Cases Studies posted by Yannis Souris

WE/DO IRIDIUM, an advertising and design agency 43 Eccles Street, Second Floor Ottawa, Ontario, Canada K1R 6S3 vox 613 748 3336 fax 613 748 3372 www.iridium192.com

IRIDIUM, an advertising and design agency

INTRODUCTION Thank you for your interest in Iridium.

We think differently — we think like business people. We believe in our process of in-depth research, development of a common vocabulary, and client involvement. We plan strategically, using a problem/solution approach and a business focus with an unwavering pursuit of results.

Our ‘value added’ services can build tools that accomplish more because we understand the need for return on investment.

Whether you need a product brochure, an ad, a Web site, or a complete Brand Identity development or make-over, Iridium wants to work with you.

Our team offers over 25 years of experience in communications and advertising, setting the highest standards of excellence and memorability.

Can we work together?

us

>

creating quality communication products to influence a return

>

customer

>

you

INTRODUCTION

IRIDIUM, an advertising and design agency

WHY DESIGN? Distinguish yourself from the competition.

In an increasingly crowded marketplace, communication and advertising are the most targeted ways to rise above the crowd. Creative design in communication and advertising must be memorable.

Consider the following...

What is poor creative?

What is quality creative?

It is products that do not articulate any personality, are less than adequate and below average in quality or condition.

They lack strength and power.

It is products that articulate a distinctive personality. They are of high standards.

They are focused, crafted, strong, and powerful.

What is average creative?

What is memorable creative?

It is products that attempt to articulate a personality. They can be adequate but not very good — without extraordinary, un-typical, or exceptional characteristics.

It is products that articulate distinctive and exciting personalities. They are of the highest or finest standards. They are focused, crafted, strong, empowered and memorable.

WHY DESIGN?

IRIDIUM, an advertising and design agency

PROFILE History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6A Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7A Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8A Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9A

COMPETENCIES Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2B Annual report

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3B Brand identity development . . . . . . . . . . . . . 4B

Integrated communications design . . . 5B Web design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6B Full service list . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7B

PROCESS Our phased approach . . . . . . . . . . . . . . . . . . . . . . 2C Questionnaires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3C

CLIENTS Client list by sector . . . . . . . . . . . . . . . . . . . . . . . . . 2D Client list by name and competency . 3D What people say . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14D

CASE STUDIES Overview of specific projects

...........

2E

ACHIEVEMENTS Awards and publications . . . . . . . . . . . . . . . . . . 2F

EPILOGUE Contact information . . . . . . . . . . . . . . . . . . . . . . . . 2G

PROFILE > PAGE 4A

PROFILE

IRIDIUM, an advertising and design agency

HISTORY For the past 20 years, we’ve helped some of the world’s leading high-technology companies, national organizations and federal government agencies express their identities and their marketing and communications messages through awardwinning design.

We began in 1982 as Aartvark Communications, providing graphic design services to both the public and private sectors.

This mixed bag of print-oriented work ranged from corporate logos and stationery packages, to posters, brochures, newsletters, print ads, catalogues, books and magazines. This was the paste-up era — before the MacIntosh, before the advent of electronic artwork — when things were still produced by hand. Artboards were still used as proofs, typesetters provided text blocks and a waxer held everything together. It was Aartvark’s opportunity to display its creative talents and begin collecting recognition through local and national design awards and exposure through trade publication articles. It was also the end of an era, which was thoroughly outmoded and outpaced by the introduction of the desktop computer.

In 1991, Aartvark was the first Ottawa design studio to begin using desktop computers to generate and produce electronic artwork. This adoption of new technology brought a fundamental change to the way things were done and the time it took to do them. At first the choices

seemed limitless…and so did our potential. Business started to appreciate the value of good design. And we were quick to embrace their challenges. Suddenly, annual reports were on our table; the world of image banks opened the door to creating comprehensive full-colour mock-ups that were so close to final; corporate identities gained more business importance; and production-heavy publications like magazines and newsletters became a quick exercise of template development and text flow. With these capabilities our client portfolio expanded into the public sector with a focus on Canada’s cultural institutions like the National Gallery of Canada and the National Arts Centre.

The 90s also marked the rise of the hightechnology sector. Aartvark welcomed and nurtured this era with talent, creativity and passion. By the time the boom hit in mid-decade, the studio was already providing key design support for corporate identity, marketing and communications programs for Cognos Corporation, Mitel and Bell Canada International (BCI). Our growing business acumen enabled Aartvark to successfully penetrate the corporate identity layer, creating exciting new ‘brand identities’ and powerful message-focused annual reports. It was also the birth of the World Wide Web and the eCommerce age, and web site design interfaces were the call we responded to. In only a short breath, this need expanded to complete

Web site creation with navigation that was stimulating, time-saving, compelling and brand-rich.

Working with international corporations gave us the opportunity to produce world-class design. Our shift to a more business-focused proposition enabled Aartvark to tackle design challenges that had a single goal: make big profits for the client.

In December 1998, Aartvark underwent its own metamorphosis and became Iridium Marketing & Design. Since our business proposition and capabilities changed considerably with this new offering, we felt it was time to create a new identity for the company and develop a new perception in the marketplace that was not limited to our design expertise.

Today, Iridium delivers a wealth of experience and business savvy to its clients across all design channels. Our track record has supported the company’s latest initiative — advertising. Through a smart, cohesive new partnership with advertising consultant Yannis Souris, who has gained considerable reputation as an award-winning creative adman, Iridium is entering yet another phase of supplying imaginative, effective communications for the business world. One that should provide the door to new achievements and challenges in the international marketplace.

PROFILE > PAGE 6A

IRIDIUM, an advertising and design agency

MISSION Our mission is to be our clients’ most valued creative communications resource specializing in advertising, annual reports, brand identity development, integrated communications design, and Web site design. We apply our unique skills and expertise to the task of designing and producing excellent and memorable products that create stakeholder value for our clients and their constituencies.

PROFILE > PAGE 7A

IRIDIUM, an advertising and design agency

PRINCIPLES Our philosophy

How we work

About relationships

> Excellent creative is good for business.

Step 1 > We ask you questions about your intentions and expectations.

Don’t entrust your brand or projects to strangers. Good design is built in an environments of mutual respect and in-depth understanding.

> Design is by far the most cost-effective marketing tool. > The right creative determines successful brands. > Clear strategies and objectives are essential. > We believe in our process.

Step 2 > We invite you to engage in our process.

Step 3 > We establish how ambitious you are.

> Go the distance. > Measure yourself against the best. > Meaningful and respectful relationships underlie successful communication. > To get results, you must be memorable and unique.

Step 4 > We start our work.

We will ask you about your organization and its objectives; about your expectations and your project. We need to determine the level of creative required to impact your customers; your specific needs; and how to maximize our efforts to achieve your project objectives.

Who do we work with?

We understand the global arena Businesses and customers face a world of choices and challenges. You must communicate to generate attention. Does your brand measure up?

We work with key decision makers such as Presidents, CEOs, CFOs, Vice Presidents, Marketing Managers, Brand Managers, Design Managers, communications professionals and advertisers who see design as a strategic asset and want to build or enhance their organization’s presence in the marketplace.

PROFILE > PAGE 8A

IRIDIUM, an advertising and design agency

TEAM Jean-Luc Denat > Business development > Project management > Creative development > Art direction > Strategic planning Yannis Souris > Business development > Advertising consultation > Liaison to media > PR services > Creative development > Project management > Media planning

PROFILE > PAGE 9A

Mario L’Écuyer > Creative development > Art direction > Senior designer > Project management Lucero Sanchez > Administration > Finance > Human resources > Product development Stephen Hards > Business development > Project management > Public relations > Creative writing

Gaëtan Albert > Creative development > Designer > Project management David Daigle > Designer > Web development > Project management Shannon Ross ( INK ) > Writer > Project management > Concept development > Communications strategy

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Jean-Luc Denat PRESIDENT, ART DIRECTOR/PARTNER

Responsibilities As president of Iridium, Jean-Luc plays a key role in the agency’s overall strategic planning and development, manages the design/creative team and develops new business with major accounts. As art director, he is responsible for design strategies in the agency’s five areas of expertise: annual reports, advertising, brand identity development, communications design, and web design.

Expertise Applying planning and creative skills to brand identity development programs; developing visual concepts, acting as sounding board for designers. He’s a visual and content thinker.

Beliefs Design matters. It’s very important to business and influences our lives everyday.

The designer’s role is to bring creativity and clarity to the visual messaging they impose on ‘the white canvas’. Designers have the responsibility to strive to achieve design excellence at an international level.

Recognition From Japan, Switzerland, U.S.A. and Canada for design awards from international competitions held by trade magazines, industry publications, design annuals and paper companies including International Association of Business Communicators, HOW Magazine, Advertising & Design Club of Canada (ADCC), Graphisme Québec, Print Magazine, Studio Magazine, Applied Arts Magazine and Print Industries of America.

Experience Designer at Bell Canada; art director for Van Nest Communications and Aartvark Communications.

Education Graduate of Algonquin College, Ottawa with Diploma in Graphic Design.

Languages Fluent in English, French and Spanish Birthplace St. Girons, France

PROFILE > PAGE 10A

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Yannis Souris DIRECTOR OF ADVERTISING/PARTNER

Responsibilities Yannis is responsible for business development, strategic planning, print and broadcast production services, comprehensive media planning and buying services and is leader of in-house advertising creative services.

Expertise Creative direction and conceptual development. Acting as ad creative director he understands how to motive/direct the creative team to capture audiences’ attention with memorable creative. He makes the most of media budgets through shrewd planning and his media buying agency connections. Yannis occasionally performs professional workshops on developing creativity and the use of computerized systems in the corporate workplace.

Beliefs Producing the best creative possible, that the client recognizes and supports, not only brings value to the client but also to their customers.

Recognition More than 200 local, national and international awards including all the Canadian major ad industry awards: Bessys, Billies, Extras; trade magazines: Studio, Applied Arts, Art Direction.

Experience Prior to Iridium, Yannis gained a wealth of knowledge as the CEO/Creative Director at Firehouse Communications, Executive Creative Director at Parallel Integrated Communications, Partner/Creative Director at Souris and Petitti Advertising, Creative Director at Hewson, Bridge and Smith and Art Director at The McGill Agency.

Education Graduate with Honours Bachelor of Science (Biochemistry) from Laurentian University; Liberal Arts Diploma from SBI College of Liberal Arts (University of Athens). He is currently working on his Masters in Advertising Arts from Syracuse University.

Professional Affiliations Member of Art Directors Club of Toronto, founding member of the Idea Network (club for advertising professionals), member of several College and University Advertising Program Boards, and past Program Director of the Advertising and Sales Association of Ottawa.

Languages Fluent in English and Greek.

Birthplace Athens, Greece

PROFILE > PAGE 11A

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Mario L’Écuyer SENIOR DESIGNER/PARTNER

Responsibilities As senior designer at Iridium, Mario is responsible for the development of alternative strategic brand identity solutions; provides strategic planning and development of the agency; acts as a design catalyst.

Expertise Applying creative skills to brand identity development programs. Developing visual concepts and strong messaging.

Beliefs In this chaotic world, design tells the stories that comfort us. It’s a tiny window opening on human emotions. It’s not about the product or the technology. Rather, design constructs, provides visual dimension and understanding, and makes sense of our lives. It’s about a whole approach to doing business, serving customers and providing value.

