STYLE GUIDE BRAND
Logo
BEST PRACTICE
To retain the visual impact, limit the number of times you use a logo within a document or presentation.
Logo USAGE
Minimum space around the logo should be equal to the width of the first two letters of the word "Uncork" defined as "X" below.
USAGE ON AN IMAGE
LOGO RESTRICTIONS
Don't Stretch
Don't Change The Ratio
Don't Use Unapproved Colors
Never Change The Distribution Of The Logo Information Inside The Logo
Do Not Place The Logo On Busy/Heavily Patterned Backgrounds Or Backgrounds With Similar Colors
Black
Burgundy
White
HORIZONTAL LOGO USAGE
Black
Burgundy
White
Black
Burgundy
White
Black
Burgundy
White
COLORS
COLOR PALETTES:
BLACK
RGB 35 31 32 #231f20
CMYK
70 67 64 74 #231f20
10% BLACK
RGB 35 31 32 #231f20 10% TINT
CMYK
7 5 6 0 #231f20 10% TINT
WHITE
RGB 255 255 255 #ffffff
CMYK
0 0 0 0 #ffffff
ROSE
RGB 174 138 135 #ae8a87
CMYK
32 46 41 2 #ae8a87
COLORS ON ELEMENTS
BURGUNDY
RGB 93 26 36 #5c1a24
CMYK
38 91 71 54 #5c1a24
DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.
TRANSPARENT & MULTIPLIED IMAGES USE THE ROSE COLOR APPLIED IN PHOTOSHOP.
ROSE RGB 174 138 135 #ae8a87
DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.
TRANSPARENT & MULTIPLIED IMAGES USE THE BURGUNDY COLOR APPLIED IN PHOTOSHOP.
BURGUNDY RGB 93 26 36 #5c1a24
DROP-SHADOWED ELEMENTS ARE MULTIPLIED AT 40% IN COLOR BLACK WITH ZERO DISTANCE.
TRANSPARENT & MULTIPLIED IMAGES USE THE WHITE COLOR APPLIED IN PHOTOSHOP.
WHITE RGB 255 255 255 #ffffff
COLOR USAGE COMBINATION
VERTICAL LOGO
UTW Logo
SECONDARY LOGOS
Logo USAGE
Secondary logos should only be used upon special request, and they must fall under all preset parameters for Texas Wines logos.
FONTS Wines
UNCORK TEXAS
TEXAS DEPARTMENT OF AGRICULTURE
AL FRESCO BOLD
RIGATONI REGULAR
MINION VARIABLE
CONCEPT REGULAR
These fonts are exclusively for the use of the UTW logo. They are not meant to be used for other purposes.
LOGOTYPEFACESRESTRICTIONS
Al Fresco Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijqlmnopqrstuvwxyz 0123456789
Minion Variable
Concept Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijqlmnopqrstuvwxyz 0123456789
Rigatoni Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijqlmnopqrstuvwxyz 0123456789
PRINTING
ILLUSTRATIONS & IMAGES
UTW & SOCIAL MEDIA USAGE
The social media icons have also been spaced, sized, and stacked proportionately to the UTW logo.
Minimum space around the logo should be .25 inches. The minimum size for the social media logos should be 25% width proportionally to the UTW logo.
LOGO RESTRICTIONS COLOR USAGE VARIATIONS
The icons can be colored according to the UTW logo color usage variations.
