Project: CIRKKO, englich ver.

Product Design｜Design Thinking

Design thinking is a term used to represent a s

processes by which design concepts are devel

include the ability to: (1) resolve ill-defined or

strategies, (3) use abductive and productive re

ic/spatial modeling media, for example, sketch

And a five-phase description of the design inn

Meinel, and Leifer as (re)defining the problem building, and testing

set of cognitive, strategic, and practical

loped. Core features of design thinking

r wicked problems, (2) adopt solution-focused

easoning, (4) employ non-verbal, graph-

hing and prototyping.

novation process is described by Plattner,

m, need finding and benchmarking, ideating,

Product Design

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Design Thinking

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Cirkko

CIRKKO Cirkko, circle.

2020.04-2020.06

Cooperative Project with Orchid Research and Development Center, NCKU

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Product Design

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Design Thinking

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Cirkko

CIRKKO, a Spin-Off Fragrance Diffuser from the Imagery of Orchid.

Fragrances can create an atmosphere for us. Thus, we can have a situation shift or mentality change through the variety of scent.

The curved base of Cirkko provides an usage methods as to “swaying.”

With the swaying feature, the fragrance in the diffusor will float out

gradually, so as the users can bring themselves into the atmosphere they desire by the additive effect of behavior and fragrance.

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Curved Base/Bottle Cap The slight curvature at the base of Cirkko allows the bottle to sway gently, so the fragrance will go out slowly. Moreover, users can manually make the fragrance more intense.

Feeling Surroubded by Fragrance The cork transfers its function to stable the bottle when the bottle cap is converted into a base. Inlaided in the bottle and in the aromatic liquid, Cirkko not only has an olfactory function but also has a visual effect of being surrounded by the fragrancy.

Inversion and Conversion Inversion, to control whether to diffuse or not via invert the

function of the bottle cap(cork) and base. Conversion, convert users’ mentality by switching the bottle’s function.

Cirkko can lead us to have an abstract psychological change through the physical turning action.

Product Design

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Design Thinking

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Cirkko

Design Process At the beginning of the design process, we compiled hundreds of fragrance products cards, defined the two directions of the cross axis used in the perceptual map, and get information of products on the

market currently in order to determine which direction should we go for the follow-up design process.

Meanwhile, since this is a cooperative project with the orchid research and development center of

NCKU, it is also important to analyze the orchid they had provided. We observe and analyze orchid’s aroma, appearance, and imagery of orchid, etc., and put the result into the moodboard.

We also used persona to describe what kinds of customers we should target, so that we can have our design background context more thorough and reliable.

Perceptual Map Orchid Analysis

Imagebaord

Ideation Persona

Final Model Mockup

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Perceptual Map A perceptual map is used to find out the market positioning of a product through customer

preferences analysis, which is the consequence

of categorizing products that are both already on market and those that are still conceptual.

The two-axis we’ve chosen are “traditional

function - technological function” and ”steady lively,” and we finally categorized the cards into 5

development

directions,

whose

customers are different from each other.

target

People with mediocre incomes and those

Younger generations

who care about their living qualities

and people who like to try new things

Technological function × Steady

Technological function × Lively

Electric, Minimalistic shape, Cylindrical shape, White tone

Mixed media, unanticipated

Younger female who need healing time Traditional function × Lively,

The elderly and hipsters

Small size, Rounded shape, Multicolor, Low saturation

People who like distinctive styles

Traditional function × Neutral + Eye-catching appearance Dynamic effect, Lighting effect

Traditional function × Steady

Matte texture, Natural material

Product Design

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Design Thinking

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Cirkko

Imageboard The orchid research and development center of NCKU provided orchids for us to observe its fragrance and form , by doing these, we can form an image of this flower then convey its concept via our design.

Orchid Characteristics： ∣Dynamic and Static ∣Mild

∣Rich in flavor

∣Multi-layered

∣Central diffusion ∣Ethereal

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Persona For defining the target customers and make this character

Occasion:

used persona in our design process. That is, to list the

01｜Switch between working and relaxation.

concept even more specific and relevant to real life, we details of a person’s characteristics, and set the situation

02｜Create a comfortable atmosphere.

and timing for the character to use the diffuser.

“ Want to be as lazy as a cat.

Work hard now in order to live a life I love in the future. ”

Age∣30

Daily Life

Education∣Master degree Occupation∣Company clerk Family Status∣Unmarried Personalities∣

Calm, bold but considerated

Interests∣

Illustration

Learning foreign languages Planning tour

Collecting bookmarks

# Good financial management # Own a large collection of books and magazines

∣Sitting and reading by the floor-to-ceiling window ∣Go to the flower shop regularly

to renew the flower at the entrance.

The Role of Fragrance Product in Everyday Life Important, frequently used objects

in the living room bookcase and on the desk.

Favorite Scent in Life Smell in the bookstore Coffee aroma

Floral arrangement

# Urbanite

∣Observing her cat

Smell of quilt after being basked in the sun

# reference for the well-lit place # Preference for

the floor-to-ceiling windows

# Prefer handwritten letters

# Keeping a British shorthair cat

#Work and life balance is important # Prefer matte texture to glossy texture

Product Design

Ideation &

Mockup

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Design Thinking

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Cirkko

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Product Design

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Design Thinking

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Cirkko

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Mockup

Full Scale Final Model

Product Design

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Design Thinking

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Cirkko

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