the Y | NSW
Community Programs Partnership Proposal Response to Parramatta Eels NRL Club
We believe in the power of inspired young people
CONTENTS
4
6
8
10
OUR NSW FOOTPRINT
OUR YOUTH PROGRAMS
CONNECTIONS AND PRESENCE
BOARD MEMBERS
12
14
16
18
TEAM STRUCTURES
OUR PROPOSAL
THE DETAILS - UPLIFT
25
GIVING BACK TO OUR PARTNERS
28
THE DETAILS - STREETGYM
THE EELS -MORE THAN ROLE MODELS
26
MAKING A POSITIVE DIFFERENCE
34
36
40
42
EXECUTIVE LEADERSHIP TEAM
22 THE Y’S CURRENT CONNECTIONS
PROGRAM EVALUATIONS
RESOURCES + FINANCIALS OVERVIEW
THANK YOU
WHO IS THE Y? WE’RE FOR YOUNG PEOPLE
At the Y we inspire and empower young people. We do this by supporting their physical, mental and social wellbeing, equipping them with life skills, building resilience and providing platforms and avenues for their voices to be heard. This is because we believe in the power of inspired young people. As a for-purpose organisation, we invest in our local communities, focusing on building community connections to create positive change and social good.
Y WE ARE PROUD OF WHO WE ARE
A vibrant, not-for-profit, the Y NSW delivers contemporary programs that proactively change people’s lives. In everything we do, we focus on strengthening young people, their families and the communities they live in. We’ve existed as the Y and YMCA in NSW for more than 167 years. Nationally, we have 15 Y Associations with a presence in every state and territory and more than 185,000 members/ customers. Globally the YMCA has existed for 177 years and has a presence in 120 countries.
OUR UNCOMPROMISING POSITION ON CHILD SAFETY AND SAFEGUARDING
The Y NSW offers an unparalleled commitment to the protection of children, young people and vulnerable adults. As an accredited organisation under the Australian Childhood Foundation’s Safeguarding Children Program, we are a benchmark organisation for best-practice processes to keep children and young people safe. We consistently exceed national safety guidelines, by upskilling staff and providing above-ratio rosters at our sites. 3
OUR NSW
Footprint
4
50
OUTSIDE SCHOOL HOURS CARE (OSHC) CENTRES We are one of the largest providers of OSHC in Australia. In NSW we manage 62 children’s services sites delivering before and after school care and vacation care. The Y creates environments that are fun, safe, where children can learn, make friends, and build confidence.
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RECREATION CENTRES
The Y NSW has an extensive history in recreation facility management, across both metropolitan and regional locations. We offer a suite of programs, which include; fitness, gymnastics, aquatics and sports.
2
OUTDOOR EDUCATION AND CAMPING SITES The Y has two Outdoor Education & Camping venues, they are Camp Yarramundi in the Hawkesbury Valley and Sydney Olympic Park Lodge (an urban camping environment). We have all the popular adventure activities and the fun of traditional camps, but the experience is greatly strengthened by our Outdoor Education Framework – enhancing personal growth, strengthening a sense of community, and connecting participants with the natural world.
MYRIAD OF VALUABLE YOUTH PROGRAMS We operate a wide range of programs designed to strengthen and empower young people - please see next page.
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BELIEVING IN YOUNG PEOPLE
Our Youth Programs Y SPACES Can be a physical location or digital platform where young people can find a safe and inclusive space to connect with each other and their community, seek support and discover new activities including volunteering, leadership, and local employment opportunities.
UPLIFT A free active wellness program for 16 to 24-year-olds who are experiencing mental health or other life challenges. Over six weeks, young people learn the benefits of physical activity and develop skills in emotional resilience, stress management and goal setting.
STREETGYM Streetgym is a free outreach program that provides young people aged 12-18 with a safe environment to gather in a local park and connect with others through sports and other activities. Participants can also access support through our youth workers, other community organisations and enjoy a healthy afternoon tea.
6
THE Y NSW YOUTH PARLIAMENT This highly respected program introduces young people, in Years 10 to 12 from across NSW, to the workings of the NSW Parliamentary system. Youth-led and a-political, it aims to empower young people to develop their leadership skills and become advocates and change-makers in their communities.
YOUNG LEADERS This program ensures young people’s voices are heard and they influence decision making. It equips young people between the ages of 12-25 with leadership skills and confidence to positively change and strengthen their local communities.
BREAKFAST CLUB Operated by Y NSW staff and volunteers from the local community, the Y Breakfast Club provides a healthy, nutritious breakfast to young people who would otherwise miss out.
SKATE PARK LEAGUE The Skate Park League is a series of interconnected events for young people across NSW designed to encourage their interests and provide a platform to compete. Categories include scooters, skate, BMX, and wheelies (wheelchairs). Experts in this field are on hand to teach, inspire and mentor participants. Funding for this program is provided by local councils to encourage youth participation in their community.
