Gordian Knot Courses and Workshops

Courses and workshops on creative problem solving for business.

Gordian Knot Inc., Ottawa, Canada 613.294.3649 www.gordianknotcourses.com

G

ordian Knot Courses is an organization that

promotes the use of creativity to enable company leaders to increase productivity, generate ideas, cope with stress and generally improve overall individual and team performance in the work place.

Gordian’s existence is based on the belief that all people

The Company

are creative. It is only that the degree of creativity varies from person to person. Our group of workshop leaders helps business professionals unlock their creative potential by switching from left side brain thinking to the right side.

Gordian accomplishes this task with workshops, seminars and discussion groups, on and off client sites. The group also offers resources (books, dvds, papers, etc.) that can help business professionals improve creative thinking, productivity, focus and work place dynamics.

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

Gordian is built on the belief that people are talented, bright, and ready to be engaged in creating great things. We work with clients and typically act more as facilitators and coaches, rather

Philosophy and Beliefs.

than purely subject matter experts. We believe our external viewpoint can help you see the big picture and help expose any blindspots the organization might have. It is important to find a philosophical fit with your consultant. After all, they will be doing important work for your organization and perhaps working closely with you.

We believe in: Investing in people.

Building relationships with our clients.

Timeless and proven principles.

A positive attitude.

Looking for the simple and elegant solution.

Saying what needs to be said.

Leaving when we are done

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

O

ver the years, the business of marketing has

gradually departed from conventional methods to incorporate diversity and imagination in its practice.

Gordian is pleased to introduce a series of creative workshops that will address these new methods for professionals like you. Our workshop sessions include a variety of topics such as understanding creativity, and selling with essential creative marketing techniques.

Courses and Workshops

The workshops demonstrate how to get the most out of yourself, your budget and your clients. Led by creative director Yannis Souris, we will show you how to save money, increase revenue and improve productivity by using the right creative approach.

Enclosed is an information package that will familiarize you further with our workshops. For more information or to register please contact us at 294-3649 or email to: yannis.souris@rogers.com

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

A course for business executives on learning and applying creative marketing techniques and the positive impact they can have on their companies.

Ideas: the currency of the future.

Course Rationale The link between creativity and sales has not always been a direct one. According to conventional wisdom, there is no direct correlation between creative thinking (advertising, public relations, marketing) and increased revenues.

But creative marketing firms around the world have proved otherwise. Some of them have developed great campaigns that have produced exceptional results in sales, positioning and market share gain.

This workshop attempts to prove that small and large companies don’t have to rely on conventional, safe marketing to sell a product or service. In fact, safe marketing and advertising don’t work anymore.

The session includes a theoretical and practical approach to creative marketing techniques in general and how/why they work.

The workshop includes exercises, round table discussions, audio visual presentations, handouts, reference material and case studies.

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

Core Workshop #1:

Ideas: the currency of the future.

1. What you get out of this: > Learn to outperform using alternative thinking > Realize your creative potential as applied to business > Recognize good marketing ideas as related to the bottom line > Realize that creative marketing can generate revenues > Develop a better, creative, more productive business domain with your subcontractors and associates 2. Extensive drills and exercises designed to use the right side of the brain 3. Make Creativity work.

Who should attend: Time: Place: What to bring to class: What you bring home: Cost:

> Use creative leverage > Determine goals and outcome > Use humour, emotion, conviction to sell more > Set expectations and goals.

4. Open session. > Attendants participate in sharing their views, critique campaigns, come up with their own creative executions 5. Maximizing return using creativity.

6. Saving money by using the right creative approach.

7. “How to Spend” versus “How Much to Spend”.

8. Measuring results.

9. Handouts and further discussions.

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

A course for marketing and sales professionals on essential tactics when budgets and time for advertising and promotions are limited. Outperform your competition with fewer resourses than you can ever think possible.

What the course is all about.

Increase the number of customers you have; Enhance the amount of repeat business each customer gives you; Develop programs to make certain new clients turn into

Guerilla Marketing for Business.

regularly buying long-term customers. And do it with a fraction of the budget the big players do it.

Gordian provides fundamental training for business owners.

We run practical marketing training courses for small and professional services businesses as well as deliver direct marketing guerilla strategies as a marketing coaches and mentors, or as a consultant to business owners.

Depending on the specific objectives you are trying to achieve, we design and deliver the course accordingly.

The 2-day course includes a theoretical and practical approach to creative marketing techniques in general and how/why they work.

The workshop includes exercises, round table discussions, audio visual presentations, handouts, reference material and case studies.

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

Core Workshop #2:

Guerilla Marketing for Business 1. What you get out of this: > Learn to outperform your competition using clever marketing tactics. > Use your marketing resources effectively. > Recognize good marketing ideas and execute them properly inexpensively. > Understand how guerilla marketing works. > Learn the ability to use shoe string resourses by developing a better, smarter way to deal with suppliers and associates. How to get more by using marketing leverage that you never though you possessed.

2. Extensive drills and exercises.

Who should attend: Time: Place: What to bring to class:

3. Make Guerilla Marketing work for you. > Use leverage. > Determine realistic goals. > How to use emotion, current affairs, local events and media effectively in your tactics.

What you bring home: Cost:

4. Open session. > Participants share their views, critiques, and come up with their own assigned solutions.

5. Maximizing return using Guerilla Marketing.

6. Saving money by using the right approach.

7. “How to Spend” versus “How Much to Spend”.

8. Measuring results.

9. Handouts and further discussions.

78 George Street, Ottawa, Canada, Tel: (613)294-3649, www.gordianknotcourses.com

Gordian Knot Inc.

Creative problem solving for business.

www.gordianknotcourses.com

Gordian Knot Cources Inc. Creative problem solving for business.

Gordian