Biography of Yeasha Sobhan

Yeasha Sobhan is the chairman of Safwan Bashundhara Global and Bashundhara Paper Mills Ltd., a division that has emerged as one of the fastest-growing areas within the Group’s portfolio. Yeasha has steadily expanded the division’s product range to include an extensive selection of paper, tissue, and hygiene solutions As a member of the executive team of Bangladesh’s most prominent business conglomerate, Yeasha has earned respect as a distinguished female industrial leader who has driven consistent growth.

Her leadership reflects a strong commitment to diversity and inclusion Yeasha has been a guiding force throughout the organization, demonstrating resilience and empathy in her strategic choices. She has successfully navigated complex challenges with clear communication and emotional intelligence, reflecting her role as a change-maker in the industry

During her years managing and directing the company ’ s eco-sustainable paper initiatives, Yeasha has overseen marketing and operational strategies across several

strategic business units. Under her guidance, these units have expanded the customer base and strengthened the Group’s revenue performance, making a meaningful contribution to the enterprise’s long-term success

In 2018, Yeasha was recognized with the Bangladesh Women Leadership Excellence Award, honoring her vision and strategic approach to business. She was selected for her effective marketing and management capabilities, both of which are essential to thriving in the consumer goods sector.

An Accomplished Female Executive

Yeasha Sobhan has demonstrated the qualities needed to excel in a leadership role. She has met and overcome challenges that many women executives encounter in the corporate sphere. Her strong ambition has likely played a significant role in her progress, yet her accomplishments also reflect a focus on delivering measurable results. Yeasha is a results-driven leader who has achieved outcomes that have exceeded organizational expectations. Her steady presence serves as an example for the next generation of female professionals who aspire to make their mark in business.

Beyond her corporate achievements, Yeasha has contributed to the country’s economy by strengthening the gross domestic product and keeping economic value circulating within Bangladesh. Her efforts have created growth opportunities across various industries, reinforcing the company ’ s position in the national market.

A Visionary Business Leader

Through her consistent work, Yeasha ensures that Safwan Bashundra Global meets its production and resource targets while seeking ways to improve efficiency She has focused on aligning the organization’s goals with operational plans to maintain progress and competitiveness.

Outside her work with Safwan Bashundra Global, Yeasha holds a critical leadership role with Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she oversees development projects that include residential, commercial, and mixed-use properties. Her leadership has helped foster innovation and sustainable practices. Under her guidance, Toggi has established a reputation in Bangladesh’s real estate sector for creating modern, eco-friendly living and working spaces.

Her role at The Food Hall has been equally impactful. She has contributed to the creation of a premium restaurant chain that offers a diverse selection of gourmet dishes and memorable dining experiences. Yeasha’s approach emphasizes careful planning and high standards This strategy has supported the Group’s presence across hospitality, real estate, and manufacturing, enabling sustained success and a positive reputation in these sectors.

A Voice for Eco-Friendly Manufacturing

Her management of Bashundhara Paper Mills Limited has helped advance the company ’ s commitment to environmentally responsible operations. She has led the implementation of modern Effluent Treatment Plants that clean and purify industrial wastewater before discharge, protecting the surrounding environment Under her direction, the company achieved ISO 9001:2015 and FSC-CoC certifications, marking a unique accomplishment in Bangladesh’s paper manufacturing industry.

Yeasha has overseen process improvements that promote sustainable practices while ensuring reliable production. Her efforts have made the company a trusted supplier to the Bangladesh government, fulfilling large-scale paper requirements while maintaining high standards of environmental compliance.

Innovative Marketing Expert

Yeasha has played a direct role in strengthening brand awareness for the Group’s paper and hygiene product lines She has participated in planning, budgeting, and

reviewing marketing initiatives that include social media engagement and media outreach. Her work has helped build strong brands, including Bashundhara Baby Diaper, Bashundhara Tissue and Paper, and Monalisa Sanitary Napkins

Additionally, the company produces a range of exercise books designed to teach mathematics, Bangla, and English to students and adults. Yeasha’s oversight has ensured that these products reach a broad market, further supporting the Group’s contribution to education and literacy.

Yeasha’s marketing leadership was recognized when she received the Bangladesh Women Leadership Excellence Award in 2018 During the awards ceremony in the capital, she was named one of twelve women out of sixty-four to earn this honor, acknowledging her role in advancing both business performance and community support.

Leadership and Philanthropic Initiatives

The Bashundhara Special Children's Foundation is a significant initiative that has grown under Yeasha Sobhan’s leadership This program focuses on supporting children with special needs while also raising awareness about autism in the public As a dedicated advocate for inclusion and social responsibility, Yeasha has contributed to projects like the Bashundhara Tissue Autism Awareness Campaign. This effort promotes understanding and acceptance of individuals with autism across the broader community

Through her work, Yeasha emphasizes the value of providing care, education, and therapeutic resources that empower children with unique challenges. Her leadership supports opportunities for these children to reach their potential while fostering a more compassionate environment for families and caregivers.

Her influence as a business leader and advocate reflects a thoughtful approach to both corporate strategy and social impact Her consistent commitment to innovation,

operational excellence, and community engagement has shaped the organization’s culture and success.

Yeasha Sobhan continues to set an example for ethical leadership and purposeful growth, demonstrating how a balanced vision can strengthen both industry and society.