Brand Guidelines (updated 2020)

BRAND GUIDELINES

CONTENTS

01 Brand Messaging

04 Color

07 Graphic Elements

04 MESSAGING MAP

20 COLOR PALETTE

32 LINES

08 AUDIENCES

21 USING COLOR

33 PATTERNS 34 ARROWS

09 UNDERSTANDING OUR AUDIENCES

35 ICONS 36 GRADIENTS 37 ARROW PATTERNS 38 CROPPING PHOTOS

02 Voice

05 Typography

12 PERSONALITY

23 TYPEFACE

13 OUR STORY

24 WEIGHTS AND STYLES

14 OUR CREATIVE PLATFORM

25 TYPE HINTS

15 CRAFTING COMMUNICATIONS

08 Sample Tactics 40 VIEWBOOK 41 AD 42 ALUMNI PROFILE 43 PLANNER

03 Logo 18 FROM DAY ONE MARK

06 Photography

44 BANNER 45 BILLBOARD

27 CAMPUS SHOTS

46 SWAG

28 ACADEMIC SHOTS

47 ACCEPTANCE PACKET

29 DETAIL SHOTS

48 ALUMNI CAMPAIGN

30 PORTRAIT SHOTS

49 COLLEGE BOOTH

1

SECTION

BRAND MESSAGING Our brand is stronger when our messages are focused—and it’s more compelling when our audiences know how they benefit from the things we offer.

MESSAGING MAP Attributes and benefits are key components of our messaging. They work together to tell the York College story clearly and consistently.

WHAT WE OFFER—ATTRIBUTES

An attribute is what we offer to our students.

Attributes include the products, services, knowledge, and unique offers that we bring to the table.

1

2

2

3

3

4

4

Supporting Points

WHAT THEY GET—BENEFITS

A benefit is what students get. It’s the value of the attributes that we offer, the answer to the question “so what?” or “why do we care?”

1

Secondary Messages

WHAT IS ATTRIBUTE AND BENEFIT MAPPING?

The attributes and benefits are organized into a hierarchy that builds up to a core attribute and a core benefit. These are placed on a map to show how the attributes and benefits work together, and to show that the core attribute and core value are supported by additional proof points. The map provides the foundation for clear, consistent, and compelling brand messaging.

CORE MESSAGE

Attributes

Secondary Messages

Supporting Points

A2

B2

A1

B1

A2

B2

1

1

2

2

3

3

4

4

Benefits

BR AND MESSAGING | 4

MESSAGING MAP This messaging map organizes our key messages into a clear balance of what we “give” (the attributes) and what our audience will “get” (the benefits). The resulting hierarchy ensures that our communications are clear, consistent, and compelling. The diagram at the top right of the page illustrates the location on the messaging map.

MESSAGING MAP GUIDE

CORE VALUE PROPOSITION

York College of Pennsylvania provides:

A1 A1

B1

So that graduates are:

B1

A personal plan that helps you focus your passions and attain your goals

ATTRIBUTES (what we offer)

Prepared for a lifetime of meaningful careers

BENEFITS (what they get)

BR AND MESSAGING | 5

MESSAGING MAP

ATTRIBUTES (WHAT WE OFFER)

MESSAGING MAP GUIDE

Secondary Messages

A2

B2

BENEFITS (WHAT THEY GET)

A high-quality education Ready to meet the that emphasizes practical challenges of your application A2 profession B2

1

A variety of comprehensive programs and majors, built on a liberal arts foundation

2

Hands-on learning

3

Dedicated resources for academic and career guidance

4

Internships in your chosen field

Supporting Points

1

Gain adaptable skills that will serve you well in today’s shifting landscape

2

Understand the greater context behind what you’re learning

3

Create a path to attain academic growth and professional success

4

Work alongside industry leaders and professionals

BR AND MESSAGING | 6

MESSAGING MAP

ATTRIBUTES (WHAT WE OFFER)

MESSAGING MAP GUIDE

Secondary Messages

A2

B2

Supporting Points

BENEFITS (WHAT THEY GET)

A community that’s Feeling confident and invested in your success A2 proud of your personal achievements B2

1

Small class sizes and individual attention

1

Know your professors well

2

Accessible and approachable faculty and staff

2

Feel at ease when faced with challenges

3

Dedication to intellectual, professional, and social growth

3

Have a fulfilling, wellrounded college experience

4

A friendly network of peers

4

Develop valuable and lasting relationships

BR AND MESSAGING | 7

AUDIENCES By understanding our target audiences and what our communications should achieve, we can better tailor our methods for reaching them.