These programs are at the heart of what makes the Y different and a vital hub in any community. They bring young people together, improve their physical, mental and social wellbeing, and ensure access for all. 7
OUR CONNECTION AND PRESENCE in Parramatta and Western Sydney The Y is focussed on improving health outcomes in Western Sydney and has a strong presence in the Parramatta LGA and wider district through our operations and youth programs. Our head office is based in Parramatta and we operate two Streetgym programs in the Parramatta area, one is at Sturt Park, Telopea and the other Richill Park, Constitution Hill. At the start of 2021 we moved our Y Space for the young people of Parramatta from the City Library, to, literally, ‘set up shop’ in the heart of Westfield Parramatta. Additionally, the Y also has a number of Recreation and OSHC Centres based in Greater Western Sydney that could be activated as venues to host programs delivered in partnership with Parramatta Eels – Locations include:
REC R E AT I ON CENTR ES
8
the Y Epping
15 Ward Street, Epping
the Y Penrith
1 Pattys Place, Jamisontown
Western Sydney University Penrith
Bldg L, Second Ave, Kingswood Campus
Western Sydney University Hawkesbury
Bldg K27, Cnr Vines Drive & Smithys Place, Hawkesbury Campus
Western Sydney University Bankstown
Bldg 18, Ian Smith Avenue, Bankstown Campus
Hawkesbury Oasis
Cnr Church and Drummond Street, South Windsor
Mount Annan Leisure Centre
368 Welling Drive, Mount Annan
the Y Bankstown City
184 The River Road, Revesby
OS H C C E N T R ES West Pennant Hills OSHC
c/o West Pennant Hills Public School
Oakhill Drive OSHC
c/o Oakhill Drive Public School, Castle Hill
Winston Hills OSHC
c/o Winston Hills Public School
Excelsior OSHC
c/o Excelsior Public School, Castle Hill
Claremont Meadows OSHC
c/o Claremont Meadows Public School
Springwood OSHC
c/o Springwood Public School
St Mary’s OSHC
c/o St Mary’s Public School
Walters Road OSHC
c/o Walters Rd Public School, Blacktown
Eastern Creek OSHC
c/o Eastern Creek Public School
Narellan OSHC
c/o Narellan Public School, Narellan
Smithfield OSHC
c/o Smithfield Public School
Revesby OSHC
c/o the Y Bankstown, Revesby
Revesby North OSHC
c/o Revesby Public School
Revesby South OSHC
c/o Revesby South Public School
Campbelltown City OSHC
c/o Sackville Street Public School, Ingleburn
The Y has a number of other centre and site locations and these can be found in our detailed organisational structure charts at Appendix item 1.
9
Board
MEMBERS RICHARD HUGHES - CHAIR - Director since 2014 Richard Hughes has more than 40 years’ experience in property development, investment and construction in Australia, Europe and Asia. He is currently the Principal at Catylis Properties Pty Ltd.
CHRISTINA HARLAMB - Director since 2016 Christina Harlamb has led programs in health and community services across business development, policy, strategic planning and communications. She is the CEO of Focus Home Care and Disability Services.
NICOLE RIEVELEY - Director since 2018 Nicole Rieveley has served as CEO, business owner and board director across multiple industries spanning technology, healthcare, finance, telecommunications and tourism. Nicole has held executive positions in high-growth and large-scale Fortune 500 corporates, principally GE and Telstra.
COMMISSIONER LEIGH JOHNS OAM - Director since 2019 Commissioner Leigh Johns has extensive experience in employment law, workplace relations, equal opportunity and anti-discrimination law, disciplinary proceedings and workplace mediation. In 2013 he was appointed to the Fair Work Commission. 10
TIMOTHY SUNWOO - Director since 2020 Timothy Sunwoo has held senior executive roles in strategy and finance for large listed Australian companies, he has also been a management consultant in New York for an international strategy consulting firm. As a young person growing up in America, he spent countless hours playing basketball at a local Y gym.
JEREMY SANDBROOK - Director since 2020 Jeremy Sandbrook is a chartered accountant with more than 25 years’ experience in both the international development and corporate sectors. Prior to establishing Integritas360 in 2014, he worked with SOS Children’s Villages and was appointed Special Advisor on Anti-Corruption.
PRUE WARRILOW - Director since 2020 Prue Warrilow has spent 30 years consulting in the area of work-life wellbeing strategies. She is a director and the CEO of Childcare At Work Australia – trading as Families At Work – and is recognised as an industry expert in children’s services and child and family services.
JASON KING - Director since 2021 Jason King has extensive experience in sports administration and currently works as the GM – Elite Competitions for the National Rugby League. Jason’s a former professional rugby league player for the Manly Warringah Sea Eagles and NSW Blues.
HELEN WILD - Director since 2021 Helen has over 25 years’ strategic commercial experience encompassing private, government and not-for-profit organisations, holding senior management and executive positions across industries.
GEORGE PERRY - Director since 2021 George Perry has over twenty-five years’ experience in the sport, major events, and venue management industries, including the Sydney Olympic and Paralympic Games, and the Rugby World Cup. He is currently the Infrastructure Project Manager, VenuesLive (operator of Stadium Australia and Bankwest Stadium) and was responsible for the opening of Bankwest 11
Executive
LEADERSHIP TEAM SUSANNAH LE BRON - Chief Executive Officer Susannah Le Bron has more than 20 years of senior leadership experience including strategy development, operations and customer service delivery and innovation. For almost 15 years she held senior managerial roles at QANTAS including introducing innovations in customer service, relationship management and program transformation. Susannah believes the customer should always be placed at the centre and she has a strong desire to improve the physical, mental and social wellbeing of communities, including their most vulnerable members.
NATALIE THOMAS - People and Culture Natalie Thomas has more than a decade’s experience as a HR professional having worked across multiple sectors transforming organisations through the development of people and culture. She is passionate about increasing employee engagement, developing diversity and inclusion strategies, managing change and developing high performing cultures.
BREE GODDEN - Corporate Affairs Bree Godden has extensive experience in brand building, PR, crisis and change communications, stakeholder and government relations, strategic marketing and authentic employee engagement. She has managed large-scale corporate strategies and communications projects across a variety of industries including healthcare, public relations, not-for-profit, media and government.