Recognition Has received many national and international design awards from the Advertising and Design Club of Canada, Applied Arts, the Potlatch AR Shows and the Tokyo Type Directors Club. Has been published in Communication Arts, Graphis, Print, How, Studio, Creativity Annuals and a myriad of other magazines and books.

His work has been shown by the Art Directors Club, The Black Book AR 100, the New York Type Directors Club and has toured in exhibits throughout North America, Mexico, Europe, Korea, Japan and Australia.

Experience Designer at Fortier Design Group and Turquoise Design. Senior designer at Aartvark Communications.

Education Chemistry at the University of Ottawa; Graduate of La Cité Collégiale, Ottawa with Diploma (Honours) in Graphic Design.

Languages Fluent in French and English Birthplace Gatineau, Quebec

PROFILE > PAGE 12A

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Lucero Sanchez AGENCY ADMINISTRATOR/PARTNER

Responsibilities As Iridium’s agency administrator, Lucero provides comprehensive office management, handles all financial operations and is our human resources manager.

Expertise Strong organizational and inter-personal skills; in-depth understanding of design and production costs; diversified artistic background; and our in-house colour specialist.

Beliefs In today’s mass-media marketplace we are constantly bombarded with images and messages telling us about this service or that product. Their goal is to catch our attention, they tell us what is “good” or “bad”, what is “in” or “out”; we are told what to use, what to wear, what to do, what or who to trust, etc. Statistics tell us that the average person is exposed to more than 5,000 images, slogans, advertisements every day. Yet only a few of these are remembered and remain imbedded in our memory. Why do we remember some over others? Why do we believe more some than others? What is it that makes us choose one product or service over another? Graphic design has everything to do with it. This is why design matters to me.

PROFILE > PAGE 13A

Experience Production artist at Van Neste Communications; administrator/partner and treasurer at Aartvark.

Education Studied arts at the Universidad Autonoma de México (UNAM), Diploma in Interior Design, México City.

Artistic Interests Expresses her creativity through painting in mixed media and sculpting; she has exhibited her work at various professional art shows.

Languages Fluent in English, French, Spanish, and conversational Italian and Portuguese Birthplace México City, México

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Stephen Hards CREATIVE WRITER, CLIENT SERVICES REPRESENTATIVE

Responsibilities As Iridium’s in-house creative writer Stephen is a key member of the agency’s creative development team providing thematic verbal concepts for campaigns, programs and advertising. He is also a senior account manager and handles several government agencies and cultural institutions in the public sector as well as private sector clients.

Expertise Along with his client services capabilities he contributes his creative and editorial writing expertise to a wide variety of advertising, marketing and communications projects. His conceptual, textual and thematic treatments bring a unique sensibility, wit and creative strategy to visual messaging.

Beliefs You can say so much more with fewer words. “I do”, “Don’t shoot!” “Goodbye, forever” come to mind. Thank god for double meanings and the people that get them.

Recognition Creative writing credits on several awardwinning Iridium and Aartvark pieces.

Experience 30 years experience in the advertising, promotion, electronic media, and public relations industries. His diverse professional communications background spans the print publishing industries for both newspaper and magazines, in radio as promotion director at CFRA/CFMO, public relations as a press liaison officer at the National Arts Centre, and advertising as copychief and senior account executive at several ad agencies.

Education Graduate of Algonquin College’s Journalism Program with Diploma in Advertising and Promotion Languages Fluent in English and an intuitive understanding of French.

Birthplace London, England

PROFILE > PAGE 14A

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Shannon Ross ( INK Wordservices ) PRESIDENT, PRINCIPAL WRITER, COMMUNICATIONS CONSULTANT

Responsibilities Shannon Ross has been writing professionally in a range of industries for nearly a decade. She develops messaging and communications strategy for all media, and offers comprehensive communications consulting, writing, and editorial services.

Expertise Creative message and content development. Concise, influential writing for all media. Strategic communications planning and delivery. Internal communications strategy. Collaboration with knowledge workers, management, designers, and art directors.

Beliefs Great writing elevates your message. It moves people. It grabs your audience’s attention, holds them in a moment of illumination, and drives them to act. When it comes to business writing, my philosophy is simple: write material you would want to read, make it easy to digest, and make it sound like it comes from people— not an anonymous corporation.

PROFILE > PAGE 15A

Experience Strategic communications professional for a variety of organizations and industries. Co-author and writer of full-length book on decision-making, collaboration, and business culture for Cognos Incorporated.

Writer and editor of numerous strategic business communications, including annual reports, speeches for senior executives, articles, papers, brochures, web content and media communications.

Education M.A.(Literature), University of Ottawa in 1997. B.A. (Honours English), University of Ottawa in 1995.

Birthplace Winnipeg, Manitoba

IRIDIUM, an advertising and design agency

CURRICULUM VITAE Gaëtan Albert DESIGNER

Responsibilities As Iridium’s print media design specialist, Gaëtan applies his considerable knowledge of electronic design and layout to creating a full spectrum of print materials including brochures, reports, posters and publications.

Expertise Conceptual visual development, image manipulation, layout and production.

Beliefs Graphic designers are not taken seriously nor given the professional respect they are due. People listen to and accept knowledgeable decisions made by doctors, engineers and architects. When they finally understand that design is not about aesthetics but content, they will look upon us as ‘visual thinkers’, rather than artists.

Recognition Work has been published in Applied Arts, HOW Magazine, Step-By-Step, Creativity 21, One Show NY and Hong Kong.

Experience Designer at Mario Godbout Design and designer at Kolegram Design.

Education Design Graduate of la Cité Collégiale in Ottawa with Diploma (Honours) in Graphic, where he placed first in class at the yearending ‘Exposition Finale’.

Languages Fluent in English and French Birthplace Caraquet, New Brunswick

PROFILE > PAGE 16A

IRIDIUM, an advertising and design agency

CURRICULUM VITAE David Daigle JUNIOR DESIGNER

Responsibilities Web development and print design.

Expertise Conceptual and Design development, dynamic web interface development.

Creating a full spectrum of print materials including brochures, reports, posters and publications.

Beliefs Designers and conceptual thinkers must be aware of all the factors and decisionmaking that goes into conveying specific messages. It’s not enough to just ask “Why?”…it’s more about asking “Why not?”, and our role in the equation is to deliver clarity within the creativity – to provide better understanding for the reader, viewer, or customer. We are regularly bombarded with visual messages and design can bring more meaning, structure, and direction to the way messages are conveyed. What is understood may often be important to someone’s daily existence.

Recognition Work has been published in Print, HOW Magazine, STEP Inside Design, Creativity 33.

Experience Designer at Mario Godbout Design.

Education Design graduate of La Cité collégiale – Diploma with Honours.

Languages Fluent in English and French.

Birthplace Sturgeon Falls, Ontario.

PROFILE > PAGE 17A

CORE COMPETENCIES

IRIDIUM, an advertising and design agency

ADVERTISING Something for sale?

Iridium offers a full range of media planning services, including developing media strategies and plans, pre- and post-analysis, and budget control.

We create conceptual and messagedriven advertising for both print and electronic media, capturing your audience’s attention, motivating them to react to the images and messages they see.

Our approach is to develop and execute media plans that fully utilize all the available resources so you get maximum benefit, and achieve your overall marketing objectives. Media is not an isolated element, but rather one component of the complete marketing push, and must work in tandem with all other elements.

Creative is the root of advertising.

CORE COMPETENCIES > PAGE 2B

IRIDIUM, an advertising and design agency

ANNUAL REPORT Going public?

By law, all publicly traded companies must make yearly financial disclosures to their shareholders – the annual report.

Most public sector organizations also have annual reporting policies.

CORE COMPETENCIES > PAGE 3B

80% of organizations believe the AR is the most important document they produce; 66% believe design and copy are equally significant. Your AR not only reflects the state of your organization; it is your organization to your shareholders and constituents.

We are annual report specialists.

IRIDIUM, an advertising and design agency

BRAND IDENTITY DEVELOPMENT Stand out.

A brand is one of the most important assets of any business. It has the power to differentiate your products and services from those of its competitors — even when those products and services are

very similar. It is your identity. It is your promise. It is how customers and competitors regard you in the marketplace. It is about filling a space.

We take it seriously.

CORE COMPETENCIES > PAGE 4B

IRIDIUM, an advertising and design agency

INTEGRATED COMMUNICATIONS DESIGN Need to communicate?

In today’s multimedia marketplace there are endless ways to share your messages. The problem is the surplus of messages aimed at your audience. After the message itself, design is your key to getting ahead.

CORE COMPETENCIES > PAGE 5B

Businesses understand the value of integrating strategic design decisions with their products, marketing efforts and brand identities. Integrated communications design is becoming as important as manufacturing, product selection, quality, pricing or distribution channels.

Successful design and message integration is your competitive edge.

IRIDIUM, an advertising and design agency

WEB DESIGN Doing business online?

A web site is a support component of a company’s brand mix and needs to be developed within the context of the

overall brand. Which site structure, design, and content will convert a web surfer into a committed customer?

That is the question.

CORE COMPETENCIES > PAGE 6B

IRIDIUM, an advertising and design agency

FULL SERVICE LIST Advertising

Brand identity development

Web design

> Consultation and account planning > Media planning > Print, television and radio production > Video/commercial production > Direct marketing > Media Analysis and Planning > Demographic target definition > Pre- and post-performance evaluation > Media research analysis > Budget control reporting > Merchandising strategies > Media strategies and plans > Unsolicited media counsel > Creative development

> Branding strategy > Corporate identity systems design > Corporate collateral and sales support > Branded advertising systems > Branded promotional systems

> Web design strategy > Web site architecture design > Web site interface design > Web site development > Flash animation > Web banner advertising > Quicktime VR

Annual report > Annual report strategy > Annual report concept and design > Annual report writing > Annual report web version > Annual report PDF > AR quarterly reports

CORE COMPETENCIES > PAGE 7B

Integrated communications design > Promotional design > Publication design > Marketing and corporate communications > Marketing and sales collateral > Environmental/display design > Merchandising and point of sales > Direct mail > Poster design > Packaging > Catalogues > Logos and trademarks

Related services > Marketing research and strategy > Press supervision > Photography supervision > Production supervision > Supplier quotation coordination > Custom photography and illustration > Copywriting/Creative writing > Translation > Bilingual and French language services

PROCESS

IRIDIUM, an advertising and design agency

OUR PHASED APPROACH We use a five-phase process to facilitate creative procedures within each core competency: advertising, annual reports, brand identity development, integrated communications design, and web design. We believe in the value this process brings to each project.

Prior to engaging in a relationship with Iridium, you will have been introduced to our thinking, our expectations, our capabilities, our processes and our work. We will have agreed on best practices and on common goals.

Once the project is complete, we request the client’s review of our results and performance. These comments help us learn and improve, bringing more expertise and efficiency to the next communications and development effort.

Phase 1 Project planning and analysis > Gather information about the client organization, its objectives, goals, strategy, products, services, target audiences, competitors, and industry trends > Evaluate > Plan > Analyze > Set parameters > Build project schedule > Establish budgets

Phase 2 Concept development > Research and analysis > Exploration > Thematic concept > Content gathering > Design > Organize

Phase 4 Implementation > Construct > Assign talent > Coordinate > Review

In this phase, we get to know your organization, vision, and goals. The objective is clarify: requirements, roles, responsibilities, and expectations. We also begin building the tools that will frame the projects, like schedules and budgets.

