Young Designers of Australia 02 VOLUME 02 FEBRUARY 2021
COVER ART BY JOEY TRUONG
DIGITAL ART WEB DESIGN BRAND & IDENTITY PRINT DESIGN PHOTOGRAPHY ART
CREATED IN MELBOURNE
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Young Designers of Australia Magazine Free February 2021 Volume 02 Typeset in Moret, Futura PT, Acumin Pro. Curated & Designed by Katerina Hionis designbykh.com Editing by Daniela Abriola Cover Art by Joey Truong All contributing artists are credited from pages 84–87. Yda is published on issuu.com and is free for online reading.
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Contents Introduction Digital Art Web Design Brand & Identity Print Design Photography Art Contributors
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Introduction While the world struggled through the tragedies and restrictions of 2020, many people found happiness through a range of creative outlets. The digital space inspired me and many others to constantly create, share and admire the talent which radiated from creators around the world. Online communities became their own support systems, especially when individuals began new business ventures. I hope that through 2021 and years to come, the creative industry remains active and supportive in this way — after all, this magazine would cease to exist without it.
Katerina Hionis Creator and Designer
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YDA MAGAZINE CLIENT WORK PERSONAL WEBSITE
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Digital Art
Web Design
Brand & Identity
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Print Design
Photography
Art
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Digital Art Technology has made it possible to create realistic and textured artwork in programs such as Procreate and Photoshop. As a result, designers innovate and produce creative artwork on a variety of digital platforms.
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Charlotte Tiong UNTITLED
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Here are some of the personalised and customised digital drawings I create for my clients in my spare time. I offer two different styles with many variations of delta levels that customers can choose from, catering to their needs, likes and requests. This makes the design process authentic. I create these digital drawings using
Adobe Illustrator and Adobe Photoshop. I deliver them in digital files for personalised wallpapers or printed versions for delivery and pick–up. Finding my own style of digital drawings has been a lot of fun, as I love creating custom pieces for people and seeing their reactions — it is one of the highlights of my design journey.
DIGITAL ART
UNTITLED
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UNTITLED
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DIGITAL ART
DIGITAL ART
UNTITLED
CONTACT etherealunitydesigns@gmail.com
Charlotte Tiong
@etherealunitydesigns
Ethereal Unity Designs
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Gabrielle Versace OTTOMAN3
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Ottoman3 is a brow threading brand located in Melbourne that I have been working with for a couple of years now. I often do digital art and campaign work for their social media and website. I have also created various other
projects such as window decals, signage and stickers. They’re an incredible ongoing client who has put a lot of trust in me to create new, fun and playful content for them.
DIGITAL ART
OTTOMAN3
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OTTOMAN3
DIGITAL ART
CONTACT gabiv1205@gmail.com 18
@gabrielle.v.design
Poorva Deshmukh 26 DAYS OF PATTERN
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
For 26 Days of Pattern, I used Procreate to illustrate a pattern for every letter of the alphabet. This project is a way for me to explore different styles and colour palettes through digitally illustrated patterns.
26 DAYS OF PATTERN
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DIGITAL ART
DIGITAL ART
26 DAYS OF PATTERN
CONTACT poorvadeshmukh2014@gmail.com designedbypoorva
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Sarah Annett FYKIAPHOBIA
2020 | MONASH UNIVERSITY
This design was created for a brief about phobias. I decided to illustrate Fykiaphobia, which is the phobia of seaweed and open water. I chose to make it a pattern for both wrapping paper and
fabric. This is to illustrate the fear and feeling of being wrapped up in seaweed. Yet, at the same time, by making the pattern fun and colourful, it’s no longer intimidating or scary like real seaweed.
DIGITAL ART
FYKIAPHOBIA
CONTACT designbysarahannett@gmail.com @sa__designss
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Susanna Thibbles FASHION ILLUSTRATIONS
2019/20 | DEAKIN UNIVERSITY
Created on Photoshop, these illustrations explore iconic fashion moments in history. These include Anastasia Karanikolaou’s infamous tennis set from Chanel and the iconic Met Gala look by Rihanna. However, now I have decided to follow a new path
within the fashion industry by showcasing fashion within our very own country and the people in it. This is created with a series of fashion illustrations of bloggers, influencers, stylists and even just the average person within our very own country.
DIGITAL ART
FASHION ILLUSTRATIONS
CONTACT susannathibbles@gmail.com @visionaryatelier
Susanna Thibbles 25
Web Design Web design has become an increasingly important skill to acquire as a designer. Being an integrated part of many design courses, young designers are combining their graphic design skills, alongside UX design to produce creative web designs.