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LOUISA MCKAY - Youth and Community Louisa McKay is passionate about social justice and improving the social wellbeing outcomes of communities and young people. She has vast experience working in NGOs, government departments and peak bodies in direct service delivery, program design and implementation, government relations, policy and advocacy, outcomes measurement, strategy development and senior leadership roles.
MICHELLE NOLLAND - Operations Michelle Nolland has spent almost 20 years in a range of operational roles within private, notfor-profit and local government sectors. She is a skilled leader in multi-site and multi-sector management. She has led centre transitions, multi-million-dollar developments, large-scale redevelopments and been responsible for activating underutilised assets. Michelle is passionate about improving the wellbeing of individuals and communities.
MARC HASSAN - Finance and IT Marc Hassan has diverse experience in industries including financial services, education, consulting and most recently led the Mission Australia finance team. Marc founded the finance function at BFSA and over 10 years saw the company grow from a loss-making start-up to a $10 million profit-before-tax business. He has also led other back office functions including IT and HR.
MADELEINE TAYLOR - Risk, Safety and Procurement Madeleine Taylor has extensive experience managing a range of portfolios including risk, safety, child safeguarding, quality, property and procurement. She has worked for a variety of not-forprofit, public and private organisations across Australia and Asia and has a passion to use her expertise for an organisation dedicated to youth empowerment.
13
Leadership Team STRUCTURE
Susannah Le Bron Chief Executive Officer
Damien Ragusa Head of Strategy, Product & Implementation
Madeleine Taylor Executive Leader - Safety, Risk & Procurement
Marketing Manager
Propery & Procurement Manager
Customer Experience & Product Sales Children’s Services Product Specialist Project Manager Gymnastics Product Specialist Fitness Product Specialist Aquatics Product Specialist
Children’s Services Quality & Compliance Manager Recreation Quality & Compliance Manager
Natalie Thomas Executive Leader - People and Culture
Bree Godden Executive Leader - Corporate Affairs
Louisa McKay Executive Leader - Youth and Community
General Manager - Recreation
Head of HR Services
General Manager - Children’s Services
Head of People & Culture
Corporate Communications Manager
Head of Youth & Community Programs (Metro)
Senior Brand & Marketing Specialist
Head of Youth & Community Programs (Regional)
Payroll Manager Learning & Development Specialist
Corporate Bids & Proposal Writer
Youth & Community Project Officer
Marc Hassan Executive Leader - Finance and IT
Simone Ingersoll Company Secretary
Debtors Officer
Executive Assistant to CEO
Senior Analyst FP&A x 2 Business Analyst Systems Senior Financial Accountant Head of Information Technology
Satefy & Wellbeing Manager
Accounts Payable Team Leader
Contracts Manager
Accounts Receivable Officer
Child Protection Manager Risk & Policy Manager
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Michelle Nolland Executive Leader - Operations
Office Manager
Youth + Community STRUCTURE
Louisa McKay Executive Leader Youth and Community
Head of Youth Programs (Metro)
Head of Youth and Community Programs (Regional)
Youth Outreach & Inclusion Coordinator
Youth and Community Projects Officer (Broken Hill)
Youth Engagement Facilitators x 2
Cooma Program Coordinator
Youth Parliament Coordinator
Youth Program Coordinator
Youth and Community Project Officer
The Y has several layers to its operations structure, for a detailed breakdown of these please refer to Appendix item 1.
Bingo Manager
15
MEETING THE NEEDS OF THE PARRAMATTA COMMUNITY
Our Proposal
Our programs are purposeful, cause-driven initiatives that work to solve contemporary social issues in your local community. We understand that the Parramatta LGA is a rich and diverse community and for the young people who live here there are a variety of needs. We are passionate about asking and then listening to the voices of young people in Parramatta CBD, so late last year we surveyed people aged between 14-25 years old to find out what they would like to see offered in a youth program. Our results showed that:
54%
said more mental health support
48%
said more employment support
(The full survey report can be found at Appendix item 2.) The Y NSW is focussed on making evidence informed decisions, so with this survey feedback we adjusted our offering in Parramatta to become a safe space where young people can exist as young people, receive employment advice and mental health support.
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To truly ensure our Y Space offerings in Parramatta and the surrounding areas are meeting the needs of local young people we propose that Parramatta Eels and the Y NSW partner to deliver one of the following options:
OPTION A: 2 x Uplift programs a week in Y Space Parramatta, a provided location from Parramatta Eels NRL Club or within a Western Sydney based partner’s school hall or hub
OPTION B: 1 x Uplift program in Y Space Parramatta, a provided location from Parramatta Eels NRL Club or within a Western Sydney based partner’s school hall or hub and 1 x Streetgym program a week at Constitution Hill, Telopea or a park determined and secured through the partnership
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The details UPLIFT
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WHAT:
Uplift is a free, early intervention, active wellness program for children and young people, aged 16-24, who are experiencing mental health or other life challenges. Please note the age range can be tailored to a younger cohort if desired. Young people learn the benefits of physical activity and follow a set of six mental wellbeing themes: Support, Resilience, Connection, Values, Reflection, and Action.
HOW:
The program includes one or two, 60-90-minute sessions, each broken into 40-55 minutes of fitness alongside 2050 minutes of health and wellbeing content aligned to a weekly theme. Group exercise sessions are facilitated each week by a qualified Y fitness instructor. The activities would range from high-intensity boxing right through to calming yoga classes. Participants develop skills in emotional resilience, stress management and goal setting through the themed sessions delivered by a qualified Y Youth Worker. Participants build valuable social connections among their peers and community, with access to additional support and referrals.
