2026 - 2027 Programs & Courses Brochure
Introduction
Yamaha Motor Academy. The pathway to your success.
At Yamaha Motor Academy, learning isn’t just about training, it’s about giving you the capabilities to excel in your role and feel prepared to handle whatever comes your way. You’ll learn from Yamaha experts in a way that’s practical, hands-on and easy to use, so you can apply new skills from day one. Everything is designed to fit you, your role, your priorities and your reality. That means you can build your knowledge faster, use it sooner and feel more confident in what you do.
This brochure gives you an overview of the full range of Programs and Courses available, inviting you to discover Yamaha’s Job Education Programs tailored to key dealership roles. They are designed to strengthen your skills, enhance customer experience, and build lasting loyalty to you, your dealership, and the Yamaha brand.
Job Education Programs
Upon completing a Job Education Program, you’ll receive an official, lifelong Diploma recognised by all Yamaha dealers and offices across Europe.
To keep you up to date with Yamaha’s latest products and technologies, mandatory Yearly Update Courses such as new model training are introduced throughout the year.
Both must be completed
Certification requires completion of both a Job Education Program and all relevant Update Courses. And because certification is dynamic, updates must be completed as they’re released to maintain certified status for staff and dealerships.
Access all Programs and Courses anytime via Yamaha’s Learning Experience Platform: https://www.yamaha-motor-academy.eu/learn. Learn at your own pace, and stay tuned
Job Education Programs
Yearly Update Courses
Onboarding
All our Job Education Programs outlined in this brochure start with our Onboarding Courses and then continue with Courses specific to each Job Role.
The Onboarding Courses are available to everyone, for every Job Role, and for every Product Group. They invite you to take a tour of our brand and understand what makes Yamaha so unique. They are a great opportunity to learn more about the company you represent, its values and the way it operates to deliver an outstanding Kando experience for our Customers.
What are the Courses and what can you expect to learn?
• Yamaha Brand Heritage Tells our history and what makes us so unique.
• Yamaha Products & Services Gives you an insight into our diverse product portfolio.
• Yamaha Brand Strategy
Provides you with our brand strategy and vision for the future.
• The Global Yamaha Way Informs you about Yamaha’s shared values within the company in order to all work together in a consistent way.
ONBOARDI
Job Education Programs
Powered Two Wheelers (PTW)
Sales & Marketing (page 10)
Sales & Marketing Onboarding
Sales Advisor I & II
Marketing Coordinator
P&A Shop Advisor
Sales Manager
Customer Service (page 24)
Customer Service Onboarding
Technician I & II
Service Advisor I & II
Parts Advisor
After Sales Manager
Recreational Vehicles (RV)
Customer Service (page 40)
Technician I
Marine
Sales & Marketing (page 44)
Sales Advisor I
Customer Service (page 48)
Technician I & II
Sales & Marketing
There are 3 complete Job Education Programs available for Sales & Marketing dealer employees:
Sales Advisor I (page 14)
Sales Advisor II (page 16)
Marketing Coordinator (page 18)
Soon another 2 Job Education Programs will be available for Sales & Marketing dealer employees:
P&A Shop Advisor (page 20)
Sales Manager (page 22)
POWERED Powered Two Wheelers (PTW)
Sales & Marketing Onboarding
In addition to the Onboarding, these Programs start with a set of specific Sales & Marketing Onboarding Courses.
Primarily intended for Sales & Marketing dealer employees, these Courses allow you to explore the brand’s Sales operations and Showroom sales routines and discover how they impact the Customer Experience as part of the whole Customer Journey.
What are the Courses and what can you expect to learn?
• Understanding Customer Experience
How behaviours and attitudes aligned with Yamaha’s brand philosophy shape the customer experience.
• Sales Operations
How Yamaha’s Customer-focused Showroom Sales Process works.
• Core Showroom and Sales Routines
How the Yamaha Sales infrastructure and organisation are built.
• Key IT Systems
How core IT functions support day-to-day business.
Sales Advisor I (PTW )
This Job Education Program starts with the Sales & Marketing Onboarding and continues with Courses to equip you, as a Sales Advisor, with the knowledge, competencies and skills required to best operate within the Yamaha sales and marketing functions.
