EN - Social Sharing Guide - MODULE 3 - LESSON 1

guide

SOCIAL SHARING

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MODULE 3 – LESSON 1 1 Grow your audience, social listening & 2020 trends

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YOUR KNOWLEDGE

Everywhere we look, organic reach on social media is falling but how to shift it back up? And what content is considered as engaging? Also, what is your competition doing, which platforms are they using and what are they posting? These are many questions that will be answered and explained in this guide.

Learn ideas and insights about the possibilities on how you can grow your audience for social media, understand social listening and lastly discover which social media trends to follow in 2020.

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YOUR AUDIENCE

Think smart not hard! When it comes to your social media posts, try to post only quality images. You want to attract your followers to come and visit your page with images and videos that are engaging but also pretty to look at. You define whether your audience will share your content or not.

Attractive images or videos have a higher chance to get seen and they will also help you to grow your audience more organically.

If you are struggling to find the right audience, use targeting to maximise organic potential. And targeting doesn’t mean that you must pay for an advert to target people. Set a location to your post, post to a specific time your audience is online—verify your Insights to get an idea of the activity of your audience—use hashtags that are relevant to your post and tag people in your posts in order for other to see them as well. Utilise all the different options that social media channels are giving you.

Hashtags

Here’s a list of hashtags you can consider adding to your posts:

#younglivingeurope

#wellnessjourney

#yleuessentialoils

#holisticliving

#essentialoils

#dailyessentials

#yleuru

#healthyliving

#healthylifestyle

#yleudaily

#toxicfreehome

#greenlifestyle

#toxicfreeliving

TOP TIP Create shareable content that other people will want to share on their social media—this also contributes to organic PRIMARY LOGO

growth. Get to know the trends, things that others are posting and most importantly, analyse which posts your

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audience engage with most.

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to grow your audience TOP TIPS

SHARE YOUR PROFILE EVERYWHERE

Everywhere your business has a presence, your social media should be

included. If it’s an event you are attending, have your business cards with

you. On your website, include a link to your social media accounts and when

you send an email, be sure to add your Facebook, Instagram and other social media handles to your signature.

80/20 BALANCE: USEFUL CONTENT VS PRODUCTS The golden rule is to have 80 percent useful content and 20 percent products.

That 80 percent will help your new audience to build trust and the 20 percent makes them buy your products.

INTERACT WITH YOUR AUDIENCE Whenever you have a comment or a private message, be sure to respond and like the message. Your audience wants to see you engaging with them as well and will recognise your time in doing so by sharing your content and giving you positive feedback.

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Social listening EXPLAINED

“Social listening is a way of monitoring your brand on your social media platforms for customer feedback, discussions regarding a specific keyword, competition or topic, followed by analysing the insights and acts regarding those situations”.

It’s ideal for your brand or personal profile to become unique and even a household name. The aim is to get recognised and noticed. Therefore, it is important to understand what social listening means and why it is important. You might not always know how to handle a situation where people are complaining about your recent post or any other red flag that occurred on your profile. Those are the moments when social listening comes into effect.

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Social listening EXPLAINED

Examples Social listening tools (like those below) provide an insight into how other brands like yours are performing and can help you see what to do next:

The roots of social listening lie behind the conversations that take place on your social media channels and can implement long-term strategy changes. Adapt what you see on your social SproutSocial

media platforms to your strategy in order to avoid red flags and better understand your customer and the people engaging with your profile. It has an impact on how people see YOU and your

Hootsuite Insights Brandwatch

brand on different social media platforms.

By performing social listening, you increase your trustworthiness and you can better develop the

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right content for your unique audience. Here are two main reasons why you should start paying more attention to social listening:

PEOPLE LIKE WHEN YOU RESPOND Customers want to feel heard on social media. They don’t want to be left alone. Help them out with a query they have and don’t wait too long to interact. As soon as you get the chance, engage with your followers or people who are liking your page to leave a better image of your brand.

KEEP TRACK OF YOUR BRAND’S GROWTH With social listening, you can keep track of comments that might bring you or your brand down. By analysing the number of incidents on your profile, you can see whether you lost followers/likes or had an increase. This will give you an opportunity to see if you need to PRIMARY LOGO

take any serious measures regarding your response or if it’s simply a temporary phase that won’t affect your brand.

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Trends

TO FOLLOW IN 2020

You might have heard it before—always be one step ahead of your competition. The competition is out there and isn’t going anywhere.

But this doesn’t stop you becoming more successful with your brand. Conduct a trend analysis to differentiate you from what

Current trends

We’ve put together a list of current trends that you can and should adapt to your social media strategy. Out-compete your competition by staying up to date with the newest and latest trends:

others are doing and get to know what content is relevant. Be one step ahead with what is currently performing well on social

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Video content is dominating

media and what is currently trendy. Also get to know what your

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Instagram Stories: tell insightful stories

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IGTV: create a morning skincare routine or other

competitors are doing.

Researching other Young Living Independent Distributors, other brands in general or your competition enables you to quickly analyse new industry trends or a new strategy in order to maintain a stable and consistent social media strategy.

engaging video content •

Reality/Personalisation: BE YOU

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Integrate your audience

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Visit YoungLiving.com to learn more.

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