While the needs and objectives of each audience group will vary, the York College story should be consistent, regardless of who we talk to.

Internal Audiences

College Leaders, Administrators, Faculty, and Staff

Current Students

Alumni

Prospective Students (transfer and nontraditional)

Industry and Business Partners

External Audiences

Prospective Students (traditional)

The York Community

BR AND MESSAGING | 8

UNDERSTANDING OUR AUDIENCES INTERNAL

College Leaders, Administrators, Faculty, and Staff

What we need to do

How we’ll do it

Current Students

Alumni

Build awareness of and alignment with the York College story to create understanding and pride

Build a stronger connection to and sense of pride in York College

Rally pride in and support for the college

• Authentically describe the York College story, emphasizing the benefits and proof points

• Tell a story that reflects their experience

• Tell a compelling story that connects them with York, excites them, and encourages them to be more active supporters

• Celebrate the critical role York faculty and staff play in ensuring student success • Inspire them with meaningful communications so they feel valued

• Offer ways to engage in the communications process • Encourage lifelong connections and a desire to serve as York advocates for prospective students and friends

• Showcase current student events, stories, and outcomes to encourage involvement

BR AND MESSAGING | 9

UNDERSTANDING OUR AUDIENCES EXTERNAL

Prospective Students (traditional)

What we need to do

How we’ll do it

Prospective Students (transfer and nontraditional)

Industry and Business Partners

The York Community

Build awareness of York College and entice them to learn more

Encourage them to see how York College can meet their needs and enhance their future

Enhance and uphold the reputation of York College, creating awareness and building strong relationships and partnerships

• Give an authentic description of the York experience

• Give an authentic description of the York experience

• Tell a compelling story that reinforces what makes York distinctive and important

• Show that York is welcoming and supportive, but focused on providing a practical experience

• Show that York is welcoming and supportive, with flexibility to meet individual students’ needs

• Demonstrate the outcomes and successes that a graduate will experience

• Communicate the college’s offer and the impact it has on the York community

• Clearly showcase how a York degree can positively impact their lives and take them to the next level

BR AND MESSAGING | 10

2

SECTION

VOICE Voice is how we convey the York College brand through words. Whether it’s an admissions brochure, copy on the web, or a poster headline, our voice is what gives us a recognizable style that’s uniquely York and embodies who we are.

PERSONALITY Our personality sets the tone for how our brand communicates. Every communication we craft— no matter who or who writes it—should feel like it comes from the same human voice; a voice that’s driven and shaped by these six personality traits.

RATIONAL

EMOTIONAL

1

Our voice is pragmatic.

4

Our voice is passionate.

2

Our voice is ambitious.

5

Our voice is supportive.

6

Our voice is friendly.

3

We are grounded, realistic, and focused on the outcome.

We speak with confidence, showing the hard work we put in, unafraid to dive deep.

Our voice is progressive.

Through our tone, we show how we are always striving to be better and to intentionally improve.

We are energized by the interests we share and the potential we will live up to.

We offer thoughtful, proactive guidance.

We are always welcome, personable, and accepting.

VOICE | 12

OUR POSITIONING How our story begins to take shape. Our positioning statement distills everything that York College stands for. It articulates our role, defines our purpose, and illustrates the experience our students have here.

Your life’s work. Where does it begin?

It starts with the passion you’ll find. The career you’ll pursue. The connections you’ll make. The life you’ll lead. It begins today.

Because your life’s work is more than work. It starts with the choices you make, the plan you make, and the promise you make to yourself when you begin your life at York College of Pennsylvania.

It’s the confidence you’ll find when you dig deep and dream big. The relationships you’ll have that connect you to your field and your world. The understanding you’ll gain when you see that the work you’ll do one day is the work you’re already doing. And it’s what you’ll have at York College of Pennsylvania from day one.

