EN - Social Sharing Guide - MODULE 1 - LESSON 4

guide

SOCIAL SHARING

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MODULE 1 – LESSON 4 1 Using LinkedIn to grow your Network Marketing business

Beginner

LINKEDIN The Network Marketing industry has shown that through Social Networking platforms it can be very successful for upcoming or established business owners. LinkedIn has shown the opportunity that they offer to businesses that most people were unfortunately not aware of. With this lesson, you’ll discover how you can use your LinkedIn account effectively in order to grow your business and generate more leads.

More and more people now visit LinkedIn not only for job searches but also for entertainment, information and news about other companies. Take this opportunity and build awareness for your brand as well. Get started with following steps in order to establish strategic partnerships with serious business people.

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LINKEDIN 1ST STEP: ENHANCE YOUR LINKEDIN PROFILE As for any other social platform, your profile is basically your resume. Make sure to represent yourself well for other people to find you but also wanting to get in touch with you. When updating your profile think about the target audience you want to attract.

Do you wish to recruit team members or mostly sell and promote products? Make sure to make a list with your target audience and start updating your profile. Be professional and use your correct name and a high-quality profile picture. You also want to fill in your profile with as much info as possible:

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Education: where did you go to school, your major and so on

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Groups and organisations, you are a part of

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Work experience: try to be as accurate as possible

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And as a distributor state your YL ID in your description as well

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If you use the YL logo, then it should also be the “Independent Distributor” logo.

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Location of your business

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Opening hours (if applicable)

LINKEDIN It might seem strange to do this in the beginning stages as you are not specifically applying for a job. But it is important for people to know who you are and to slightly get to know you because this will help them to create a connection to you and build trust with your person already. Always keep in mind that people want to see the professional side of you, and that you want to attract new potential people or generate more sales for your business.

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LINKEDIN 2ND STEP: CONNECT WITH PEOPLE WHO FOLLOW THE SAME INTERESTS AS YOU When connecting with people, start off with your own contact list. Invite your current and former colleagues, members of your team and other people you have done business with in the past. Add people who would fit into your target audience and start interacting with them.

You need to start focusing on the message you want to bring across, that way other people who share the same interest or find a benefit in your business will connect with you. Don’t hesitate to also send out invites to people who would fit your target audience to connect. In order to see whether they fit to your target audience, look at their profile and their interests or the connections they already have.

TIP As soon as someone accepts your invitation to connect, or reaches out to connect with you, send them a little welcome message. Remember to provide value first before you ask for anything.

Also, thank people for reaching out and offer a brief statement about who you are and your purpose.

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LINKEDIN 3RD STEP: START PROMOTING YOUR PRODUCTS AND SERVICES Publish articles for example about your business and let people know what your business is about. Of course, you can add a personal touch to the content you post but make sure to stay compliant and create interest for the people who you are connected with on LinkedIn. Develop yourself as a ‘Go To’ resource where people feel comfortable enough to contact you to get the ideas and the information they need.

Like other social platforms, LinkedIn as well has timeframes when you should post and at what time. According to their findings, these are the best days to post content on LinkedIn. •

Between Tuesday and Thursday

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Early in the morning

• Lunchtime •

Early evening

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Between 10am and 11am on Tuesday

NOTE These times can vary between different profiles. But you can see for yourself whether these times are most suitable for yourself.

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LINKEDIN Another way to generate leads and drive people to your profile are LinkedIn groups.

LinkedIn groups are the key for a successful business. It’s important that you engage with the people in the group you are in. Also, make sure to enter a group that is relevant to your field of business. With Young Living being in the Health and Wellness industry and Essential Oils industry (category “Alternative Health and Wellness industry and Essential Oils industry” on Facebook/Instagram), look out for groups with topics in this field. It is of course advised to reach out to groups that aren’t specifically in the Wellness industry.