WHEN:
Over 6-10 weeks, 1-2 sessions a week pending on funding
WHERE:
Face to Face: This program could be offered from our Y Space in Westfield Parramatta, from a venue or facility that the Parramatta Eels have access to, from a local school hall or from one of the Y’s nearby Recreation Centres. Additional follow up is provided in between sessions to assist participants in recognising the benefits physical activity has on their mental health and wellbeing and developing regular fitness habits via email and phone calls from the Program Facilitator (twice per program). Where Uplift operates from a Y Recreation Centre, participants also receive unlimited access for the duration of the program to Y fitness facilities and group classes.
AND/OR Online: Online fitness component and group facilitated wellbeing session conducted in real time by local certified fitness instructor and Program Facilitator Youth Worker via zoom or another online platform. Supporting wellbeing content available via an online portal (under development). Participants can earn completion badges and track progress. Option to incentivise participation through competition prizes (engagement based, rather than performance based). Participants receive a weekly email to support the weekly theme and inspire engagement.
WHY:
The Uplift program’s point of difference is that it is one of the few early intervention programs out there for young people experiencing mental health issues. Uplift addresses these issues early and supports young people to make healthy choices to improve and enhance their wellbeing. Uplift supplies young people with crucial connection points for them to learn about other support services including ones they may not have heard of.
19
Aligning Uplift
TO THE PARRAMATTA EELS COMMUNITY PLAN AND HOW YOU CAN CONTRIBUTE C OM MU N I TY PILLAR
H EALTH AND WELLBEING - UPLIFT 1 . Physi cal Activity + Nut rition To promote healthier lifestyle choices in young people
Ob j e ct i ve
Uplift provides information and education to support healthy living and positive lifestyle habits
P rog ra m Fo r mat P ro g ra m D e l i ve r y
Junior school aged students (Years 2-8) in our Western Sydney catchment
500 students
Our preferred target age/year group is: Senior school aged students (Years 9-12) in Western Sydney catchment, however we can tailor the program differently if required. 500 students 480 students
A school-based Uplift program delivered over multiple sessions by expert partners in collaboration with the Club’s staff and players
Uplift: - Eels players can co-facilitate fitness training sessions and wellbeing content discussions - Eels players can act as program mentors for participants
D e l i ve r y Method Face to Face and Online 20
To reduce the stigma and provide tools to counteract mental health through education and public awareness
Uplift provides tools and resources to empower young people to enhance their mental wellbeing Senior school aged students (Years 5-12) in our Western Sydney catchment
Targ et Au d i e nce
Re a c h
2. Mental Hea lth
21
The details
STREETGYM
22
WHAT:
Streetgym is a youth outreach, prevention program focused on improving the physical and mental wellbeing of disadvantaged young people. It is difficult to engage a disadvantaged and/or overweight young person to attend a gym, to find the money to pay registration fees to join a sports team, or to sometimes even persuade them to take time away from their screens. So - we make it simple – we bring exercise, sport, fun, support and social connection direct to local neighbourhoods where it is most needed.
HOW:
Streetgym staff and volunteers engage young people aged 12-18 in a variety of sports and physical activities. Provided is games based learning and outdoor fitness, which enhance areas of development such as social skills and teamwork. Popular games of choice include touch football and basketball. Youth empowerment is an important element to the Streetgym program. We provide opportunities for leadership and career development through recruiting young people as volunteers.
WHEN:
1 day per week (2-3 hours) during school term (can be delivered during school holidays too) Structure of the Streetgym Program* 3p m
3:15 p m
Both Y Staff members meet at Streetgym site. Check the safety of the site, complete needle inspection, setting up activity stations e.g. food, water, games and confirm the run sheet for the day. Community partner/s arrive, and conduct a pre-brief away from the main Streetgym site. Any key roles/ activities are delgated. Young people arrive and check in their details on the
3:30p m sign-up sheet. No one can participate until they have signed up.
Set up parameters/agreements for Streetgym session.
3:4 0p m 1-2 warm up games are facilitated. 3:5 5 p m Sport/gym activities begin. 5pm 5 :15 p m
Young people have healthy snacks and drink water. Info share: Any relevant resources, local services and upcoming events info is shared. Any community partners may like to share upcoming programs in this time. Program finishes. The Y Streetgym team meet with
5 :30p m community partners for debrief and any points of follow up.
All rubbish is collected and taken away from park (or
5 :4 5 p m place in park bins). All equipment is packed into Y car.
Furthermore, young participants are given the opportunity to lead group sessions and to facilitate Streetgym activities.
*Please note that program times may vary, depending on location. The Y Streetgym team will confirm your area’s Streetgym session prior to program commencement.
Streetgym is a crucial platform for young people to learn about other services. The program has linked young people with services they didn’t know existed.
WHY:
WHERE:
This program targets young people growing up in low socio-economic and multicultural communities to encourage inclusion in health and wellness no matter any financial, language or cultural barriers a young person is facing.
Face to Face - Any public space (park, outdoor gym etc.) or a partner school oval or hall – within the Parramatta LGA this could currently be activated in both Telopea and Constitution Hill.
