STARTUPS AND THE SCALING ENIGMA Hi, As I peruse some literature for some insight into the scaling aspect of startups, I constantly encounter the word “disruptive change”! Aggressive words those, which signal a change or a powerful impact, propelled by things, completely beyond ordinary imagination! And startups seem to be doing just that! Amidst reports, that India is 2nd only to Israel in the number of startups, and is the fastest growing startup ecosystem in the world, with incubation centres, accelerators and the likes, the glaring need of the hour, then, appears to be obvious scaling!!
The imperative, being what it is, for a large country like India, here’s a quick dekko of what this phenomenon is all about. As the word suggests, scaling is growing in volumes, vertically and horizontally, after the startup has been initiated. Whilst scaling, the key operating word is “flexibility”. Not just being flexible but staying flexible, with respect to the original product and the markets, as the startup moves through the various phases of its growth cycle. The goals too should be long-term rather than short-term, in every aspect. 1