EN - Social Sharing Guide - MODULE 2 - LESSON 2

guide

SOCIAL SHARING

SYMBOL

MODULE 2 – LESSON 2 Facebook Business Manager, Sharing 1 Young Living, Increase Engagement

Intermediate

Running

YOUR SOCIAL MEDIA ACCOUNTS

Having a presence on social media means managing a lot of different tasks in different places. With the Facebook Business Manager tool, you have the possibility to manage your Instagram and Facebook settings in only one place. In this guide, you’ll get to know the importance and benefits of a Facebook Business Manager, ideas on how to share Young Living and its opportunity and some tips and tricks on how to increase your engagement rate on your social media accounts.

SYMBOL

2

FACEBOOK Business Manager

Benefits

CREATE AN EMAIL LIST

With Facebook Business Manager, you have the possibility to create

Facebook continues to be the leading social media platform to set up your business. It’s an absolute necessity to be on there. With this tool, you have the possibility to manage multiple assets such as your Facebook Page, your Instagram account, audience list and others, all in one place.

If you have more people handling your Facebook Page, you can also add your team and control user access and permissions for everyone who works on your pages or any other tools.

an email list of your followers and gather your followers together if you would like to send a group email.

LOWER YOUR EXPENSES Creating a Facebook Business Manager page doesn’t cost you anything and helps you manage all your social platforms in one place.

USE TARGETING On your Business Manager tool, it will be even easier for you to target your audience. It shows the statistics for audience by its location,

You can only access the Business Facebook page by visiting

demographics and interests and makes it easier for you to create the

business.facebook.com.

right content for your audience.

TOP TIP

PRIMARY LOGO

Subscribe to our YouTube channel to get a full insight of how you can use the Facebook Business Manager settings.

SECONDARY LOGOS

SYMBOL

3

and the opportunity

SHARING YOUNG LIVING When people visit your social media accounts and see that you are a Young Living Independent Distributor, they would like to know and learn more about it. Make sure to formulate a messaging in your posts that make people stay and interact with you more on your social media platforms.

Start a conversation

As a member who shares or builds, you are the owner of your own

Here are some content ideas—use images, video and

business. You have a fantastic array of offerings to a lifestyle of

comments to highlight your message or information:

greater wellbeing. People are looking for solutions and you have the perfect opportunity on offer. Applied correctly, your Social Platform can provide a glimpse into numerous possibilities, ones that others may be searching for.

When sharing posts about YL’s products or the YL opportunity, it is

•

Lifestyle Posts: share an incentive trip location

•

Share fun with team members

•

Share a YL farm photo: pique interest around how you are associated

essential to tease and to pique interest rather than sell or promote.

Posts need to be engaging but open for questions and should

•

Focus on driving and stimulating conversation

have the effect of soliciting interest, questions or a need. You want ‘whatever’ you post to be a conversation starter.

PRIMARY LOGO

SECONDARY LOGOS

SYMBOL

4

compliant

STAYING

Please remember that you cannot make therapeutic claims that any Young Living product is intended to prevent, diagnose, treat or provide any cures. When referencing a product, please use an asterisk (*) and the following disclaimer: *Always read the label. Use only as directed and if symptoms persist, please consult your healthcare practitioner.

Be mindful of what you can and cannot say—refer to the Young Living Policies and Procedures for more on this. We want to safeguard our business and yours, so if you’re not sure what product claims or income claims you can make, please make sure to check the Product Information Pages, your Virtual Office or the web pages to ensure that you remain compliant.

Avoid using medical terms relating to cures or specific ailments in both hashtags and captions.

SYMBOL

5

Increase

YOUR ENGAGEMENT

Throughout our previous lessons, we have spoken about engagement on our social media platforms. We have put together a list of different factors that are important to consider in order to have a bigger engagement rate on your Facebook and Instagram accounts.

Tips and tricks

Boost your engagement rate by following these steps: •

Choose a good profile picture

•

Complete your Instagram bio or Facebook description

•

Share daily content and news (especially in Stories)

this is so important for your social media accounts. The engagement

•

Write longer, more valuable captions

rate defines whether your content is performing well or if you’ll need

•

Choose the best timing for your posts

to change something in your strategy and content creation.

•

Schedule your posts in advance to better manage them

The engagement rate is measured using likes, shares, comments and

•

Reply to comments and like them

is calculated relative to the number of followers you have on your

•

Make a list of your targets and follow them from time to time

•

Pay attention to hashtags

WHAT IS THE ENGAGEMENT RATE?

It is important to understand what engagement rate means and why

social media platform. It is a very important factor to keep an eye on, because higher engagement also means good content.

PRIMARY LOGO

SECONDARY LOGOS

SYMBOL

6

Visit YoungLiving.com to learn more.

We take the stewardship of our planet seriously. Our state-of-theart production process brings you the purest oils on Earth.

We call it

®

It's not a slogan–it's our calling.

Young Living Europe, Building 11, 566 Chiswick High Road, London W4 5YS, United Kingdom

‘Young Living Europe’

@YoungLivingEurope

Like Europe Facebook page

Follow Europe Instagram

YoungLiving.com/blog/eu/en

YouTube.com/YoungLivingEurope

Europe Official Blog

SYMBOL

European Headquarters: +44 (0) 20 3935 9000 customercare@youngliving.com