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Clothing Website HOME
CLOTHES
SHOESB
AGSS
WIMA
BOUT
Minh Ton-Nu, Beautrick Zenghis & Samuel Wang ECOAST
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Over the past decades, human activities have been heavily damaging the coastal environments and threatening the lives of many species. To increase awareness of our community and encourage them to take actions to protect
the coastal environment, our team designed Ecoast — a friendly mobile app that helps to make volunteer works easier and more entertaining to find and join.
WEB DESIGN
ECOAST
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ECOAST
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WEB DESIGN
WEB DESIGN
ECOAST
CONTACT MINH TON-NU @heiiminh
SAMUEL WANG @samuelwang.designs
BEAUTRICK ZENGHIS @beauzenghis
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Brand & Identity Designers utilise multidisciplinary skills to produce functional and cohesive brand identities. A brand’s visual identity is interpreted by its target audience who perceives the brand’s voice in a particular manner.
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candle co.
candle co.
POSTAGE PAID AUSTRALIA
candle co.
Asha Massong THE SANCTUARY APARTMENTS
2019 | CURTIN UNIVERSITY
Located in East Victoria Park, The Sanctuary is a block of 36 apartments. The complex is targeted towards down–sizers and first home buyers. With the tagline: ‘an urban escape’, The Sanctuary is modern, sustainable and built to be home. The
project comprised of a full brand rollout, including promotional materials and developer’s forms. This project was completed for University and has been proposed to the building’s developer.
THE SANCTUARY APARTMENTS
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BRAND & IDENTITY
BRAND & IDENTITY
THE SANCTUARY APARTMENTS
CONTACT ashamassong@westnet.com.au @ashamdesign
ashamassong.com 37
Eleisha Kubale TSAREVNA LYAGUSHKA
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Tsarevna Lyagushka is a modern take on a traditional folktale. Through experimental image making, including photography, illustration and printmaking, Eleisha created a visual identity for the Russian folktale Tsarevna Lyagushka (The Princess Frog). This visual narrative has been
applied to a range of digital and printed outcomes as part of the project, which brings this folktale to life in the context of theatre production. These designed outcomes allow the user to interact with the brand, for a full and immersive experience.
BRAND & IDENTITY
TSAREVNA LYAGUSHKA
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TSAREVNA LYAGUSHKA
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BRAND & IDENTITY
BRAND & IDENTITY
TSAREVNA LYAGUSHKA
CONTACT hello@eleishak.com @eleisha__k
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Jake Carroll, Anneliese Hennessy & Merlin Casey ORANA CENTRE
2020 | UNIVERSITY OF WOLLONGONG
Orana Centre is a local health centre based in Wollongong. It focuses on assisting and working with individuals who may need help with problems relating to drugs and/or alcohol. The Centre’s major problem that was defined in the early stages of the project was that their interior space and visual identity was not engaging visitors in a way that made them feel:
-Welcome to be in the space. -Welcome to return and continue their journey to better health and wellbeing. This concept was proposed in June 2020 and is currently being evaluated by Illawarra Shoalhaven Local Health District (ISLHD).
BRAND & IDENTITY
ORANA CENTRE
CONTACT JAKE CARROLL @jakecarroll.dsgn
MERLIN CASEY @merlin_parody
ANNELIESE HENNESSY alh770@uowmail.edu.au
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Mina Teh BRITTNEY BELLO HAIR & HEALING BRANDING
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Brittney Bello is a Hair and Reiki Practitioner located in Los Angeles, California. With a level III reiki certification, Brittney is a stylist that focuses on inner and outer beauty. She brings healing energy to the salon chair, creating a safe space for her clients to discuss their hair journey and
unwind. Her branding reflects her authenticity and effortless California cool vibe. The sun and moon represent the duality of her hair and reiki practice, which work together in harmony to provide a personalised and honest experience.
BRAND & IDENTITY
BRITTNEY BELLO HAIR & HEALING BRANDING
CONTACT minamteh@gmail.com @minamdesign
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Shraddha Somai DUNKTHEJUNK
2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Encouraging people to make lifestyle changes by triggering a sense of reality in concern to the junk foods they eat, in comparison to the amount of exercise needed to burn the same foods. Along with the development of print media, it also
included a mobile application which gives healthy food details and restaurants, with an incentive system. This campaign was adapted, keeping in mind goals lined up for Future Melbourne 2026.
BRAND & IDENTITY
DUNKTHEJUNK
CONTACT shraddha170396@gmail.com @shraddhasomai
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Print Design The freedom of print design allows individuals to create magazines, zines, posters and annual reports which convey a strong message to their audience. These formats are utilised to make a statement on an issue or topic, or to merely present business information in an effective manner. Either way, print design provides freedom for designers to communicate information creatively and innovatively.
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Anna Fay DESIGNING WOMEN
2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Designing Women is a publication about the 1960s feminist movement in the United States and how it impacted the careers of female artists
and designers. The publication tells the stories of three women and how their careers were significantly impacted by this movement.