Through a varied range of Courses, it covers topics such as Sales Management, Managing the Showroom, Customer Satisfaction and more.
The Sales Advisor I Program is fully online.
What can you expect to learn?
• How to deliver the different Sales requirements within a Yamaha dealership: Lead Management, Responding to Customer enquiries, Product demonstration - creating the experience, Pre-Owned products, Product presentation and more.
• How the Customer’s role fits within the Sales process and what you can do to offer them a remarkable experience.
Sales Advisor II (PTW )
This Job Education Program is a step up from Sales Advisor I and aims to help you gain advanced sales skills by using psychology tools and professionalising the way you work. As your career develops, having core Sales Management skills is key to your success and that of your dealership.
The Sales Advisor II Job Education Program starts with a set of online Courses and ends with an engaging two-day Classroom Course. This is where you can put lessons learned into practice with colleagues from other dealerships, so expect fun days with lively workshops and discussions!
What can you expect to learn?
• How to better engage with the business strategies of your company.
• How to use your skills and knowledge to improve business results.
• How to enhance Customer Experience using Customer psychology.
• How to get the most out of each Customer conversation with more fun and better results.
Marketing Coordinator (PTW)
Whether you’re a small, niche outlet or part of a large dealer group, marketing is fundamental to the success of any dealer business.
This Job Education Program will help those of you responsible for dealer marketing activities to evaluate existing marketing practices and identify how to build on them to interact with Customers and prospects alike in an engaging and sustainable way.
The Marketing Coordinator Program is fully online.
What can you expect to learn?
• Who your Customers are and what their needs might be.
• How to interact effectively with both Consumer and Business Customers at the right time and right place.
• How to navigate the intricacies of digital marketing.
• How to bring everything together in your marketing strategy and plans for your dealership team to align with.
P&A Shop Advisor (PTW)
The Shop Advisor focuses on the presentation of parts, accessories and apparel. Some dealers will have a dedicated Shop Advisor, but this role can also be combined with Sales Advisors, Marketing Coordinators, Parts Advisors or Service Advisors.
If they are certified for that role, only the highly engaging classroom session is necessary to become an expert in visual merchandising and store design!
What can you expect to learn?
• How to manage the showroom.
• The Importance of Visual Merchandising.
• How to keep the customer interested and create excitement.
Which Courses are included in this Program?
Onboarding (4 Courses – see
Classroom session about Visual Merchandising and Store Design
Sales Manager (PTW)
Whether you’re leading a small team or managing a large dealership, strong leadership is key to driving performance and growth.
This Job Education Program is designed for those managing people and processes within the dealership. It helps assess leadership style and build the skills to inspire teams, optimise operations, and deliver results in a dynamic retail environment.
The Sales Manager Program combines online learning and group sessions, concluding with a two-day classroom course.
What can you expect to learn?
• How to unlock team potential through coaching and recognising strengths.
• How to lead effectively in daily operations and times of change.
• How to set goals and manage performance in line with dealership targets.
• How to use KPIs to track progress and drive improvement.
• How to apply tools to boost efficiency and engagement.
• How to create a positive, collaborative work environment.
Which Courses are included in this Program?
Online group course introduction
Introduction to people management
Communication skills
Recruiting for your team
Engaging and motivating your team
Coaching and performance
Online group coaching clinic
Managing workload
Managing complaints
Customer satisfaction
Quality management
Objective setting
Online group coaching clinic
Using management reports
Using KPIs
Driving successful business sales
Application and assessment classroom course
Powered Two Wheelers (PTW)
Customer Service
There are 4 complete Job Education Programs available in which Customer Service (After Sales) employees can graduate. In addition to the Onboarding, these Programs start with a special Customer Service Onboarding Course.
Technician I (page 28)
Technician II (page 30)
Service Advisor I (page 32)
Service Advisor II (page 34)
Soon another 2 Job Education Programs will be available for Customer Service dealer employees:
Parts Advisor (page 36)
After Sales Manager (page 38)
Customer Service
Onboarding
Primarily intended for Customer Service (After Sales) dealer employees, this Course outlines the importance of everyone in the Service team to deliver an outstanding Customer Experience that aligns with the Yamaha Kando, experience values and processes.
