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Creative Marketing for Food and Hospitality

As a marketing expert who works with restaurant owner and managers to build their clients and prospects base, I help you determine the best way to market your business to its target audiences, devise a plan of action and follow it through to complete execution. Moreover, my marketing experience, knowledge and creativity can help you generate low cost publicity to create earned media for your business. It all comes down to helping you sell more. And I accomplish this by advising you in two distinct but related areas: 1. Marketing expertise that ranges from guerrilla tactics to media recommendations, and 2. Fresh creative approaches to challenging communications problems.

Yannis helps build strong, effective, unique brands that create growth and profits for restaurants and life-long relationships for their customers. Advertising creative

Web architecture and design

Advertising strategy

e-commerce/web strategy

Direct marketing

Branding (corporate and product)

Photography

Integrated design communications

Design/Production

Media planning/placing

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Visual Marks for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Clocktower Brew Pub a well known

Branding

Ottawa Pub,

3. The Greek Gourmet, a traditional catering service. 4. Armada Bar and Lounge.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Web and eCommerce

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FoodPass.com logo proposal

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FoodPass.com logo proposal

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Decisions. Decisions. The identity for FoodPass, an electronic restaurant

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loyalty program took many twists and turns.

The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed, applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing applications still being developed to date.

Contact: Yannis Souris, 11-900 Greenbank Road, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Branding

Branding for five different kinds of beer, brewed and produced by Clocktower. Design, creative, production and marketing the labels took place over a period of six months. Demand for the five varieties increased by 20% after the new visual identities were implemented.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Branding

Itâ&#x20AC;&#x2122;s a sign! Environmental design, signage and other outdoor visuals are only effective if the Identity of the business is flexible and solid enough to go through many variations, shapes and executions.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Collateral Marketing

Open House invitations for Cornestone, a bar and restaurant in the Bytown Market catering to younger crowds. The idea was to position Cornerstone by using relevant visuals with an upscale, contemporary feel.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Corporate brochure spreads

Publications

for Ottawa Venues, a holding company that owns 15 restaurants and bars in the

Ottawa core. The purpose of the 24 page publication and web document was to inform and promote the use of the establishments to corporate clients. Capacity, capabilities and catering information were neatly showcased for each of the restaurants along with some relevant promotional images.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Advertising & Direct Mail

Advertising and direct mail campaign for the Clocktower Brew Pub. The campaign focused on the in-house brewing and production of their own ales and lagers. Photography featuring the staff was used to personalize the unique selling preposition. There were several executions launched incrementally for a period of three months.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Advertising & Direct Mail

Advertising and direct mail campaign for the Brig, a pub with a gourmet menu!

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Advertising & Direct Mail

Advertising, POPs and poster campaign for EuropacafĂŠ a 26 restaurant/bistro chain in Manhattan, N.Y. The focus was on healthy food. The design and execution reflected the menu as well the decor of the stores.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Interior Art

Consulting for Interior and wall art for the Armada Bar & Lounge in Ottawa. Art for the walls was created to reflect sophistication as well the overall theme of the restaurant.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Advertising & Direct Mail

She said: “yes”

He said: “what are we eating honey?” Tuscan Grill prides itself on quality food, excellent service and atmosphere. We believe that when all these elements are executed in harmony, our clients are rewarded with a wonderful experience. We can accommodate private functions such as rehearsal dinners, wedding receptions, bar mitzvahs, or even larger events. It’s your party, and we’ll surely please even the most discriminating taste.

INTIMATE, BEAUTIFUL WEDDING RECEPTIONS 130 Riocan Ave., Nepean, 613- 825-4091 , www.thetuscangrill.ca

Ads and Direct mail for the Tuscan Grill, a restaurant in Barrhaven, Ottawa that serves great Italian food. The pieces were produced for the corporate events and weddings market.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Publications

Recipe book cover and spread for a proposed project promoting Greek cuisine. Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Collateral Marketing

Menu designs for the Clocktower Brew Pub and the Cock & Bull Pub Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Web and eCommerce

Web site design and production for Rockwellsâ&#x20AC;&#x2122;s Restaurant and FoodPass, a restaurant loyalty program. Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Promotions and cross promotions

Promotions

for Tuscanos Restaurants and EuropacafĂŠ. The later was to promote their

newly launched on-line ordering system.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Promotions

In store promotion posters for the Greek-on-Wheels, a restaurant franchise specializing in ready to order quality Greek food. Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Photography

Panoramic interior images for the Velvet Room Bar & Lounge, Cornerstone Bar & Grill and the Great Canadian Cabin. Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Photography

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Photography

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Photography

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


Food/Hospitality

Photography

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com


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FOODWORKS

Advertising creative

Web architecture and design

Advertising strategy

e-commerce/web strategy

Direct marketing

Branding (corporate and product)

Photography

Integrated design communications

Design/Production

Media planning/placing

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7 / Tel. 613.294.3649, email: yannis.souris@rogers.com, www.yannisouris.com

YS Foodworks  

A multipage porfoio of Food and Hospitality portfolio with empahsis on Restaurant marketing

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