Bloomberg Government Megaphone Campaign Brand Guideline

Brand Guideline

PMS Black U RGB 0 / 0 / 0 CMYK 0 / 0 / 0 / 100 HEX #000000

PMS Cool Gray 1 U RGB 230 / 231 / 232 CMYK 0 / 0 / 0 / 10 HEX # 1E262E

PMS Black 6 U RGB 65 / 64 / 66 CMYK 0 / 0 / 0 / 90 HEX # #414042

PMS 333 U RGB 0 / 210 / 179 CMYK 67 / 0 / 40 / 0 HEX # 00D2B3

Color

Typography

Headline Avenir Next P for BBG Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & ? + - ( )

Subheadline Avenir Next P for BBG Demi

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & ? + - ( )

Body Copy Avenir Next P for BBG Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & ? + - ( )

Logo on Negative background

Logo

Logo on Positive background

1 inch

1.5 inch

3 inch

Logo without BGOV logo

Logo with BGOV logo

Logo with BGOV logo

Logo Minimum Size

Logo Minimum Spacing

Logo Restriction

Amplifier used on its own (Negative Background)

Bullseye used on its own (Negative Background)

Amplifier + Bullseye used on its own (Negative Background)

Amplifier used on its own (Positive Background)

Bullseye used on its own (Positive Background)

Amplifier + Bullseye used on its own (Positive Background)

Pattern Usage

Black 90% (Negative Background)

Teal 100% (Negative Background)

This amplifier pattern can be used on its own on negative and positive backgrounds.

Teal amplifier should be used as an accent pattern.

Gray amplifier should be used as blended background design element.

Black 10% (Positive Background)

Pattern Usage

Teal 100% (Positive Background)

Black 90% (Negative Background)

This bullseye pattern can be used on its own on negative and positive backgrounds.

This pattern should be used as oversized, cropped element or use it as repeated pattern.

Black 10% (Positive Background)

Pattern Usage

Black 90% + Teal 100% (Negative Background)

This bullseye pattern can be used with teal amplifier on negative and positive backgrounds.

This pattern should be used as oversized, cropped element or use it as repeated pattern.

If used as repeated pattern with amplifier, rotate the amplifier within the bullseye at random.

Black 10% + Teal 100% (Positive Background)

Pattern Usage

Repeated pattern with bullseye (Black 90%) + amplifier (Teal 100%).

(Negative background)

Pattern Usage

Repeated pattern with bullseye (Black 10%) + amplifier (Teal 100%).

(Positive background)

Pattern Usage

Oversized and cropped pattern with bullseye (Black 10%) + amplifier (Teal 100%).

(Positive background)

Pattern Usage

Oversized and cropped pattern with bullseye (Black 90%) + amplifier (Teal 100%).

(Negative background)

Pattern Usage

Please use the above icon style with 20% highlighted teal on circular outline.

Icon Set

Social Media Application

Print Application

Event Space Application

Event Space Application

Event Space Application