YS Adworks

ADWORKS

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very attempt to secure the sale of a product or service

is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car - all these are forms of advertising in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.

Fidel Prida

Work Samples

Advertising

Media

The medium is the message. 1. Ad for the Ottawa Sun to promote its extensive sports section. The concept was used in newspaper, magazine and outdoor ads. 2. Poster campaign for an alternative, thought provoking radio station. 3. Backlit posters at Ottawa Airport for Business Journal, the leading business weekly. Part of three in a series. 4. Newspaper campaign for The Pennysaver, a classifieds weekly tabloid.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Trade Advertising

Technology

Š2001 EDS. EDS is a registered mark and EDS & Design and EDS Solved & Design are trademarks of Electronic Data Systems Corporation.

Work Samples

Helping organizations perform at the top of their game.

This year the French-speaking world comes to Ottawa-Hull to celebrate the best in francophone sport and culture. We are proud to be a part of the team that brings the IVth Games of la Francophonie to the world, and to host some of the world's greatest soccer players at the EDS Soccer Tournament. As the official technology partner of the Games, we'll be providing instant results from all of sports and cultural competitions at www.jeux2001.ca. To learn more, call 613-236-9734 or visit our site at www.eds.com/canada.

PA R T E N A I R E TECHNOLOGIQUE O F F I C I E L

OFFICIAL TECHNOLOGY PARTNER

A simple, clean approach. 1. Magazine ad, part one of a series, for EDS, a large Information Technology provider.

2. Magazine ad to promote new project management software for Manugistics. 3. Trade magazine ad for InBusiness Solutions (now Brainhunter), to promote its capabilities to government clients. 4. Satellite software and related services advertising for Intermap, a company specializing in sophisticated mapping systems.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

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Trade Displays

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Technology

iMPath

Avoid being ignored at trade shows. Trade show displays for: 1. Neuma Technologies, a leader in managing the automation of software development life cycles. 2. iMPath Networks, a network components hardware maker for traffic systems. 3. Simware, a display for recruiting new employees. 4. GasTops, a company specializing in products and services that ensure reliable operations of mission critical equipment.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Consumer Advertising

Services

Clever creative increases awareness. 1. Consumer magazine ad for Astro Design Centre, a top renovation and reseller store. 2. Small ad, part of a series, to promote the duality of the Electrical and Plumping Store and its large selection of wares. 3. Poster and ad for Moore’s Paints, a leading wall paint distributor. 4. Less is more. Direct mail, part 1 in a series of three, for StarComm Security a house alarm service company.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Advertising

Products

You want us to sell your product? We’ll think about it. 1. Poster and ad for the Occult Shop, part one in a series of two. 2. One execution of many posters and ads for Douvris Karate, a leading martial arts franchise to promote discipline and higher standards in fitness. 3. POP and ad for Surf Side, a retail store catering to snowboarders, skateboarders and surfers. 4. One of many creative executions for The Clocktower Brew Pub to sell its five home beer varieties.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

How to say it is as important as what to say.

Advertising

Not-for-Profit

1. Poster campaign to complement a radio campaign for

the AIDS Committee of Ottawa. 2. This outdoor bus shelter poster for the Lung Association uses a demonstrative approach to a chronic problem. 3. Poster and ad campaign of an AIDS organization, part one in a series of four. 4. This Earth Day poster uses irony to drive an important message across.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Museum pieces.

Advertising

Cultural

1. Newspaper and magazine ad to promote an IMAX film at the Canadian Museum of Civilization.

2. Institutional magazine ad for the National Gallery of Canada. 3. Newspaper campaign, one of 36 different creative executions for the Canadian Museum of Nature. 4. Promotional ads for National Gallery of Canada’s Blockbuster exhibit Krieghof: Images of Canada. Part one in a series of four. 5. Outdoor bus poster, one of two, for Canadian Museum of Nature’s awareness campaign.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Good creative is good business.

Advertising

B2B

1. Business to business magazine ad for IPSS, an information technology

company specializing in security systems. 2. Direct mail campaign, one in a series of four, for IKON, an office equipment reseller and service provider. 3. Collateral material for Telesat’s MSAT services. 4. Trade magazine ad for Achilles, an Internet service provider catering to commercial customers.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Advertising

Services

Imagine Gretzky Without Goals.

A different angle.

1. Direct mail for a sound recording studio. 2. Newspaper ad for Camp Fortune, a ski hill with

close proximity to Ottawa. 3. Small trade publication ad for Severn Time Management Systems. 4. Direct mail and newspaper ad for Peloso, a downtown dry cleaning service.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

Corporate Communications

Read all about it. 1. Collateral material for investors relation use, Fonorola, now part of

Collateral

AT&T company. 2. Corporate

Identity Standards Manuals for Parallel Integrated Communications, an ad agency 3. Sales support kits for Sourceworks, an IT company. 4. Sales literature brochures for GasTops.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Work Samples

www.youneedtodoitright.com

e Marketing

Websites

1. Website strategy and design for Metavera Solulions, a software development

company. 2. Web strategy, design and coding for Tega Developments corporation, a real estate developer. 3. Web strategy and design for FoodPass Company, a loyalty card program for the food industry.

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

Creative Marketing Consultant

Expertise Creative direction. Conceptual development. Idea generation. Art direction.

Management of creative advertising services.

Creativity coaching, training and facilitation.

Beliefs Producing the best creative product possible that the client recognizes and supports.

Ideas need to be executed properly in order to impact client bottom line positively.

ŠPhilip Rozon

Recognition More than 200 local, national and international awards including Canadian major ad industry awards like Bessys, Billies, Extras, Marketing Magazine, Studio, etc.

Experience VP Advertising, Allegro Communication Design CEO/Creative Director, Firehouse Communications VP Advertising / Iridium Advertising and Design Director of Creative Services, Brain Hunter Executive Creative Director, Parallel Integrated Communications Partner/Creative Director, S+P Advertising Associate Creative Director, Hewson, Bridge and Smith Senior Art Director, Wallace, Kearney, Mc Gill Education Honours Bachelor of Science (Biochemistry), Laurentian University Bachelor of Arts Degree, SBIE, Athens, Greece Professional Affiliations Member of Art Directors Club of Toronto.

Founding member of the Idea Network (club for advertising professionals).

Member of several College and University Advertising Program Boards.

Past Program Director of the Advertising and Sales Association of Ottawa.

Member of several business groups and associations Master Member RA PhotoClub OBJ 40 under 40 selection Interest Accomplished fine art photographer. More than 70 local and national awards.

Exhibition: National Press Club, Embassy of Greece, Constitution Square Galllery, many others Author of several magazine articles. Photo Life, Camera Focus, Photo Digital, Art Direction, etc.

Thrre years in a row photographer of the year in Ottawa. Master photographer, The RA Club.

Languages: Fluent in English and Greek.

Birthplace: Athens, Greece www.yannisouris.com www.yannisfoto.com www.photography-now.net

Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1Y 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com

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ADWORKS

Brand Identity/Design/Advertising Campaigns Print Ads/Collateral/Direct Mail/Outdoor/AV and TV Exhibit/Trade Show Design

Contact Yannis Souris at 613.294.3649 email: yannis.souris@rogers.com, www.ysassociates.com