23
Aligning Streetgym
TO THE PARRAMATTA EELS COMMUNITY PLAN AND HOW YOU CAN CONTRIBUTE
C OM MU N I T Y PILLAR
INCLUSIO N - ST REETGYM 3 . Mul t i cul t ural Integ rat i on (CALD) To help those new to Western Sydney feel a part of the local community
Ob j e ct i ve
Ta rg et Aud i e n c e Re a c h
24
Streetgym Telopea and Constitution Hill have a significant level of newly immigrated families
Families and individuals who have immigrated to Western Sydney in the last 12-24 months
80 people
4. Indigenous Connection To engage and strengthen our connection with the Indigenous community of Western Sydney
5. All Abilitie s To provide opportunities for those with a disability to participate in Rugby League
At Streetgym Constitution Hill we have had approximately 60-70% of young people identifying as Aboriginal or Torres Strait Islander Families and individuals with an Indigenous background who reside in Western Sydney
The Y is a registered NDIS provider and can partner with local disability services to run Rugby League Clinics at Streetgym for young people with disability Rugby League fans with a disability from across Western Sydney
120 people
50 people
Pro gra m Fo r m a t
A community based Streetgym program primarily delivered face to face in conjunction with various events/initiatives over the course of the year
Pro gra m D e l i ve r y
Streetgym - Eels players support rugby league clinics that are accessible to all, and focus on community inclusivity - Eels representatives support community events x 2 per year
D e l i ve r y Met h o d
Face to Face
Parramatta Eels MORE THAN ROLE MODELS
What sets us apart from many other partners is our offer of authenticity – the opportunities to truly engage with and improve the lives of young people. We would welcome you to join us at the coalface of our shared program. You wouldn’t be a distant role model – you would be a hands-on mentor, you’d hear young people’s stories firsthand, see their smiles and go home knowing you have played a part in making their day. What’s more, your personal involvement and collaboration with us would be contributing to making the futures of countless young people so much brighter.
•
Parramatta Eels trainer and/or players deliver the physical wellness component to the Uplift and/or Streetgym participants by putting them through their paces e.g. ‘Train like the Eels’
•
Parramatta Eels players to provide additional expert advice directly to our Uplift and/or Streetgym participants during a session or in the Uplift participant manual e.g. Nutritious energy boosting recipes; post workout stretches etc.
•
Parramatta Eels players could act in a mentor support capacity for Uplift and/or Streetgym participants, including guest appearances and talks about how they have become more resilient, healthy, etc.
• Eels players and training staff can co-facilitate fitness training sessions and wellbeing content discussions
25
Giving back to you AS OUR PARTNER
We offer a true partnership, with shared values, strong collaboration and reciprocal benefits for Parramatta Eels NRL Club. It’s refreshing and encouraging to know that reputable sporting teams like the Eels share similar values with the Y. The fact our grass-roots programs are outcomes-based means you have the assurance your investment is changing young lives for the better and we can show you the proof through our Results Based Accountability Program Reports. The Y NSW has specialist personnel dedicated to program development, policy development and performance monitoring, ensuring continuous improvement, innovation and “best practice systems”. The Support Service Departments include: • Human Resources • Marketing • Finance • Procurement • Corporate Affairs • Work, Health and Safety • Information Technology • Risk Management • Contract Management • Product Specialists Our Service Delivery teams, and Parramatta Eels have access to these support networks for Uplift and Streetgym related needs. This access provides an increased level of assistance that other potential partners without a statebased support service cannot rely on. 26
A partnership with the Y also comes with the following benefits:
1. Opportunity for co-branding and program naming collaboration
2. Activation and achievement of your Corporate/ Organisational Social Responsibility (O/CSR) and activation of your 2021-23 Community Plan
3. Increased public relations and event opportunities with other organisations, LGAs and Government
4. Alignment with a trusted global brand that is known for believing in the power of inspired young people.
We are passionate about building the brand and reach of values-aligned and dedicated partners. We would be honoured to work with the Parramatta Eels marketing and media team to ensure the commitment of the Parramatta Eels to create awareness, drive change and Impact Lives across Western Sydney is promoted wherever and however we can.
The Y currently manages more than 47 social media profiles and has more than 80,000 followers and/or engaged fans. Social media provides key advantages in enhancing brand, reaching new customers and promoting business activities and opportunities that would be happily leveraged for the Parramatta Eels and the Y partnership.
01 Jul 202 Article type0 : Publicat ion Page: 38 CanterburyBanksto wn Torch, Readers The hip: 140000 AVE: $55 2.01 Circulation: 88603
The Y is focused on achieving media coverage across the internet, radio, traditional press and television. On average the Y achieves approximately $3,372, 250 worth of Advertising Sales Rates Value (ASR Value) per year for the Y and our partners. This copy is licensed by Copy licensed: right Agen www.righ cy for the tsportal.c purposes om.au of a Pres s
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18 Jan 2020 Hill : Regional Truth, Broken Barrier Daily rial • Classification NSW type : Adverto 514.00cm² • Region: l News • Article 7804 Section: Genera • Page: 11 • Printed Size: 375 • Item ID: 122455 Audience : 4,968a • ASR: AUD 1,482 • Words: Market: Australi
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20 Jan 2020 Barrier Daily Truth, Broken Hill Author: Michael Murphy • Section: General News • Article type : News Classification : Regional • Audience : 4,869 • Page: 2 • Printed Size: Item Region: NSW • Market: Australia • ASR: AUD 1,845 • Words: 270 640.00cm² • Item ID: 1225126967
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20 Jan 2020 Barrier Daily Truth,
YMCA in good shape
Broken Hill
By Michael Murphy
Author: Michael Broken support for the 60 staff that work there. Murphy • Section Hill’s Integrated Wellness Centre has “I am super proud of our staff,” she Classification : Region : General News been an outstanding success. • Article type : News said. “I’ve got the easy job sitting behind Region: NSW • Market:al • Audience : 4,869 • Page: The centre has celebrated its first year Item a computer, but they are out there ... it’s a 2 • Printed the to them.” Australia • ASR: of operation after a clever redevelopment to celebrating credit AUD 1,845 • Words: Size: 640.00cm² transformed forwar the d existing site into a modern Jacinta said she was equally proud that 270 • Item ID: 122512 illan are looking facility with a wide every part of the facility was continually Shae McQu 6967 the weekend. range of services the and The first year of the YMCA
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We also have an active and loyal existing customer base that we could quickly activate promotion of Parramatta Eels game tickets and events to. The Y NSW customer database hosts the information for over 45,000 members across our NSW services. Additionally, the Y media team would be focused on building the profile of our partnership with the Eels. Our media team focuses on networking and strengthening relationships with local journalists and producers to ensure good news stories and receipt of early notification regarding possible negative story angles as well.
