Strategic Plan GAP Analysis 2019

DELIVERING OUR CAUSE STRATEGIC PLAN GAP ANALYSIS YMCA OF METROPOLITAN CHATTANOOGA January 27, 2020

GAP ANALYSIS DATA GATHERED FROM: •

2017-2019 YMCA of Metropolitan Chattanooga Strategic Plan

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2019 YMCA Community Overview Report- ESRI Data Story

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YUSA Power BI DIG Metrics Dashboard Reporting

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Velocity 2040 Report- Chattanooga Chamber of Commerce

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County Health Profiles

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YMCA Program & Wellness Staff Surveys

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Program Impact Statements

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SGA Reports- Campaign & Scholarship Dollars

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Listen 360 Net Promoter Scores & Member Input

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Other YMCA Data

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STRATEGIC PLAN AREAS OF IMPACT Youth Development Nurturing the Potential of Every Child and Teen

Healthy Living Improving the Community’s Health and Well Being

Social Responsibility Giving Back and Providing Support to Our Neighbors

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen Our Desired Outcomes •

Youth in Y programs demonstrate improvement in the skills needed for successful living.

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Youth in Y programs demonstrate improvement in academic proficiency- from birth to career.

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Incorporate a holistic approach to development in their youth-serving programs.

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Advocate to make youth development a priority at the local level.

Programs include: Youth Sports, Camp Ocoee Resident Camp, Day/Holiday Camps, Miracle League, Childwatch & Parents Night Out, Aquatics, Homeschool, YCAP, Achieve/GLADD Westside, Adventure Guides/Princesses, After-School Programs, Rossville Summer Academy, Youth Trust, Model UN, ELR, Child Development Center(s), Leaders Club, Power Scholars, BOLD/GOLD, Open Air Academy, Year-round Feeding Programs, Backpack Blessings.

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen Outcome: Youth in Y programs demonstrate improvement in the skills needed for successful living.

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65,000 youth served through 70 YMCA youth programs (ALL branches, 20172019)

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“We love YMCA Sports! All three of my daughters have learned and grown a lot through their experience in volleyball and basketball. It's built confidence and taught them an appreciation of team.” Youth Sports- Hamilton

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“Excited to be outdoors, he has reached a new level of maturity, has deeper connections with friends, is more appreciative/grateful, focus on playing outside, helps me clean up after dinner every night & looks for ways to be more involved.” Resident Camp- Camp Ocoee

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“The YMCA afterschool program is well attended and organized. Leaders of the program build strong relationships with students, encouraging them emotionally, academically, in teamwork and promote physical wellness. This program is embedded in our culture and is highly recommended to our parents as a positive resource.” Prin. Steve Montgomery- Prospect Elementary- Cleveland

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“During swim lessons, we see student confidence around water and enthusiasm for swimming blossom, not to mention students learn important, potentially life-saving safety skills.” Swim Camp- J.A. Henry

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen Outcome: Youth in Y programs demonstrate improvement in academic proficiencyfrom birth to career.

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7,000 students served through YMCA programs that include a focus on academics, serving kids ages 2-18. (2017-2019)

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50% of all students who participate in the YCAP/Achieve programs have improved Math & Reading/Language Arts grades from fall to spring.

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97% of all students who participate in the YCAP/Achieve programs miss fewer days of school each academic year (17 or less).

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“Thankful my children receive additional help on homework right after school. I appreciate the aftercare program being held at the school so children do not have to be transported instead they stay at the same location which is comforting.” After-school Programs- N. Georgia

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“Since attending the program, my daughter has learned her letters, colors, and how to count.” Early Learning Readiness- J.A. Henry

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"At YCAP I learned a lot of people are living in poverty because of a lack of education. I want to be different.“ YCAP Student

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“The preschool programming is excellent!” Child Development Center- Downtown

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen Outcome: Incorporate a holistic approach to development in their youth-serving programs.

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Programming association-wide is based on YMCA & Nationally recognized models, Evidence-based program models, & locally-created program models that have proven impact.

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72 Avg. Net Promoter Score association-wide (-100 to 100 calculated as the difference between the percentage of Promoters and Detractors).

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64.1 Score on the Diversity Index association-wide (Y-USA index with 0- No Diversity to 100- Complete Diversity).