When we’ve agreed on our mutual objectives, roles, and project parametres, we then start exploring concepts and design directions. This phase requires careful research and analysis of your markets, audience, and “What’s out there” in terms of design. We always come back to the project plan to ensure our exploration stays on track.

Phase 3 Project development > Design > Review > Develop details > Clarify In this phase we further develop and explore the chosen direction. We review and present, and we agree on all design components and refinements.

This is the tangible phase, where all intentions and agreements become reality — where all elements come together and are crafted to produce the final product. All details are reviewed, tested and final approvals are required to engage in the next and final phase.

Phase 5 Fabrication > Assign production > Proof > Supervise > Deliver > End review The fabrication process is supervised through every step to manage change, quality, and datelines, and to ensure timelines are met. This phase concludes with delivery of the final product.

PROCESS > PAGE 2C

IRIDIUM, an advertising and design agency

QUESTIONNAIRES Let’s communicate Iridium wants to know all about you, your people, your company, and your products or services. We use a combination of meetings and questionnaires to help us understand your needs and goals — so we can design better for you.

Questionnaire > about the company

PROCESS > PAGE 3C

We also use questionnaires for collecting production and technical specifications and, if required, focus group data. With meetings and questionnaires, the lines of communication stay open throughout a project and in the end they become the

real catalyst for building a successful relationship.

We don’t work in a box. What you do, what you think and what you know matters to us.

CLIENTS

IRIDIUM, an advertising and design agency

CLIENT LIST BY SECTOR

Corporate sector

Government sector

Government sector (continued)

> Achilles > Action RF > Babel Fish Corporation > Bell Canada > Brad Mann Communications > Bradda Printing > Buntin Reid > Canarctic > Christopher Simmonds Architect > CML Technologies > CN (Canadian National Railway) > Cognos Incorporated > Dollco Printing > Écrits des Hautes-Terres > Gansen Lindsay Design Consultants > Gastops > Headlight Innovative Imagery > InfoPeople Security Solutions (IPSS) > Middle Atlantic Products (Canada) > Miranda Technologies > Mitel Corporation > Mosaid Technologies Inc. > Northern Audio Technologies > NUVO Network Management > PriceWaterhouse > Rolland > TEB (Technology Executive Breakfast/OCRI) > Telesat > Veritaaq > VMI Medical Systems Inc. > Wellington Group > Zarlink – Consumer

> Agriculture Canada – Rural Secretariat > Atomic Energy > Belgian Embassy > Canadian Heritage > Canadian International Development Agency (CIDA) > Canadian Museum of Civilization (CMC) > Canadian Museum of Nature > Canadian Mortgage and Housing Corporation (CMHC) > City of Ottawa — Emergency Protective Services — Bylaw, Fire, EMS > Correctional Service Canada > Department of Foreign Affairs and International Trade > Embassy of Sweden > Environment Canada – Environmental Quality Branch (EQB) > Francommunautés Virtuelles (Industry Canada) > GrassRoots Program (Industry Canada) > Health Canada – Office of Health Information Highway (OHIH) > Human Resources Development Canada (HRDC) > International Development Research Centre (IDRC) > International Forum on Canadian Children’s Literature (National Library of Canada) > Joint Career Transition Committee (JCTC) > Metals and Minerals Processing (Industry Canada) > Ministry of Northern Affairs > Ministry of Northern Development and Mines > National Archives of Canada > National Arts Centre (NAC) > National Gallery of Canada > National Library of Canada > Natural Resources Canada

> Natural Sciences and Engineering Research Council of Canada (NSERC) > Public Works and Government Services Canada (PWGSC) > Royal Canadian Mounted Police (RCMP) > Science North > Treasury Board – Joint Career Transition Committee (JCTC) > Workinfonet (Industry Canada)

Consumer/retail sector > Astro Design Centre > Camp Fortune > Douvris Martial Arts > Downtown Fitness Centre > Mont Ste Marie > Surf Side > Moore’s Paints > Pennysaver > St. Laurent Shopping Centre > The Occult Shop > The Bear Radio Station

Institutional sector > AIDS Committee of Ottawa (ACO) > Boys and Girls Club of Ottawa > CBC Radio-Canada > Canada Research Chairs (CRC) > Canadian Children’s Book Centre > Canadian Council of Professional Engineers (CCPE) > Canadian Artists and Producers Professional Tribunal Relations (CAPPRT) > Canadian Foundation for Innovation (CFI) > Canadian Independent Film and Video Fund (CIFVF) > Canadian Institutes of Health Research (CIHR) > Canadian Museums Association (CMA) > Canadian Policy Research Networks (CPRN) > Earth Day > Federation of Canadian Municipalities (FCM) > Genome Canada > Law Commission of Canada > Newgate 180 – Employee Health Centre > Social Sciences and Humanities Research Council of Canada > Sourceworks > Skate Canada > University of Ottawa Heart Institute > The Snowsuit Fund CLIENTS > PAGE 2D

IRIDIUM, an advertising and design agency

CORPORATE SECTOR

CLIENT LIST BY NAME AND COMPETENCY

Sector: Technology /

Advertising

Software

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Entertainment

Advertising

Market: Regional

Annual report

Location: Mont Ste. Marie

Brand identity development

QuĂŠbec

Integrated communications design Web design

Sector: Technology /

Advertising

Broadcasting

Annual report

Market: International

Brand identity development

Location: Montreal

Integrated communications design Web design

Sector: Technology /

Advertising

Communictions

Annual report

Semiconductor

Brand identity development

Market: International

Integrated communications design

Location: Ottawa

Web design

Sector: Technology /

Advertising

Semiconductor

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Paper

Advertising

Manufacturer

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

CLIENTS > PAGE 3D

IRIDIUM, an advertising and design agency

CORPORATE SECTOR

CLIENT LIST BY NAME AND COMPETENCY

Sector: Paper distributor

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Imagery / Creative

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Entertainment

Advertising

Market: Regional

Annual report

Location: Gatineau

Brand identity development Integrated communications design Web design

Sector: Technology /

Advertising

Software

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Technology / IT

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Technology /

Advertising

Communications

Annual report

Market: Regional

Brand identity development

Location: Ottawa

Integrated communications design Web design

CLIENTS > PAGE 4D

IRIDIUM, an advertising and design agency

CORPORATE SECTOR

CLIENT LIST BY NAME AND COMPETENCY

Sector: Telecom

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Retail

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Transportation

Advertising

Market: National

Annual report

Location: MontrĂŠal

Brand identity development Integrated communications design Web design

Sector: Shipping

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Publishing

Advertising

Market: International

Annual report

Location: Montpellier,

Brand identity development

QuĂŠbec

Integrated communications design Web design

Sector: Technology /

Advertising

Software Security

Annual report

Market: International

Brand identity development

Location: Toronto

Integrated communications design Web design

CLIENTS > PAGE 5D

IRIDIUM, an advertising and design agency

CORPORATE SECTOR

CLIENT LIST BY NAME AND COMPETENCY

Sector: Consultation

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Printing

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Industrial

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Health /

Advertising

Institution

Annual report

Market: International

Brand identity development

Location: AIDS

Integrated communications design

Committee of Ottawa

Web design

Sector: Communications

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: 9-1-1 Emergency

Advertising

Services

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

CLIENTS > PAGE 6D

IRIDIUM, an advertising and design agency

CLIENT LIST BY NAME AND COMPETENCY

GOVERNMENT OF CANADA Sector: Public services

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Public Works and Government Services Canada

Sector: Public services

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

National Defence

Sector: Defence

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Environment Canada

Sector: Environment

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

National Archives of Canada

Sector: Preservation

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

National Library of Canada and National Archives of Canada

Sector: Preservation

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 7D

IRIDIUM, an advertising and design agency

GOVERNMENT OF CANADA

CLIENT LIST BY NAME AND COMPETENCY

Natural Resources Canada

Sector: Natural

Advertising

Resources

Annual report

Market: National

Brand identity development

Location: Ottawa

Integrated communications design Web design

Health Canada

Sector: Health

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Forestry ForĂŞts Canada Canada

Sector: Resources

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Industry Industrie Canada Canada

Sector: Industry

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Department of Foreign Affairs and International Trade

Sector: Foreign Trade

Advertising

Relations

Annual report

Market: National

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector:

Advertising

Market:

Annual report

Location:

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 8D

IRIDIUM, an advertising and design agency

GOVERNMENT OF CANADA

CLIENT LIST BY NAME AND COMPETENCY

Sector: Research Health

Advertising

care

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Housing

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Genomic research

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Royal Canadian Mounted Police

Gendarmerie royale du Canada

Sector: Security

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Research

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Museum

Advertising

Market: National

Annual report

Location: Gatineau

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 9D

IRIDIUM, an advertising and design agency

CLIENT LIST BY NAME AND COMPETENCY

GOVERNMENT OF CANADA Sector: Arts

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Sports

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Policies

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Information/

Advertising

Entertainement

Annual report

Market: National

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Policies

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Event Promotion

Advertising

Market: International

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 10D

IRIDIUM, an advertising and design agency

GOVERNMENT OF CANADA

CLIENT LIST BY NAME AND COMPETENCY

Canadian Artists and Producers Professional Relations Tribunal

Sector: Justice

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Sciences

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Interior Design

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Food Services

Advertising

Market: Local

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

BabelFish

Canadian Children’s Book Centre

CLIENTS > PAGE 11D

Sector: Translation

Advertising

Services

Annual report

Market: International

Brand identity development

Location: Head Office/

Integrated communications design

Ottawa

Web design

Sector: Non Profit/Books

Advertising

and Resources

Annual report

Market: National

Brand identity development

Location: Toronto

Integrated communications design Web design

IRIDIUM, an advertising and design agency

CLIENT LIST BY NAME AND COMPETENCY

INSTITUTIONAL/NON-PROFIT SECTOR Sector: Municipal

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Performing arts

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Health care

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Human resources

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design



Labour - Management Advertising Sector: Development

research

Extending Career Horizons



Syndicats et gestion : Élargir les perspectives de carrière

Annual report

Market: International

Brand identity development

Location: Ottawa

Integrated communications design Web design

Sector: Association

Advertising

Market: National

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 12D

IRIDIUM, an advertising and design agency

CLIENT LIST BY NAME AND COMPETENCY

INSTITUTIONAL/NON-PROFIT SECTOR Sector: Technology

Advertising

Market: Regional

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Education

Advertising

Market: Trade training

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector: Social programs

Advertising

Market: Community

Annual report

Location: Ottawa

Brand identity development Integrated communications design Web design

Sector:

Advertising

Market:

Annual report

Location:

Brand identity development Integrated communications design Web design

Sector:

Advertising

Market:

Annual report

Location:

Brand identity development Integrated communications design Web design

Sector:

Advertising

Market:

Annual report

Location:

Brand identity development Integrated communications design Web design

CLIENTS > PAGE 13D

IRIDIUM, an advertising and design agency

WHAT PEOPLE SAY Feedback: It’s a good thing.

Awards and recognition are meaningful, but when an Iridium customer is happy because our work helped them achieve the results and reaction they were aiming for, we have the ultimate satisfaction.

We care about results and reactions. We want to know what people think before a project begins; but, even more important is knowing what people think afterwards; how did they react? what was the end result?