, Sam Smit birthday over Tommy Seward Wellness Centre’s first ted YMCA Integra
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whole community can enjoy. And the community has responded, with more than 185,400 visits through the turnstiles in the past 12 months. Manager Jacinta Simmons was ecstatic with how well it was travelling, but was quick to heap credit where it’s due. “This centre would not have been possible without the support of the NSW Government, our former manager Shane Simmons and former YMCA NSW CEO Leisa Hart,” said Jacinta, who took over the helm from Shane.
used by the community.
‘
I am super proud of our staff ..
’
it’s a credit to them
She said the centre had exceeded all expectations. When the project was in its infancy, they had discussed scenarios of it operating at a loss, or just breaking even. But Jacinta said it had performed so well, the YMCA had been able to sink a further $50,000 into it since it has opened, including lots of new equipment and more
23 Jan 2020 Oberon Review, Oberon
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Firies are able to use pool for free YMCA instructo
rs and participa nts of the Body Attack class celebrate the centre’s first birthday on Saturday .
RURAL Fire Service volunteer firefighters can access the Oberon swimming pool for free under an initiative from the Y NSW. The Y NSW recently took over manageme nt of thePICTURE pool. : Michael Murphy "At times of national disaster, the Y's role is to support our local communities. Our firefighters are heroes and have been placed under immense stress for the past three months," Y CEO Susannah Le Bron said. "Nothing is more important than our volunteers' mental and physical health at this intense time, so we are inviting volunteer firies and their families to take a much deserved break." Volunteer firies do not need to be Y members for free admission, according to the Y NSW. Partners and children of firies attending along with their loved one will also be admitted for free until February 29. Access to additional services, including classes, for free may be available during this period. For more information, inquire at the pool.
THANKS: The Y NSW is offering free entry to the Oberon pool for firies.
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HOW DO WE KNOW UPLIFT AND STREETGYM ARE MAKING
a positive difference We measure our impact – not just how many people turn up to our programs. This focus on Outcomes Measurement ensures that we run programs that are driving a positive change in the lives of the young people of Parramatta and Greater Western Sydney.
The survey evaluates the program’s outcomes, this is usually covered via four key themed metrics:
We specialise in Results Based Accountability (RBA) – an outcome-based quality improvement framework. It helps us chart the measurable difference we are making to individuals and their communities and it allows us to monitor and limit the risk that exists when working with young people and in the mental health space.
and anxiety,
How do we measure: Conduct a survey that participants complete individually at various points throughout the program; three points in total – commencement, completion, and 3-month post program. Each of the surveys are similar; however, have small differences. Surveying has been aligned with the PERMA model of Wellbeing.
1. Reduction in severity of symptoms of depression 2. Improved social connections, 3. Increased physical well-being, and 4. Improved health literacy. Over the following pages you will read some amazing testimonials from a couple of our most recent Uplift and Streetgym participants. You will also be able to view in the break-out boxes some of our % results for some of our program outcomes achieved prior to the disruption of COVID-19.
The latest RBA Reports for Uplift and Streetgym can be found at Appendix item 3 and 4
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Awards and Accolades FOR STREETGYM AND UPLIFT Fitness Australia – 2020 Community Exercise Program Award • Finalist – Uplift YMCA Australia 2019 Program of Excellence Award • Streetgym program Parks & Leisure Australia – 2019 Regional Awards of Excellence NSW/ACT • High Commendation, Community Based Initiative of the Year – Uplift
“
Retav, 17 – Streetgym Participant – Mount Annan
“Normally I’d be at home playing the Xbox or something, now I’m socialising more, talking to people I wouldn’t usually talk to. I’m used to playing with people my age and now I’m playing with people younger and older, socialising better/”
-------------------------------------------------------------------------------Isabella, 18 – Uplift Participant – Penrith
“Mentally, emotionally, physically and socially this program has made an immense positive impact on my life. My sleep schedule and eating habits have improved, physically I’m healthier and I feel better about myself, my appearance and the way I have structured my weeks around this program. This program enables me to socialise with new and old friends each week and have positive interactions.”
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“
Back
ON MY FEET
When Douglas McAndrew lost one of his jobs last year he went into a downward spiral. “I was working two jobs and I got sacked by my morning job,” he says. “I was basically in a position where I was looking at losing my house. I was very worried.” Douglas reached out to a local youth support group who put him in touch with Y NSW’s Penrith Uplift program – a free active wellness program for 16 to 24-year-olds who are experiencing mental health or other life challenges.