Better connections. A smarter plan. A life that works.

FROM DAY ONE. York College of Pennsylvania.

VOICE | 13

OUR CREATIVE PLATFORM Our creative platform is the emotional translation of the York College story— condensing everything we stand for into a phrase with personality. This is not a tagline or a headline, but a starting point to inspire the look, feel, and tone of communications.

FROM DAY ONE. Our students get a lot from York: Career preparation. Applicable skills. A network of support. And they’ll have them from day one of their York College experience. “From Day One” gives us a framework to talk about all that our students have access to at York and all they will accomplish.

That when they begin their careers, they’ll be prepared because they’ve been on a smart path from day one.

That they’ve had a well-rounded college experience from day one.

That they’ve put in the work from day one.

That they’ve been improving from day one.

That they’ve had strong relationships with faculty and fellow student from day one.

That they’ve been reaching their life and career goals from day one.

This platform gives us the flexibility and consistency of narrative structure to communicate all of the characteristics and messages of York College.

VOICE | 14

CRAFTING COMMUNICATIONS A few things to keep in mind.

MAKE IT POWERFUL.

MAKE IT RELEVANT.

Use bold, direct statements to capture attention. And get to the point as quickly as possible.

Consult our core messaging when creating communications, and look for places to include those key ideas.

MAKE IT PERSONAL.

MAKE IT WORTHWHILE.

A headline should be more than just the name of the thing we’re talking about. Since it may be the only thing our audience reads as they scan the copy, make sure it’s interesting and informative.

Use first-person plural and second-person pronouns (“we”/”us” and “you,” where appropriate). It engages your reader in a direct, human way.

Give your readers a reason to care. Let readers know what’s in it for them. How will they benefit from what York offers?

MAKE IT RELATABLE.

MAKE IT CLEAR. Every communication won’t contain every detail, so focus on what’s important.

MAKE IT TRUE. Back up statements with proof points. Share real, honest stories of what York students, faculty, and alumni are doing.

MAKE HEADLINES WORK HARDER.

We write like we speak, but we align that with our brand personality. This may occasionally mean breaking a grammar rule or two. Used judiciously, contractions and sentence fragments add personality to communications.

MAKE IT MOTIVATIONAL. MAKE IT SURPRISING.

MAKE IT READABLE.

Look for opportunities to inject personality in unexpected places. Forms, guidebooks, and other pieces of typically straightforward communications are often where people will notice our voice the most.

Vary the cadence within communications. Mix short sentences with longer ones to avoid falling into a rut. Check for rhythm and flow by reading passages aloud.

Give your audience a clear call to action, so they know exactly what you want them to do (or know or feel) after receiving the information.

VOICE | 15

CRAFTING COMMUNICATIONS (CONTINUED) STYLE NOTES

CHECKLIST How to determine if you’re using the York voice accurately. After writing any communication, ask yourself:

1

Write in a confident, conversational, professional voice.

Does this relate to our positioning statement?

2

Use punctuation marks to add emphasis to statements, but use exclamation marks sparingly, if at all.

Does it lead with student benefits?

3

4

5

Use one space after each sentence.

Not two.

Be concise. Sometimes it’s okay to use phrases instead of full sentences.

Be specific. Don’t say “breakfast” when you could say “steel-cut oats with blueberries and almond milk.”

6

Use contractions to convey an approachable, friendly tone.

7

Use the active voice.

8

Use strong verbs. They’re short and personal, and they’re a direct link to the emotions.

9

Use language that includes everyone.

Do we pay off the benefits with attributes?

Does it sound like something a person with our brand’s personality traits would say?

When you read it out loud, does it sound even better?

Is at least one of our key messages included?

Is this appropriate for the intended audience, and does it convey the relevant aspects of our personality?

Does it get to the point, or is the key message buried?

Do the headlines convey our voice, or are they simply labeling the content?

Does it move beyond simply stating of the facts to reveal something bigger about York College?

VOICE | 16

3

SECTION

LOGO Please reference the Visual Identity Guidelines for full logo guidelines.

FROM DAY ONE MARK When using the mark on promotional materials, always include the York College logo in close proximity.

This is ONE DAY you’ll never forget.