What are the Courses and what can you expect to learn?
• Customer Journey –The Service Experience
How you influence the Customer Experience, your role and how to best serve your Customer.
Technician I (PTW)
The Technician I Job Education Program for PTW focuses on general maintenance and is intended to improve technical knowledge. The Program covers topics such as engine components, electrical and electronics, transmissions, cooling, lubrication, and chassis.
In addition, the Program offers you, as a technician, the opportunity to review and reinforce Service working procedures and learn how to make the best use of the Yamaha Service Manuals.
The Technician I Program is fully online.
What can you expect to learn?
• Introduction to professional work standards, safety rules, and Yamaha Service Manuals.
• Use of precision measuring tools for diagnostics and repair.
• Basic operation of workshop tools and systems.
• Correct tool use for safety and material handling.
• Knowledge of Yamaha products and periodic maintenance.
Which Courses are included in this Program?
Technician II (PTW)
This program builds on Technician I and helps you strengthen diagnostic skills, use diagnostic test equipment, and correctly apply the 8 Step Diagnostic Procedure.
It also shows how to use schematics to diagnose and troubleshoot systems through a structured approach. You’ll learn to fix issues right the first time and deliver an excellent customer experience in every repair and maintenance job.
The Technician II Job Education Program combines online learning with a two-day classroom workshop featuring hands-on technical sessions. You’ll apply lessons in real-world scenarios alongside fellow dealers and explore Yamaha’s latest models and technologies, all in a fun, collaborative environment.
What can you expect to learn?
• How to identify common engine issues with diagnostic tools/ procedures.
• How to interpret engine noises and perform basic assembly/disassembly.
• How to diagnose electrical faults in Yamaha systems.
• How to use computer-based tools to access/clear codes.
• How to analyse data to troubleshoot EFI and electrical problems.
Which Courses are included in this Program?
Service Advisor I (PTW)
The focus of this Job Education Program is Customer excellence, using the 7 steps After Sales Process as a red thread. In three of the online Courses, you, as a Service Advisor, will familiarise yourself with the After Sales Process and the communication involved. Interactive videos are used to make this online training more tangible in helping you improve your performance in the dealership, and it will help prepare you for the level II Program.
The Service Advisor I Program is fully online.
What can you expect to learn?
• A full understanding of the 7 steps of the Yamaha After Sales Customer Reception Process and its benefits.
• Key moments where the Service Advisor adds value.
• How to build and maintain customer loyalty.
• Effective communication within the dealership.
• How to create positive Customer Experiences.
Which Courses are included in this Program?
Service Advisor II (PTW )
The Service Advisor II Job Education Program is a logical completion of Service Advisor I, with the main objective being to maximise your performance as a Service Advisor. You will graduate via a highly engaging 2-day Classroom Course, where you will bring the Yamaha After Sales Customer Reception Process into practice.
The Program focuses on the application of learnings from Level I. You will acquire skills to help you further improve communication and build relationships in Service. The approach of this training is to have lots of interactions to learn from and is all about participating, rather than spectating. Role playing is used to practice challenging, real-life situations in the Customer Reception Process.
Regardless of how many years of experience you might have, you will discover that there is always something to share and to learn!
What can you expect to learn?
• How to further enhance the Customer’s experience with the brand.
• How to prioritise and plan work activities according to the Yamaha After Sales Customer Reception Process.
• How to demonstrate professional behaviour with the Customer and/or your colleagues.
• How to demonstrate the ability to adapt your behavioural style to communicate effectively.
• How to create a detailed and clearly worded Work Order, voicing the Customer’s own words in a concise manner and providing enough detail for workshop staff to carry out the requested work.
• How to advise the Customer in situations of extra work, P&A sales and/ or future service and tailor your delivery to that specific Customer and situation.
• How to explain/justify the work carried out and/or invoice a Customer according to the Yamaha Active Service Delivery.
Which Courses are included in this Program?
Parts Advisor (PTW)
Coming Soon
The Parts Advisor I Job Education Program is designed for professionals who supply the right parts and accessories for customers’ vehicles and assist with maintenance or repair questions, including which parts to buy and how to install them.
