Revelry Brand Book

BRAND BOOK S U M M E R 2 0 19

TABLE OF CONTENTS 03

BR AND FOUNDATION 08

CRE ATIVE CONCEP T 09

LOGO DESIGN 10

LOGO SPECS 11

LOGO RESTRIC TIONS 12

BR AND COLORS 13

T YPOGR APHY 14

MOCKUPS

BRAND 3 PLATFORM + MOODBOARD Fun and entertainment take a front seat at this neighborhood destination.

From dining at restaurants, to enjoying drinks with friends, to catching the latest blockbuster — Revelry lights up like no other.

BRAND 4 PILLARS

HERE FOR YOUR

COMMUNITY

DAILY

With a state-of-the-art theater and a range of

Revelry creates a pedestrian-friendly, easily

Positioned right off I-95 and Columbus Boulevard

dining options from fast-casual to sit down, Revelry

accessible gathering place where the surrounding

for easy accessibility and convenience, and

is the go-to entertainment destination for east

communities come together. Open public spaces

featuring a full suite of retail offerings (including

Philadelphia, drawing visitors as well as residents in

and a variety of dining and retail options offer

dining, grocery, retail, and entertainment), Revelry

for a night out.

opportunities to meet with friends, family, and

is a one-stop shopping center that seamlessly

neighbors in a welcoming environment.

integrates itself into local residents’ daily routine.

ENTERTAINMENT

CONNECTOR

DESTINATION

BRAND 5 PERSONALITY

CONTEMPORARY

WELCOMING

ENERGETIC

Bringing a fresh perspective to the Delaware River

Safe and inviting, Revelry creates an open public

With an upbeat presence and engaging on-site

waterfront, Revelry looks forward into the future

space where residents and visitors feel comfortable

activations, Revelry is a lively, bustling hub

with its modern design and the latest

and at ease.

of activity.

entertainment offerings.

BRAND 6 POSITIONING + PROMISE

BRAND

POSITIONING For urban dwellers in Philadelphia, Revelry offers an engaging retail and entertainment destination in a convenient, welcoming location. Featuring sought-after retail, dining, entertainment, and residential components, Revelry brings an inviting, contemporary shopping center to east Philadelphia.

BRAND

PROMISE The most exciting entertainment hub in the area, Revelry is the go-to destination for contemporary living in east Philadelphia.

BRAND 7 NARRATIVE

Bringing a landmark shopping center to the Columbus Boulevard retail corridor, Revelry is the go-to entertainment hub, residential community, and retail destination in east Philadelphia.

Revelry is Philly’s new one-stop shopping center, conveniently located right off I-95. Fast access to daily necessities, from grocery to retail, seamlessly integrates Revelry into local residents’ daily routines. Walkable, open gathering spaces offer opportunities for the surrounding communities to connect with family, friends, and neighbors. And dining experiences, from fast-casual to sit down to lively bars, along with state-of-the-art entertainment at the newly renovated Regal theater, draw visitors and residents alike in for a night out.

CREATIVE 8 CONCEPT

STRIKING

SOPHISTICATION Bold graphic design and impactful type treatments create an eye-catching, attention-grabbing look for this concept. The two-tone color treatment offers a strong branding opportunity that can be reinforced throughout the center, and engaging, colorful lifestyle photography captures the vibrant spirit of the destination.

SUPPORTING TAGLINES

DESIGN DIRECTION

x Here For Your Entertainment

x Bright, saturated colors

x Take Me Out

x Marquee-inspired typography

x Let’s Go Out Tonight

x Clean, streamlined design

x Eat Your Heart Out

x Energetic lifestyle imagery

LOGO 9 DESIGN

The two-tone color treatment offers a strong branding opportunity that can be reinforced throughout the center, while the running line art nods to both crossing pathways of residents and visitors as they travel around the center as well as the Philadelphia skyline.

LOGO 10 SPECS

MINIMUM SIZING

MINIMUM SPACING

.75 in

Follow these guidelines to preserve the

Maintaining negative space around the

visual integrity of the logo at small sizes.

logo protects it from competing graphic elements (e.g., other logos, copy, photos).

Use the proportions shown to determine the minimum amount of padding around the logo at any size.

LOGO 11 RESTRICTIONS

What NOT to do to the logo.

BRAND 12 COLORS

SUEDE BLUE

PANTONE 2 94 C

PANTONE 2 94 U

CMYK 100 | 90 | 29 | 19

RGB 33 | 52 | 105

HEX #213 4 69

TUSCAN CORAL

PANTONE 170 C

PANTONE 170 U

CMYK 0 | 59 | 51 | 0

RGB 245 | 13 4 | 114

HEX #F58 672

S T E E L G R AY

PANTONE COOL GR AY 3 C CMYK 0 | 0 | 0 | 40

PANTONE COOL GR AY 3 U RGB 167 | 169 | 172

HEX #A7A9AC

13 TYPOGRAPHY FOR HEADLINE USE

MILANSIXTY

CHALETCOMPRIME

A B C D E F G H I J K L M N O P Q R S T U V W X Y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )

Use ChaletComprime Milansixty or ChaletComprime Colognesixty highlighted in a brand color to call out key elements. (Kerning varies from 20-200.)

COLOGNESIXTY

ABCDEFGHIJKLMNOPQRSTUV W X Y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )

FOR SUBHEAD USE

BLACK

AV E N I R

ABCDEFGHIJKLMNOPQRSTUVWXY

Use Avenir Black highlighted in a brand color to call out key elements from the rest of the body copy. (Kerning varies from 20-200.)

a b c d e f g h i j k l m n o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )

FOR BODY COPY USE

BOOK

AV E N I R

ABCDEFGHIJKLMNOPQRSTUVWXY

Body copy is typically Avenir Book.

(Kerning set to 10)

a b c d e f g h i j k l m n o p q r s t u v w x y 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $ ) )

14 MOCKUPS

LEASING BROCHURE

15 MOCKUPS

ENVIRONMENTAL

16 MOCKUPS

WEBSITE

17 MOCKUPS

COCKTAIL GLASS

HEADPHONE

B R A N D E D BY