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“I am very happy to work for an organization that works with both special needs and kids in need of food. This program really hits home with me because my sister had cerebral palsy. So working with volunteers & staff with special needs really hits home for.” Staff- J.A. Henry

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“My Grandson has a sensory disability and they have helped with the different days he has had at the camps. The camps have helped me out so much.” Day Camp- Downtown

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen Outcome: Advocate to make youth development a priority at the local level.

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70 Programs serving youth in 6 counties in TN & N. Georgia across 6 branches

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$960,000 in scholarships & other financial assistance rewarded to youth in YMCA programs (2017-2019)

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“Leaders’ Club focuses on establishing character development & building leadership skills in teenagers through community service. Through my experience in the club I have been able to get to know people from all over the Chattanooga area. The club brings teenagers from a multitude of backgrounds, underprivileged and well-off, together to volunteer at all types of local events and to create community service projects.” Leaders Club- J.A. Henry

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“I like the fact that you don't turn away any child. This gives the kids experience in a sport that they might not be able to play or wasn't picked at a school.” Youth Sports- Hamilton

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“YCAP is a strong partnership with the juvenile court system. I am very impressed with the program's impact on our community.” Judge Daniel Swafford, Bradley Co.- YCAP

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YOUTH DEVELOPMENT Nurturing the Potential of Every Child and Teen

Gaps in Service Identified as: 1. Tracking academic progress across all academic-focused programs 2. Expand preschool capacity across the community 80% kindergarten readiness- Velocity2040 identified metric

3. Expand YCAP/Achieve/Summer Academy programs 85% reading proficiency in grades 3-8. Velocity2040 metric

4. Expansion of youth programming in other counties 5. Focus on STEM- STEM Labs/Classrooms in branches 6. Programs for Teens- sports league, swim team, Youth Night

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HEALTHY LIVING Improving the Community’s Health and Well Being Our Desired Outcomes •

People achieve their personal health and well-being goals.

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People reduce the common risk factors associated with chronic diseases.

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The healthy choice is the easier, accessible, and affordable choice, especially in communities with the greatest health disparities.

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Emphasize prevention for all people, whether they are healthy, at-risk, or reclaiming their health.

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Partner with key stakeholders who influence health and well-being

Programs include: LIVESTRONG, Living Stronger 2.0, Pedaling for Parkinson’s, Rock Steady Boxing, Food Rx, Nutrition Consultations, Move Well, Journey to Freedom, Restore, Healthy Living Classes, Healthy Heart, Biometric Screenings, Mobile Market, Bingo’s Market, Senior Fitness Programs- Land/Water, Group Exercise, Personal Training, Crossfit.

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HEALTHY LIVING Improving the Community’s Health and Well Being Outcome: People achieve their personal health and well-being goals.

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2,000+ Activtrax accounts (2017-2019)

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1,000+ Personal Training sessions sold (2017-2019)

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92 classes per week per branch- 360+ Group Exercise classes attended weekly at each branch- avg. attendance of 15-20 attendees per class

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“I have become physically and mentally stronger since I’ve been taking exercise classes at the Y. I’ve also made lasting friendships and really feel like a part of the Y family.” Member- N. River

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“After going through surgery and treatment as a cancer patient, the LIVESTRONG Program was such an encouragement to me to not give up and not to give in the many changes my body has and is going through.” LIVESTRONG Participant- N. River

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“After joining the YMCA 2 months ago to prepare for weight loss surgery, and watching my diet since the summer, I have been doing the program given to me by the Y personal trainer 3 times a week and adding to it. I’ve lost 36lbs., reduced my blood pressure medicines, and am no longer pre-diabetic.” PT Client- Hamilton

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HEALTHY LIVING Improving the Community’s Health and Well Being Outcome: People reduce the common risk factors associated with chronic diseases.

