Kendry Apartments Brand Book

BRAND BOOK | JUNE 2019

TABLE OF CONTENTS 3 M E S SAG I N G PL ATFO R M 6 R E S E ARC H OVERVI E W 8 CO LO R FAM I LY 9 PAT TER N S 10 T Y P O G R APH Y 11 LOG O U SAG E 13 PH OTOG R APH Y S T Y LE 14 C R E ATIVE CO N C EPTS

3

MESSAGING P L AT F O R M P O S I T I O N I N G S TAT E M E N T

A B O U T S TAT E M E N T

Alexan Kendry is a boutique, farmhouse-inspired

Alexan Kendry is a boutique, modern

211-unit apartment community in Montclair, California.

farmhouse-inspired 211-unit apartment

With hospitality-focused amenities and bright, airy

community offering studio, one-, and two-

residences, Kendry envelops residents in a cozy,

bedroom residences in Montclair, California.

inviting environment that embodies the singular

Featuring bright, airy spaces filled with

comfort of being at home.

verdant foliage and organic, natural textures, Kendry envelops residents in a cozy, inviting

Proof Point: Alexan Kendry brings a fresh,

environment where residents can feel at ease

hospitality-focused living experience to Montclair

— and at home. Hospitality-focused amenities,

with thoughtfully selected amenities designed to

thoughtfully curated to anticipate residents’

anticipate residents’ needs. A full suite of offerings

needs, create an atmosphere of relaxation and

includes a resident lounge and coffee bar, pet-friendly

mindful simplicity. Alexan Kendry brings a fresh

services to keep your four-legged friends groomed

living experience to the West Valley where

and cared for, collaborative working spaces and a

contemporary meets comfort.

creative studio fit for any artistic expression, a familyfriendly kids room, landscaped grounds and a resortstyle pool deck for ultimate relaxation, and more.

4

MESSAGING P L AT F O R M

VA L U E P R O P O S I T I O N S

TA G L I N E S

Alexan Kendry brings a fresh, hospitality-focused

• Where Contemporary Meets Comfort

living experience to Montclair. Bright, beautiful

• Contemporary. Curated. Comfort.

spaces with elements of modern farmhouse style

• Get Cozy at Kendry

and verdant foliage create an organic, boutique

• Mindful Living Starts at Kendry

atmosphere where residents immediately feel at

• Organic Living at its Best

ease — and at home. Featuring tailored amenities in a convenient, ideal location, Kendry offers a curated lifestyle for its residents with a mindful simplicity.

5

MESSAGING P L AT F O R M

R ACK CARD

Alexan Kendry is a boutique, modern farmhouse-inspired

• Resident lounge

apartment community offering studio, one-, and two-

• Coffee bar

bedroom residences in Montclair, California. Featuring

• Clubroom with fireplace

hospitality-focused amenities and bright, airy residences,

• Business center

Kendry envelops you in a cozy, inviting environment

• Collaborative working spaces

where you can feel at ease — and at home.

• Creative studio • Fitness and yoga studio • Kids playroom

SLATE GRAY

TIMBER GREEN

BURNT CARAMEL

IVORY CANVAS

COLOR F A M I LY

JADE BLACK

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PALM GREEN

BLACK

METALLIC GOLD

METALLIC GOLD

METALLIC GOLD

HEX: #215732

HEX: #1B365D

HEX: #A28D5B

HEX: #A28D5B

HEX: #A28D5B

RGB: 33 | 87 | 50

RGB: 27 | 54 | 93

RGB: 162 | 141 | 91

RGB: 162 | 141 | 91

RGB: 162 | 141 | 91

CMYK: 92 | 18 | 94 | 61

CMYK: 95 | 74 | 7 | 44

CMYK: NA

CMYK: NA

CMYK: NA

Pantone: 357 C

Pantone: 534 C

Pantone: 8383 C

Pantone: 8383 C

Pantone: 8383 C

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PAT T E R N S

N E G AT I V E B A C K G R O U N D

JADE BLACK 15% OPACITY

BURNT CARAMEL MULTIPLY + 30% OPACITY

P OSITIVE BACKG ROU N D

JADE BLACK 10% OPACITY

BURNT CARAMEL MULTIPLY + 10% OPACITY

TIMBER GREEN MULTIPLY + 20% OPACITY

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TYPOGRAPHY

FOR HEADLINE USE

NORWESTER

ABCDEFGHIJKLMNOPQRSTUVWXY 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $

FOR SUBHEAD USE

GOTHAM BOOK KERNING VARIES FROM 20-200 (ALL CAPS ONLY)

ABCDEFGHIJKLMNOPQRSTUVWXY 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $

FOR BODY COPY USE

GOTHAM BOOK

ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxy 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $

9

LOGO USAGE PRIMARY

TIMBER GREEN - LEAF

BURNT CARAMEL - LEAF

BLACK & WHITE - LEAF

10

LOGO USAGE S ECO N DA RY

POSITIVE/NO BACKGROUND

JADE BLACK BACKGROUND

BURNT CARAMEL BACKGROUND

IVORY CANVAS BACKGROUND

TIMBER GREEN BACKGROUND

SLATE GRAY BACKGROUND

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PHTOGRAPHY STYLE

B R A N D E D BY