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TABLE OF CONTENTS
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BACKGROUND
LOGO GUIDE
7 - HISTORY 13 - ReBrand
22 - DEVELOPMENT 24 - PROPER USAGE
COLOR GUIDE
MOCK UP
19 - PALETTE
FONT GUIDE
20 - TYPOGRAPHY 21 - TEXT APPLICATION
26 - DEVELOPMENT TEMPLATES
28 - BOARD LAYOUT 30 - LETTER LAYOUT
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BACKGROUND | HISTORY
HISTORY
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HISTORY
APPLE STEVE JOBS
Wanted to make computers small enough for people to have them in their homes or offices. Simply put, they wanted a computer that was user-friendly RONALD WAYNE
STEVE WOZNIAK
Founded in 1976 Apple Campus, Cupertino, California, U.S. 9
BACKGROUND | HISTORY
HOW?
70s-
Jobs and Wozniak started out building The Apple I in Job’s garage and sold them without a monitor, keyboard, or casing
80s-
Wozniak left Apple in 1983 due to a diminishing interest. Jobs then hired PepsiCo’s John Sculley to be president. However, this backfires as it leads to many conflicts, ending with Jobs leaving in 1985
90s-
Apple’s market share suffered slowly after its peak in 1990 and by 1996, many believed the company will fail. This resulted in Apple buying NeXT Software and Jobs will return back into Apple to make changes. Forming an alliance with Microsoft to create a Mac version of its well-known office software. This becomes a beneficial change for Apple and later Jobs will revamp the computers and introduce iBook followed by iPod, an mp3 player, which became the market leader.
‘07-
The iPhone was introduced in 2007, becoming one of the world’s most successful products and the company has released several new versions since. After this product, Apple goes on to later to produce iPad tablet and Apple Watch. Now, Apple has extended its services segments with its credit card, Apple news for news, Apple Arcade for games, and the Apple TV+ for streaming original content produced by Apple 10
HISTORY
IKEA Ingvar Kamprad
Anyone should be able to afford stylish, modernist furniture. 30s -
As a child he made money to help his family by buying matches, christmas cards, pencils, wallets, & watches in bulk then selling them to at low prices to farmers then the boys at his boarding school.
Early 40s -
Started IKEA at 17 selling pens, picture frames, watches, &
jewelry
Late 40s -
began selling furniture of local manufactures. Goal was to sell cheap but high quality furniture.
50s -
The “ready to assemble” model came from trying to figure out ways to sell more furniture than competitors. Prices went down & the company started getting more popular.
Founded in 1943 Älmhult, Sweden 11
BACKGROUND | HISTORY
APPLE
IKEA
To produce functional technology, as well as protect user’s privacy
To create lasting furnitures, affordable price, and a unique purchasing experience
VALUES:
VALUES:
Accessibility, encourage individuality, inspire, and responsibility
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Leadership, togetherness, cost-conscious, simplicity, improvement, responsibility, and future generations
“to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.”
to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them
“Think Different”
“To create a better everyday life for the many people”
HISTORY
LOGO DEVELOPMENT APPLE Minimalistic, simple style with monotone colors with few bold
IKEA Minimalistic, simplified geometric forms with straightforward colors
contrasts
FONT -
The San Francisco font
FONT -
Noto
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BACKGROUND | ReBrand
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ReBrand
OUR VALUES x1 INDIVIDUALITY
x1 SUSTAINABILITY
x1 AFFORDABILITY
x1 EFFICIENT LIFESTYLE
x1 ACCESSIBILITY
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BACKGROUND | ReBrand
OUR MISSION People are working from home now more than ever. Our company recognizes this and is committed to helping you make your space. HOMEWORKS is a company that wants to provide the right products and services that allows you to take control of your home environment with the help of technology. Allowing you to transform your space to your own liking as well as manage it.
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ReBrand
VALUE PROPOSITION
Affordability
Quality
Creativity
Adaptable
Smart 17
BACKGROUND | ReBrand
“We make your home work.”
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ReBrand
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COLOR GUIDE | PALETTE
PALETTE Calm earthy tones, bringing the comfort colors to you
#717744
SECONDARY #0E0709
PRIMARY
#FFFFEB
#DFD545
#759EB8
TYPOGRAPHY | TEXT APPLICATION
Montserrat - Bold | Header (46 px) ABCDEFGHIJKLMNOPQRSTUV
“We make your home work”
!@#$%^&*(
Montserrat - Semibold | Subheader (13 px) ABCDEFGHIJKLMNOPQRSTUV
“We make your home work”
!@#$%^&*(
Verdana - Normal | Body Copy (12 px) ABCDEFGHIJKLMNOPQRSTUV
“We make your home work”
!@#$%^&*(
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TEXT APPLICATION
Header is Montserrat Bold at 46 px Subheader is Montserrat Semibold at 13 px Body copy is Verdana Normal at 12 px
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LOGO | DEVELOPMENT
DEVELOPMENT 1 Starting with a simple 2 by 2 square, the logo resonated more like a house.
2 Increasing more square boxes, widening the desk surface. Additionally thickening the lines 23
DEVELOPMENT
LOGO ITERATIONS
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LOGO | PROPER USAGE
PROPER LOGO USE “Use me like this!”
COLORS The black, white, and green colors should always be the base colors for the logo.
ARRANGEMENT
EXCEPTION
This placement should be consistent throughout the elements
The house can be at the center top of the logo.
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LOGO | IMPROPER USAGE
IMPROPER LOGO USE “Don’t use me like this!”
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CAPITALIZATION
VERTICAL ALIGNMENT
Please capitalize all the logos.
Please do not arrange the logo in this alignment.
REARRANGEMENT
COLORS
Please do not rearrange the logo in any way other than the original element
Please do not use any other color aside from black, white, and green. 26
MOCK UP
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HOMEWORKS is there, wherever you need us.
MOCK UP
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HEADER Subheader Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOARD LAYOUTS
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Note that the board layouts are not in any particular order
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LETTER LAYOUTS
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HEADER Subheader Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
“We make your home work.”
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HEADER Subheader
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
34
Subheader Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy.
35
HEADER Subheader
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Yet remarkably appearance get him his projection. Diverted endeavor bed peculiar men the not desirous.
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Note that the letter layouts are not in any particular order