“October 18th 2002 the successful conclusion of the Genome Canada Annual Report, has capped a three-month period of intensive creative development and production, achieved and co-operatively by Iridium and Genome Canada. The concepts and creative approach were right on target with our objectives and messages. The outcome was smart, unexpected and also relevant. It is already serving us well in our specialized business environment. The AR met its deadline, and presented no surprises. In conclusion it was a pleasure to work with you and your design team and i believe together we produced an outstanding 2001-02 AR for Genome Canada.

Even when a reaction may not appear positive, we want to know. It means “we got attention.”

Good or bad, tell us — we care about our work.

“Just wanted to share some fantastic news...

We sold 95% of the May-June 2002 issue of MUSE... across Canada. The March-April 2002 issue sold almost 50% — prior to that, newsstand sales [only] averaged about 14%. I knew it would take a little while for newsstand sales to reflect our great new product, and now this seems to have finally taken off.

CMPA [wants to] discuss packaging MUSE together with four or five other ‘arty’ magazines... I just wanted to thank everybody for all their efforts, and to show you that it's really paying off.”

Natasha Gauthier EDITOR MUSE MAGAZINE

Anie Perrault VICE-PRESIDENT COMMUNICATIONS GENOME CANADA

“July 17th 2002 more than 1300 people attended the Stage for AIDS at the National Arts Centre. Your contribution assisted us in raising over $30,000 to directly benefit people and families living with HIV and AIDS in Ottawa. … Your commitment to this community is exceptional and I thank you for really getting behind the show. The design this year was the best I’ve seen and we continue to get fabulous feedback regarding its impact.”

Brent Oliver EXECUTIVE DIRECTOR AIDS COMMITTEE OF OTTAWA

“I have to write to you right away to tell you how utterly blown away we were by the brilliance and depth of the Mitel Annual Report design. [It offers] a straightforward argument… which almost effortlessly leaves investors with the confidence to trust the corporate vision. Mitel owes most of that achievement to the design.”

Brian Hanington PRESIDENT STIFF SENTENCES

read more …

➥

CLIENTS > PAGE 14D

IRIDIUM, an advertising and design agency

“ This is in reference to your stellar work on developing the new look and feel for the updated Quit 4 Life/Vie 100 Fumer youth smoking cessation program. Iridium definitely rose to this challenge and presented Health Canada with several design options.

Based on polling of our Youth Action Committee on Tobacco Issues, we elected to pursue the development of the ‘running shoe sole’ concept. The ‘running shoe sole’ visual concept along with the ‘Step On It!/Écrase!’ slogan has been a hit with both Francophone and Anglophone audiences, as well as youth themselves and those who work with them. In fact, we often receive orders for the program not by its proper Quit 4 Life/Vie 100 Fumer name, but by a description of the running shoe visual or by its slogan! This is certainly a credit to the innovative, contemporary and relevant design proposed to Health Canada by Iridium. I would not hesitate to recommend Iridium for similar work in the future.

Julie Greene, M.Ed. PROGRAM CONSULTANT OFFICE OF PREVENTION, CESSATION AND EDUCATION

“It is a pleasure to give a reference on behalf of Iridium with which I have worked on a very large, year-and-a-half project as well as on much small projects. Each project has received all of the company’s attention.

Iridium delivers great creative results while at the same time maintaining the highest level of professional service. Projects have always been delivered on time and have always exceeded my expectations. I recommend them unqualifiedly.”

Charlotte Teeple EXECUTIVE DIRECTOR CANADIAN CHILDREN’S BOOK CENTRE

“In early 2002, the Club met with several local design companies to discuss its 2002 Annual Report. … Iridium possessed the best blend of experience, commitment to our mission and price. Under tight deadlines, they were able to produce a high-quality product in both English and French. Their team remained flexible to our needs and exhibited professionalism at all times. I would not hesitate in recommending Iridium Design for an Annual Report project.”

Scott Bradford DIRECTOR OF FUNDRAISING BOYS AND GIRLS CLUB OF OTTAWA

CLIENTS > PAGE 15D

CASE STUDIES

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE MANUFACTURING Northern Audio Technologies develops, manufactures and supplies innovative speakers for commercial and industrial applications, using space-age materials and advanced engineering.

Background

BRAND IDENTITY DEVELOPMENT

6 weeks

Iridium Solution — What we created.

We started with the company name. By adding the word Technologies to Northern Audio, we created a unique profile of the company as a cutting-edge developer of innovative commercial audio products. It moved them out of supplier/distributor space and into the development arena.

Northern Audio Technologies wanted to dominate the industrial audio industry. Preliminary market research suggested that the North American industrial audio manufacturing industry was showing signs of age. Products were dated, and brand images were conventional. NAT wanted us to break the mold, make them look different from existing competitors, highlight their superior responsiveness to customer needs, and demand attention for their robust line of speaker products — raising the bar on the level of performance and quality in their product space.

We strategically launched the new company name and brand through a series of teaser postcards followed by a full-colour product catalogue.

Result

Project team

The impact was immediate, and the response was overwhelming. We quickly found ourselves building an online catalogue to support ongoing demand for company and product information. The company has branded itself as an organization at the forefront of the industrial audio sector.

Project leader/writer . . . . . Stephen Hards Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Etienne Bessette Web site producer . . . . . . . Mary Koch

We developed a logo that visually reflected sound waves and a bold, industrial design. As the tagline, we went with Next Generation Industrial Audio. This phrasing was suggestive of novelty and excitement.

CASE STUDIES > PAGE 2E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE SUPPLIERS TO TRADE

Background Iridium has created several successful design projects for Buntin Reid. In this case, they approached us with a radical new idea for an event. They wanted to stage a paper fashion show. It would feature fashion designs from a travelling exhibit of clothing made entirely from paper, and would also invite local fashion and design students to create fantasy paper fashions and compete for prizes. We were tasked with coming up with a suitable invitation.

Iridium Solution — What we created.

Since our target audience was creative types, we knew we could get away with something a little different. Like a big, poster-format invitation featuring fun and mystery.

It would generate ‘creative excitement’ around the event.

What better creative than tabbed cutout outfits like the ones we played with when we were kids? For a genderneutral twist, we created a double-sided poster with male briefs on one side and retro-styled bras on the other. To pique recipients’ curiosity, we sent the poster in a tube and didn’t identify the sender on the oversized mailing label; instead, we included a little story about paper. We even attached a pair of children’s plastic safety scissors to the outside of the mailing tube—to cut out the underwear, of course.

Result

Project team

The event was Buntin Reid’s most successful ever, with almost 500 attendees: 40% more than expected, a couple of designers got into the spirit and wore the paper underwear to the event. The paper fashion show proved to be creative, ingenious and outrageous all at the same time.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Gaetan Albert Writer . . . . . . . . . . . . . . . . . Stephen Hards

CASE STUDIES > PAGE 3E

4 weeks

Awarded 2 times

Buntin Reid supplies fine papers to the design and print industries. To promote the launch of new paper lines and products, they stage several promotional events throughout the year.

EVENT PROMOTION

IRIDIUM, an advertising and design agency

CULTURAL

The Canadian Independent Film and Video Fund is a federally funded organization that fosters and supports Canadian-based independent producers of film, video and multi-media productions.

Background In 1997, their government funding was cut significantly, so they turned to the corporate sector to attract financial support for their cultural programs. The challenge was to create a proposal package that would make the CIFVF stand out as an organization worth investing in, and to do it on a shoestring budget.

CORPORATE FUNDRAISING PROMOTION

8 weeks

Iridium Solution — What we created.

In the spirit of the organization’s focal medium, we rescued hundreds of embossed metal film canisters (circa 1930 to 1950) from a recycling bin at the National Archives of Canada. These became the envelopes for our promo package, which contained a video and brochure about the CIFVF and its fundraising program.

To complete the retro feel and keep costs down, we designed the brochure using a combination of royalty-free archive photography, duotone ink treatments, and basic 2-colour printing. It gave the whole package a yesteryear feel, and reflected Canada’s proud filmmaking tradition.

Result

Project team

When the CIFVF made their follow-up calls, they just had to mention that they were the “film-can people.” They were instantly remembered. Their message was understood and they received funds from major corporation and government agencies.

Project leader/writer . . . . . Stephen Hards Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Mario l’Écuyer

Awarded 6 times

CANADIAN INDEPENDENT FILM & VIDEO FUND (CIFVF)

CASE STUDIES > PAGE 4E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE SOFTWARE /High-Tech SALES MOTIVATION PROMOTION Cognos develops business intelligence software. To encourage salespeople to sell, sell, sell, Cognos stages an international event, “Eclipse,” for their top 100 sales reps each year.

Background We were tasked with developing a motivational campaign for the Eclipse 2000 promotion. The grand prize for the 2000 event was a week for two at the Atlantis Resort on Paradise Island in the Bahamas. Very inspirational! The campaign, which typically consists of three separate mailings, was designed to generate awareness of the contest, serve as a reminder of the importance of sales performance, and drive the contestants to the company’s intranet site for campaign updates.

Iridium Solution — What we created.

Iridium went with a campaign that would not only achieve awareness and motivational goals but also create a buzz around the office. The theme, “Paradise is getting closer every day,” built on Cognos’ tagline at the time: “Better decisions every day.” Instead of the typical postcard mailer, we suggested sending customized promotional items that would pick up on the Bahamas resort theme. The first was a thermometer featuring the tagline “Catch a fever without breaking a sweat.” The second was a greeting card with a built-in sound chip that played the sounds of surf and seagulls.

Its tagline was “Time to make some sound decisions.” The third was a pair of beach sandals with a toe tag that read, “Time to put your foot down!” We created a corresponding intranet site that featured the visual identity of Eclipse 2000 and was updated to match each mailer as it went out.

Result

Project team

The response from Cognos’ global sales force was outstanding. They achieved their highest participation level ever. As the campaign progressed it generated plenty of excitement and anticipation for the competitors. Eclipse 2000 set a new standard for motivating sales performance, and proved to be a highly successful event.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Mario l’Écuyer Designer . . . . . . . . . . . . . . . Mario l’Écuyer Writer . . . . . . . . . . . . . . . . . Stephen Hards Web site producer . . . . . . . Mary Koch

CASE STUDIES > PAGE 5E

4 months

IRIDIUM, an advertising and design agency

AIDS COMMITTEE OF OTTAWA

HEALTH CARE

The AIDS Committee of Ottawa (ACO) provides community support programs for people with HIV and AIDS. The ACO’s most important annual fundraising event is the Stage for AIDS Gala, which is held at the National Arts Centre each spring.

Background Iridium has been doing the Stage for Aids promotion pro bono for 6 years. The performance line-up isn’t confirmed until relatively late in the event planning process. Each year, our challenge is to develop a great theme that grabs people’s attention, and visuals that reflect the show’s variety — without leveraging the list of performers. We also take on the challenge of finding suppliers (printer, paper supplier, photographer, media) to donate their products and services free of charge.

PROMOTIONAL CAMPAIGN

8 weeks

Iridium Solution — What we created.

For 2002, our chosen concept was “Watch the Stars Come Out.” This theme reflected the caliber of the entertainers and promised an evening full of surprises. Our primary visual incorporated photos of naked mannequins in a curtained theatrical setting. To add a touch of tongue-incheek humour, we covered their ‘private parts’ with red stars. The only purpose of this chosen visual direction is for arresting power. We applied the star concept to all of the campaign elements, including the envelope sticker used to deliver ticket packages to local corporate patrons. The theme also surfaced in the décor of a Gala Reception prior to the event.