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1,200 Adults served through Healthy Living programs (2017-2019)

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“Rock Steady is a wonderful program that helps with balance, strength, and builds relationships with people going through the same issues you are. It is a great program and attend every time I can.” Rock Steady Participant- N. River

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"Pedaling for Parkinson's has given me a new lease on life. I can pedal faster than I ever thought I'd be able to. I'm walking much better, I have more energy, and I am feeling great!“ Pedaling for Parkinson’s Participant- N. River

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“FoodRx classes teach participants how to choose a diet that serves as a safe prescription for preventing and reversing chronic diseases such as heart disease, Type 2 diabetes, cancer and obesity.” Staff

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“We have observed that patients who attend the Parkinson’s programs at the YMCA generally cope better & experience reduced mood symptoms as they are active, socializing more with peers, & have a greater sense of confidence and purpose .” Dr. Ferluga, Dr. Valadez, & Dr. Hines- UT Erlanger Neurology

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HEALTHY LIVING Improving the Community’s Health and Well Being Outcome: The healthy choice is the easier, accessible, and affordable choice, especially in communities with the greatest health disparities.

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9,000 Adults served through Mobile Market & Bingo’s Market (2017-2019)

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$2 million in scholarships awarded for membership at YMCA branches (20172019)

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2 Community Gardens maintained at YCAP Chattanooga (by staff & students) & Healthy Living Center at N. River (by staff & volunteers) for community consumption

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“Having Bingo’s Market in our building is a wonderful benefit since the residents are located in a food desert with limited access to transportation.

Now we have fresh produce and home goods available without having to worry about catching a bus or calling a ride. Thank you for your investment into our community.” Patten Towers Resident- J.A. Henry

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HEALTHY LIVING Improving the Community’s Health and Well Being Outcome: Emphasize prevention for all people, whether they are healthy, at-risk, or reclaiming their health.

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160 Classes/Screenings offered to address Fall Prevention (Matter of Balance), Blood Pressure checks, Nutrition (Food Rx, Nutrition Workshops), Successful Aging classes, Hearing screenings.

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90 Biometric screenings performed on members/staff

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“Food Rx is a life-changing course offered at the YMCA. It is so useful in everyday life to make better choices to live better and help those around you live better.”

Food Rx Participant- Downtown

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“I started the program with prediabetes. After the program, I went to the doctor and now have normal blood sugar values! My doctor told me if I continue my lifestyle change at the Y I will not be diagnosed with type 2 diabetes.” Move Well Participant- N. River

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“Cancer was a surprise to me for many reasons, but particularly because I have always been someone who eats healthy and stays in shape. Once my cancer journey began, I was not able to continue working out. When I heard about LIVESTRONG, I knew it was exactly what I needed. The staff cared about me from day one, gave me back the confidence, and taught me so much. I am so thankful for the LIVESTRONG program!” LIVESTRONG Participant- Hamilton

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HEALTHY LIVING Improving the Community’s Health and Well Being Outcome: Partner with key stakeholders who influence health and well-being •

350+ strategic partnerships in the community with hospitals & health care facilities (Erlanger, CHI Memorial, Siskin, LifeCare Centers, BCBSTN, Cigna) school systems, non-profits, local governments, churches, small and mid-sized local and regional businesses, corporations, and restaurants.

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3 branches partnering directly with CHI Memorial & Tennova, who offer on-site physical therapy.

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272 companies participating in YMCA corporate membership.

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HEALTHY LIVING Improving the Community’s Health and Well Being Gaps in Service Identified as: 1.

Expand/add programs that address addiction (opioid overdoes on the rise in

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Expand mental health programs (4.5 days per month of poor mental health days

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TN)- Velocity2040 identified metric

per month)- Velocity2040 identified metric

Teaching kitchen, mobile food classroom (14% of Hamilton Co. kids food insecure)

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Tracking needed to provide evidence of YMCA impact on chronic disease risk factor reduction

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Continue/expand physician follow ups and referrals

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Healthy living program focused on preventing heart disease (cause of

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Wellness programs for veterans, pre- & post-natal wellness, autismfriendly programming, spinal cord injury accessibility- wellness floors, trauma support system

23% of deaths in Hamilton Co.)- Velocity2040 identified metric

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Our Desired Outcomes: •

People give their time, talent, and treasure in support of community needs.

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Diverse, underserved, and isolated communities feel supported by the Y.

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Support policies, laws, and regulations that strengthen the well-being of communities.

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Convene and collaborate to develop local and state solutions that address key issues facing communities.