If you’d like to be part of a group from another field, make sure that your messaging is suitable for that group. Make sure to undertake some research before joining. In order to gain visibility in your chosen group make sure to ask and answer to questions.

THINGS TO LOOK OUT WHEN JOINING A LINKEDIN GROUP: •

Check the activity meter: you wouldn’t want to join a group that isn’t active, and nobody interacts when you post something

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Join groups from your field: you may also join other groups but be sure to stay relevant in your shared content

These action points will help you to create active engagement instead of passive engagement. With active engagement you give people the opportunity to engage with you and to start conversations.

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Don’t hesitate to leave your professional contact details or information about your business in those groups.

Make yourself attractive to others in order to get more connections.

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LinkedIn:The hidden platform

People often underestimate the capacity of the social networking

platform, LinkedIn. It is important to understand that LinkedIn is a very powerful tool for businesses.

LINKEDIN INTERESTING FACTS TO KNOW ABOUT LINKEDIN: •

before Facebook was launched. LinkedIn is the oldest of the

According to LinkedIn own research, they report: • • •

51% of companies acquired a B2C (business to consumer)

major social networks and still in use today.

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LinkedIn has 736 million members in 200 countries. 76% of

customer through LinkedIn.

LinkedIn’s users are outside of the U.S. – 163 million users in

93% of B2B (business to business) marketers consider LinkedIn

Europe including the U.K.

to be the most effective site for lead generation.

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59.9% of LinkedIn’s users are between 25 and 34 years old

50% of LinkedIn members say they are more likely to buy from

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The platform is available in 24 languages.

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LinkedIn is the best social network for lead generation – 277%

someone they’ve engaged with on LinkedIn. •

LinkedIn was officially launched on May 5th in 2003; nine months

80% of LinkedIn members want to connect with companies to enhance their decision making.

more effective than Facebook and Twitter.

NOTE These are great numbers to refer to when you need to make yourself an idea about the platform. As you can see, it has a huge potential to reach a lot of people and build an even bigger community for your Young Living business.

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LINKEDIN HERE IS A HANDY SUMMARY FOR SETTING UP YOUR LINKEDIN PROFILE:

1. Make your profile public

Verify your account settings, and make sure that your profile is visible for the public. This simple change will allow you to show up in searches and be spotted.

2. Keep your location updated This will improve accuracy when someone searches for keywords like, “ätherische Öle Munich Deutschland”. This step isn’t just beneficial if you’re looking to engage with people or simply be searchable for customers/members; it’s also one way to take your online network offline. It will give others the possibility to know you live in their city and maybe from there you could PRIMARY LOGO

meet up and build a business relationship during a meet up for coffee.

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LINKEDIN

3. Create a customised URL

4. Add a background

A custom URL makes it so much easier to send people to your

This is one is a great feature. It allows you to show some creativity

profile—and it means you no longer have to worry they won’t

and highlights your brand. Think about what people instantly

find you.

associate with what you do, for example essential oils and nature.

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LINKEDIN 5. Keep your profile picture updated According to LinkedIn, profiles with headshots are 14 times more likely to be viewed than those without a profile picture. Your headshot should be clear, professional and only include you.

So, take the time to browse through your phone for any photos like that.

6. Add (or update) contact information Make sure your email, phone number (if you feel comfortable), website and other—professional!—social media platforms are listed on your profile. Remember: LinkedIn InMail is only available to Premium users, and you want to make sure anyone can contact you about great opportunities.

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LINKEDIN

7. Improve your headline This is your opportunity to impress potential team members and customers, so don’t waste this valuable space. Most professionals list their current title or position, but don’t stop there. Add one other attribute that will help you stand out.

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Visit YoungLiving.com to learn more.

We take the stewardship of our planet seriously. Our state-of-theart production process brings you the purest oils on Earth.

We call it

®

It's not a slogan–it's our calling.

Young Living Europe, Building 11, 566 Chiswick High Road, London W4 5YS, United Kingdom

‘Young Living Europe’

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