How to find your opportunity

HOW TO FIND YOUR OPPORTUNITY? Not every opportunity is your opportunity! This is important to accept because once you become opportunity prone, it becomes easy to keep finding them.

As a skilled opportunity seeker, one learns to search for fundamental changes and resultant needs and challenges that it throws open. Change being so fundamental keeps taking place constantly thereby giving rise to opportunities.

Being sensitive to change makes one extremely opportunity prone. You suddenly start sensing opportunities just like how you used to get ideas.

While one person utilizes the opportunity and creates a flourishing enterprise, thousands of others fail miserably while trying to tap into the same opportunity.

This leads me to believe that much before business modelling or planning, it is important for an entrepreneur to find opportunities that connect both personally and professionally.

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While it is easy to accept the professional test while choosing an opportunity, many entrepreneurs don’t check for the personal connect.

Entrepreneurship is a highly emotional game. Hence it makes tremendous sense to ensure that we work in a domain that not only allows utilization of our competencies, but also is a space that is close to our heart.

One rarely comes across celebrated entrepreneurs who created enterprises across domains.

Truly there are exceptions, but let them not define the norm. Hence an inherent aspect or factor of opportunity evaluation must be the entrepreneur’s connect.

Find ‘your opportunity’ from among the many opportunities that you will come across before kick starting your venture.

This post was written by Raj Shankar, an author and consultant. The post originally appeared in his blog Raj’s Lab. ABOUT THE AUTHOR

Raj Shankar Author and consultant A national award winning entrepreneurship educator, Raj is a highly sought after speaker, mentor and consultant amongst entrepreneurs and corporates. He has authored three books on entrepreneurship, one of which titled ‘Entrepreneurship: Theory and Practice’ is a widely used textbook at the post graduate level. He has published articles in both national and international journals. Raj has designed and delivered management development programs for CxO level executives and teaches courses on entrepreneurship across Asia. Raj is a certified NEN-Goldman Sachs faculty mentor in “Entrepreneurship” and is a highly desired trainer at faculty development programs. Raj is currently a research scholar at The Entrepreneurship Development Institute of India (EDII), Gandhinagar.

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