BRAND BOOK | JUNE 2019
TABLE OF CONTENTS 3 M E S SAG I N G PL ATFO R M 6 R E S E ARC H OVERVI E W 8 CO LO R FAM I LY 9 PAT TER N S 10 T Y P O G R APH Y 11 LOG O U SAG E 13 PH OTOG R APH Y S T Y LE 14 C R E ATIVE CO N C EPTS
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MESSAGING P L AT F O R M P O S I T I O N I N G S TAT E M E N T
A B O U T S TAT E M E N T
Alexan Kendry is a boutique, farmhouse-inspired
Alexan Kendry is a boutique, modern
211-unit apartment community in Montclair, California.
farmhouse-inspired 211-unit apartment
With hospitality-focused amenities and bright, airy
community offering studio, one-, and two-
residences, Kendry envelops residents in a cozy,
bedroom residences in Montclair, California.
inviting environment that embodies the singular
Featuring bright, airy spaces filled with
comfort of being at home.
verdant foliage and organic, natural textures, Kendry envelops residents in a cozy, inviting
Proof Point: Alexan Kendry brings a fresh,
environment where residents can feel at ease
hospitality-focused living experience to Montclair
— and at home. Hospitality-focused amenities,
with thoughtfully selected amenities designed to
thoughtfully curated to anticipate residents’
anticipate residents’ needs. A full suite of offerings
needs, create an atmosphere of relaxation and
includes a resident lounge and coffee bar, pet-friendly
mindful simplicity. Alexan Kendry brings a fresh
services to keep your four-legged friends groomed
living experience to the West Valley where
and cared for, collaborative working spaces and a
contemporary meets comfort.
creative studio fit for any artistic expression, a familyfriendly kids room, landscaped grounds and a resortstyle pool deck for ultimate relaxation, and more.
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MESSAGING P L AT F O R M
VA L U E P R O P O S I T I O N S
TA G L I N E S
Alexan Kendry brings a fresh, hospitality-focused
• Where Contemporary Meets Comfort
living experience to Montclair. Bright, beautiful
• Contemporary. Curated. Comfort.
spaces with elements of modern farmhouse style
• Get Cozy at Kendry
and verdant foliage create an organic, boutique
• Mindful Living Starts at Kendry
atmosphere where residents immediately feel at
• Organic Living at its Best
ease — and at home. Featuring tailored amenities in a convenient, ideal location, Kendry offers a curated lifestyle for its residents with a mindful simplicity.
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MESSAGING P L AT F O R M
R ACK CARD
Alexan Kendry is a boutique, modern farmhouse-inspired
• Resident lounge
apartment community offering studio, one-, and two-
• Coffee bar
bedroom residences in Montclair, California. Featuring
• Clubroom with fireplace
hospitality-focused amenities and bright, airy residences,
• Business center
Kendry envelops you in a cozy, inviting environment
• Collaborative working spaces
where you can feel at ease — and at home.
• Creative studio • Fitness and yoga studio • Kids playroom
SLATE GRAY
TIMBER GREEN
BURNT CARAMEL
IVORY CANVAS
COLOR F A M I LY
JADE BLACK
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PALM GREEN
BLACK
METALLIC GOLD
METALLIC GOLD
METALLIC GOLD
HEX: #215732
HEX: #1B365D
HEX: #A28D5B
HEX: #A28D5B
HEX: #A28D5B
RGB: 33 | 87 | 50
RGB: 27 | 54 | 93
RGB: 162 | 141 | 91
RGB: 162 | 141 | 91
RGB: 162 | 141 | 91
CMYK: 92 | 18 | 94 | 61
CMYK: 95 | 74 | 7 | 44
CMYK: NA
CMYK: NA
CMYK: NA
Pantone: 357 C
Pantone: 534 C
Pantone: 8383 C
Pantone: 8383 C
Pantone: 8383 C
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PAT T E R N S
N E G AT I V E B A C K G R O U N D
JADE BLACK 15% OPACITY
BURNT CARAMEL MULTIPLY + 30% OPACITY
P OSITIVE BACKG ROU N D
JADE BLACK 10% OPACITY
BURNT CARAMEL MULTIPLY + 10% OPACITY
TIMBER GREEN MULTIPLY + 20% OPACITY
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TYPOGRAPHY
FOR HEADLINE USE
NORWESTER
ABCDEFGHIJKLMNOPQRSTUVWXY 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $
FOR SUBHEAD USE
GOTHAM BOOK KERNING VARIES FROM 20-200 (ALL CAPS ONLY)
ABCDEFGHIJKLMNOPQRSTUVWXY 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $
FOR BODY COPY USE
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXY abcdefghijklmnopqrstuvwxy 1 2 3 4 5 6 7 8 9 0 ! @ # % & ? + $
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LOGO USAGE PRIMARY
TIMBER GREEN - LEAF
BURNT CARAMEL - LEAF
BLACK & WHITE - LEAF
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LOGO USAGE S ECO N DA RY
POSITIVE/NO BACKGROUND
JADE BLACK BACKGROUND
BURNT CARAMEL BACKGROUND
IVORY CANVAS BACKGROUND
TIMBER GREEN BACKGROUND
SLATE GRAY BACKGROUND
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PHTOGRAPHY STYLE
B R A N D E D BY