EXAMPLE

DON’T Don’t use the mark on materials where the headline includes the message “From Day One” or “One Day.”

LOGO | 18

4

SECTION

COLOR Our colors say a lot about who we are. Bold colors add life and vibrancy, while neutrals keep us grounded. When we vary the combinations of the colors we use, we can shift the tone of our communications.

COLOR PALETTE Color helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette is diverse and flexible, but to maintain visual consistency across all York College materials, only use the colors outlined in this section.

Our color palette has two layers: the primary colors and a secondary palette.

Lean heavily on our primary palette, but use the secondary palette to build color schemes that are complementary and balanced. This offers us the flexibility to meet the needs of our various communications.

PRIMARY COLOR PALETTE

PMS: 7740

PMS: 376

PMS: 428

CMYK: 75.0.95.15

CMYK: 54.0.100.0

CMYK: 10.4.4.14

RGB: 58.145.63

RGB: 132.189.0

RGB: 193.198.200

HEX: 3A913F

HEX: 84BD00

HEX: C1C6C8

SECONDARY COLOR PALETTE

NOTE

For printing materials, it’s best to use spot colors. If that isn’t possible, please use the fourcolor process builds listed here, because they match our spot colors most closely.

PMS: 1235

PMS: 152

PMS: 7579

PMS: 485

CMYK: 0.31.98.0

CMYK: 0.66.100.0

CMYK: 0.74.100.0

CMYK: 0.95.100.0

RGB: 255.184.28

RGB: 229.114.0

RGB: 220.88.42

RGB: 218.41.28

HEX: FFB81C

HEX: E57200

HEX: DC582A

HEX: DA291C

PMS: 7710

PMS: 7685

PMS: 7541

PMS: Cool Gray 9

CMYK: 81.0.23.0

CMYK: 95.69.0.0

CMYK: 7.1.3.2

CMYK: 30.22.17.57

RGB: 0.167.181

RGB: 44.86.151

RGB: 217.225.226

RGB: 117.120.123

HEX: 00A7B5

HEX: 2C5697

HEX: D9E1E2

HEX: 75787B

COLOR | 20

USING COLOR To strike the right balance of color for each audience, use these recommended palettes as a guide to proper color ratios.

It’s not a precise mathematical system, but this guide provides an example. Primary colors will always play a role in each sub-palette, even if it’s a minimal one.

AUDIENCE: -Prospective Students -Events -Current Students, Faculty, and Staff

AUDIENCE: -Alumni

COLOR | 21

5

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TYPOGRAPHY Typography is one of the most expressive elements of our brand—it can speak loudly, softly, boldly, or gently. By using simple typographic tools like weight and size, we lend order and clarity to our message, and communicate more effectively with our audiences.

TYPEFACE York College’s primary typeface is Galaxie Polaris, which visually captures our voice in communications. It can be used in a multitude of Mac and Windows programs; it is also web compatible.

To obtain the primary fonts, please contact the the Office of Communications.

GALAXIE POLARIS GALAXIE POLARIS GALAXIE POLARIS

TYPOGRAPHY | 23

WEIGHTS AND STYLES Galaxie Polaris has a broad variety of weights and styles that allow for great flexibility and customization. It’s recommended for all text: headlines, subheads, and body copy. Italic weights are also available, but should not be used for blocks of copy.

Book

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

Book Italic

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

Light

Medium

Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

Light Italic

Medium Italic

Heavy Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!.,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!., TYPOGRAPHY | 24

TYPE HINTS It’s important to maintain a clear hierarchy in your choice of type styles for each design.

This creates rhythm and consistency, setting the pace for your reader. Each communication we create will have its own specific needs and requirements, so use this sample page as a guide to maintain a proper hierarchy.

GALAXIE POLARIS MEDIUM

GALAXIE POLARIS HEAV Y

GALAXIE POLARIS BOOK

GALAXIE POLARIS BOOK

GALAXIE POLARIS LIGHT GALAXIE POLARIS HEAV Y

DO UAECTO EXERFER DIS NULLENT OMMOLENET EOS ET DELLUPT

Ihillenis illibus eum volectem quist eum res dolore et rem.

