Yasemin Pistar || Oscar Betancur || Project 2 || Branding
CONTENTS production schedule brand market research headline mood look talents/shot list advertisement layout sketches fpo’s contact sheet behind the scenes final three final ad campaign mock-ups
PRODUCTION SCHEDULE
BRAND
Lucky Brand stays true to their heritage in being an authentic, all American spirit. With giving their jeans a distinctively lucky look by ripping, fraying, sanding, patching and washing by hand to give them a real character. Their clothing & accessories are comfortable and classic for the free-thinker, artist and dreamer.
MARKET RESEARCH
Headquarters || California Products || Clothing & Accessories Target Market || Men & Women Followers || IG 140K
HEADLINE
MOOD
LOOK
TALENTS/ SHOT LIST Photographer: Daniel Roa || IG @danielroaart Model: Nathalia || IG @nathiiiiii_ Location: The Mansion on Forsyth Park || 700 Drayton St, Savannah GA 31401 Model... ...standing next to tall plants ...leaning back over tall plants ...sitting on stone bench ...sitting on floor ...standing backwards ...standing backwards on knees
ADVERTISEMENT LAYOUT SKETCHES
FPOs
CONTACT SHEET
BEHIND THE SCENES
FINAL THREE
AD CAMPAIGNS