Parts Advisors need detailed knowledge of parts, pricing, and compatibility. Their main tasks include managing inventories, ordering parts, supporting technicians, handling billing systems, and overseeing store sales and stock.
This program develops the skills to support customers and workshop teams using Yamaha systems. It focuses on communication, inventory control, and customer service to ensure efficient, accurate support. On completion, Parts Advisors will be ready to strengthen dealership performance and customer satisfaction.
The program is delivered fully online.
What can you expect to learn?
• Roles and responsibilities of a Parts Advisor.
• How to enhance the Customer Experience.
• Knowledge of Yamaha parts and systems.
After Sales Manager (PTW)
Whether you’re leading a small team or managing a large dealership operation, strong leadership is key to driving performance and growth.
This Job Education Program is designed for those managing people and processes within the dealership. It helps assess leadership approaches and build the skills needed to inspire teams, optimise operations, and deliver results in a dynamic retail environment.
The After Sales Manager Program combines online learning and group sessions, concluding with a two-day classroom course.
What can you expect to learn?
• How to unlock team potential through coaching and recognising strengths.
• How to lead effectively in daily operations and during change.
• How to manage performance and set goals aligned with objectives.
• How to use KPIs to track progress and drive improvement.
• How to apply tools to boost efficiency and engagement.
• How to create a positive, collaborative work environment.
Which Courses are included in this Program?
Online group course introduction
Introduction to people management
Communication skills
Recruiting for your team
Engaging and motivating your team
Coaching and performance
Online group coaching clinic
Managing workload
Managing complaints
Customer satisfaction
Quality management
Objective setting
Online group coaching clinic
Using management reports
Using KPIs
Driving successful business sales
Application and assessment classroom course
Recreational Vehicles (RV)
Customer Service
This Job Education Program is available for Customer Service (After Sales) employees of a Yamaha ATV or Golf Car Dealer.
Technician I (page 42)
RECREATIONAL
Technician I (RV)
The Technician I Job Education Program for the above Recreational Vehicles focuses on general maintenance and is intended to improve technical knowledge. It covers topics such as engine components, electrical and electronics, transmissions, cooling, lubrication, and chassis.
In addition, the Program offers you, as a technician, the opportunity to review and reinforce Service working procedures and learn how to make the best use of the Yamaha Service Manuals.
The Technician I Program is fully online.
What can you expect to learn?
• Introduction to professional work standards, shop safety rules, correct use of tools and Yamaha Service Manuals.
• A special focus on the use of precision measuring tools for diagnostics, maintenance, and repair.
• Basic functioning of all the tools and systems described above.
• How to ensure the correct utilisation of the tools in the workshop ensuring safety and correct handling of materials.
• Knowledge of basic Yamaha product repair and periodic maintenance.
Marketing
This Job Education Program is available for Sales dealer employees of a Yamaha Outboard or Waverunner Dealer.
Sales Advisor I (page 46)
MARINE Marine Sales &
MARINE
Sales Advisor I (Marine)
This Job Education Program starts with the Sales & Marketing Onboarding and continues with Courses to equip you, as a Sales Advisor, with the knowledge, competencies and skills required to best operate within the Yamaha sales and marketing functions in a Marine dealership.
Through a varied range of Courses, it covers topics such as Sales Management, Managing the Showroom, Customer Satisfaction and more.
The Sales Advisor I Program is fully online.
What can you expect to learn?
• How to deliver the different Sales requirements within a Yamaha Marine dealership: Lead Management, Responding to Customer enquiries, Product demonstration - creating the experience, Pre-Owned products, Product presentation and more.
• How the Customer’s role fits within the Sales process and what you can do to offer them a remarkable experience.
Marine Customer Service
These Job Education Programs are available for Customer Service (After Sales) employees of a Yamaha Outboard or Waverunner Dealer.
Technician I (page 50)
Technician II (page 52)
MARINE
MARINE
Technician I (Marine)
The Technician I Job Education Program for Marine focuses on general maintenance and is intended to improve technical knowledge. It covers topics such as engine components, electrical and electronics, transmissions, cooling, lubrication, and chassis.
In addition, the Program offers you, as a technician, the opportunity to review and reinforce Service working procedures and learn how to make the best use of the Yamaha Service Manuals.
