Marketing for Photographers Workshops by Yannis Souris

Feb 5-6 / May 28-29 / Oct 1-2

Creative Photography Workshops by Yannis Souris

2011 season

Marketing for Photographers

Design Elements in Photography • Creative Image Making • Marketing for Photographers • Photo Creativity (Mt.Tremblant) • Photo Creativity (Crete) • Photo Creativity (Havana)

2010/11 SEASON

Creative Photography Workshops

by Yannis Souris

/ Ottawa Havana / Crete / Mt. Tremblant

Marketing for Photographers The Byward Market, Ottawa, Ontario / Chelsea, Quebec

Format: 2-day weekend, offered three (3) times a year.

Feb 5-6 / May 28-29 / Oct 1-2 Self-promotion and marketing play a vital role in how photographers are perceived regardless how good their portfolio is. Marketing for Photographers is a two day workshop designed to offer knowhow, direction, technical advice, design tips, and concrete marketing solutions to aspiring and established photographers. Additionally, with the proliferation of online media, this course offers tremendous insight to those who want to increase their chances in establishing a presence virtually. Whether you consider yourself an amateur, experienced or a student of photography, this course is valuable in understanding what it takes to succeed.

Duration:

2-day weekend, 9 am- 5 pm

Capacity:

12 people

Focus:

Cost:

Introduction to marketing, promotions, web/online tactics portfolios, guarilla strategies, vertical markets $295/person

Register: www.ysworkshops.com / yannis@ysworkshops.com, 613.986.5540

Creative Photography Workshops

by Yannis Souris

2010/11 SEASON

/ Ottawa Havana / Crete / Mt. Tremblant

MARKETING FOR PHOTOGRAPHERS: 2-day weekend, offered 3 times a year Feb 5-6 / May 28-29 / Oct 1-2

What can you gain? > Understand what it takes to differentiate yourself from the competition > Valuable knowledge on niche marketing > Who needs your services / Understand and go after loucrative markets > Learn how to create promotions and generate leads on a shoe string budget > Understand and use effectively media like the web, online galleries and community portals

What is the format? > First Day: Introduction to marketing, guerilla marketing, understanding your strengths and weeknesses.

Web/online tools and methods > Second Day: Create your short and long term strategy.

Make a plan. Going after your target clientele. Create value.

Create your Unique Selling Preposition (USP).

Register: www.ysworkshops.com / yannis@ysworkshops.com, 613.986.5540

Creative Photography Workshops

by Yannis Souris

2010/11 SEASON

/ Ottawa Havana / Crete / Mt. Tremblant

MARKETING FOR PHOTOGRAPHERS: 2-day weekend, offered 3 times a year Feb 5-6 / May 28-29 / Oct 1-2

Day 1.

Introduction to marketing photographic services.

Points of differentiation. Going after and/or creating your own niche.

Web marketing. Online promotions. Portfolio reviews.

Discussion, debate, problem solving, team excercises, assignments.

Presentation/short film/tuitorials Success stories

Day 2.

Making and folloing a plan. Short and long term goals.

Identifying your target market. Where are the opportunities these days Selling photographic services. Stock. Find your competitive advantage.

Value prepositions. Using media and portals. Discussion, debate, problem solving, team excercises, assignments.

Presentation/short film/tuitorials Where is the photography market heading?

Register: www.ysworkshops.com / yannis@ysworkshops.com, 613.986.5540

Creative Photography Workshops

by Yannis Souris

About

2010/11 SEASON

/ Ottawa Havana / Crete / Mt. Tremblant

YANNIS SOURIS

Yannis has presented seminars and workshops to hundreds of amateur and pro photographers in Canada and abroad, motivating and inspiring beginners and advanced photographers alike for over a decade. His professional background includes a successful commercial art career, as an award-winning advertising art director, ŠSothea Kham

but it was his interest in photography as an art medium that led him to considerable exposure the past seven years. Yannis has won more than 250 national and international awards both in art direction and photography and he has been recognized three years in a row with Photographer of the Year awards in Ottawa. His photographs and articles on the subject of creativity have been published internationally in magazines like Photo Life, Canadian Camera, Photo Art Magazine, and PhotoDigital. Yannis has also judged several photography and design competitions over the past ten years. As a fine art photographer, he has exhibited his work in more than 20 galleries.

Official web site:

www.yannisfoto.com

Photo Workshops:

www.ysworkshops.com

Prints for sale:

www.moodscapesgallery.com

General photo art:

www.persistenceofmemory.ca

Marketing site:

www.yannisouris.com

Register: www.ysworkshops.com / yannis@ysworkshops.com, 613.986.5540

2011 season Creative Photography Workshops by Yannis Souris Register: www.ysworkshops.com Contact and info: yannis@ysworkshops.com, 613.986.5540