Mall of Tripla in English

WHATEVER YOU EXPECT, WE TRIPLE IT

It has three times more people, with triple the shopping fever.

Its location is three times better, at the intersection of all traffic.

It has three times more parking space and triple the people throughout the day, from morning to evening. It is an urban, attractive and easily approachable environment—three times better for all of us!

This is Mall of Tripla—an urban centre that is three times better.

It will be completed in 2019 and you now have the opportunity to be part of it from day one.

Whatever you expect, we triple it.

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An urban centre that is three times better

What is Mall of Tripla?

WHAT DOES A THREE TIMES BETTER LOCATION FOR YOUR SHOP LOOK LIKE?

Mall of Tripla is a bold and innovative urban centre currently under construction in Pasila. It is a cornucopia of experiences, full of restaurants, shopping opportunities and urban culture.

Mall of Tripla’s attractive urban culture feeds all the senses and pulls people in at all times of the day. For shoppers, it offers top international brands, while bon vivants can enjoy inspiring flavours and invigorating well-being services. The appeal of entertainment at Mall of Tripla is impossible to resist, while green oases provide an opportunity to catch one’s breath. By providing a carefully refined and digitally supported customer experience, Mall of Tripla leads the way for the next generation of retail and urban life.

FINLAND’S BEST RETAIL LOCATION Mall of Tripla will include the new Pasila station, which puts the urban centre at the focal point of traffic flows and at the heart of Finland’s most densely populated area. Mall of Tripla will be

easy to access by all forms of public transport as well as on foot, by bicycle and by car.

The new Pasila Railway Station will be the busiest in Finland, with every train in the metropolitan area stopping there.

MALL OF TRIPLA AS PART OF TRIPLA Mall of Tripla is part of Tripla, a major hub of commerce, culture, business and transport that will be built in Central Pasila. In addition to the shopping mall, the three-block urban complex will include offices, apartments, hotels, parking and the new public transport hub of the capital city. By the turn of the decade, Tripla will be the new heart of Helsinki, a place that attracts large customer flows from near and far.

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Three times better design

According to our Mind16 survey, people will come to Mall of Tripla with various expectations: some will look for quick services and convenience, while others will want big experiences and intend to spend more time there. The Mall of Tripla concept responds to all types of needs.

EXPERIENCES TO SUIT ALL TASTES Visitors to Mall of Tripla can come for quick errands or to spend a full day of shopping and enjoyment. It is easy to pick up daily groceries, but there are also endless opportunities for relaxation, spending time with friends and entertainment—Mall of Tripla makes all wishes come true!

The world of fashion awaits shoppers at Mall of Tripla in all its glory, from the high-quality brands offered by international chains to gems found in small designer boutiques.

Mall of Tripla will also delight visitors with first-class culture and entertainment. Shoppers can take a relaxing break at one of the urban centre’s numerous cafés. When visitors get hungry, they can enjoy the epicurean pleasures of the astonishingly wide range of dishes served up by Finland’s largest restaurant complex.

A CENTRE FOR EXPERIENCES THAT IS REFINED DOWN TO THE SMALLEST DETAIL Nothing is haphazard at Mall of Tripla. The spatial planning has been refined down to the smallest detail to ensure that every retail unit has an excellent location with good customer flows. There is direct access from the street level to four floors, and each of the urban centre’s five floors has a unique profile and atmosphere. This creates a well-defined space that draws people in.

Movie nights, hobbies and wellness services to suit all tastes. This floor is for entertainment and enjoyment! There is also a diverse range of restaurants that changes according to the time and the customer base.

4TH FLOOR: LITTLE MANHATTAN The event area in the middle provides access to the offices, hotels and the upper station level. The services here satisfy the needs of passers-by quickly. Grab a takeaway coffee or a delicious lunch to go. The high-ceilinged indoor plaza makes a breathtaking setting for various events.

Customer-oriented design and innovative signage ensure that visitors always know where they are and can easily find their way around.

Most importantly, the clarity and functionality of the design of retail space inspires visitors to keep shopping and stay for a long time.

Mall of Tripla will have a range of restaurants that is unique in Finland in terms of its scope and quality.