The Technician I Program is fully online.
What can you expect to learn?
• Introduction to Yamaha Service and tools that are available such as manuals.
• Basic electricity.
• Engine mechanics and engine control, with a focus on service and maintenance.
• Important rigging topics such as remote controls and gauges, propellers, but also corrosion.
Which Courses are included in this Program?
Technician II (Marine)
This program builds on Technician I and helps you strengthen diagnostic skills, use diagnostic test equipment, and follow the 8 Step Diagnostic Procedure.
It also shows how to use schematics to diagnose and troubleshoot systems through a structured approach, helping you deliver accurate repairs, maintenance and exceptional customer experiences every time.
The Technician II Job Education Program combines online courses with a 3-day classroom workshop featuring hands-on technical training. You’ll explore Yamaha’s latest models and technologies, practise real-world applications with peers, and learn in a fun, collaborative environment.
What can you expect to learn?
• How to use a professional diagnostic procedure to support customers more effectively.
• How to understand engine management, electrical components, and engine control.
• How to correctly apply accurate electrical measurements during engine diagnosis.
• More about engine overhauls, including work on the lower unit and power trim and tilt.
Which Courses are included in this Program?
The 8 Step Diagnostic Procedure
Diagnosis using YDIS & Service Manual
Sensors and actuators
Measuring electricity
Power supply & charging
Networks
Engine control
Power
& Tilt
Technician II – Classroom Course
EV Programs Electrical Vehicles
(EV)
In 2022, Yamaha disclosed its plans to enter the world of mobility with electric vehicles. In the same year, the first model classified as a High Voltage (HV) vehicle was launched: the NEO’s.
An Electric Vehicle (EV) Training Program for relevant Yamaha dealer staff has since been developed, allowing you to gain the relevant knowledge to ensure safety by implementing the EV guidelines on EV product work.
3 key areas of responsibility have been defined for the EV Training Program:
EV IP:
Instructed Person who can only isolate HV circuit and do ‘normal’ service work.
EV SP:
Skilled Person, also able to work on HV components.
EV NP: Nominated Person, in control and responsible for the work activity related to EV.
NOTE: EV training requirements can differ based on national and regional laws!
EV PROGRAMS
PROGRAMS
EV Instructed Person Program
An EV Instructed Person (EV IP) may not carry out any work on electrical vehicles or equipment under their own responsibility, and may only perform tasks for which they have been properly trained. All electrical work must be performed under the control and/or supervision of an EV NP.
EV IP
Instructed Person who can only isolate HV circuit and do ‘normal’ service work.
This Program must be completed by all Technicians but is optional for Service Advisors.
What can you expect to learn?
• General knowledge of different EV systems.
• How to identify HV systems.
• The definition of a calamity and how to react and apply First Aid.
• Knowledge of HV hazards.
• Effects of current flow through the human body.
• The roles and responsibilities regarding HV work in the organisation.
• How to describe and execute the process of de-energising an intrinsically safe high-voltage vehicle.
• How to create a safe HV working environment.
• How to use and test Personal Protection Equipment (PPE).
• What the role of an EV IP is according to the EN 50110 standard.
Which Courses are included in this Program?
IP (Instructed Person) Course – Online Classroom
EV Skilled Person Program
An EV Skilled Person (EV SP) may carry out electrical work for which they have undergone specialist training independently and under their own responsibility. An EV SP always bears technical responsibility, i.e., is responsible for the technical result of the electrical work which they have performed.
EV SP
Skilled Person, also able to work on HV components.
This Program is optional for both Technicians and Service Advisors.
What can you expect to learn?
• How to describe the role of an EV SP according to the EN 50110 standard.
• How to state which arrangements must be made in the work environment regarding HV work.
• How to read and judge a provided work instruction.
• What safety rules must be implemented before working on an intrinsically safe HV vehicle.
• How to select the correct job role as a minimal requirement for each part of the assigned work on an HV vehicle.
• How to describe and execute the measurement to confirm that the HV system is de-energised.
• What components are needed to construct a hybrid or electric drive vehicle.
• What the purpose of the HV wiring and working principles of the HV safety systems are.
