EN - Social Sharing Guide - MODULE 2 - LESSON 1

guide

SOCIAL SHARING

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MODULE 2 – LESSON 1 1 Social Media Scheduling Plan

Intermediate

Posting

ON SOCIAL MEDIA

Always wondered how often to post on your social media accounts?

Not sure if twice a day or three times a day might be too much? In this guide, we’ll cover how to create an ideal social media scheduling plan and also how often to post on Facebook and how often to post on Instagram.

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FACEBOOK

3/week low

1/day

Facebook

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Post 1-2 times per day

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Minimum of 3 posts per week

2/day

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Personal: post between 6 a.m. and 8 a.m. or late evening

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Business: post between 1 p.m. and 4 p.m.

suggested

high

In general, and also agreed with many studies, once per day is optimal to post on Facebook with a maximum of two posts per day. Take into account that each Facebook profile or Facebook page is different. Depending on how many people are following the account and where they are based, you can even post up to 3 times per day. The minimum number of posts on Facebook should be 3 posts per week. Don’t post too much, otherwise you can seem spammy.

As to when to post on Facebook, usually the best time is between 1 p.m. and 4 p.m. for businesses and early in the morning or in the late evening for personal profiles. Make sure to decide on a precise time to post. Posts between 8 a.m. and 10 a.m. would means that your posts will get lost in the crowd because this is the time when most of the people post on Facebook. The ideal would be 6 a.m. to 8 a.m. This is the time when people wake up and the first thing they do is look at their phone before getting ready and heading to work.

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Check your Facebook Insights to see when your specific niche of followers is online and where they are from.

This will give you the possibility to post according to their location and according to their online availability.

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INSTAGRAM Instagram 1/day low

1-2/day suggested

3/day high

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Post 1-3 times per day

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Suggested 2 posts per day max

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Post between 6 a.m. and 8 a.m., 2 p.m. or between 8 p.m. and 9 p.m.

It is recommended to post on Instagram at least once per day with a maximum of 3 posts per day. For both Instagram and Facebook, it’s important that you don’t overdo it, otherwise it can be seen as spam. It’s more effective to post less and more engaging images or videos instead of posting just for the sake of posting. Create a nice environment for your followers, so they will appreciate coming back to your profile and will be more likely to like and comment on your shared content.

As to when you should post on Instagram, it really depends on the activity of your followers. But in general, you should aim to post in the morning, at 2 p.m. (just before or after lunch) or in the evening between 8 p.m. and 9 p.m. Posts are more visible when they are posted early in the morning. However, the engagement rate is higher later in the evening because in the morning, most people just ‘scroll’ through their feed instead of actually ‘engaging’ with it. Therefore, the best time would be between 8 p.m. and 9 p.m., just before heading to bed and after dinner.

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Verify your Instagram Insights in order to see when your followers are online. Once you create your Instagram Business Account, you will be able to see the exact days and timings when your followers are online.

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Scheduling ON SOCIAL MEDIA

To make your life easier and the posting more consistent, use a

social media scheduling tool to efficiently plan your posts and their timings in advance. These tools give you the possibility to easily handle your social media accounts all in one place.

Schedule posts in advance by preparing your images or videos and also the relevant copy that goes with it and then add it to the social media platforms that you are using. These tools are a good way to start your social media presence in the best way possible, but also to create a bigger business for yourself. Bear in mind that these tools come with a fee to use all the features that they are offering.

Nevertheless, you have the possibility to use them for free or try them out during a free trial period.

Examples

Here’s a list of social media scheduling tools that are easy to use and easy to understand. Choose one of them to start your journey on social media: 1. SproutSocial

5. Buffer

2. Later

6. CoSchedule

3. Hootsuite

7.

4.

8. MavSocial

Social Pilot

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Create a list or document with the content you would like to post for the following week. This will save you some time before heading to your social media scheduling tool to schedule your posts with ease.

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CONTENT WHEN CREATING YOUR POSTS,

vs PRODUCT

think more content, less product.

Your followers or the people liking your page want to engage with you and see more of what you can offer them.

There are three essential themes you should consider when creating your content on social media. Before posting, ask yourself if your posts are entertaining, educational or inspiring?

By defining your posts with one of these three themes, you’ll see more engagement coming your way. Help stimulate your viewers when promoting yourself or Young Living.

Entertain

Let your viewers enter your world with entertaining posts that also represent a sense of humour. Be authentic and create content that is relevant to your audience and to who you are.

This will open the door for people to comment on your posts and add their feedback or experience. People love to be part of something and be encouraged to interact.

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Educate

Interesting content on Instagram that you want to share? Tag our Young Living Europe Instagram account (@younglivingeurope) for a chance to be featured on our profile.

Educating others about YL and our products makes for a great post. Everyone has questions and needs, so by addressing specific educational content in your posts you will likely also see more engagement.

Position yourself as providing information rather than selling information or pushing products. Attract your reader with insightful and helpful content that they will find beneficial for themselves. Reviews, how to use, your personal experiences and the benefits of using a specific product are a great way to start your content.

And remember to always stay compliant.

Inspire

Inspire your audience with inspirational content. Share a video or a post of something impactful in your life or of something you found impactful from someone else. Think about content that has meaning and is relatable as well as being motivational and uplifting. Don’t hesitate to include phrases, quotes or a song lyric in your posts. These types of posts share who YOU are and what YOU stand for. People are more likely to engage with you when you show the real you to others and connect with them.

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Share

ENGAGING CONTENT

Make a difference between both platforms and take the time to select the right content for Facebook, as well as the right content for Instagram.

Facebook is more a platform for curated content, such as blog

Ideas

There is no right or wrong content for Facebook and Instagram—the importance is in the quality of the content you create. Here’s a list of ideas you can use in your posts: •

new release or a usage tip

posts, reshares of YouTube videos and more. It can also be utilised for lifestyle images and especially for video content. Instagram on the other hand is a platform to show the YOU brand! Share images about you but also post any events that you attend, products that you want to suggest and focus on driving and stimulating conversation with the people who are following you on your Instagram profile.

Create engaging video content—product testimonials, a

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Share a recent blog post that you have read

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Just received your YL package? Share a fun unboxing post

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Share a personal testimonial (remain compliant)

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Visited a YL farm? Share a picture from your trip

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Share a moment from an event—Wellness Event, Convention, Leadership Event

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Visit YoungLiving.com to learn more.

We take the stewardship of our planet seriously. Our state-of-theart production process brings you the purest oils on Earth.

We call it

®

It's not a slogan–it's our calling.

Young Living Europe, Building 11, 566 Chiswick High Road, London W4 5YS, United Kingdom

‘Young Living Europe’

@YoungLivingEurope

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YoungLiving.com/blog/eu/en

YouTube.com/YoungLivingEurope

Europe Official Blog

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European Headquarters: +44 (0) 20 3935 9000 customercare@youngliving.com