Result

Project team

Our creative generated a lot of media attention and drove publicity not just for the concert, but also for the various support and treatment programs associated with the ACO. The 2002 Stage for AIDS raised almost $35,000 and was one of their most successful galas.

Project leader . . . . . . . . . . . Stephen Hards Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Gaetan Albert Writer . . . . . . . . . . . . . . . . . Stephen Hards

CASE STUDIES > PAGE 6E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE MANUFACTURING Miranda Technologies is a world leader in designing, manufacturing and marketing video infrastructure products and solutions for the broadcast, audiovisual, videoconferencing and video transport markets.

Background Miranda had been in growth mode for some time, and they were acquiring several new companies to bring a wider spectrum of services to the marketplace. They wanted an ad campaign that signaled this change, reflected an international firm with hot, innovative new products and created a perception that they were smart and different.

The campaign would reinforce their corporate tagline, “Think Purple.”

ADVERTISING

Iridium Solution — What we created.

Typical advertising for this industry tended to be entirely product focused. In keeping with the pack, Miranda’s existing messaging did not reflect leadership or uniqueness. Our strategy was to develop a corporate format for their ads using large, high-concept visuals to reinforce a short, clever ad message. The concepts ranged from an edgy ‘Jehovah Witnesses at the door’ image (representing Miranda’s “conversion unit”), to a goldframed product shot in an art gallery (representing their “Densité frame”), to a shot of a heavily signaled traffic intersection (representing the notion of “HD compliance”).

All of these images would make Miranda’s advertising stand out amidst a sea of text-heavy technical ads, grab the reader’s attention, and support Miranda’s profile as a creative, innovative global force.

Result

Project team

The ads generated higher industry awareness of Miranda’s new broader selection of services and international scope.

And did signal a change for Miranda.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Mario l’Écuyer Designer . . . . . . . . . . . . . . . Mario l’Écuyer Writer . . . . . . . . . . . . . . . . . Stephen Hards

CASE STUDIES > PAGE 7E

3 weeks

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE MANUFACTURING

Background That year the company was in transition. Their rate of growth was exponential and revenues had surpassed the billion-dollar mark, but their stock gave a less than stellar performance. Mitel had made some acquisitions and had repositioned itself as a global player. They wanted shareholders, analysts, and the market at large to hear their story of growth and change. Wisely, they saw their annual report as their key opportunity to tell this story.

We set out to create the Mitel 1999 Annual Report with a big challenge: to reverse the perception that Mitel’s products were too advanced for the marketplace, and put the company in the global arena as a technology leader.

Iridium Solution — What we created.

Although Mitel was going through a time of complex change, we wanted to convey clarity and straightforwardness. This was a working report with no room for ambiguity. To highlight Mitel’s experience as well as that of the marketplace at the time, we put it right on the cover: “Change,” underscored by a forward-pointing arrow. This worked for both the book and as a reflection of its market context: it directed people to turn inside but also strongly mirrored the growth of the company within an expanding market. Inside are six spreads that cover the industry’s six core drivers. The tight, clearly written text works handin-glove with images of technology and more symbolic images of Mitel’s capabilities.

Result

Project team

It delivered a fresh perception of Mitel as a dynamic organization that was adjusting its product and development focus to deal with new industry directions. Iridium president was asked to talk about the book and its design strategy as a guest on a local radio program. The AR garnered critical acclaim, winning several major international awards.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Mario l’Écuyer Designer . . . . . . . . . . . . . . . Mario l’Écuyer Writers . . . . . . . . . . . . . . . . Iridium . . . . . . . . . . . . . . . . . . . . . . . Stiff Sentences Production . . . . . . . . . . . . . Mary Koch

Awarded 10 times

Mitel Corporation designs, manufactures, and markets systems and specialty semiconductors for the communications industry.

5 months

ANNUAL REPORT

CASE STUDIES > PAGE 8E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE ARCHIVES The National Archives is the treasure-house of Canadian history. A federal cultural agency, it houses millions of documents of all kinds — films, maps, diaries, treaties, journals, art, government records, photographs, sound recordings and more. Through its services, exhibitions, and other initiatives, the National Archives of Canada seeks to connect Canadians to the sources of their stories.

ANNUAL REPORT Iridium Solution — What we created.

An approach that promoted access for Canadians to the Archives vast collections, as well as highlights of the year.

Background For its Annual Review 2000-2001, the National Archives challenged Iridium to develop and design a fresh, highimpact piece that would answer the question most Canadians had about the Archives: what exactly is it they do?

Result

Project team

Response of client and positive feedback on AR from inside and outside Archives.

Project leader . . . . . . . . . . . Cliff Brimmell Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Gaetan Albert Writers . . . . . . . . . . . . . . . . Stephen Hards . . . . . . . . . . . . . . . . . . . . . . . Client

CASE STUDIES > PAGE 9E

3 months

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE

Genome Canada funds Canadian genomics research projects. It is a virtually unknown not-for-profit organization still in its infancy. The client saw the opportunity of using its 2002 Annual Report was a vehicle to raise its profile nationally as well as internationally.

Background Genome Canada wanted to send a clear message to its diverse group of potential investors (venture capitalists, Canadian and foreign research institutes, universities and hospitals, various R & D departments, as well as federal government departments Health Canada and Industry Canada) about the vital role it plays in developing and nurturing genomics and proteomics research projects in Canada.

3 months

ANNUAL REPORT Iridium Solution — What we created.

Since Genome Canada was only in its second year of operations, it couldn’t provide us with results from specific projects that we could focus our messaging on. Instead, we developed the Annual Report as a platform showcasing, in very easily-understood terms, the enormous potential genomics may bring to health sciences. Five different areas of research were depicted with simple analogies that helped put a human face on some otherwise arcane research segments. All these efforts are backed up by an appendix listing all the projects funded during the year.

The AR’s platform also demonstrates Genome Canada’s leadership in the fields of ethics, education and partnership.

Result

Project team

The Genome Canada AR positioned the organization at the forefront of genetic research, increased their profile in the health sciences sector, boosted credibility of the organization, attracted interest from both inside and outside their operating parameters, and gained unexpected exposure in related industries.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Mario l’Écuyer Designer . . . . . . . . . . . . . . . Mario l’Écuyer Writers . . . . . . . . . . . . . . . . Iridium/client Production . . . . . . . . . . . . . Mario l’Écuyer

Awarded 1 times

RESEARCH

CASE STUDIES > PAGE 10E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE

Écrits des Hautes-Terres is an Outaouais-based, French language publisher of poetry and fiction specializing in new works by Francophone writers and poets from both Europe and Canada.

Background In the company’s brief five-year history, it has amassed some 50 titles, most of them in its two major collections, along with several awards and recognitions for its authors.

BRAND IDENTITY DEVELOPMENT Iridium Solution — What we created.

As a young organization and publishing house with a limited industry profile and awareness, the strategy behind developing a coherent visual identity and system application was to establish a strong presence and high recognition factor. Consistency of brand was the priority, to create more effective corporate level communication tools and product level marketing tools.

Result

Project team

Écrits des Hautes-Terres continues to grow its catalogue of books, attract new authors and gain recognition as a quality publishing house in Québec.

Project leader . . . . . . . . . . . Jean-Luc Denat Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Jean-Luc Denat Writer . . . . . . . . . . . . . . . . . Pierre Bernier Production . . . . . . . . . . . . . Jean-Luc Denat

CASE STUDIES > PAGE 11E

2 months

Awarded 1 time

PUBLISHING

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE EDUCATION Canada’s SchoolNet, Industry Canada’s on-line education Web site was launching its GrassRoots Program to elementary and high school teachers and students across Canada.

Background GrassRoots encourages teachers and students to submit online versions of special classes or events they have conducted in their course of study. By sharing their experiences on-line, they provide insights as to how their event/class was developed, how they learned from it, and how other students around the world can have fun while they learn. The challenge was to develop a promotional campaign that would create a visual identity for GrassRoots. The various promotional items carrying the ID would encourage participation, promote interactivity with the Internet and provide a unique platform to showcase their classroom activity to the world.

PROGRAM DEVELOPMENT

6 weeks

Iridium Solution — What we created.

We started to develop the program visual identity by creating a bilingual ID signature and a colour palette. The first promotional item, a poster, gathered together all the elements including custom photography of the various target youths. Since research had shown that senior teachers were showing resistance to using new technologies, it was decided to show a mature teacher as a program participant, rather than a young teacher. In addition to the poster, mouse pads, stickers (always popular with today’s youth), coffee mugs, t-shirts, writing pads and pencils were created for national distribution.

Result

Project team

The new GrassRoots visual ID was well received and immediately integrated into the Program’s updated web site.

GrassRoots raised its profile nationally and attracted many new Canadian classroom projects to participate online. The range of projects displayed garnered attention from teachers and students around the world.

Project leader/writer . . . . . Stephen Hards Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Etienne Bessette Web site/Print producer . . Mary Koch

CASE STUDIES > PAGE 12E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE SOFTWARE /High-Tech BRAND IDENTITY DEVELOPMENT

Background Cognos had, through its products success, gradually positioned itself as a leader in ‘business intelligence’ software. Their existing brand identity was based on a series of corporate capabilities brochures and product fact sheets that didn’t provide a really coherent look. At the time, Cognos was targeting their marketing efforts at senior management decision-makers. The company saw a new brand identity as an opportunity to solidify international perception of Cognos as the true global leader in ‘business intelligence’ software and that its premium products could make a difference in the ways companies operated efficiently…thus affecting their bottom line.

Result The new brand identity elevated the status, value and awareness of Cognos and its products. Strong messaging through title treatments also had impact. The effect was to present a total visual package: one solution, one company and one vision. Through this initiative Cognos positioned themselves as the company that was not only innovative, but also set the global performance standard.

CASE STUDIES > PAGE 13E

Iridium Solution – What we created.

In order to attract senior decision-makers, such a CEO’s and company directors we realized we had to develop a more sophisticated look and prestige feel for the new brand’s visual direction. We also wanted to present a truly coherent look where everything: marketing collateral, product packaging, conference invitations, right through to their Annual Report were undeniably Cognos. To reflect the high value of their software products and encourage their use as a total solution throughout an enterprise, we used metallic inks extensively and iconic visuals such as ‘panning for gold’ to reinforce their market position and support the corporate tag-line ‘Better Decisions Every Day’.

Project team Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Etienne Bessette Production . . . . . . . . . . . . . Mary Koch

Awarded 2 times

Cognos develops business intelligence software, which facilitates decision-making by giving users fast, easy, business-oriented access to corporate data.

6 weeks

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE SOFTWARE /High-Tech BRAND IDENTITY DEVELOPMENT Cognos develops business intelligence software, which facilitates decision-making by giving users fast, easy, business-oriented access to corporate data.

Background The existing brand had a sophisticates cool character using metallic inks extensively and was created to attract senior decision-makers. The new brand needed to appeal to a more middle-management group that were the primary users, be more aggressive. Iridium chose to use Cognos’ corporate colour — red — more extensively on collateral pieces. This colour is not used extensively in the corporate brand world so we decided they needed to “own the red”. It became the new brand anchor and along with a container icon, which reflects their imbedded solutions in the total enterprise, presented a dynamic change of direction for the corporation.