DELIS AND FAST FOOD Designed to satisfy the needs of quick visitors, the diverse selection of fast food offers a variety of opportunities for a quick meal without compromising on quality. Well-known chain restaurants and small but interesting operators will serve busy customers throughout the day.

Customers who are in a hurry can grab a quick coffee and a sandwich from a kiosk. Those who have more time can relax and unwind in one of the many cosy cafés. Cradle a cup of freshly brewed coffee and read the morning paper while surrounded by the urban bustle and chatter.

3RD FLOOR: HIGH STREET See and be seen. This floor is full of urban life with retailers trying to outshine one another. The large park in the middle of the third floor is surrounded by attractive shops and bars.

More than 80 restaurants to suit all tastes

CAFÉS AND KIOSKS

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5TH FLOOR: ENTERTAINMENT AND WELL-BEING

PUBS & CASUAL DINING Casual Dining is a step up from fast food: straightforward but thoughtfully prepared food of good quality. Casual dining restaurants include interesting independent operators as well as high-quality chains. Pubs attract the after-work crowd looking to relax and perhaps enjoy a football match over a meal or some snacks.

DESTINATION RESTAURANTS Mall of Tripla will also have a lot to offer for fans of fine dining who come from further away. Picturesque restaurants stylishly sprinkled around in various locations will provide unique gastronomic experiences to suit even the most demanding palates. They are the crown jewels of Mall of Tripla’s world of restaurants.

2ND FLOOR: SHOPPING STREET This floor has direct access to trains. Visitors who do not need to use the ticket office can board a train directly. This floor offers relaxed shopping in large chain stores, as well as restaurants and cafés to unwind at the end of the day. The heart of this floor is the Food Street zone around the central plaza.

1ST FLOOR: FOOD MARKET The food world is located above the parking facilities. The supermarket offers everything one might need, while small food stalls create an idyllic market atmosphere in a modern setting.

MARKET ZOO The unique Street Food Market serves up organic and fresh flavours. Indie food stands, pop-up cafés and market stalls full of interesting foods and ingredients come together to create a lively atmosphere.

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30 MIN = MORE THAN ONE MILLION CUSTOMERS

MORE THAN

1 000 000 PEOPLE WITHIN 30 MINUTES

Mall of Tripla touches everyone

MORE THAN

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AIRPORT

500 000 PEOPLE WITHIN 10 MINUTES MORE THAN 70 000 PEOPLE LIVE WITHIN A TWO-KILOMETRE RADIUS AND IN THE PASILA AREA AROUND 80 000 PEOPLE WORK AND 15 000 PEOPLE STUDY

TRAIN LINES

IN THE FUTURE, CLOSE TO MORE THAN

130 000 PEOPLE WILL PASS THROUGH MALL OF TRIPLA DAILY.

10 MIN = 500 000 CUSTOMERS

2 km

Fact: of all the shopping centres in the Helsinki metropolitan area, Mall of Tripla has the highest population within its catchment area. Tripla will be the new heart of Helsinki, attracting people to shop and enjoy themselves any day of the week, any time of the day.

A VIBRANT TRANSPORT HUB Pasila station is Finland’s busiest public transport hub. It makes Mall of Tripla convenient to access by all modes of public transport. Once new transport connections have been completed, the number of visitors will increase to 130,000 per day.

AN URBAN CENTRE FOR CONSUMERS WITH HIGH PURCHASING POWER Mall of Tripla has unlimited potential within its catchment area.

When you understand customer needs and wants, they will come back to shop and enjoy themselves time after time.

Mall of Tripla’s customers comprise the following groups: LOCAL RESIDENTS

EVENT, ENTERTAINMENT AND LEISURE CUSTOMERS

The most frequent visitors to Mall of Tripla will be young and youthful adults who live and work in the greater Pasila area, in Kallio and in areas served by local trains.

Events, concerts and fairs will bring a large number of domestic and international tourists to Mall of Tripla, ready to spend money on a variety of services.

Local residents value convenience and they use a very diverse range of services at Mall of Tripla. Their consumption is focused on daily consumer goods retail as well as restaurant and culture services. Local residents visit Mall of Tripla on weekdays as well as at weekends. Families with children are an important element of the target group.

