BRAND BOOK S U M M E R 2 0 19
TABLE OF CONTENTS 03
BR AND FOUNDATION 08
CRE ATIVE CONCEP T 09
LOGO DESIGN 10
LOGO SPECS 11
LOGO RESTRIC TIONS 12
BR AND COLORS 13
T YPOGR APHY 14
MOCKUPS
BRAND 3 PLATFORM + MOODBOARD Fun and entertainment take a front seat at this neighborhood destination. From dining at restaurants, to enjoying drinks with friends, to catching the latest blockbuster — Revelry lights up like no other.
BRAND 4 PILLARS
HERE FOR YOUR
COMMUNITY
DAILY
With a state-of-the-art theater and a range of
Revelry creates a pedestrian-friendly, easily
Positioned right off I-95 and Columbus Boulevard
dining options from fast-casual to sit down, Revelry
accessible gathering place where the surrounding
for easy accessibility and convenience, and
is the go-to entertainment destination for east
communities come together. Open public spaces
featuring a full suite of retail offerings (including
Philadelphia, drawing visitors as well as residents in
and a variety of dining and retail options offer
dining, grocery, retail, and entertainment), Revelry
for a night out.
opportunities to meet with friends, family, and
is a one-stop shopping center that seamlessly
neighbors in a welcoming environment.
integrates itself into local residents’ daily routine.
ENTERTAINMENT
CONNECTOR
DESTINATION
BRAND 5 PERSONALITY
CONTEMPORARY
WELCOMING
ENERGETIC
Bringing a fresh perspective to the Delaware River
Safe and inviting, Revelry creates an open public
With an upbeat presence and engaging on-site
waterfront, Revelry looks forward into the future
space where residents and visitors feel comfortable
activations, Revelry is a lively, bustling hub
with its modern design and the latest
and at ease.
of activity.
entertainment offerings.
BRAND 6 POSITIONING + PROMISE
BRAND
POSITIONING For urban dwellers in Philadelphia, Revelry offers an engaging retail and entertainment destination in a convenient, welcoming location. Featuring sought-after retail, dining, entertainment, and residential components, Revelry brings an inviting, contemporary shopping center to east Philadelphia.
BRAND
PROMISE The most exciting entertainment hub in the area, Revelry is the go-to destination for contemporary living in east Philadelphia.
BRAND 7 NARRATIVE
Bringing a landmark shopping center to the Columbus Boulevard retail corridor, Revelry is the go-to entertainment hub, residential community, and retail destination in east Philadelphia.
Revelry is Philly’s new one-stop shopping center, conveniently located right off I-95. Fast access to daily necessities, from grocery to retail, seamlessly integrates Revelry into local residents’ daily routines. Walkable, open gathering spaces offer opportunities for the surrounding communities to connect with family, friends, and neighbors. And dining experiences, from fast-casual to sit down to lively bars, along with state-of-the-art entertainment at the newly renovated Regal theater, draw visitors and residents alike in for a night out.
CREATIVE 8 CONCEPT
STRIKING
SOPHISTICATION Bold graphic design and impactful type treatments create an eye-catching, attention-grabbing look for this concept. The two-tone color treatment offers a strong branding opportunity that can be reinforced throughout the center, and engaging, colorful lifestyle photography captures the vibrant spirit of the destination.
SUPPORTING TAGLINES
DESIGN DIRECTION
x Here For Your Entertainment
x Bright, saturated colors
x Take Me Out
x Marquee-inspired typography
x Let’s Go Out Tonight
x Clean, streamlined design
x Eat Your Heart Out
x Energetic lifestyle imagery
LOGO 9 DESIGN
The two-tone color treatment offers a strong branding opportunity that can be reinforced throughout the center, while the running line art nods to both crossing pathways of residents and visitors as they travel around the center as well as the Philadelphia skyline.
LOGO 10 SPECS
MINIMUM SIZING
MINIMUM SPACING
.75 in
Follow these guidelines to preserve the
Maintaining negative space around the
visual integrity of the logo at small sizes.
logo protects it from competing graphic elements (e.g., other logos, copy, photos). Use the proportions shown to determine the minimum amount of padding around the logo at any size.
LOGO 11 RESTRICTIONS
What NOT to do to the logo.
BRAND 12 COLORS
SUEDE BLUE
PANTONE 2 94 C
PANTONE 2 94 U
CMYK 100 | 90 | 29 | 19
RGB 33 | 52 | 105
HEX #213 4 69
TUSCAN CORAL
PANTONE 170 C
PANTONE 170 U
CMYK 0 | 59 | 51 | 0
RGB 245 | 13 4 | 114
HEX #F58 672
S T E E L G R AY
PANTONE COOL GR AY 3 C CMYK 0 | 0 | 0 | 40
PANTONE COOL GR AY 3 U RGB 167 | 169 | 172
HEX #A7A9AC
13 TYPOGRAPHY FOR HEADLINE USE
MILANSIXTY
CHALETCOMPRIME
A B C D E F G H I J K L M N O P Q R S T U V W X Y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )
Use ChaletComprime Milansixty or ChaletComprime Colognesixty highlighted in a brand color to call out key elements. (Kerning varies from 20-200.)
COLOGNESIXTY
ABCDEFGHIJKLMNOPQRSTUV W X Y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )
FOR SUBHEAD USE
BLACK
AV E N I R
ABCDEFGHIJKLMNOPQRSTUVWXY
Use Avenir Black highlighted in a brand color to call out key elements from the rest of the body copy. (Kerning varies from 20-200.)
a b c d e f g h i j k l m n o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )
FOR BODY COPY USE
BOOK
AV E N I R
ABCDEFGHIJKLMNOPQRSTUVWXY
Body copy is typically Avenir Book. (Kerning set to 10)
a b c d e f g h i j k l m n o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )
14 MOCKUPS
LEASING BROCHURE
15 MOCKUPS
ENVIRONMENTAL
16 MOCKUPS
WEBSITE
17 MOCKUPS
COCKTAIL GLASS
HEADPHONE
B R A N D E D BY