Coronavirus Health Trends in Egypt

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Coronavirus Health Trends A closer look at consumer health-related query trends in Egypt and in Europe

25-3-2020

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Coronavirus Health Trends in Egypt

The search on Corona virus in Egypt continued to spike in the past few days

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The search is heavily concentrated in Cairo, Alexandria and Giza

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The search on Corona virus “symptoms” is now the top search term related to Corona virus in Egypt

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Top search terms for Corona virus in Egypt Feb 23-March 22, % ‫اعراض فيروس كورونا‬

23%

‫فيروس كورونا‬

23% 21%

coronavirus ‫فيروس كورونا في مصر‬

11% 5%

coronavirus egypt 3%

coronavirus symptoms

corona virus

2%

‫عالج فيروس كورونا‬

2%

‫اعراض فيروس كورونا الجديد‬ ‫ما هو فيروس كورونا‬ Other Source: Google data

2% 1% 8%

The search on “Corona virus symptoms” spiked in the past few days

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Source: Google data

The search in Egypt on “Quarantine� started to slow down a bit in the past few days

Source: Google data

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The search in Egypt on “Curfew� showed a massive spike on March 18th and 19th

Source: Google data

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The search is driven by interest in knowing more about the curfew

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Top search terms for curfew in Egypt Feb 23-March 22, % ‫حظر تجوال اليوم‬

16%

‫حظر تجوال‬

10%

‫حظر التجول‬

10%

‫حظر التجوال‬

10%

‫حظر التجوال في مصر‬

9%

‫حظر التجوال اليوم‬

5%

‫حظر تجول‬ ‫فرض حظر التجوال‬

4%

3%

‫حظر تجول في مصر‬

3%

‫حظر التجوال في مصر اليوم‬

3%

Other Source: Google data

27%

Loans related searches have seen a big spike in March

Source: Google data

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The search is fragmented with the news related to CBE decision showing as the top search term

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Top search terms for Education in Egypt Mar 12-22 , % ‫اخر قرارات البنك المركزى بخصوص القروض‬

5%

‫القروض‬

3%

‫القروض الشخصية‬

2%

‫قرض بنك مصر‬

2%

‫قرض شخصي للعاطلين‬

2%

‫تاجيل سداد القرض‬

2%

‫قرض حسن‬

2%

‫قروض‬

1%

‫قرض السيارة‬

1%

‫قرض شخصى بالبطاقة فقط‬

1%

Other Source: Google data

78%

The search on “Education” has also spiked in Egypt in March

Source: Google data

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The search is fragmented with the news related to postponing schools dominating the search

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Top search terms for Education in Egypt Feb 23-March 22, % ‫وزارة التربية والتعليم‬

19%

‫وزاره التربيه والتعليم‬

3%

‫تاجيل الدراسة‬

3%

‫تعطيل الدراسة‬

3%

‫وزير التربية والتعليم‬

2%

‫اخبار التعليم‬

2%

‫تعليق الدراسة‬

2%

‫تردد القنوات التعليمية‬ ‫تردد قناة مصر التعليمية‬ ‫التعليم‬ Other Source: Google data

2% 2% 2% 60%

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The Public behaviour regarding Corona in Eurpoean countries

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Immediate Needs

The immediate effects as the outbreak strikes and people figure out what it means to us.

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1. Searches for short-term jobs and finance relief increased across EMEA Google searches for 'kurzarbeit arbeitnehmer' (‘short time work employee’) in Germany

kurzarbeit arbeitnehmer

‘kurzarbeit arbeitnehmer’ search term Google Trends Data

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1. Searches for short-term jobs and finance relief increased across EMEA Google searches for ‘demandante de empleo’ (‘job seeker’) in Spain

demandante de empleo

‘demandante de empleo’ search term Google Trends Data

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1. Searches for short-term jobs and finance relief increased across EMEA Google searches for ‘sospensione rate mutuo’ (‘mortgage rate suspension’) in Italy

sospensione rate mutuo

‘sospensione rate mutuo’ search term Google Trends Data

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2. Consumers followed government announcements on YouTube closely and searched for information on procedures and instructions on Google Google searches for 'live speech' in the UK

live speech

‘live speech’ search term Google Trends Data

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2. Consumers followed government announcements on YouTube closely and searched for information on procedures and instructions on Google Google searches for ‘autocertificazione coronavirus’ (‘self certification’) in Italy

autocertificazione coronavirus

‘autocertificazione coronavirus’ search term Google Trends Data

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3. Consumers searched for shop timings and food do’s and don'ts to ensure they were well prepared with essentials at home Google searches for 'welche geschäfte' (‘which stores’) in Germany

welche geschäfte

‘welche geschäfte’ search term Google Trends Data

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3. Consumers searched for shop timings and food do’s and don'ts to ensure they were well prepared with essentials at home Google searches for 'can you freeze' in the UK

can you freeze?

