would, and make sure that everything is just as you want it. Ask yourself: l Are the floors clean and clear? l Do all the lights work? l Is the ceiling clean and free of marks? l Are the shelves clean, neat and well merchandised? l Is there any old POS that’s dirty or no longer relevant? l Is all in-store signage accurate and in good condition? l Are all shelf edge labels and price tickets clean, tidy and up to date?

Volume 11: December 2021 Your Budgens November 21.indd 55

HEALTH, SAFE AND LEGAL

With the basics dealt with, it’s time to move onto more complex areas.

Health, safe and legal are massively important issues and no more so than if you operate a hot food to go counter. Areas to pay particular attention to are those with specific hygiene challenges like milk chillers and hot and cold food storage and preparation areas. l Is the milk chiller spotlessly clean? l Have any hot food storage units been deep cleaned recently? l Have all chillers been serviced as specified by the manufacturer? l Are your temperature checks up to date, accurate and within safe guidelines? l Has the shelving in the soft drinks cabinet been thoroughly cleaned to remove sticky residues? l What about your food prep areas?

It is a legal requirement that these must be cleaned/sanitised then left for 30 seconds before using again. l Is your EHO certificate displayed as it should be? l Is your CleanPro+ manual available to staff, and are they aware of it? l For products that you yourself package for sale, is the ingredient labelling fully compliant with Natasha’s Law?

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10/12/2021 17:46:10

Your Budgens: Housekeeping

STORE TEAMS

Clearly, one of the most important factors on how shoppers judge your store is how the staff are turned out. Some basic questions to ask yourself include: l Are the uniforms grubby or past their best? l Do the staff require a little pep talk to ensure they greet every shopper with a hello and a smile? l Are staff that handle food wearing the appropriate aprons, bibs, gloves and hair nets?

STORAGE AREAS While the shopper-facing parts of the store naturally get the most attention, it’s still vital that all storage areas are kept in good shape to avoid accidents, hygiene issues and out of date stock.

Ask yourself: l Are the floor areas of any store spaces clean, tidy and triphazard free? l Has all shelving been checked recently to ensure it’s safe and sound? l Has all the stock in the storage room(s) been rotated properly to avoid out of date stock and wastage? l Do all of the lights in the storage spaces work? l Could re-configuring the stockroom make re-stocking of the shopfloor easier and quicker?

Volume 11: December 2021 Your Budgens November 21.indd 57

57 10/12/2021 17:46:14

Dreaming of a purple Christmas?

Our Quality Street ® The Purple One Hot Chocolate and Latte are back.

Quality Street® The Purple One Hot Chocolate Quality Street® The Purple One Latte

Offer our festive limited edition drinks in your store today!

Available in selected stores.

Subject to availability. ® Reg. Trademark of Société des Produits Nestlé S.A.

Your Budgens November 21.indd 58

10/12/2021 17:46:15

Think Coffee, Think Costa.

Increase your profits at the touch of a button.

Contact your RDM to enquire now! ®

•

Our Quality Street The Purple One Hot Chocolate Costa Express typically earns partners an additional £24k in retail sales per annum and Latte are back. excluding VAT *(T&C’s - based on 35CPD).

• On average you have to sell 7 chocolate bars to earn the same profit as 1 Costa Express drink.

• World class support package which is available to you 7 days a week.

Your Budgens November 21.indd 59

10/12/2021 17:46:16

BOOST YOUR SALES THIS CHRISTMAS WITH THE NO. 1 WORLD BEER IN IMPULSE

M237097 M250722 M227424 M090305 M019205 M235464

San Miguel 10x440ml San Miguel 4x500ml San Miguel 12x330ml San Miguel 660ml San Miguel 4x330ml San Miguel 4x330ml PM £5.49

Your Budgens November 60 162884 Londis Budgens21.indd Advt DR1.indd 1

10/12/2021 17:46:17 05/10/2021 16:18

Your Budgens: Pre-sells

Get ahead of the game Taking advantage of Budgens pre-sells lets you get ahead of the game by making sure you get all the fantastic stock at great value prices you need to get the most out of key seasonal occasions.

PERFECT FOR… Budgens pre-sells let you get ahead of the game during vital seasonal opportunities such as: l l l l l l l l l l

Valentines Day Mother’s Day Easter Halloween ‘Thank You Teacher’ Back to School Picnics Gifting Party Season New Year

Volume 11: December 2021 Your Budgens November 21.indd 61

With so much to take care of every day in your store, any opportunity you can find to reduce workloads and improve forward planning, availability and profits is worth grasping – which is why the Budgens seasonal pre-sell programme is worth a fresh look, if you don’t already take advantage of it.

