EN - Social Sharing Guide - MODULE 3 - LESSON 3

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SOCIAL SHARING

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MODULE 3 – LESSON 3 1 Microblogging, Google Analytics, CTR, CTA

Advanced

Discover NEW TRENDS

Social media platforms are changing constantly and implementing new trends. If it’s on Instagram using a specific colour theme or on Facebook posting only content from others, and many other trends. One of the newest trends that you should adapt to your social media strategy is ‘microblogging’. Other options that your social media strategy should include—and that we are going to explain in this guide—are Google Analytics, CTR (Click-through-rate) and CTA (Call-to-action).

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Microblogging

A new trend that a lot of people are already following on social media is microblogging. In this guide, we’ll mainly be focusing on Instagram and how you can create the right microblogging content for your account.

When using microblogging, you create a connection with the ‘modern’ audience on social media. Other benefits of microblogging include:

Less time developing content – Instant access to updates and trending news – Real-time sharing

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for microblogging TOP TIPS

Rather than writing long pages of text to communicate with your audience,

microblogging helps you to communicate quick info in a short way with the people who are visiting your Instagram profile. A micro blog allows for quick, conversational connections with followers. But microblogging is not only in text format—it can appear in various content formats such as audio, video, images and text.

With the growing trend towards mobile web browsing, microblogging is more important than ever. It’s too hard to write, consume and interact with lengthy blog posts on a smartphone or tablet. Therefore, microblogging is a great way for you to showcase your Young Living business consistently by describing what you do in your posts.

TIPS FOR MICROBLOGGING ON INSTAGRAM

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Lead with the most important information

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Encourage comments and interaction

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Share relevant tips and tricks

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Offer a peek behind the curtain

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Run a contest

Google

ANALYTICS

After building your social media presence and being consistently

SOCIAL OVERVIEW: Measure the impact of the social media icons on your website. Google Analytics shows you where your content gets shared, the engagement rate and the flow of users browsing your site.

BOUNCE RATE: Your website’s bounce rate represents the number

visible with your business on different platforms, it’s important to

of users that enter your site, then leave after viewing just a single

have a good representation of your website as well. As a brand who

page.

has a website with useful content and unique products, your website is destined to attract your audience.

If you want your website to be successful, it’s important to understand what Google Analytics means and how to implement this tool in your strategy. When you start analysing your website’s traffic, you’ll begin to learn how your audience is interacting with you and your content and how your site is performing over time.

Google Analytics is full of useful data and valuable insights.

Although at first glance, Google Analytics might seem overwhelming, here are a few of the most important metrics that you should monitor:

CONVERSIONS: In marketing, a conversion often relates to a visitor taking a specific action that you set up as your goal.

Examples for conversion goals can be subscriptions to a mailing list, purchases, or anything else that you can track. Google Analytics enables you to track several types of conversions.

BEHAVIOUR FLOW: The ‘Behaviour Flow’ section allows you to follow the journey that visitors go through on your website, step by step. Using a simple flowchart, you can see which of your pages are attracting the most hits, how many users exit at each stage, and the routes they take.

To use Google Analytics, you’ll need a Gmail account. Google Analytics can be used without paying a monthly charge but if you want more advanced features, there is a recurring fee.

CTR

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CTA

Without a doubt, digital advertising can be very complex, and its acronyms doesn’t make it easier to understand. There are two crucial acronyms that are important to implement in your social media strategy in order to stay up to date and build a connection to your audience—CTR and CTA.

CTR = Click-through rate is the ratio of the number of clicks on a specific link to the number of times people were exposed to the link, which is the number of impressions.

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visitors to your website, leads or customers to take action. It is, quite literally, a ‘call’ to take an ‘action’.

It tells you what works and what doesn’t work when trying

Good to know...

to reach your target audience.

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CTR is an important metric because it helps you better understand the people who are visiting your website.

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CTA = A call-to-action is an image or line of text that prompts

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to become leads, leads to become customers, and then customers to become promoters.

To accomplish this goal, it is important that you create multiple types of CTAs that will attract different audiences

Having a low CTR could mean that you’re targeting the

so you can drive them to interact with your website.

wrong audience or targeting them in a way that your audience doesn’t respond to.

“Click here” is an example of a CTA. You want to get visitors

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As you grow your business and your website gets more visitors, you may need to switch up your CTAs. PRIMARY LOGO

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