Offic totatem quo quibusdaepre reperiscit essinctet occusamet fuga. Sam serit ipsam adi odi debitis dis iur? Quidellum fugitam, ilit ilis dolore quidem. Ur soluptat omnihit des dolestis eatem voluptatin pliquam fuga. Nam utem eles arum elit et quias erum et volupiscium adita senima que perum iusdantur, ut que vollaus ad ullupta temporit ad quaecto tatatet ex exerfer spitentios excestiae volorum ut volum erate que pro que veliquae. Quatin, tempor remperum.

“Sedi dolupid et, tatquamus ad ma dolupid at ximus.”

Doluptaquam que di ipis solore consenda et exeruntur, tem ilit rendia pa dolo volende bitassi tatem. Natatia dis nullent ommolenet eos et dellupt aquundi gnihillab iniet millate recto quam simpore mpofjyeraes simusan.

Nam utem eles arum elit et quias erum et volupiscium adita senima que perum iusdantur, ut que vollaus ad ullupta temporit ad quaecto tatatet ex exerfer spitentios excestiae volorum ut volum erate que pro que veliquae. Ucia sequid. Nam utem eles arum elit et quias erum et volupiscium adita senima que perum iusdantur, ut que tatatet ex exerfer spitentios excestiae volorum ut volum erate que pro que.

—QUOTE SOURCE

TYPOGRAPHY | 25

6

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PHOTOGRAPHY Pictures connect with people in ways that words can’t. While our logo, typography, and colors make us easily recognizable, photos add a relatable element to our communications.

CAMPUS SHOTS When capturing architectural shots, always look for an interesting and engaging perspective—one that shows students interacting with each other and the spaces.

If you choose to show a building without students, the image should have a high level of visual interest. Be sure to give equal play to the exterior and interior spaces of our campus.

The images shown here are examples only; they have not been purchased or photographed

by York College. Do not use them without purchasing the appropriate rights.

PHOTOGRAPHY | 27

ACADEMIC SHOTS When we portray the York College experience, the images should go beyond shots of people studying to convey this sense of engagement.

It’s also important to show that sometimes learning happens outside of the classroom.

The images shown here are examples only; they have not been purchased or photographed

by York College. Do not use them without purchasing the appropriate rights.

PHOTOGRAPHY | 28

DETAIL SHOTS Showing the details that make up the college experience can complete a story or illustrate an idea. These images should never be the focus of a communication piece, nor should they divert visual story from of the people who live among these details.

The images shown here are examples only; they have not been purchased or photographed

by York College. Do not use them without purchasing the appropriate rights.

PHOTOGRAPHY | 29

PORTRAIT SHOTS These are the students, teachers, faculty, alumni, and friends who form our community.

It’s important to show them authentically, so these shots should always feel natural and in the moment.

The images shown here are examples only; they have not been purchased or photographed

by York College. Do not use them without purchasing the appropriate rights.

PHOTOGRAPHY | 30

7

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GRAPHIC ELEMENTS Our communications use a set of graphic tools that, when combined, create a unique look.

These individual elements can be accentuated or toned down, based on the audience or what we’re trying to say.

LINES Lines are a great way to add emphasis to layouts and photographs.

The standard weight for the lines is 2 points.

The size of the line may scale in proportion to the other elements in the layout.

SOLID AND DASHED LINES

EXAMPLES

The dashed line should be 50% thinner than the solid line.

PHOTO LINES The standard weight for lines is 2 points. Use the line only on the left, right, and bottom edges of the photograph.

GRAPHIC ELEMENTS | 32

PATTERNS The patterns can be used as a graphic element throughout a composition. They can be over negative space, solid colors, or gradients for visual interest. Because our brand’s visual language is simple and straightforward, carefully consider when to use this treatment. If the pattern element begins to clutter the layout or distract from the main message, it should not be used.

WHERE TO GET THE PATTERNS

EXAMPLES

Vector files of our patterns are available for use. Please contact the Office of Communications for access to these files.

Do not recreate these patterns; only edit the color or the stroke weight.

YORK STAR

GRID

HEXAGON

YORK CIRCLE

LINES

DOTS GRAPHIC ELEMENTS | 33

ARROW The arrow, which derives from the logo shield, has two styles: solid and thick stroke. Use either style as a container for headlines or to direct readers to important text.

