Branding Adervertisement

Yasemin Pistar || Oscar Betancur || Project 2 || Branding

CONTENTS production schedule brand market research headline mood look talents/shot list advertisement layout sketches fpo’s contact sheet behind the scenes final three final ad campaign mock-ups

PRODUCTION SCHEDULE

BRAND

Lucky Brand stays true to their heritage in being an authentic, all American spirit.

With giving their jeans a distinctively lucky look by ripping, fraying, sanding, patching and washing by hand to give them a real character. Their clothing & accessories are comfortable and classic for the free-thinker, artist and dreamer.

MARKET RESEARCH

Headquarters || California Products || Clothing & Accessories Target Market || Men & Women Followers || IG 140K

HEADLINE

MOOD

LOOK

TALENTS/ SHOT LIST Photographer: Daniel Roa || IG @danielroaart Model: Nathalia || IG @nathiiiiii_ Location: The Mansion on Forsyth Park || 700 Drayton St, Savannah GA 31401 Model... ...standing next to tall plants ...leaning back over tall plants ...sitting on stone bench ...sitting on floor ...standing backwards ...standing backwards on knees

ADVERTISEMENT LAYOUT SKETCHES

FPOs

CONTACT SHEET

BEHIND THE SCENES

FINAL THREE

AD CAMPAIGNS