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Model the principles of diversity and inclusion in their leadership, staff, programs, and strategies.

Program data includes: Capital campaign, Volunteers across all Y programs, association-wide staff demographics, membership demographics

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Outcome: People give their time, talent, and treasure in support of community needs.

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$880,000 pledged in campaign donations (2019)

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6,000 volunteers gave 30,000+ hours of time to YMCA programs (2017-2019)

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“When I first started we made several hundred meals per day and now the program does over a thousand a day during the school year. Summertime meals include thousands with breakfast and snacks included. I find this program very important to the community because hungry children can’t focus on learning and social skills.” Food & Fun Program Volunteer- J.A. Henry

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Outcome: Diverse, underserved, and isolated communities feel supported by the Y. •

1.8 million meals served year-round in Bradley, Hamilton, Rhea Co., TN & Catoosa and Walker Co., GA through Year-round Feeding programs & Backpack Blessings. (2017-2019)

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300 Kids & Adults served by Miracle League (2017-2019)

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300+ Kids served by Child Development Center, providing an affordable preschool option for underserved population. (2017-2019)

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Engagement Score of 14 (out of 18)- Very Engaged

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“The feeling of community and fellowship means everything to my family.”

Member- Cleveland

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Outcome: Support policies, laws, and regulations that strengthen the well-being of communities.

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630 kids served by 3 YCAP sites, who partner with Juvenile Court, local law enforcement, Hamilton County Schools, and the State of Tennessee, to impact community youth affected by violence and criminal behavior. (2017-2019)

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State alliance successful in ending Tivity contract.

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Advocacy- CEO participation in statewide alliance

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“I know where these children are going to end up if we don't get them straightened out now. YCAP is a game changer.” Judge Rob Philyaw, Hamilton Co. Juvenile Court- YCAP

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"YCAP is a strong partnership with the juvenile court system. I am very impressed with the program's impact on our community.“ Judge Daniel Swafford, Bradley Co. Juvenile Court- YCAP

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Outcome: Convene and collaborate to develop local and state solutions that address key issues facing communities.

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Current YMCA programs support 3 of the 5 goals of the Chattanooga Chamber of Commerce, as set forth in the Velocity2040 report- Transit, Diversity, and Connection

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Laura Horne, Senior Program Director at our J.A. Henry YMCA Year-round Feeding Program serves as Regional Facilitator for the movement-wide YMCA Year-Round Food Program Walmart Grant Recipients- facilitating and mentoring collaboration across 9 YMCAs in Tennessee and Georgia. She also assists in national recruitment & capacity building for smaller YMCAs looking to start feeding programs.

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Janet Dunn, CEO ensures a seat at table through board and alliance work.

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LOCAL: Current board member/chair for Partnership, CWLI, Parkridge, Juvenile Justice Commission. Past board service for Chamber of Commerce, United Way, CWLI, Venture Forward.

STATEWIDE: YMCA State Alliance Executive Committee NATIONAL: Y-USA Strategic Planning Committee, Y-USA School Age Childcare Task Force, YMCA Employee Benefits Board Member, YMCA National Guardians Task Force Member

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors Outcome: Model the principles of diversity and inclusion in their leadership, staff, programs, and strategies.

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1,001 Staff across all branches (2019) – – – – –

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Employment Status: 90% PT Staff, 10% Full Time/Salary Exempt Race: 73% White, 15% African American, 4% Hispanic, 4% Other/Multiple Gender: 69% Female, 29% Male Age: 16-18 9%, 19-34 49%, 35-64 26%, 65+ 6% Disability: Henry, DT, Miracle League

64.1 on the YUSA Diversity Index (0=No Diversity, 100=Complete Diversity)

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SOCIAL RESPONSIBILITY Giving Back and Providing Support to Our Neighbors

Gaps in Service Identified as: 1. Tracking of volunteers by all programs 2. Opportunity to provide adult education/job skill training 3. YMCA health ads featured bus stops- Velocity2040 4. Programs for underserved populations (Latino/Hispanic, Muslim, Disabled, etc.)

5. Organizational diversity initiative (YMCA Inclusion Resolution) to adopt policies that are intentional about inclusion and making organizational diversity a priority.

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STRATEGIC PLAN AREAS OF IMPACT

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