ARROW USAGE Using multiple stroke styles within a piece across spreads is not generally recommended.

EXAMPLES

the promise BRAND GUIDELINES

GRAPHIC ELEMENTS | 34

ICONS Icons act as simple elements to help convey content, so they should always be accompanied by information. They can appear in any color from our palette, and should always appear within an arrow.

HOW TO CREATE AN ICON As we create new communications, we may encounter situations where the existing icons don’t fit what we need. The copy at right gives a broad overview of the thought process behind creating new icons.

ORIGINAL CONTENT

EXAMPLES

Better connections. A smarter plan. A life that works.

From day one.

THOUGHT PROCESS 1 DISTILL

Find the main theme we need to illustrate. Sometimes this is a single word within the copy, but often it’s an abstract concept that isn’t literally expressed within the words. In the example here, the themes are connections, intelligence, and life.

2 BRAINSTORM

Brainstorm different visuals that can communicate the main theme or themes. Don’t rule anything out just yet; the more ideas, the better. Here are some quick examples for “intelligence”: a brain, a pencil, a light bulb, and an apple.

INTELLIGENCE

3 SIMPLIFY

Choose the option that quickly communicates our theme of “intelligence” to the widest audience. It’s also important that it fit well with our existing library of icons. Here, let’s go with the light bulb.

4 DRAW

When drawing the final icon, use as many simple geometric shapes as possible. Mix hard and soft shapes, and try to find a balance between too simple and too complex. Add just enough detail to make the object easily recognizable. Always use flat colors, and never use more than one color in drawing an icon.

CONNECTIONS

LIFE

GRAPHIC ELEMENTS | 35

GRADIENTS Full-bleed gradients are used for backgrounds and large type areas.

HOW TO BUILD A GRADIENT

+

=

^ ^ ^

Begin by choosing two colors to fill two boxes of the same size. For the box with the lighter color, go into the Effects palette, click the Effects button (fx) and select Gradient Feather. Adjust the Gradient Stops and the Angle. Always choose Linear. The direction of the gradients can be at an angle, horizontal, or vertical.

Finally, layer the lighter gradient box on top of the solid darker box.

GRAPHIC ELEMENTS | 36

ARROW PATTERNS Patterns made of overlapping arrows can be used for backgrounds and large type areas.

HOW TO CREATE ARROW PATTERNS

^

^

^

Never use more than five arrows. Use your best judgment on when a color should be set to multiply or have a gradient feather. Group all arrows and paste them into a bounding box.

(This will help prevent unwanted printing errors.

Use the examples here as a guide for color and layering.

OTHER EXAMPLES

GRAPHIC ELEMENTS | 37

CROPPING PHOTOS Skillful cropping can take an average photo and increase its impact, bringing focus on the intended subject and communicating the message more effectively.

HOW TO CROP The angle of arrow element can be used for a particularly dynamic style of cropping.

Pair these photos with patterns, gradients, and headlines.

It starts with the choices you make,

GRAPHIC ELEMENTS | 38

8

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SAMPLE TACTICS Our colors, typography, graphic language, and voice all combine to create a strong and unique image for York College. By combining these tools in different ways, we can develop a variety of communications that feel different from each other, yet still feel like us.

VIEWBOOK The sample tactics in this section are included for guidance only. Use them as inspiration when designing and writing your own communications.

SAMPLE TACTICS | 40

AD

SAMPLE TACTICS | 41

ALUMNI PROFILE

SAMPLE TACTICS | 42

PLANNER

SAMPLE TACTICS | 43

BANNERS

SAMPLE TACTICS | 44

BILLBOARD

SAMPLE TACTICS | 45

SWAG

SAMPLE TACTICS | 46

ACCEPTANCE PACKET

SAMPLE TACTICS | 47

ALUMNI CAMPAIGN

SAMPLE TACTICS | 48

COLLEGE BOOTH

Big accomplishments.

Meaningful careers.

A lifetime of success.

It’s what you’ll have from day one at York College.

FROM DAY ONE.

FROM DAY ONE.

YORK COLLEGE OF PENNSYLVANIA

YORK COLLEGE OF PENNSYLVANIA

SAMPLE TACTICS | 49