Budgens pre-sells run three times a year in spring, summer and winter and offer participating retailers a huge selection of benefits for minimum effort. All that you have to do is check out the pre-sell documents, choose the lines you want to buy in advance and get your order in by the closing date.

This takes a lot of the stress involved in buying around key seasonal periods and ensures that you have the right

range to make the most impact and the biggest sales during each important period.

KEY OPPORTUNITIES

The pre-sells have been built around the most important sales opportunities of the year including the obvious ones like Easter, Halloween and Christmas, but also cover other important periods like ‘Thank You Teacher’, picnics, Valentines and New Year.

This offers Budgens retailers a great way of gaining priority access to extended ranges, brand new products and great quality POS to bring the offers to life in your store.

Vitally, every single product featured in

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STOCK UP NOW!

Your Budgens November 21.indd 62

10/12/2021 17:46:35

Your Budgens: Pre-sells

all three pre-sells delivers a minimum of 20% POR – with many lines offering far higher PORs. The pre-sells also provide easy access to Booker Group-exclusive products which help drive footfall, sales and profits for Budgens retailers, as well as giving them a vital point of difference over the competition.

continues to help, retailers drive new and existing shoppers to their stores all the way from the end of September until the start of the new year.

The weekly deals cover a huge array of key categories and help retailers make the very most of the Halloween, Big Night In and Festive shopping missions opportunities.

In the current Winter pre-sell, for instance, over 160 new products were featured as well as 13 Booker Groupexclusive lines.

In other words, 12 weeks of fantastic footfall, sales and profits for Budgens retailers all dealt with in one simple pre-sell order.

BENEFITS GALORE

SPRING FORWARD

By ordering in advance, you free yourself and your team up to focus on serving shoppers and keeping the store in top-top condition when those seasonal occasions roll around, safe in the knowledge that all those key products and accompanying POS are ordered and in the system.

What’s more, by buying into pre-sells, you also gain access to extended credit and you are automatically eligible for a programme of pre-sell prizes and incentives such as free stock and vouchers.

The Spring pre-sell is set to help retailers start 2022 with a bang and features more than 30 new products and 15 Group-excusive lines that will take the hard work out of getting ready for Valentine’s Day, Mother’s Day and Easter.

The Spring pre-sell also offers lots of chances to win everything from Cadbury’s Hampers and Amazon vouchers to cash prizes.

Additionally, every retailer that participates in the pre-sells has the opportunity to buy extra stock to support the exceptionally popular ’12 Deals of Christmas’ promotion.

The pre-sells provide a fantastic opportunity to make sure that you have ordered all of the products and categories you’ll need to make a huge success of all key seasonal opportunities – and will leave you to look after your team, your store and your shoppers.

This year’s 12 Deals of Christmas promotion was extended in response to the enormous success of the previous campaign and has been helping, and

Look out for the forthcoming Summer pre-sell and speak to your RDM if you have any queries or you need any help when completing your pre-sell orders.

THE BENEFITS Why take advantage of presells? There are many great reasons to make use of presells, such as:

l Great opportunity to buy into extended ranges l Tailored products to leverage key seasonal events l All products have a guaranteed minimum POR of 20% l Exciting NPD l Booker Exclusive products l Prizes and Incentives l Bespoke POS to highlight products in store l Opportunity to purchase extra stock to support 12 deals of Christmas l Establish a real point of difference from the competition l Drive footfall and cash profit

Budgens Pre-Sells Spring Summer Winter Volume 11: December 2021 Your Budgens November 21.indd 63

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What’s new: Products

W E N

The Real Soup Co

MEAL POTS 300G The Meal Pots, which have a 16 day shelf life, come in Chicken Biryani, Mac ‘N Cheese and Porcini Mushroom Risotto variants. Healthy and nutritious, they have the appearance and taste of a home-made quality product and feature a unique sleeve that remains cool to the touch after the product has been microwaved.

s t c du

RSP

pro

£1.99 POR 30.07%

Budgens brings you all the latest new products General Mills

Kepak

Consumers can use the uncooked dough and enclosed garlic spread to make freshly-baked garlic and herb bread in minutes, or add cheese and other ingredients for a more substantial creation.

