UTRWD - ICP Brandbook Guidelines

Brandbook Guidelines Irrigation Checkup Program

I R R I G AT I O N C H E C K U P P R O G R A M

Brandbook Guidelines This manual provides the visual and communication guidelines for the Irrigation Checkup Program. It is designed to ensure a consistent, cohesive look and feel across all graphic and digital applications.

This guide serves as a reference for designers, vendors, and communication partners. Every application should reflect the program's core values: water conservation, trust, accessibility, and sustainability.

IDENTIFIER

Logomark

The Irrigation Checkup Program logo is built around a triangular shape that reflects UTRWD's institutional identity. Within the symbol, simple water-and-irrigation-inspired elements convey trust, professionalism, and accessibility.

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IDENTIFIER

Variations

The logo has different versions to adapt to various formats and communication needs:

Original Version

Horizontal and Secondary Version

Identifier Symbol

Minimum recommended sizes

Minimum recommended sizes

Minimum recommended sizes

Print: 2.5 cm wide Digital: 200 px wide

Print: 3.5 cm wide Digital: 280 px wide

Print: 1.5 cm wide Digital: 120 px wide

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IDENTIFIER

Unauthorized uses

To maintain brand consistency, avoid the practices outlined below.

x

Do not modify the official colors.

x

Do not distort, stretch, or compress the figure.

x

Do not rotate or tilt the logo.

x

Do not apply unauthorized shadows, effects, gradients, or textures.

x

Do not change the identifier’s typography.

x

Do not place it on low-contrast backgrounds that affect its legibility.

x

Do not add external graphic elements that alter its original composition.

x

Do not use it at a size smaller than the minimum recommended.

Following these guidelines protects the brand's clarity, legibility, and recognition across all communication channels.

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The Irrigation Checkup Program’s color palette is inspired by the natural elements it represents: water, soil, and vegetation.

Color Palette

Blue tones convey trust, freshness, and clarity, reinforcing the program’s direct connection with water resources. Green tones evoke nature, sustainability, and responsible growth.

Finally, accent colors such as orange add dynamism and energy, creating a link to the “Water Less Y’all” campaign and strengthening the visual identity across all applications.

Navy Blue

Blue

Cód. Hex #03253e

Cód. Hex #0095d5

Water

Sky

Lima

Cód. Hex #3dc0dd

Cód. Hex #99d3ee

Cód. Hex #bfd624

C O LO R PA L E T T E

The Irrigation Checkup Program’s text colors are designed to ensure readability, consistency, and clear communication across all platforms.

Text Colors

#006989

#606060

#706f6f

#9d9d9c

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TYPOGRAPHY

Neue Haas Grotesk Display

The primary typeface selected is Neue Haas Grotesk Display, in Light, Book, Medium, and Bold weights.

Its clean, legible style ensures clarify across print and digital media while projecting a modern, professional tone.

AaBbCc

Light | Book | Medium | Bold

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ICONOGRAPHY

GRAPHIC RESOURCES The Irrigation Checkup Program graphic system is inspired by water waves and bubbles, conveying freshness and dynamism. It can be applied as a background or pattern in both digital and print materials, and is available in all color variations of the palette to ensure visual consistency.

Brandbook Guidelines