Participants build valuable social connections among their peers and community, with a youth worker on hand for additional support and referrals. “I contacted Platform Youth Services, they put me onto Uplift and it really helped me get back on my feet in terms of both my mental and physical health,” Douglas says. “There’s a social aspect to it. Before Uplift I didn’t really have much of a social life. I used to be really sporty and fit and now I’m starting to get back to that point. “Uplift helped me cope during a difficult time.”
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“
“
Over six weeks, young people learn the benefits of physical activity and develop skills in emotional resilience, stress management and goal setting.
“Uplift helped me cope during a difficult time.”
UPLIFT BENEFITS GROW The Y NSW Uplift program was launched in Penrith in 2018 and through 2019-20 expanded to Taree, Ku-ring-gai, Mount Annan and Epping, with plans for further expansion to Hawkesbury and Manning. Unfortunately, COVID-19-imposed restrictions forced the suspension of the program, but it will be reinstated as soon as possible. OF THOSE UNDERTAKING THE PROGRAM IN 2019-20:
78.8%
believed their mental health had improved
92%
felt their physical fitness had improved
90.9%
said they made positive connections
Douglas McAndrew, 22, and Violet Wetsteyn, 18, share a laugh at Y NSW Penrith
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A passion
FOR SPORT
Jack Watson is passionate about rugby league and Streetgym is a vital part of his training schedule. Starting at the Central Coast Streetgym in October 2019, he has never missed a session. “I have a pretty busy week with two footie training sessions, one ref training session and Streetgym on Thursdays,” says Jack, 14. “I need to stay fit so the circuit training and sports at Streetgym have really helped me.” Jack plays for the Warnervale Bulls, has completed a National Rugby League (NRL) referee course and can now referee games for under 12-year olds. “I’m a massive NRL fan and have even taken the other kids at Streetgym through an NRL drill,” he says. “Streetgym has helped my confidence heaps. Being with other kids my age and a bit older … I’ve been able to help them and grown in confidence to be a bit of a leader. “It’s also been great because it gives me a break from the real world – the hard footie training and school work. “My footie coach pushes me physically and being a referee is a lot more complicated and demanding than people believe.” Central Coast Streetgym operates from the Gravity Youth Centre at Lake Haven and is run in partnership with Central Coast Council. 32
“
“
“Streetgym has helped my confidence heaps.”
OF THOSE SURVEYED IN 2019:
67%
said they learned something new about health and wellbeing
92%
said they learned new skills Jack Watson in training at Central Coast Streetgym
64%
of people participating in their local park, said they feel safer in their community as a result of Streetgym 33 33
THE Y’S CURRENT
Connections The Sydney Kings Basketball Club
Gymnastics NSW Affiliated Club
Scentre Group
Vicinity Centres
Royal Life Saving Society Australia
Fitness Australia
AustSwim
Football (futsal) NSW
LesMills
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And several local sporting and swimming clubs who utilise our Recreation Centres
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PRE AND POST PROGRAM
Evaluations
UPLIFT
EXPENSE CATEGORY
Administration
ITEM / ACTIVITY / TASK
QUANTITY UNIT
RATE
Standard Y NSW Levy Contributes to covering basic costs associated with the business administration. These include IT support, Human Resource support and finance functions such as payroll and accounts.
$2,838.62
10% $2,838.62
Marketing and promotional materials
2
Youth Worker
416
Fitness Instructor
104
250
$500.00
1
42.84
$17,821.44 Base rate = $35.00 per hour + 22.4% oncosts / 8 hours per week x 52
1
61.2
$6,364.80
Salary & wages
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COMMENTS (E.G. SE RVICE PROVIDER NAME IF APPLICABLE) 10%
Standard Y NSW Management Fee - Covers a nominal amount to cover direct management support for employees engaged in program delivery. Start Up Costs
TOTAL COST $ (EXCL. GST)
2 program campaigns per year
Base rate = $50.00 per hour + 22.4% oncosts / 2 hours per week x 52
EXPENSE CATEGORY
Program activities and events
Training
ITEM / ACTIVITY / TASK
QUANTITY UNIT
Travel/Transport
1500
Catering
8
End-of-program celebration
RATE
TOTAL COST $ (EXCL. GST)
COMMENTS (E.G. SERVICE PROVIDER NAME IF APPLICABLE)
0.72
$1,080.00
.72 per km
1
50
$400.00
$50.00 per session x 8 programs
8
1
150
$1,200.00
$150 per each end-of program celebration
Handbooks
160
1
3.25
$520.00
Uplift Handbook x 20 participants x 8 intakes
Mandatory Mental Health First Aid Training
2
1
250
$500.00
2- day Mental health First Aid Training (Youth Specific)
Total Project Cost
$34,063.48
Budget Explanation The budget listed is for 8 x 6-week Uplift programs. Each session is delivered over 1.5 hours, once per week. Included in the budget is 4 additional weeks that are used for special events and program promotion. Each program can host up to 25 young people (1,200 instances of participation per annum). * Prices are indicative, and prices may vary dependant on location etc. Additional Sessions To introduce a further session at a location where Uplift is established it would cost an additional $18,903.20 per annum
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ST RE E TGYM EXPENSE CATEGORY
Administration
ITEM / ACTIVITY / TASK QUANTITY UNIT
RATE
Standard Y NSW Levy – Contributes to covering basic costs associated with the business administration. These include IT support, Human Resource support and finance functions such as payroll and accounts.