Anna Fay WHERE THE GROUND IS THICKLY SHADED
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
This is a publication of flora that are native to the Boroondara area of Melbourne. This publication attempts to reconnect the city of Boroondara with its Indigenous history, educating people on the
common plants that are found around the area. Historically, the plants that were featured in the publication were used by Indigenous people for food, fibre and medicine.
PRINT DESIGN
WHERE THE GROUND IS THICKLY SHADED
CONTACT annabridgetfay@gmail.com @designby_anna
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Georgia Emery THE INTERPLAY OF [IN]VISIBILITY
2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY
An experimental publication project designed for the text The Interplay of [In]visibility by Pamela Salen and Jane Connory. The text discusses the issues faced by women in the design industry,
such as lack of representation and often the invisibility of women in the field. The design of the publication aims to communicate these issues through visual storytelling.
THE INTERPLAY OF [IN]VISIBILITY
PRINT DESIGN
CONTACT heygedesigns@gmail.com @georgiaemery.design
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Shan Thoo JAZZ PIONEERS
2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY
A poster series for some of the most famous jazz artists of all time. The illustrated posters are created based on each musician’s style of composing music, as well as the intertwist of
their own individual personalities and characteristics. Text is warped to amplify the unhindered structure of jazz and its fluid qualities.
PRINT DESIGN
JAZZ PIONEERS
CONTACT shan.h.thoo@outlook.com @shanthoo.design
shanthoo.com 59
Photography The advancement of photographic technology, alongside industry trends, has rapidly shaped the way people use cameras and the format in which they shoot in. The powerful nature of new phone camera technology has given more people access to high quality camera tools. Moreover, the popularity of film cameras has surged amongst younger people in recent years, therefore encouraging a fresh perspective on the technique.
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Alex Duong DEAR,
2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY
Dear, is my personal photography project. It’s about the moment when you recognise the negative part of yourself and you turn it from a disadvantage to something you can embrace.
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DEAR,
PHOTOGRAPHY
CONTACT alex.duongt@gmail.com @anomoly.alex
Alex Duong 67
Charlotte Tiong RITA REVIVE KOMBUCHA
2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY
This project was for Photography and Art Direction; a University assignment in which I collaborated with the talented fashion student, Alessia Brancatella. Together we created a look embodying a young, fit female character representing my fictional Kombucha brand, Rita Revive. The project required me to create a campaign for a drink of choice and present it in three applications: an Instagram post,
a billboard and a poster. Being full of antioxidants and probiotics that sustain a healthy immune system and cleanse the body, it is a great morning drink to boost energy levels. The campaign highlights Rita Revive’s traditional brewing process, targeting females aged 16–35, who drink Kombucha to sustain their energy and start their day the right way.
PHOTOGRAPHY
RITA REVIVE KOMBUCHA
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RITA REVIVE KOMBUCHA
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PHOTOGRAPHY
RITA REVIVE KOMBUCHA
PHOTOGRAPHY
CONTACT etherealunitydesigns@gmail.com
Charlotte Tiong
@etherealunitydesigns
Ethereal Unity Designs
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Michael Liberatore BAKED BEANS RECORD SLEEVE
2019 | MONASH UNIVERSITY
I chose to create this typography for the Melbourne psychedelic band ‘Baked Beans’ (now known as the band ‘Beans’). I made messy typography using tomato sauce and a whole lot
of mess to depict the vibrant, psychedelic, fun sound, and aesthetic of the band. It was a lot of fun both designing a record sleeve cover and designing typography by hand.
PHOTOGRAPHY
BAKED BEANS RECORD SLEEVE
CONTACT m.liberatore98@gmail.com @liberativecreative
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Art Art, while representing a broad range of disciplines, allows artists as a whole to utilise their specialised skills to convey the meaning and emotion into their pieces. Colours, textures, perspective and composition affect the way art is perceived and received, allowing artists to explore all avenues of their imagination.
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Madison Little DAYBREAK
2020 | HOLMESGLEN
My name is Madison Little and I have created this range, Daybreak, as a momentum of this state of isolation. Just as no two people are the same, either are two art pieces. These works of art are dedicated to my never–ending love for the ocean
and the coast, which is where I draw a lot of my inspiration and colours from. The free–roaming and flow of the paint symbolise the need to let go of control and to just let things happen.
ART
DAYBREAK
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ART
DAYBREAK
CONTACT madi_littleee@outlook.com @littleartistry_
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Natalie De Niese UNDRESSED
2019 | RMIT UNIVERSITY
The theme of these artworks is getting undressed. This concept represents an unveiling of our sexual side. While it’s becoming more acceptable to talk about, there is still a stigma and taboo
i’m horny Oil on linen canvas 2019 25 x 25cm 82
when it comes to openly talking about sex. These paintings are about being able to express our sexual desires, behaviours and thoughts without feeling shame, judgement or that it’s wrong.
