
2 minute read
THE STORYTELLING OF GORDIAN RUGS WITH THE FOUNDER & OWNER SONNY COHEN
onny Cohen started the Gordian Rugs company to change the standards by which high-end rugs were purchased His rugs and your purchase directly support projects at the origin that help the most vulnerable in the rug supply chain Every homeowner deserves to be proud of where they live. That’s why you can count on Gordian Rugs to provide beautiful, elegant, and timeless products that enrich your home and lifestyle. Gordian Rugs is on The Yellow Cover's favorite things list. Here is his story:
The Gordian Rugs story began with a genuine desire to make a positive difference in the world, help people make informed choices, and supply luxurious, handwoven rugs for homeowners to proudly display in their living spaces As a third-generation antique rug preservationist, he perfected the art of rug restoration Through years of hands-on experience and research, Sonny understood the craftsmanship and materials that go into making these timeless works of art More importantly, by regularly engaging with his valued customers, he was able to identify three common issues they faced:
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Unethical sourcing: Sadly, most handmade rugs are woven by children forced to work in cruel, demanding conditions for little to no pay. Customers who purchase these rugs unknowingly fund the continuation of these unlawful and unethical practices.
Misinformation: Customers being ripped off by unscrupulous rug dealers, who would pass off their rugs as antique but were in fact new and made to look ‘old.’ Worse still, rugs promoted as ‘high quality’ were inferior knockoffs that would degrade after a few short years
Overpriced: Brick and mortar stores factor in their operating costs (i e rent, utility bills, payroll) when pricing their goods Most rug dealers also have to send their rugs elsewhere to be washed before they can sell them Combined, these factors raise the final price tag
Creating a better future is a passion for this remarkable entrepreneur In response to concerns, Sonny decided to forge his path and search for a better future; the journey led me to small villages around the world, where he formed strong ties with generational rug weavers renowned for their expert craftsmanship and ethical standards
To this day, Sonny is proud to call these weavers both his friends and partners in success But that’s not all After establishing Gordian Rugs, they became a proud partner of GoodWeave, an organization committed to ending child labor in global supply chains. GoodWeave personally audits their partner weavers, which means every rug you purchase from them has been manufactured in an ethical, lawful, and sustainable manner.
Every homeowner deserves to be proud of where they live. That’s why you can count on Gordian Rugs to provide beautiful, elegant, and timeless products that enrich your home and lifestyle. Inspired by “oldworld” craftsmanship, the rug collections consist of contemporary and graphic to trendy-modern traditional designs and patterns
The Yellow Cover Magazine Inc™ is now a true partner Use the code Yellow10 and receive 10% off any orders The selections are endless, and there is an opportunity for customization www gordianrugs com
Follow them on Instagram @gordianrugs
For all inquiries, contact Sonny Cohen at 646-403-4006