At weekends, all of the residents of the Helsinki metropolitan area, particularly families with children, come to Mall of Tripla for shopping and enjoyment. The urban centre’s restaurant and entertainment services are the most important pull factor for them. They are a significant part of Mall of Tripla’s customer base, particularly at weekends and in the evenings.

PEOPLE WORKING OR STUDYING IN THE AREA People working or studying in the area use the urban centre’s services several times per day. They are a source of significant demand for lunch restaurants, cafés and after-work pubs.

They primarily use services on weekdays, but they also visit at weekends with their families. In the daytime they value quick service concepts, while in the evenings they value services geared towards more relaxed enjoyment.

COMMUTERS Commuters constitute a significant proportion of the daily customer flow and are the most important customer group by volume. Quick services are particularly important for this segment, especially for passengers in transit. Mall of Tripla’s services are attractive, practical and convenient, which makes the commercial potential of this customer segment particularly significant.

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Consumer values:

• POSITIVE • STRAIGHTFORWARD • REALISTIC • ACTIVE • SYSTEMATIC

Based on a Mind16 survey conducted on local residents in Pasila, their expectations for Mall of Tripla are as follows:

CONVENIENT SHOPPING Customers want straightforward shopping experiences and a diverse selection of products and services.

FASHION SHOPS AND INTERNATIONAL BRANDS After basic needs, high-quality brands and world-class shopping experiences are rated as very important by potential customers.

STIMULATING ENVIRONMENT Pasila residents are focused on the here and now, and they are significantly more spontaneous than the average consumer. Attractive facades and appealing product displays help promote quick purchase decisions.

Based on the survey, Mall of Tripla reflects customer values in all of its operations—from marketing to the general appearance, as well as its general offer to retailers, office tenants and, above all, consumers.

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13% 17%

(Average 14%) INTELLECTUAL PRACTICAL

(Average 16%) EMOTIONAL SENSUAL

27% 43%

(Average 38%)

(Average 32%)

Promises to consumers

Values

Nothing is as important as understanding consumer values. They provide the foundation for Mall of Tripla’s operating model

SPENDING TIME

ATMOSPHERE

Mall of Tripla is designed to make its services easy and convenient to use. Logical layouts and clear signage ensure an uncomplicated customer experience. Mall of Tripla satisfies the needs of the most demanding shopaholics while providing opportunities for entertainment and relaxation for all customer groups.

Mall of Tripla is not just another new shopping mall.

It is a happy and busy hub for events, full of life.

People come there to enjoy themselves and spend free time, like they would in their own block. Mall of Tripla will also be an important location for business premises for employees commuting from near and far. For this reason, the urban centre will have a special atmosphere that makes visitors feel welcome time after time.

SOMETHING FOR EVERYONE Mall of Tripla is designed to serve every single visitor. It achieves this by offering the best brands under one roof, along with more than 80 restaurants to suit all occasions, as well as an unbelievable range of services, entertainment and other leisure options. Every customer will leave Mall of Tripla satisfied and one experience richer.

PRICE LEVEL

UNIQUE URBAN CULTURE To an extent, Mall of Tripla is modelled after Manhattan. Like Manhattan, it combines green and refreshing parks with the bustle of urban life, as well as an organic range of food and shopping opportunities. The varying themes and appearances of the different zones come together seamlessly to create a metropolitan hub where people spend time much like they would in their own block.

Mall of Tripla is for all of us. It offers solutions for every budget, with well-known international chain stores selling quality products at affordable prices.

For fans of premium brands, the urban centre will be paradise on Earth. Those with a taste for haute couture can indulge themselves by visiting boutiques reminiscent of Helsinki’s old city centre.

ATMOSPHERE, CONVENIENCE AND URBAN CULTURE – MALL OF TRIPLA OFFERS SOMETHING FOR EVERYONE

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Triple it SHOPPING

MEETING

A significant proportion of customers prioritise speed and convenience when it comes to finding the product or service they need from Mall of Tripla. With this in mind, everything is designed to serve the searching customer: straightforward spatial solutions, clear signage and a logical layout that is easy to understand.

The customer experience has been made as smooth as possible. At Mall of Tripla, everyone finds what they are looking for.

Mall of Tripla is like a welcoming urban block where people come for a longer stay. Children get swept up in play and friends meet each other—there is always something fun going on in the hustle and bustle of urban life.