ART
UNDRESSED
i’m wet Oil on linen canvas 2019 25 x 25cm
CONTACT nataliedeniese@gmail.com @nat.alie_art
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Contributors Here you will find a list of all the designers featured in this issue.
DIGITAL DESIGN PRINT DESIGN
WEB DESIGN PHOTOGRAPHY
BRAND & IDENTITY ART
Charlotte Tiong
Poorva Deshmukh
Susanna Thibbles
SWINBURNE UNIVERSITY OF TECHNOLOGY
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 24–25
PG 10–15, 68–71
PG 19–21
EMAIL etherealunitydesigns@gmail.com INSTAGRAM @etherealunitydesigns BEHANCE Charlotte Tiong
EMAIL poorvadeshmukh2014@ gmail.com INSTAGRAM @designedbypoorva
EMAIL susannathibbles@gmail.com INSTAGRAM @visionaryatelier
Gabrielle Versace
Sarah Annett
Minh Ton–Nu
SWINBURNE UNIVERSITY OF TECHNOLOGY
MONASH UNIVERSITY
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 22–23
PG 16–18
EMAIL gabiv1205@gmail.com INSTAGRAM @gabrielle.v.design
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DEAKIN UNIVERSITY
PG 28–31
EMAIL designbysarahannett@ gmail.com INSTAGRAM @sa__designss
EMAIL minh.tonnu@outlook.com INSTAGRAM @heiiminh
Beautrick Zenghis
Eleisha Kubale
Merlin Casey
SWINBURNE UNIVERSITY OF TECHNOLOGY
SWINBURNE UNIVERSITY OF TECHNOLOGY
UNIVERSITY OF WOLLONGONG
PG 28–31
PG 38–43
PG 44–45
INSTAGRAM @beauzenghis
EMAIL hello@eleishak.com INSTAGRAM @eleisha__k WEBSITE eleishak.com
EMAIL mpc606@uowmail.edu.au INSTAGRAM @merlin_parody
Samuel Wang
Jake Carroll
Mina Teh
SWINBURNE UNIVERSITY OF TECHNOLOGY
UNIVERSITY OF WOLLONGONG
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 28–31
PG 44–45
PG 46–47
INSTAGRAM @samuelwang.designs
EMAIL jc642@uowmail.edu.au INSTAGRAM @jakecarroll.dsgn
EMAIL minamteh@gmail.com INSTAGRAM @minamdesign
Asha Massong
Anneliese Hennessy
Shraddha Somai
CURTIN UNIVERSITY
UNIVERSITY OF WOLLONGONG
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 44–45
PG 48–49
EMAIL alh770@uowmail.edu.au
EMAIL shraddha170396@gmail.com INSTAGRAM @shraddhasomai WEBSITE shraddhasomai17. myportfolio.com
PG 34–37
EMAIL ashamassong@westnet.com.au INSTAGRAM @ashamdesign WEBSITE ashamassong.com
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Contributors DIGITAL DESIGN PRINT DESIGN
WEB DESIGN PHOTOGRAPHY
BRAND & IDENTITY ART
Anna Fay
Shan Thoo
Michael Liberatore
SWINBURNE UNIVERSITY OF TECHNOLOGY
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 72–73
PG 52–55
PG 58–59
EMAIL annabridgetfay@gmail.com INSTAGRAM @designby_anna
EMAIL shan.h.thoo@outlook.com INSTAGRAM @shanthoo.design WEBSITE shanthoo.com
Georgia Emery
Alex Duong
Madison Little
SWINBURNE UNIVERSITY OF TECHNOLOGY
SWINBURNE UNIVERSITY OF TECHNOLOGY
PG 76–81
PG 56–57
PG 62–67
EMAIL heygedesigns@gmail.com INSTAGRAM @georgiaemery.design WEBSITE georgiaemery.myportfolio.com
EMAIL alex.duongt@gmail.com INSTAGRAM @anomoly.alex BEHANCE Alex Duong
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MONASH UNIVERSITY
EMAIL m.liberatore98@gmail.com INSTAGRAM @liberativecreative
HOLMESGLEN
EMAIL madi_littleee@outlook.com INSTAGRAM @littleartistry_
Natalie de Niese RMIT UNIVERSITY PG 82–83
EMAIL nataliedeniese@gmail.com INSTAGRAM @nat.alie_art WEBSITE 3743802.wixsite.com/ nataliedeniese
Next Issue: Volume 03 Volume 03 will explore more work by talented and innovative creatives. For more information, visit our website at designbykh.com/yda
Submit Your Projects Visit designbykh.com/yda to submit projects for Volume 03. Submissions for Volume 03 will open in June–July 2021.
Read Yda on Issuu Visit issuu.com/youngdesignersau to read our latest releases.
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