Each pack serves six.

The burger is made from pea protein and seeks to mimic the brand’s Quarter Pounder variant, complete with Rustlers “signature sauce” to “deliver on satisfying taste and convenience credentials”. It launches as research finds the meat-free category in over 20% growth, with 27% of consumers who have never purchased a free from/alternative product planning to do so in future.

JUS-ROL TEAR & SHARE GARLIC & HERB BREAD 340G

RSP

RUSTLERS MEATLESS MAVERICK CLASSIC BURGER 196G

RSP

£2.50 POR

£2 POR 30%

21.27%

Muller Group

MULLER CORNER £1 PMP The UK’s number one yogurt brand has launched its best-selling flavours – Corner Fruit and Corner Crunch – in £1 price-marked packs. PMPs are proven to drive incremental sales and one in five shoppers will only buy PMPs. The product comes in shelf-ready packaging of three consumer units.

Corner Fruit 2x143g RSP

£1 POR 20.3%

Corner Crunch 2x130g RSP

64 Your Budgens November 21.indd 64

£1 POR 20.3%

Volume 11: December 2021 10/12/2021 17:46:37

What’s new: Products

Danone

ACTIMEL KIDS 4X100G

Molson Coors

These children’s yogurt drinks are rich in vitamins D and B6 to help support a healthy immune system, as well as a source of calcium. The HFSS-compliant product is available in two flavours – peach and strawberry banana.

Designed for food, Cobra Premium is made from a complex recipe of seven ingredients and then expertly brewed in a way that produced less bubbles for a smooth sophisticated taste. At 4.5% ABV, it is the perfect companion for any dish.

RSP

COBRA CANS 4X500ML

£1.50 POR 22.2%

RSP

£5 POR 20%

Molson Coors

ASPALL DRAUGHT CYDER 500ML AND ASPALL PREMIER CRU 500ML Draught Cyder (5.5% ABV) is a crisp, medium dry cyder with a delicate aroma and taste of fresh pressed apples. Premier Cru (6.8% ABV) is a sophisticated, sparkling cyder with a light floral aroma and a long, dry finish. Both are crafted at the original Cyder House in Suffolk, where the brand has been making cider for almost 300 years.

Aspall Draught Cyder 500ml RSP

Aspall Premier Cru 500ml RSP

3 for £5.50 POR 20.4%

3 for £5.50 POR 20.4%

Geek bar

GEEK BAR DISPOSABLE VAPES A range of five disposable vape lines from the popular Geek Bar range is now available through Booker. Each disposable bar comes fully-charged and pre-filled with 20mg of nicotine salt e-liquid. Flavours comprise Blackberry & Sour Raspberry, Passion Fruit, Peach Ice, Watermelon Ice and Sweet Strawberry.

RSP:

£6.49 POR: 41.8%

King Juice Company

CALYPSO LEMONADES

Molson Coors

DOOM BAR 10X440ML The number one amber ale in the UK, Doom Bar has an ABV of 4% with a balanced profile that offers tastes of succulent dried fruit and lightly roasted malt. The 500ml bottle variant is currently Booker Retail Partners’ top-selling bottled ale, outstripping its nearest competitor by 25%.

RSP

Calypso Lemonades are now available from Booker to enable retailers to take advantage of the growing interest in American products. Made with real fruit juice and real sugar, the range is available in Original Lemonade, Blue Lemonade, Strawberry Lemonade, Triple Melon Lemonade, Pineapple PeachLimeade and Island Wave Lemonade styles, in 473ml bottles.

RSP

£2.49 POR 34.5%

£12.99 POR 20.1%

Volume 11: December 2021 Your Budgens November 21.indd 65

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10/12/2021 17:46:52

What’s new: Products

Freixenet Copestick Ltd

I HEART MALBEC I Heart is the no.2 wine brand in convenience, worth £65m and in 10% year-on-year growth (IRI).

Furthermore, the Malbec grape variety is proving very popular in convenience at the moment, growing at 12% year-on-year within the channel (IRI). I Heart makes wine that everyone can enjoy and this easy-drinking dark, rich Malbec offers shoppers juicy black fruits and subtle spices.

RSP:

AB Inbev

£5.99 POR: 21.9%

CAMDEN HELLS LAGER 4X330ML / CAMDEN PALE ALE 4X330ML

Diageo

GUINNESS 0.0% 4X440ML Guinness 0.0% is brewed using the brand’s our new cold filtration process which ensures the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness Draught, just without the alcohol. Guinness is the number one stout in the market.