What makes Mall of Tripla special is that it always has a large number of diverse people enjoying various activities under the same roof.

MOVING Mall of Tripla has a tremendous volume of people passing through every day. Many of them are only attracted by services that are quick and convenient, or otherwise conducive to impulse buying. Attractive storefronts and stylish product displays beckon passers-through, and clear spatial planning encourages them to stay a while for a bit of shopping.

Mall of Tripla is in a class of its own in Helsinki when it comes to the number of shops and services. It is the new heart of the city, where every detail is designed to serve the needs of 130,000 people per day.

The reasons people have for coming to Mall of Tripla are threefold: shopping, moving and meeting.

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Floor plans

5th floor

ENTERTAINMENT AND WELL-BEING This cosy and fresh floor includes a cinema, restaurants and wellness services.

4th floor

LITTLE MANHATTAN

A lively mix of urban culture, culinary experiences and shopping. Access to the railway station.

3rd floor

HIGH STREET

Specialty retail floor full of fashion and design.

Casual restaurants and a terrace area add to the unique atmosphere of this floor.

Level 1 Retail stores Food and beverage

2nd floor

SHOPPING STREET

This floor is for those who are serious about shopping. The central plaza is surrounded by the bright and high-ceilinged Food Street, the beating heart of this zone.

1st floor

FOOD MARKET

The Market Zoo on this floor is a collection of street food, sweet shops and the unique atmosphere of an indoor market.

PARKING Parking on five levels.

Level 2 Retail stores Food and beverage

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Floor plans

Level 4,5 Mezzanine Retail stores Food and beverage

Level 3 Retail stores Food and beverage

Level 5 Retail stores Food and beverage

Level 4

Cross-section

Retail stores

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Food and beverage

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YIT has over 100 years of experience and a strong market position: we are the largest housing developer in Finland and the largest foreign housing developer in Russia.

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Many people live, work and spend time in the Pasila of today.

Nevertheless, the neighbourhood does not live up to its full potential. It is dominated by rigid architecture and its space is not utilised as well as it could be.

The Pasila of tomorrow will be something entirely different. It will be teeming with vibrant urban culture, fresh cafés, green urban space and, most importantly of all, fellow members of the urban community.

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The next chapter in Pasila’s history has already begun with the construction of Mall of Tripla. The Pasila railway station will get a new lease of life with a staggering amount of people passing through every day, bringing unprecedented vitality to the neighbourhood.

Throughout history, large cities have grown along key transport routes and places of trade. Today, we can see history repeating itself in a most delightful way. And there is much more to come!

Whatever you expect, we triple it.

We aim to improve our quality and customer experience further and continuously offer consumers new and innovative housing solutions.

We also develop innovative business premise concepts in accordance with our clients’ changing business needs by taking advantage of the opportunities presented by developing urban structures.

Our success is first and foremost based on skilled employees and the continuous development of competence. YIT's share is listed on NASDAQ OMX Helsinki.

MALL OF TRIPLA USHERS IN A NEW CHAPTER IN PASILA’S HISTORY

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TIKKURILA COMMERCIAL CENTRE DIXI, VANTA A, 57,000 M 2

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We are also among the largest business premise and infrastructure construction companies in Finland.

Our operating area covers Finland, Russia, the Baltic countries, the Czech Republic and Slovakia. We aim to be a leading European project developer, construction company and service provider, creating value responsibly with our stakeholders.

YIT in brief

The new heart of Helsinki

YIT is a construction industry leader that creates sustainable urban environments by constructing housing, business premises, infrastructure and entire areas.

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LAUTTIS SHOPPING CENTRE, HELSINKI, 6,000 M 2

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SHOPPING CENTRE WILLA, HYVINK Ä Ä, 20,800 M 2

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COMMERCIAL DEVELOPMENT AND MANAGEMENT PIRJO AALTO P S

+358 50 500 2013 pirjo.aalto@yit.fi

LEASING PREMISES ANNA RAURAMO P S

+358 50 560 0392 anna.rauramo@yit.fi

HEIKKI ROIVAINEN P S

+358 400 995 380 heikki.roivainen@yit.fi

www.yit.fi/tripla