Start Up Costs
Salary & Wages
Program activities and events
COMMENTS (E.G. SERVICE PROVIDER NAME IF APPLICABLE) 10%
$3,043.91
Standard Y NSW Management Fee - Covers a nominal amount to cover direct management support for employees engaged in program delivery. Streetgym equiptment kit
TOTAL COST $ (EXCL. GST)
10% $3,043.91
1
1
2000
$2,000.00
Phone & Laptop
500
$500.00
% of total IT budget
Marketing and promotional materials
500
$500.00
% total Streetgym collateral
Youth Worker
416
1
42.84
$17,821.44 Base rate = $35.00 per hour + 22.4% oncosts / 8 hours per week x 52 weeks
Sport and Recreation Officer
144
1
36.72
$5,287.68
Base rate = $30.00 per hour + 22.4% oncosts / 3 hours per week x 48 weeks
Transport/Travel
1500
1
0.72
$1,080.00
.72 per km
Catering
45
1
50
$2,250.00
$50 catering budget per session
Annual Celebration
1
1
500
$500.00
Annual Park celebration flat fee
1
2
250
$500.00
2x Provide Basic First Aid
Resources and Materials Training Total Project Cost 38
Mandatory Training- First Aid
$36,526.94
Budget Explanation The above costs are for a 45-week program at 1 location. The program is delivered 1 day per week for 3 hours. Each session can host up to 30 young people (1,350 per annum) *Prices are indicative, and prices may vary dependant on location Additional Sessions To add an additional program session at a location where Streetgym is already established, estimated annual cost is $20,427.41
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Overview
OF THE Y NSW TANGIBLE AND INTANGIBLE RESOURCES AND FINANCIAL DETAILS TANGIBLE
- Online resources (Webpage, microsites social media channels, YouTube page, member data) - Access & Ownership of Physical spaces i.e., Recreation centres - Program manuals and materials - Specialist sports and gym equipment, and qualified personnel with additional child safeguarding certification - Other departmental specialists (Corporate Affairs, People & Culture, Information Technology) - Influential Executive Team and Board - Existing youth program participants and advisors RELATIONSHIPS (EXTERNAL) - Connection to the Y Northern Territory (NT) to support Parramatta NRL Club to continue to offer their community connection to the children and young people living in the NT. - Council Partners (Recreation/Youth & Community) - Schools and Principal partners through our existing OSHC business - Customers and Members - Social Media community - NSW Government - Local businesses - Sporting associations and organisations - Other local youth services and NFP’s (e.g. platform) - Youth Action - Access to the Advocate for Children and Young People - National and Global YMCA Associations 40
INTANGIBLE - Intellectual property - Program knowledge and expertise - Subject matter expertise - Marketing expertise - Media and PR expertise - Youth work and engagement expertise - Graphic design expertise - Global brand and reputation - Clear Vision, Mission, Purpose and Values
FINANCIAL - Government Grants - Philanthropic donations and trusts - Tenders and bids - Cash flow from Y NSW revenue generating business streams - Subcontracts - Fundraising - Investment income
Financial Controller details: Reshmi Mala – Financial Controller, The Y NSW 0452 517 258 Reshmi.Mala@ymcansw.org.au
Whilst the YMCA NSW’s aggregated financials show a deficit of $4.6M an impairment provision of $2.9M is included for UNSW which in effect is reversed out in the FY21 financial year (the $2.9M represented best guess as at 30/06/20). Therefore, a deficit of $1.7M is a truer reflection of the underlying FY20 financial performance. Prior to the outbreak of COVID-19 and subsequent mandatory government measures, a surplus position was forecast by YMCA NSW for FY20. Despite the challenging current economic environment, the Association was able to secure 2 new contracts to manage recreational sites in Stromlo and Blayney starting from August 2020 for respectively 2 and 1-year terms, as well as an agreement to continue management of Oberon’s Recreational and Aquatic site on 5 + 5 year terms. FY21 continues to see significant improvement on FY20’s financial performance.
Audited Financial Statements for our two entities YMCA and YYCA (2019/20 financial year) can be found at Appendix item 5
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Thank you
Thank you Parramatta Eels NRL Club for considering our proposal. The Y NSW would be honoured to partner with you to Impact Lives through delivering Health, Wellbeing and create more Inclusion in Western Sydney through the Uplift and Streetgym programs.
OUR BELIEF
OUR FOCUS AREAS
We believe in the power of inspired young people.
•
Holistic wellbeing of young people
OUR MISSION
•
Civic engagement of young people
We are influenced by a global mission to provide opportunities for all to grow in body, mind and spirit.
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Physical activity
OUR PURPOSE
•
Community connection
•
Employment of young people
•
Safeguarding of children, young people and vulnerable adults
We offer young people pathways to live their best life by supporting their physical, mental and social wellbeing. As a for-purpose organisation, we focus on community connection to create positive change and social good.
OUR VALUES Caring - I will be considerate and respectful of others. I will listen and help clients and colleagues wherever I can Honesty - I will be truthful, open and sincere in all matters. I will act with integrity and demonstrate reliability and trustworthiness. Respect - I treat people the way I would like to be treated. I will value the worth of every person and support and celebrate their success. Responsibility - I will be accountable for my behaviour, actions and obligations. In all situations I will do what is right and ought to be done. Safety - I am committed to ensuring the provision of safe environments for children, youth, vulnerable adults and families. Through a child-safe lens I will always act in their best interests.
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Get in touch Bree Godden Executive Leader, Corporate Affairs 0437 789 206 | bree.godden@ymcansw.org.au Louisa McKay Executive Leader, Youth and Community 0455 628 475 | Louisa.McKay@ymcansw.org.au
the Y | NSW Level 5, 20 Smith St, Parramatta NSW 2150 9687 6233 | ymcansw.org.au
We believe in the power of inspired young people 44