RSP

Neilsen data suggests craft beer is outperforming total lager in the impulse channel just now at +12.% MAT compared to +0.3%. Camden Hells and Pale Ale are the no.2 and no.3 top-selling craft beers and both hit the £5 RSP price point, giving retailers 20% POR. Camden helps bridge the gap between super premium lager and craft beer as a hybrid of the Helles and Pilsner styles and appeals to drinkers looking for a clean, crisp lager.

RSP:

Halewood International Limited

£4 POR 20%

DEAD MAN’S FINGERS WHITE RUM 70CL

Diageo

SMIRNOFF MANGO & PASSIONFRUIT FLAVOURED VODKA 70CL This latest release in the Smirnoff flavour drive comes as vodka flavours are growing at +73% in the off-trade (Nielsen). What’s more, 87% of spirits volume growth over the last five years is from flavours (IWSR). The Booker group is first to market with four months’ exclusivity on this product which will appeal to younger shoppers, who over-index on purchasing tropical flavoured spirits in impulse, with 22.4% of tropical spirits shoppers being between 18-34 years old (Nielsen).

RSP:

Volume 11: December 2021 Your Budgens November 21.indd 67

£5.00 POR: 20%

£15.99PM POR: 15%

A Booker exclusive, this new addition sees the brand bring its unconventional approach to one of the more traditional rum styles currently on the market. White rum is growing 5.8% year-on-year across the Impulse channel (Nielsen), while the Dead Man’s Fingers range is currently in triple digit growth in the UK market and on an MAT basis is the UK’s fastest-growing Spiced Rum brand. The brand is popular with younger consumers and the silver bottle with distinctive Dead Man’s Fingers logo and branding should prove popular with this demographic.

It also provides a great gifting option in the run-up to RSP:

£21.49 POR: 20.25%

67 10/12/2021 17:46:55

YOU’VE GOT VELO Velo is a discreet pouch containing nicotine which you put discreetly under your lip next to your gum - then the nicotine is released and absorbed.

STOCK UP NOW!

0 5 . £6 EA

CH

Refresh your supplies and stock Velo.

This product contains nicotine and is addictive. For adult nicotine consumers only. For trade Use only not to be left in sight of consumers.

SKU DESCRIPTION VELO Ice Cool 10mg

SIZE 1x10

CODE M260252

VELO Freeze 11mg VELO Polar Mint Nano 4mg

1x10 1x10

M272215 M272216

Your Budgens November 21.indd 68

10/12/2021 17:46:55

ACS Update: Local Shops

y t i n u Comm

matters

The tenth edition of the ACS Local Shop Report shows how convenience retailers have overcome many challenges and continued to improve their service to shoppers. Retailers are investing in their businesses with modernisation strategies such as social media and contactless payment, but are also working longer hours, explains James Lowman of the ACS.

In 2012, we launched the first edition of our Local Shop Report, looking at the stores operating in the convenience sector, the retailers running those stores, and the people working in and living around them. The report has grown over the last decade to become a comprehensive summary of our sector, now in its 10th edition, following local shops through significant legislation changes, increased consumer demand, mergers, acquisitions, Brexit, and of course a global pandemic. We use the Local Shop Report every day to inform our conversations with government, the media and the industry.

Social media engagement for retailers has always been a bit of a slow burner, but this year has seen a significant jump in the percentage of stores that are active on platforms like Facebook, with more than one in ten now reaching younger customers on TikTok. We’ve also seen a continued growth in the number of stores accepting contactless payment.

Working hours have also shifted significantly over the last year, although we expect this is a temporary change rather than a permanent trend. Colleagues in convenience stores worked a combined 9.6m hours over the last year, an increase of over a million on the IF YOU year before. At all times, but especially this WOULD LIKE TO year, we cannot understate the importance GET INVOLVED IN THE of the 392,000 colleagues keeping local POLITICAL WORK OF ACS shops going, keeping the shelves stocked CALL for customers and going the extra mile for local people.

