Brand Guideline
PMS Black U
0 / 0 / 0
CMYK 0 / 0 / 0 / 100
HEX #000000
PMS Cool Gray 1 U
230 / 231 / 232 CMYK 0 / 0 / 0 / 10
HEX # 1E262E PMS Black 6 U
HEX # #414042
PMS 333 U
0 / 210 / 179
CMYK 67 / 0 / 40 / 0
HEX # 00D2B3
Typography
Headline
Avenir Next P for BBG
Bold
Subheadline
Avenir Next P for BBG
Demi
Body Copy
Avenir Next P for BBG
Regular
Logo Minimum Spacing
Amplifier used on its own (Negative Background)
Bullseye used on its own (Negative Background)
Amplifier + Bullseye used on its own (Negative Background)
Amplifier used on its own (Positive Background)
Pattern Usage
Bullseye used on its own (Positive Background)
Amplifier + Bullseye used on its own (Positive Background)
Pattern Usage
This amplifier pattern can be used on its own on negative and positive backgrounds.
Teal amplifier should be used as an accent pattern. Gray amplifier should be used as blended background design element.
Black 10% (Positive Background) Teal 100% (Positive Background) Black 90% (Negative Background) Teal 100% (Negative Background)Pattern Usage
This bullseye pattern can be used on its own on negative and positive backgrounds.
This pattern should be used as oversized, cropped element or use it as repeated pattern.
Black 10% (Positive Background) Black 90% (Negative Background)This bullseye pattern can be used with teal amplifier on negative and positive backgrounds.
This pattern should be used as oversized, cropped element or use it as repeated pattern.
If used as repeated pattern with amplifier, rotate the amplifier within the bullseye at random.
Repeated pattern with bullseye (Black 90%) + amplifier (Teal 100%). (Negative background)