EV Nominated Person Program
The EV Nominated Person (EV NP) in Control of the Work Activity (NPCWA) carries the overall responsibility of all EV-related aspects of the business. If the employer has the relevant (technical) skills and knowledge, they can designate themselves as the EV nominated person in control of the work activity.
EV NP
Nominated Person, in control and responsible for the work activity related to EV.
This Program is required for the dealerassigned employee* (minimum one per dealer).
*The EV NP must be assigned by the Dealer Principal. The learner will receive access to the Program based on this condition.
What can you expect to learn?
• The obligations of the employer and the EV NP.
• How to describe the role of an EV NP according to the EN 50110 standard.
• How to explain the purpose and composition of a designation letter.
• The purpose of the risk analysis and the work instruction.
• How to perform a risk assessment.
• How to compose a work instruction.
Which Courses are included in this Program?
Yearly Update Courses Introduction
While our Job Education Programs will significantly boost your knowledge and skills to build the strong foundation needed in your daily job, we also consider it important to continue your personal development on an ongoing basis.
That is why at the Yamaha Motor Academy, we also offer you a set of Yearly Update Courses. These enable you to further solidify the level of knowledge and skills you have gained and keep you up to date with the latest technologies, products, and services that Yamaha Motor has to offer.
The Yearly Update Courses contain Courses such as new Product or Technology Courses and are added or updated during the year, e.g., when a new model is introduced. This ensures you stay up to date on the most relevant Courses released during the last 12 months.
But don’t worry! You will receive a notification each time a new Course has been introduced so that you can start planning for a convenient moment and learn all about our latest products or services.
2025 TRACER 7 / TRACER 7 GT
Product Course
30m 00s
2025 Ténéré 700 Product Course
30m 00s
2025 Helm Master EXTM
Wireless Station Sales Course
30m 00s
2025 RMAX Range Sales Course
30m 00s
YEARLY
Introduction Product
Courses
The Introduction Product Courses are useful for all of you as Yamaha dealer employees because they provide valuable information about any new product that Yamaha introduces.
What can you expect to learn?
• The development background of the new product.
• Important new features introduced on the new product.
HELM MASTER EX - WIRELESS STATION SALES TRAINING
Welcome to the Sales Training of the new Helm Master EX Wireless Station.
With unmatched convenience and control in the palm of a boater’s hand, Yamaha takes Helm Master EX full manoeuvrability to the next level with an all-new Wireless Control System.
Service Product Courses
The Service Product Courses support Yamaha for those of you who work in the Service area of your dealership. In addition to the content offered in the Introduction Product Courses, they zoom in on features and important topics relevant to you as Technicians and Service Advisors.
What can you expect to learn?
• New technologies that come with the new product.
• Useful tips and tricks related to service & maintenance.
Sales Product Courses
The Sales Product Courses provide valuable information and knowledge to support Sales Advisors, Marketing Coordinators, and Service Advisors in their daily job. Being in daily contact with our Customers, it is vital you all keep our Customers well informed about Yamaha’s latest products.
What can you expect to learn?
• What the key market is and who the potential new Customers of the new product are.
• Who the competitors are and our unique values against them.
• An overview of different versions, colours, and accessories.
prop.:
Sales Mini Guides
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In addition in all new sales product courses we have embedded a Sales Mini Guide. This sleek, interactive guide is designed to empower you with everything you need to know about the product.
The guide delivers a sharp, concise summary of every critical aspect of our products, ensuring you’re always one step ahead. It can be easily accessible to you on your laptop, tablet or smartphone
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SalesMini-Guide
Summary
We hope you are inspired by this brochure to start or continue the Job Education Programs and Yearly Update Courses relevant to your Job Role.
Remember, it’s quick and easy to view all the Programs and Courses available to you via the online Learning Experience Platform (LXP) on https://www.yamahamotor-academy.eu/learn.
If you’re not sure how to navigate the LXP, check out the Quick Guide e-learning on there and it will explain everything you need to know: from how to access the Course Catalogue to how to sign up for a Classroom Course.
In the meantime, from all of us at the Yamaha Motor Academy, we hope you enjoy your personal Learning Journey with Yamaha Motor.
SUMMARY