So what does this year’s Local Shop Report tell us about how retailers and their colleagues have fared over the last 12 months? The first thing that stands out is that despite the huge disruption faced by the entire world throughout the pandemic and even now with supply chain shortages, OR LOG ON TO Over the last decade, the Local Shop the sector has remained remarkably www.acs.org.uk Report has demonstrated to Government consistent. Sales, as they have in every year the incredible work that retailers and their since we started putting together these reports, colleagues are doing in every community across are on an upward trend; retailers are investing the UK. Convenience stores have never been more relevant north of half a billion pounds a year in improving their offer or important to their customers, and as we move on to the for customers, and four in five stores are active in their next phase of the pandemic, which is hopefully based on communities. recovery rather than restrictions, we will continue to send There are, however, some changes in the way that stores are the clear message to Government that local shops are worth run that have been accelerated as a result of the pandemic. celebrating at the heart of their communities.

01252 515 001

Volume 11: December 2021 Your Budgens November 21.indd 69

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Guest Column: Sustainability

The right thing for our business and for the planet A new set of principles on product sourcing, waste reduction and respect for human rights will reduce Booker’s carbon footprint and also that of Budgens retailers, making a better business for all.

Booker’s Sustainability Manager Catherine Marston explains how the Better Trolley For A Better Planet initiative will see the wholesaler become carbon net zero by 2035, alongside a wide range of other commitments on sustainability.

I am very proud to be part of the Better Trolley For A Better Planet initiative, a new set of commitments to reduce the carbon footprint of the Booker operation and to deliver a better business for the future. The benefits of this will impact positively on every link in the chain from our suppliers to our retail customers and all the way to the shoppers purchasing products in your stores.

Sustainability is a vitally important issue, and one that has been uppermost in everyone’s mind in recent months, but at Booker we have been on a major sustainability journey for over a decade.

Booker remains the only UK wholesaler to have achieved four Carbon Trust Standards in Carbon Emissions, Waste Water and Zero Waste to Landfill, and is also the only wholesaler to have held the Carbon Standard for 12 consecutive years. Almost 14,000 tonnes of CO2 have been saved in 12 years, and LED lighting has been installed in over 160 business centres and four distribution centres – saving enough power to run 64 average-sized Volume 11: December 2021 Your Budgens November 21.indd 71

Booker branches for a full year.

However, despite this success, Better Trolley marks a new and important change – and one that we are confident will benefit all of our customers and, most importantly, the planet.

It is a root and branch overhaul of how Booker works and we reviewed everything – literally everything that we do.

It is based on four key pillars – to improve supply from the perspective if climate and nature; to encourage healthy and sustainable diets; to end waste; and to always respect community values and human rights.

Each of these pillars breaks down into actions in all major operational areas.

Among the commitments that Booker is making as part of Better Trolley is to become carbon next zero by 2035, with the delivery fleet at zero emissions by 2030.

When sourcing own-label products, Booker is committing to zero

deforestation, sustainably sourced fish and agricultural products and certified Red Tractor/Bord Bia UK meat and dairy products. All eggs will be from cage-free hens by 2025, and a fundamental element of Better Trolley is committing to respectful treatment of all colleagues, and ethical sourcing of high-risk products such as coffee, tea, cocoa, bananas and prawns.

To reduce harmful waste, all board will be sustainably sourced, packaging will be reduced to a minimum, recycled content will be increased where possible and Booker will continue to remove non-recyclable materials.

Additionally, no edible food will be wasted and food waste in Booker’s own operations will be halved by 2030.

Taken together, Better Trolley is a powerful set of commitments from Booker that will have a hugely positive impact for our many retail customers. It will help them reduce their own carbon footprint, improve the offer they are able to make to their consumers, save money and grow profits.

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CMY

K

6 CRUMPETS

ORIGINAL BAGELS

WHOLEMEAL (400G)

No. 1 brand in crumpets2

Total Warburtons Bagels drive the most growth vs other brands2

No. 1 brand in 400g wholemeal2

SEEDED BATCH

TOASTIE (400G)

TEACAKES

Large seeded drives the most growth in bread3

No. 1 400g bread SKU2

No. 1 teacakes SKU2

To order new products, get the latest advice, or connect with your Territory Manager, visit warburtons-trade.co.uk or call 0800

953 5636

Lumina Convenience Tracking Programme November 2020 - March 2021 Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 11.09.21 for Total Coverage inc discounters, Unit and Value Sales (Copyright © 2020, NielsenIQ).

3 Based on Nielsen IQ RMS data for the Wrapped Bread Category for the L52week period ending 11.09.21 for Total Impulse, Unit and Value Sales (Copyright © 2020, NielsenIQ).

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