Result From the corporate layer the new brand identity influenced the flavour of advertising, promotional and marketing collateral and put a fresh new face on eBusiness.

Adherence to the brand generated high industry awareness of the new Cognos focus, and supported the continued success of the company.

6 weeks

Iridium Solution – What we created.

There was a market shift to Web-enabled products for eCommerce and the premise of eManagement capabilities.

The client had evaluated their current brand identity and realized it was not in-tune with the marketplace. Cognos would no longer be primarily targeting senior management.

Now access would be for everyone. As a leader in business intelligence, they had to develop new products which would target the web as the new means of doing business. There was a distinct signal that this would be their new focus and the brand identity needed to reflect that and paint a clear picture of Cognos intentions in the global marketplace.

Project team Project leader/writer . . . . . Stephen Hards Art director . . . . . . . . . . . . . Jean-Luc Denat Designer . . . . . . . . . . . . . . . Etienne Bessette Production . . . . . . . . . . . . . Mary Koch

CASE STUDIES > PAGE 14E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE SOFTWARE/WEB DEV BRAND IDENTITY DEVELOPMENT

Background The objective was to re-position this 3-person enterprise as a solid player, with considerable expertise and experience in custom web application development, through an identity that was both meaningful and highly creative at the same time.

Result Nexware raised its profile as a creative web development firm and expanded its market reach in the Toronto marketplace.

_

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CASE STUDIES > PAGE 15E

web site + web application development

custom e-business + e-commerce solutions

< CONTROL >

Iridium Solution — What we created.

Since Nexware is constructing the ‘DNA’ of corporate web development we thought that a biological approach to design would be naturally suitable. The unique logo reflects cell separation, where a basic single element undergoes ‘fission’ and becomes two. To support the concept, business cards were given a techno-organic custom die-cut shape.

On the reverse side of all items are applied a series of dynamic action words. These verbs spell out the benefits eBusiness delivers to corporations. A group of imaginative and irreverent visuals complement the messaging. All components are beautifully showcased in their delivery through custom translucent envelopes.

Project team Project leader/writer . . . . . Stephen Hards Art director/designer . . . . . Mario L’Écuyer

Awarded 1 time

Nexware specializes in web applications development, developing the next generation software for custom eBusiness and eCommerce solutions.

6 weeks

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE EMERGENCY & PROTECTIVE SERVICES

Background With the 2001 amalgamation of several National Capital Region communities into the new City of Ottawa, there was need for a common identity system for all emergency and protective services vehicles as well as City Bylaw Services.

There were several existing different colour schemes within divisions of emergency services, including the Paramedics who were previously a provincially-regulated group. It was apparent lobbying groups wanted adoption of their system/colours to be considered. The project faced considerable negotiating and compromises to reach final agreement.

Result The striping treatments provide a very clean, easilyrecognizable system. It is also flexible and easy to adapt to other EPS vehicles that may be all red, all white, or a combination, including helicopters and boats. The ID system has also proven to be one of the first visuallycohesive identities for the citizens of the new amalgamated City of Ottawa.

52 weeks

Iridium Solution — What we created.

Newly created badges for City of Ottawa Emergency and Protective Services (EPS) – which included fire services, paramedics and bylaw services – establishing a specific colour palette. Iridium adopted these 3 colours (navy, red, and gold) while developing an identity system that varied their application of the striping treatments for each of the EPS services – we changed the order of the colours for each service. While each treatment had to be adapted to specific vehicle models, their were common system design elements (door badges, stripe widths and colours) that held the ID system together.

Project team Project leader . . . . . . . . . . . Cliff Brimmell Art director/designer . . . . . Gaëtan Albert Production . . . . . . . . . . . . . Mary Koch

Awarded 1 time

The City of Ottawa maintains ambulance, fire, and police services for all emergencies. The City also maintains Bylaw Services.

VEHICLE SYSTEM

CASE STUDIES > PAGE 16E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE HEALTH CANADA

Background Quit4Life (Q4L) is a 4-step quit smoking program targeted at youth 12-19, helping build motivation and confidence to quit, while learning about the benefits of a smoke-free life. Originally Q4L was only available online but already had a visual identity. The client wanted to expand youth awareness and participation by developing a national bilingual print-based campaign with a higher visual profile in schools, clinics, community health centres, by creating a marketing theme and visual concept that would support the Q4L objectives and identity.

Result Interest in the program has been high and focus testing has delivered positive results. The handbook was appealing to youth in it’s appearance, was more informative than the web site, and they would recommend the program handbook to friends. Youth also indicated they would pick up the handbook if they saw it in a doctor’s office or school counsellor.

CASE STUDIES > PAGE 17E

6 weeks

Iridium Solution — What we created.

Today’s youth are bombarded by advertisers and marketers so we decided the creative direction should neither preach, threaten nor scare. We needed to establish a meaningful, memorable, direct creative theme that treated our audience with respect as young adults. Our theme ‘Step On It’, inspired by the 4-step program, worked a dual message: butt out and get moving.

The Q4L visual development evolved from today’s funky branded trainer shoes, which have colourful, heavily patterned treads. An illustrator created a sole design that included our theme, the Q4L wordmark, cool tread pattern within an orange and blue colour palette. The sole soon evolved into the shape of a ‘skateboard shoe’. The look and message was applied to a User’s Guide (handbook), Facilator’s Guide, poster, tent card and countercard display.

Project team Project leader/writer . . . . . Stephen Hards Art director/designer . . . . . David Daigle Illustrator . . . . . . . . . . . . . . Marc Audet

Awarded 1 time

Health Canada is the federal department responsible for helping all Canadians maintain and improve their health.

In partnership with provincial and territorial governments, they provide national leadership to develop health policy, enforce health regulations, promote disease prevention.

TOBACCO CONTROL PROGRAM

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE

Canadian Museum of Civilization (CMC) is the national museum of human history committed to fostering in all Canadians a sense of their common identity and their shared past, and promoting understanding between the various cultural groups within Canadian society.

Background CMC presents various exhibits and displays that are international in scope and focus on cultural, historical, scientific, archeological and society-related subjects. A unique exhibit, titled Presenza, would tell the story of Italian immigrants settling in Canada in the 20th century. Iridium was asked to develop a visual identity for ‘Presenza’, which would be applied to all marketing collateral. The primary visual, which needed to reflect a positive, exuberent and colourful character of the Italian-Canadian community, would be used in a multi-media campaign.

Result The Presenza visual identity proved to be very positive and was well received by the Italian-Canadian communities in Ottawa, Montreal and Toronto. Audiences found it compelling, warm and friendly reflecting their communities active social character. Quite simply, “they loved it”!

6 weeks

EVENT PROMOTION

Iridium Solution — What we created.

It was difficult to determine which icons would best reflect the Italian-Canadian lifestyle, character and positive contributions. Although hundreds of exhibit images were available none captured the essence of the event. An initial presentation round led to the adoption of a primary image that was socially-rooted, positive in attitude and politically correct... a silhouetted illustration of two hands coming together holding cappuccino cups in a friendly toast.

Initially created as a 2-colour poster with background images depicting historical visual references including passports, birth certificates, etc. The result was a rich looking, high-contrast visual ID that was magnetic in its appeal and memorable in all its applications.

Project team Project leader/writer . . . . . Stephen Hards Art director/designer . . . . . Gaëtan Albert

Awarded 1 time

MUSEUM

CASE STUDIES > PAGE 18E

IRIDIUM, an advertising and design agency

APPLIED ARTS MAGAZINE LIBRARY AND ARCHIVES OF CANADA EVENT PROMOTION

Background Library and Archives of Canada hosted ‘The Fun of Reading’: an International Forum on Canadian Children’s Literature in June 2003. This four-day salute to Canadian literature would attract publishers, writers, and illustrators from across Canada and around the world. The challenge was to create an overall look that reflected the ‘The Fun of Reading’ theme, using an illustration by Marie-Louise Gay, to display a ‘childrens’ visual reference point, but at the same time appeal to adults who would attend the Forum.

Result Attendance of 500 literary industry people from Canada, the U.S. and Europe exceeded overall expectations. Visitors were impressed with the look Iridium created. Promotional items and posters sold well. National and local newspapers responded positively to the Forum providing coverage of its events. The Library was proud of the events overall success.

CASE STUDIES > PAGE 19E

Iridium Solution — What we created.

By using the supplied illustration in our materials, we were concerned that our initial ad formats (which would establish the visual ID of the Forum) not look like an ‘art gallery’ ad.

Using a graduated tone background and ‘childlike’ typeface, the look came together. For the posters, we added another whimsical graphic element – a shelf crowded with colourful books that gave us a flexible border. The popularity of the original poster led us to create a special commemorative limited edition version printed on heavy paper, numbered and signed by the illustrator. Promo pamphlets and two versions of a Preliminary Program (targeted at both U.S. and Canada markets) were created along with marketing collateral. As part of the Forum, the Library also held a unique exhibit on early readers ABC books, for which Iridium created a catalogue which reflected the bright colour palette of the Exhibit display.

Project team Project leader/writer . . . . . Stephen Hards Production artist . . . . . . . . Mary Koch Illustrator Castle . . . . . . . . Marie-Louise Gay Illustrator Books . . . . . . . . . Berangère Bouffard

Awarded 1 time

The National Library of Canada is a federal cultural agency responsible for collecting and preserving Canada's published heritage for future generations of Canadians.

They hold exhibitions and displays as well as literary and musical events. The National Library of Canada celebrated its 50th Anniversary in 2003.

6 weeks

ACHIEVEMENTS

IRIDIUM, an advertising and design agency

AWARDS AND PUBLICATIONS We have collected over 200 international and national awards for our work: from annual reports to brand identities; selfpromotions to marketing programs to advertising — even our own brand.

Our work has also been published in most major industry publications and on the web. We compete with the best agenies around the planet whose clients include Nike, IBM, Nintendo, Polo Ralph Lauren, and Nelvana.

Why do we compete? To measure ourself against the best, and to ensure that our solutions are exceptionally well constructed for our clients.