‘can you freeze?’ search term Google Trends Data

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3. Consumers searched for shop timings and food do’s and don'ts to ensure they were well prepared with essentials at home Google searches for 'livraison à domicile' (‘home delivery’) in France

livraison à domicile

‘livraison à domicile’ search term Google Trends Data

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New Day-To-Day

How people are adjusting to life as the outbreak puts restrictions on society and reality hits home.

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1. Consumers looked to stay fit by recreating their gym and exercise regimes at home Google searches for 'estiramientos en casa' (‘stretching in the house’) in Spain

estiramientos en casa

‘estiramientos en casa’ search term Google Trends Data

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1. Consumers looked to stay fit by recreating their gym and exercise regimes at home Google searches for 'dumbbell set' in the UK

dumbbell set

‘dumbbell set’ search term Google Trends Data

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1. Consumers looked to stay fit by recreating their gym and exercise regimes at home Google searches for 'spin bikes' in Italy

spin bikes

‘spin bikes’ search term Google Trends Data

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2. With school closures across most countries in EMEA, consumers tried to ensure digital continuity Google searches for 'schul cloud' (‘online collaboration for schools’) in Germany

schul cloud

‘schul cloud’ search term Google Trends Data

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2. With school closures across most countries in EMEA, consumers tried to ensure digital continuity Google searches for ‘sonnerie ecole’ (‘school bells’) in France

sonnerie ecole

‘sonnerie ecole’ search term Google Trends Data

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2. With school closures across most countries in EMEA, consumers tried to ensure digital continuity Google searches for 'home learning' in the UK

home learning

‘home learning’ search term Google Trends Data

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3. With large parts of the workforce working from home, consumers are building their own spaces and adapting to the digital way of working Google searches for 'office chairs', 'desk chairs' and 'computer desks' in the UK

office chairs, desk chairs and computer desks

‘office chairs’ search term Google Trends Data

‘desk chairs’ search term

‘computer desk’ search term

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3. With large parts of the workforce working from home, consumers are building their own spaces and adapting to the digital way of working Google searches for 'VPN Client' in Germany

VPN client

‘VPN client’ search term Google Trends Data

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3. With large parts of the workforce working from home, consumers are building their own spaces and adapting to the digital way of working Google searches for 'creer une address' (‘create email address’) in France

creer une address

‘creer une address’ search term Google Trends Data

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Emerging Behaviours

Entirely new, or previously very peripheral, consumer behaviours emerging as a result of the outbreak.

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1. Due to unprecedented circumstances, consumers searched for how to adapt and create the outside world in their own homes Google searches for 'como hacer pan' (‘how to bake bread’) in Spain

como hacer pan

‘como hacer pan’ search term Google Trends Data

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1. Due to unprecedented circumstances, consumers searched for how to adapt and create the outside world in their own homes Google searches for 'couper les cheveux' (‘cut your hair’) in France

couper les cheveux

‘couper les cheveux’ search term Google Trends Data

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1. Due to unprecedented circumstances, consumers searched for how to adapt and create the outside world in their own homes Google searches for 'à la maison' (‘do at home’) in France

à la maison

‘à la maison’ search term Google Trends Data

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2. With travel restrictions in place, consumers searched for guidance and virtual ways to travel Google searches for 'live zoo' in the UK

live zoo

‘live zoo’ search term Google Trends Data

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2. With travel restrictions in place, consumers searched for guidance and virtual ways to travel Google searches for 'visita virtual' (‘virtual tour’) in Spain

visita virtual

‘visita virtual’ search term Google Trends Data

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2. With travel restrictions in place, consumers searched for guidance and virtual ways to travel Google searches for 'reisen innerhalb deutschland' (‘travel within Germany’)

reisen innerhalb deutschland

‘reisen innerhalb deutschland’ search term Google Trends Data

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2. With travel restrictions in place, consumers searched for guidance and virtual ways to travel Google searches for ‘rejseforsikring' (‘travel insurance’) in Denmark

rejseforsikring

‘rejseforsikring’ search term Google Trends Data

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3. With growing increase in the importance of self care, consumers across all markets searched for how to keep themselves mentally and physically healthy Google searches for 'hjemmelavet håndsprit' (‘homemade hand sanitizers’) in Denmark

hjemmelavet håndsprit

‘hjemmelavet håndsprit’ search term Google Trends Data

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3. With growing increase in the importance of self care, consumers across all markets searched for how to keep themselves mentally and physically healthy Google searches 'termometro infrarossi febbre' (‘infrared thermometers’) in Italy

termometro infrarossi febbre

‘termometro infrarossi febbres’ search term Google Trends Data

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3. With growing increase in the importance of self care, consumers across all markets searched for how to keep themselves mentally and physically healthy Google searches for 'cough sounds' in the UK

cough sounds

‘cough sounds’ search term Google Trends Data