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East Lake 1
from ZEBIN YIN- PORTFOLIO FOR UCL
by 尹泽彬
East Lake is a famous urban inland lake in my hometown Wuhan. It has gone through a long process of ecological management and tourism development. I often go there with my family and friends since I truly love it . As a designer, I also found some deficiencies in the service system of East Lake during my visits. For this reason, I cooperated with the East Lake Service Center and my classmates to upgrade and iterate its service system.
During the design process, I realized that service design should not only serve people, but also improve the living environment of animals, plants and even the entire ecosystem. Therefore, I gained more abilities to finish this project.
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Type: Service Design
Cooperative project: complete together with Huang Tao (Major of Environmental Art Design
Individual contribution: Desk research, field research, concept proposal, service process design, user interface design, VI design





Professional Tutorship
At present, China is vigorously rectifying the out-of-school large-class education industry because it disrupts the educational environment and increases the financial burden of childcare. In comparison, tutoring provided by college students deserves the attention and favor of parents under the new situation for its low fees, personalization, flexibility and other advantages. However, the current tutoring market has not been widely trusted by parents and loved by students due to its lack of information, spontaneity, supervision and perfect service system.
Therefore, hope to design a convenient tutoring service APP platform by understanding the pain points and needs of tutoring market, proposing corresponding improvement measures.



Service Design
Interface Design
Individual project