International

USA / continued / > Creative Edge: Letterhead and Business Card Design (North Light Books) > Dimensional Promotions (HBI) > Extraordinary Graphics for Unusual Surfaces (Rockport Publishers) > Fresh Ideas in Letterhead and Business Card Design vol. 4 (North Light Books) > Graphic Design Makeovers (North Light Books) > Graphic Designer’s Ultimate Resource Directory (HOW Design Books) > Identity Solutions (HOW Design Books) > Letterhead & Logo Design vol. 8 (Rockport Publishers) > Powerful Page Design (HOW Design Books) > The Best of Brochure Design vol. 7 (Rockport Publishers) > The Best Seasonal Promotions (North Light Books) > The Bessies

Vancouver / > GDC Graphex 2003 Biennial Show > GDC Graphex 2000 Biennial Show

Japan / > Tokyo Type Directors Club 2001 Annual > New Logo World (PIE Books) Switzerland / > Graphis Design 2001 Annual > Graphis Letterhead 5 Annual > Graphis Logo 2 Annual > Graphis Logo 5 Annual > Graphis Packaging 8 Annual USA / > Black Book AR100 Show 2000 > Potlatch AR Show 2 > Potlatch AR Show 6 > Potlatch Context 1 Show > The One Show Design 2002 > New York Type Directors Club 46 Show > Creativity Annuals 27/28/29/30/31/32/33 > Communication Arts Sept./Oct. 1997 > Graphic Design USA > HOW Magazine >> 2002 Self-Promotion Competition >> 2000 International Design Competition >> Limited-budget Design section, Feb. 1999 >> 1994 Self-Promotion Competition >> 1992 Online Design Awards >> 1991 Online Design Awards >> Workspace section, July/Aug. 1991 >> 1990 Self-Promotion Competition >> Print Magazine > Publish Magazine > Step-By-Step Magazine >> 2002 Graphics 100 Annual >> 2001 Graphics 100 Annual > Step Inside Design Magazine > Bar & Restaurant Logos (HBI) > Big Book of Logos vol. 3 (HBI) > Breaking the Rules in Publication Design (Madison Square Press) > Brochures: Making a Strong Impression (Rockport Publishers)

Edmonton / > GDC Pica 2002 Biennial Show Montréal / > Graphisme Québec 1991 Show

Local > Advertising and Design Association of Ottawa (ADA) > International Association of Business Communicators (IABC) Ottawa > Society for Technical Communication of Eastern Ontario (STCEO) > Ottawa Life Magazine > Profile, Sept. /Oct. 2001

Paper companies National Toronto / > Advertising & Design Club of Canada (ADCC) Directions Annuals 1991/1996/1997/1999/2000/2003 > Applied Arts Magazine >> Award Annuals 1998/2000/2001/2002/2004 >> Beyond Numbers feature, Nov. / Dec. 2003 >> Gallery section, Nov. / Dec. 2002 >> Good Design at any Cost feature, Sept. /Oct. 2002 >> Up Front section, Nov. / Dec. 2001 >> New Minimalism feature, Sept. /Oct. 2001 >> Business Class feature, Nov. / Dec. 1999 >> Gallery section, Sept. /Oct. 1997 > Marketing Magazine > Studio Magazine 1988 > National Post Newspaper

Italy / > EuroArt Paper USA / > Beckett Paper > Fox River Paper Company > French Paper Company > Gilbert Paper > Mohawk Paper Mills > Neenah Paper > Potlatch Corporation > Sappi > Strathmore Papers Canada / > Domtar Fine Papers > Rolland Inc.

Printing companies > Printing Industries of America — USA > Ottawa Club of Printing House Craftsmen ACHIEVEMENTS > PAGE 2F

IRIDIUM, an advertising and design agency

BEST CANADIAN/INTERNATIONAL COMPETITION

APPLIED ARTS MAGAZINE Canadaâ&#x20AC;&#x2122;s leading visual communications magazine. Launched in 1986, it covers design trends, delves into the latest in technical and computer innovation, highlights the work of the best Canadian photographers, illustrators and design firms and keeps readers up-to-date on the latest news, opinions and products. The annual design competition has become an international event attracting the best of the best in advertising, design and new media from across Canada and around the world.

Entries submitted: 4,500 Selected: 500 - 11 %

Circulation: 12,500

WINNING PROJECTS

promotional categories > FrancommunautĂŠs virtuelles / Industry Canada campaign poster > Modulation CD package (self-promo)

Annual Reports With Impact 2003 > Genome Canada 2001-02 annual report Good Design at any Cost feature, Sept./Oct. 2002 > CIFVF promo package Awards Annual 2002 > MotorPsycho poster Up Front section, Nov./Dec. 2001 > A Mundane Manifesto on Mediocrity / Rolland promo brochure Awards Annual 2001 > A Mundane Manifesto on Mediocrity / Rolland promo / brochure +

and an amazing five readers per copy

New Minimalism feature, Sept./Oct. 2001 > CPL stationery package > Mitel 1999 annual report > TetherCAM stationery package Awards Annual 2000 > Headspace pillow package (self-promo) > Iridium corporate identity package Business Class feature, Nov./Dec. 1999 > Mitel 1999 annual report

Applied Arts > 2003

Applied Arts > 2002

Applied Arts > 2002

Applied Arts > 2001

Applied Arts > 2001

Applied Arts > 2000

Applied Arts > 2000

Applied Arts > 1999

ACHIEVEMENTS > PAGE 3F

IRIDIUM, an advertising and design agency

BEST CANADIAN/INTERNATIONAL COMPETITION

APPLIED ARTS MAGAZINE

Entries submitted: 4,500 Selected: 500 - 11 %

Circulation: 12,500 and an amazing five readers per copy

WINNING PROJECTS Awards Annual 1998 > CIFVF promo package Gallery section, Sept./Oct. 1997 > This Precious Earth poster

Applied Arts > 1998

Applied Arts > 1997

ACHIEVEMENTS > PAGE 4F

IRIDIUM, an advertising and design agency

PRESTIGIOUS INTERNATIONAL COMPETITION

GRAPHIS

Entries submitted: N/A Selected: 400 per annual

The international journal of visual communications. It was first published by Graphis Press in Zurich, Switzerland in 1944 and has upheld its reputation as the premier magazine covering design and graphic communication world wide. Graphis inc, also publishes a series of annual books which presents the most outstanding and innovative work produced on an international level by leading designers in the field of graphic design, advertising, photography and corporate identity.

Graphis letterhead > 5

ACHIEVEMENTS > PAGE 5F

Circulation: 23,000

WINNING PROJECTS Graphis Design 2001 Annual > Iridium logotype Graphis Letterhead 5 Annual > Callaghan Potter Letellier (CPL) stationery package > Iridium stationery package Graphis Logo 2 Annual > Aids Committee of Ottawa (ACO) logo

Graphis Logo 5 Annual > Canadian Policy Research Networks (CPRN) logo > Iridium logotype > TetherCAM logotype Graphis Packaging 8 Annual > Headspace pillow package (self-promo) > Modulation CD package (self-promo)

Graphis annual > 2001

Graphis packaging > 8

Graphis logo > 5

Graphis logo > 2

IRIDIUM, an advertising and design agency

MAJOR INTERNATIONAL COMPETITION

HOW MAGAZINE The business and creative resource for graphic designers. For more than 15 years, it has inspired designers and helped make their businesses more profitable. HOWâ&#x20AC;&#x2122;s International Design Competition and SelfPromotion Competition attracts thousands of entries respectively 5% to 10% are chosen in a collection of the best designs from around the world. Winners are published in 2 separate annuals.

Entries submitted: 3,600 Selected: 160 - 5 %

Circulation: 40,000

WINNING PROJECTS 2002 Self-Promotion Competition > Open Your Horizon / Buntin Reid poster package // Outstanding Achievement award > MotorPsycho poster 2000 International Design Competition > A Mundane Manifesto on Mediocrity / Rolland promo / brochure + cover categories > Headlight corporate identity package > Iridium corporate identity package Limited-budget Design section, Feb. 1999 > CIFVF promo package

1994 Self-Promotion Competition > Aartware lapel pin package (self-promo) 1992 Online Design Awards > Aartvark stationery package > Rogers Party invitation > The Power of Visuals poster (selfpromo) 1991 Online Design Awards > Champion Magazine Workspace section, July/Aug. 1991 > Electronic environments > 1990 Self-Promotion Competition > Aartvark shipping envelopes

How-self promo > 1994

How-self promo > 2002

How international > 2000

How > february 1999

Online Design Awards > 1992

How-self promo > 1992

How-self promo > 1990

ACHIEVEMENTS > PAGE 6F

IRIDIUM, an advertising and design agency

MAJOR NORTH AMERICAN COMPETITION

STEP BY STEP

Entries submitted: 2,800 Selected: 100 - 3.6 %

STEP Design Annual showcases outstanding work by professional visual communicators from around the globe.

Each year, STEP Inside Design chooses 100 outstanding projects from thousands of submissions from a variety of categories: Design, Photography, Multi-Media/Interactive, Video/Motion Graphics and Student works.

Circulation: 65,000

WINNING PROJECTS 2003 STEP Inside Design > 2002 Genome Canada annual report 2002 Graphics 100 Annual > MotorPsycho poster 2001 Graphics 100 Annual > A Mundane Manifesto on Mediocrity / Rolland promo brochure > Iridium corporate identity package > Mitel 1999 annual report

TOCOME

STEP > 2003

ACHIEVEMENTS > PAGE 7F

Step by Step > 2002

Step by Step > 2001

IRIDIUM, an advertising and design agency

The Society of Graphic Designers of Canada (GDC) Canada’s graphic design association.

Through various activities, such as publications, seminars, events and design exhibitions, the GDC builds awareness of graphic design and its important role in people’s lives. Of equal importance, but less tangible, is the GDC communications network which facilitates an ongoing exchange of ideas and information. Along with 35 other countries, GDC is a member of the International Council of Graphic Design Associations (ICOGRADA). It’s competitions foster design excellence in Canada. Iridium is a member.

GDC > pica 2002

GDC > graphex 2000

CANADIAN COMPETITION Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS Edmonton // GDC Pica 2002 Biennial Show > Christopher Simmonds Architect corporate identity package // award of Distinction + > Judge’s Choice award

Montréal // Graphisme Québec 1991 Show > Bound To Be Perfect / Tri-Graphic Printing capabilities book // award of Excellence > Our Choice Is Employment Equity / CN poster // award of Excellence

Vancouver // GDC Graphex 2000 Biennial Show > Iridium corporate identity package // Silver award

GDC > 1996

GDC > 1991

ACHIEVEMENTS > PAGE 8F

IRIDIUM, an advertising and design agency

ADCC Art Directors Club of Canada In 1949 the ADCC put on the first advertising and design awards show in Canada.

Ever since, itâ&#x20AC;&#x2122;s been going strong. Each year the ADCC invites a selection of international judges to select the most brilliant creative work in the industry. It encourages only the highest-quality work, regardless of monetary success or politics.

CANADIAN COMPETITION Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS ADCC Directions 2003 Annual > 2002 Genome Canada annual report ADCC Directions 2000 Annual > A Mundane Manifesto on Mediocrity / Rolland promo brochure > Mitel 1999 annual report ADCC Directions 1999 Annual > Headspace pillow package (self-promo)

ADCC Directions 1996 Annual > Creative Images Communications corporate identity package ADCC Directions 1991 Annual > ACO logo // Silver award > This Precious Earth / Graphic Papers symposium // Silver award > Albion Screen Printing poster

ADCC Directions 1997 Annual > CIFVF promo package

TOCOME

ADCC > 2003

ADCC > 2000

ADCC > 1999

ADCC > 1997

ADCC > 1991 ADCC > 1996

ACHIEVEMENTS > PAGE 9F

IRIDIUM, an advertising and design agency

BIGGEST INTERNATIONAL COMPETITION

CREATIVITY

Entries submitted: 7,000 Selected: 1,400 - 20 %

One of the largest advertising and design competitions in the world attracting entries from the most recognized agencies to the smallest practices around. Creativity Annual is available in every country where professionals are working in advertising and design and is considered an important repository and reference source for the best of each year.

