2creativity and innovation lecture creativity and innovation introduction

Creativity and Innovation ARCT 351 CREATIVITY AND INNOVATION INTRODUCTION PART 1 Creativity and Innovation - Dr. Yasser Mahgoub

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Activity - Creativity and Innovation • How many squares are there in the picture?

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What Is Creativity?

Describable and Satisfying:  Novel: unique, new, innovative, different, imaginative, non-typical, unusual.  Useful: responds to a need, has some utility or value, answers a question.  Understandable: not the result of chance, reproducible.

Through novel, creativity is describable and satisfying.

What Is Creativity?

Social Factors:  Creativity is fostered by an environment.  Creativity must be valued by a community.  Creativity is shaped by those who evaluate it.

What Is Creativity?

Creativity Needs:  Skill: Learned capacity or talent to carry out pre-determined results.  Talent: Natural endowments of a person.  Personality: Patterns of relatively enduring characteristics of human behavior.

What Is Creativity?

Intellectual Skills: Humans have intellectual skills that allow them to have creativity . . .  Choosing  Predicting  Interpreting

 Translating  Recalling  Manipulating

What Is Creativity?  Choosing: To select from a number of possibilities and pick by preference.  Predicting: To state, tell about, or make something known in advance, on the basis of special knowledge.  Interpreting: To explain and understand the meaning of something and to conceive the significance of it.

What Is Creativity?  Translating: To transform something from one state to another.  Recalling: To remember and bring back to mind a previous subject or situation.  Manipulating: To handle, manage, or use (sometimes with skill) an object in a process or performance.

What Is Creativity? (7 of 9) Use Your Own Process: With these skills we are able to . . .  select knowledge and use it toward a specific goal.  interpret communication and share it.  remember previous knowledge and use it skillfully.

Use 1 or more of the 6 intellectual skills to come up with a creative idea

What Is Creativity? (8 of 9) Creativity can come in different forms . . .  Scientific: inventions or medical cures.

 Artistic/Musical: beautiful

paintings, sculptures, or songs.

 Creative Writing: novels, short stories, and poems.

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

What you see is not always what you think!

Creativity and Innovation ARCT 351 CREATIVITY AND INNOVATION INTRODUCTION PART 2 Creativity and Innovation - Dr. Yasser Mahgoub

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What you see is not always what you think!

3/2/2013

Architectural Design - Dr. Yasser Mahgoub

Creativity • Creativity comes from the Latin term creō "to create, make" .

• Mumford suggested: “Over the course of the last decade, however, we seem to have reached a general agreement that creativity involves the production of novel, useful products” (Mumford, 2003, p. 110) Creativity and Innovation - Dr. Yasser Mahgoub

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• Dictionary.com has the following definition of creativity: The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.

• A "new" idea is a combination of old elements.

• Being able to devise new combinations depend on your ability to discern relationships between seemingly disparate items.

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Creativity is…

1. having the ability to create 2. characterized by originality of thought; having or showing imagination: a creative mind 3. designed to or tending to stimulate the imagination: creative toys 4. characterized by sophisticated bending of the rules or conventions: creative accounting Creativity is…

• Doing something new in a new way.

• Doing something you’ve done before as if for the first time.

• Seeing with new eyes.

• A way of expressing your unique vision or perspective.

• Utilizing an essential human gift that you can give yourself in any moment.

• A way of accessing your life force.

• A process in which we can make our dreams a reality.

• A method of becoming one with your higher self.

• Creativity is allowing an inner voice to sing.

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Definitions • From Creativity - Beyond the Myth of Genius, by Robert W. Weisberg. ..."creative" refers to novel products of value.

• "The airplane was a creative invention."

• "Creative" also refers to the person who produces the work?

• “Picasso was creative.“ • "Creativity," then refers both to the capacity to produce such works and to the activity of generating such products." (page 4) • It is not enough for it to be novel: it must have value, or be appropriate to the cognitive demands of the situation." (page 4) Creativity and Innovation - Dr. Yasser Mahgoub

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Definitions • From Human Motivation, 3rd ed., by Robert E. Franken: Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396) • Three reasons why people are motivated to be creative: – need for novel, varied, and complex stimulation – need to communicate ideas and values – need to solve problems (page 396)

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Definitions • In order to be creative, you need to be able to view things in new ways or from a different perspective, you need to be able to generate new possibilities or new alternatives. • Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things unknown. (page 394)

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What prevents people from being creative or innovative?

Barriers

Blocks and Limiting Beliefs

Switch To Positive Attitude

Negative Attitude

The tendency to focus on the negative aspects of problems and expend energy on worry.

Seek the inherent opportunities in the situation.

Fear of Failure

Fear of looking foolish or being laughed at.

Failure is a necessary condition of and a stepping stone to success.

Executive Stress

Not having time to think creatively. The over-stressed person finds it difficult to think objectively at all. Unwanted stress reduces the quality of all mental processes.

Long-term success is linked to the ability to innovate .

Following Rules

A tendency to conform to accepted patterns of belief or thought – the rules and limitations of the status quo – hampers creative breakthrough.

Some rules are necessary, but others encourage mental laziness.

"Every act of creation is first of all an act of destruction." ~ Pablo Picasso

Making Assumptions

Many both conscious and unconscious assumptions restrict creative thinking.

Identify and examine the assumptions you are making to ensure they are not excluding new ideas. Challenge assumptions.

Over-reliance on Logic

Investing all your intellectual capital into logical or analytical thinking – the stepby-step approach – excludes imagination, intuition, feeling or humor.

"Innovation is not the product of logical thought, although the result is tied to logical structure." ~ Albert Einstein

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Systems Model of Creativity •

From Creativity - Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi.

Ways that "creativity" is commonly used: – Persons who express unusual thoughts, who are interesting and stimulating - in short, people who appear to unusually bright.

– People who experience the world in novel and original ways. These are individuals whose perceptions are fresh, whose judgments are insightful, who may make important discoveries that only they know about.

– Individuals who have changes our culture in some important way. Because their achievement are by definition public, it is easier to write about them. (e.g., Leonardo, Edison, Picasso, Einstein, etc.) (pages 25-26) Creativity and Innovation - Dr. Yasser Mahgoub

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Systems Model of Creativity •

According to Mihaly Csikszentmihalyi creativity happens in the interaction between: – an individual, who “is” creative – a domain, in which the creative work is situated, and – a field, which judges this work as creative.

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So creativity is the result of an individual working in an area (domain) whose work is considered by someone (field) as creative.

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“Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one. What counts is whether the novelty he or she produces is accepted for inclusion in the domain." (page 28 Creativity and Innovation - Dr. Yasser Mahgoub

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A scientific definition •

Individual Person who “is” creative and is often associated with the creativity.

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Domain Symbol system, immaterial, e.g. mathematics, physics, art of drawing.

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Field People who work in the domain or use its products/processes (e.g. the public in art, fellow researchers in science).

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Creativity is the interplay between the individual, the domain and the field. Keep this in mind if you want to be creative, if you want to assess the quality of your work and when you choose your domain.

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