Circulation: N/A

WINNING PROJECTS Creativity 32 Annual > Christopher Simmonds Architect corporate identity package > CIHR/Rx&D 2000.01 progress report > Open Your Horizon / Buntin Reid poster package > r:evolution / CIHR research agenda Creativity 31 Annual > CoCreations Lighting Design capabilities brochure > MotorPsycho poster > NUVO 2000 annual report Creativity 30 Annual > A Mundane Manifesto on Mediocrity / Rolland promo / brochure + promotional categories > FrancommunautĂŠs virtuelles / Industry Canada campaign poster

> Iridium corporate identity package > Modulation CD package (self-promo) > Nexware logotype Creativity 29 Annual > Headlight Innovative Imagery corporate identity package // Gold Medal award > Headspace pillow package (self-promo) > Iridium logotype > Mitel 1999 annual report > Creativity 28 Annual > Mitel 1998 annual report Creativity 27 Annual > Canadian Independent Film & Video Fund (CIFVF) promo package > Creative Images Communications corporate identity package > Mitel 1997 annual report

COMING SOON

Creativity > 30

Creativity > 29

Creativity > 32

Creativity > 31

Creativity > 28

Creativity > 27

ACHIEVEMENTS > PAGE 10F

IRIDIUM, an advertising and design agency

POTLATCH/ SAPPI annual report show The second in importance in annual report competition and show, attracting a cross section of industries, both in old economy and new. It is always judged by prominent annual report designers as well as industry leaders.

PRESTIGIOUS NORTH AMERICAN COMPETITION Entries submitted: 700 Selected: 30 > 4.3 %

Circulation: 10000

WINNING PROJECT Potlatch Context 1 Show > r:evolution / Canadian Institutes of Health Research (CIHR) research agenda Potlatch AR Show 6 > Mitel 1999 annual report Potlatch AR Show 2 > Cognos 1996 annual report

Potlatch > Context 1 Show

ACHIEVEMENTS > PAGE 11F

Potlatch > Annual Report Show 6

Potlatch > Annual Report Show 2

IRIDIUM, an advertising and design agency

PRESTIGIOUS INTERNATIONAL COMPETITION

THE TYPE DIRECTORS CLUB An international organization for all people who are devoted to excellence in typography, both in print and on screen.

Founded in 1946, today’s TDC is involved in all contemporary areas of typography and design, and welcomes graphic designers, art directors, editors, multimedia professionals, students, entrepreneurs, and all who have an interest in type: in advertising, communications, education, marketing, and publishing. The TDC international competition recognizes excellence in the use of typography, calligraphy, hand lettering and other letter forms. All entries are judged by a panel of distinguished designers. Winning works are published in the Typography annual, exhibited in New York and in six traveling shows. These shows travel throughout North America, Europe and Eastern Asia.

Entries submitted: 3,300 Selected: 240 - 7.3 %

Circulation: N/A

WINNING PROJECTS Awards Annual 2001 > A Mundane Manifesto on Mediocrity / Rolland promo / brochure + promotional categories

TDC > 2001

PRESTIGIOUS INTERNATIONAL COMPETITION

TOKYO TYPE DIRECTORS CLUB The idea is to pursue the limits of visual expression of letters in order to establish the world of ‘Type Directions’, extending the scope of type design. With this clear intent, the Tokyo Type Directors Club (TTDC) was established in December 1987.

Their activities include the yearly publication of the Annual and the holding of exhibitions. Entries come from members, non-TDC members and foreign countries.

Winning works will be exhibited at TDC exhibition. the Ginza Graphic Gallery, Tokyo, and at the DDD Gallery, Osaka.

Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS Awards Annual 2001 > A Mundane Manifesto on Mediocrity / Rolland promo / brochure + promotional categories

TTDC > 2001

ACHIEVEMENTS > PAGE 12F

IRIDIUM, an advertising and design agency

PRESTIGIOUS INTERNATIONAL COMPETITION

BLACK BOOK AR 100 The excellence in corporate communications. The Black Book AR100 Award Show is the largest and most prestigious competition recognizing excellence in corporate annual reports. A panel of leading designers and corporate leaders select the 100 best reports of the year produced by the best creative practices internationally for the most high profiles corporations.

Entries submitted: N/A Selected: 100 - N/A

Circulation: 12,000

WINNING PROJECTS

Awards Annual 2000 > Mitel 1999 annual report

AR 100 Annual > 2000

MAJOR INTERNATIONAL COMPETITION

PRINT MAGAZINE America’s Graphic Design Magazine founded in 1940. PRINT’s award-winning coverage and uniquely focused annuals have attracted creatives globally through PRINT’s Regional Design Annual, PRINT’s Digital Design Annual, PRINT’s European Design Annual. It is the most comprehensive yearly profile of the graphic design profession

Entries submitted: 7,000 Selected: 1,400 - 10 %

Circulation: 65,000

WINNING PROJECTS 1997 Digital Art & Design Annual > CoCreations Lighting Design capabilities brochure

PRINT > july/august 1997

ACHIEVEMENTS > PAGE 13F

IRIDIUM, an advertising and design agency

COMMUNICATION ARTS Magazine Juried by nine top design professionals and attracting entries from 20 countries, each year’s Design Annual features 250 pages of the best work in posters, brochures, packaging, trademarks, corporate identity, annual reports, catalogs, letterheads and signage. Regarded by deign professionals as one of the best competition on the planet.

PRESTIGIOUS INTERNATIONAL COMPETITION Entries submitted: 15,182 Selected: 254 - 1.6 %

Circulation: 76,000 COPIES distributed worldwide

WINNING PROJECTS Communication Arts Magazine > CIFVF promo package

Exhibit section, Sept./Oct. 1997

NORTH AMERICAN COMPETITION

PUBLISH MAGAZINE

Entries submitted: N/A Selected: N/A

Circulation: N/A

Dedicated to exploring publishing in all its forms, with the strongest emphasis on publishing for the Web. Publish.com examines all aspects of Web publishing—from design and development to promotion and marketing—in order to bring all levels of Web publishers from concept to completion on their publishing projects.

WINNING PROJECTS 10th Annual Design Awards > Mitel 1999 annual report Make over section, April 1998 > Intersector newsletter / Canadian Co-operative Association (CCA)

Publish > 1999

Publish > 1998

ACHIEVEMENTS > PAGE 14F

IRIDIUM, an advertising and design agency

AIGA American Institute of Graphic Arts The American Institute of Graphic Arts was founded in 1900. The purpose of the AIGA is to further excellence in communication design as a broadly defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA’s design competitions, feature the best in American design, showcasing cutting-edge projects that were selected by a pre-eminent jury in the organization's.

PRESTIGIOUS INTERNATIONAL COMPETITION Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS 993 DESI Awards > Social Science and the Environment poster // Award of Excellence

CANADIAN COMPETITION

STUDIO MAGAZINE One of the first Canadian visual communications magazine launched in 1983, covered graphic design, advertising, illustration and photography, it’s annual represented the best in Canadian performance.

ACHIEVEMENTS > PAGE 15F

Entries submitted: 8,000 Selected: 204 - 2.5 % WINNING PROJECTS Awards Annual 1988 > Working Together Stronger Than Ever / Telecom Canada poster

Circulation: N/A

IRIDIUM, an advertising and design agency

NORTH AMERICAN COMPETITION

BAR & RESTAURANT LOGOS Showcasing some of the best identities for bars and restaurants in North America

Entries submitted: N/A Selected: 180

Circulation: N/A

WINNING PROJECTS Bar & Restaurant Logos (HBI) > Las Brisas Café logotype > Las Palmas Mexican Restaurants logotype

THE BEST SEASONAL PROMOTIONS Unforgettable promotions and self-promotions. See how booklets, playful gifts, creative cards and one-of-a-kind calendars can make a memorable impact in the hands of your current and would-be clients.

Includes budget-wise work and details on production methods, quantities, materials, and response for each project. Great ideas for all the celebrated — and many not-socelebrated — holidays.

NORTH AMERICAN COMPETITION Entries submitted: N/A Selected: 150

Circulation: N/A

WINNING PROJECTS The Best Seasonal Promotions (North Light Books) > Aartware lapel pin package (self-promo) > Aartware t-shirt package (self-promo) > Christmas truffle package (self-promo)

ACHIEVEMENTS > PAGE 16F

IRIDIUM, an advertising and design agency

FRESH IDEAS IN LETTERHEAD AND BUSINESS CARD DESIGN Outstanding systems from designers around the country, conceived for a range of businesses. These designs communicate distinct business personalities in memorable and efficient ways. Discover unusual printing techniques, special production effects, and clever ways to save money and still get a big impact.

INTERNATIONAL COMPETITION Entries submitted: N/A Selected: 110

Circulation: N/A

WINNING PROJECTS Fresh Ideas in Letterhead and Business Card Design vol. 4 (North Light Books) > Creative Images Communications stationery package > Shoncom stationery package

INTERNATIONAL COMPETITION

GRAPHIC DESIGN MAKEOVERS Explores the goals, strategies, and production issues behind 65 successful redesigns. The case studies cover a broad range of projects from logos to brochures, software to Shakespeare…from simply dated-looking designs to those facing redesign because of changes in marketing strategy, budget allocation or client vision.

Each project includes before-and-after photos, and the creative thinking that led the designer from one to the other. You’ll see what they kept, what they scrapped, and the lessons they learned from the original design.

ACHIEVEMENTS > PAGE 17F

Entries submitted: N/A Selected: 65 WINNING PROJECTS Graphic Design Makeovers (North Light Books) > Cognos software packaging > Cognos brand collaterals

Circulation: N/A

IRIDIUM, an advertising and design agency

INTERNATIONAL COMPETITION

POWERFUL PAGE DESIGN Take your designs to the next level! Great designs work on two levels. First and foremost they draw attention to themselves. Secondly (and this is the tricky part) they reveal layers of meaning and communicate moods, ideas or emotions.

Powerful Page Design shows how to convey such messages with eye-opening examples, in-depth commentaries and insights into the effective use of concept, type, image and layout. It's all the information needed to create brochures, books, magazines, flyers and CD packages that reveal more than just a pretty picture.

CREATIVE EDGE: LETTERHEAD AND BUSINESS CARD DESIGN Features award-winning work from todayâ&#x20AC;&#x2122;s hottest designers to give designers an advantage in referencing the best contemporary designs that stand above the rest. Great letterhead and business card design is crucial because it showcases your, or your clientâ&#x20AC;&#x2122;s, business in a glance.

Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge to creative thinkers.

Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS > Powerful Page Design (How Design Books) > A Mundane Manifesto on Mediocrity / Rolland promo / brochure

INTERNATIONAL COMPETITION Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS Creative Edge: Letterhead and Business Card Design (North Light Books) > Headlight stationery package > Iridium stationery package

ACHIEVEMENTS > PAGE 18F

IRIDIUM, an advertising and design agency

BREAKING THE RULES IN PUBLICATION DESIGN Showcases annual reports, brochures, book jackets, catalogs, magazines, newsletters, collateral, promotions and electronic publishing that break new ground in graphic design. Insightful commentary at the beginning of each section defines why the designs are “ground breaking” and each image is accompanied by a caption that indicates who the designer is and for whom the piece was designed.

BIG BOOK OF LOGOS vol. 3 The largest source of logos globally attracting entries from the most recognized agencies to the smallest practices around.

Big Book of Logos is sold in every country where professionals are working in advertising & design.

ACHIEVEMENTS > PAGE 19F

INTERNATIONAL COMPETITION Entries submitted: N/A Selected: N/A

Circulation: N/A

WINNING PROJECTS Breaking the Rules in Publication Design (Madison Square Press) > National Arts Centre 1996.97 annual report > Canada Dance Festival fundraising promo package

INTERNATIONAL COMPETITION Entries submitted: N/A Selected: 2500 WINNING PROJECTS Big Book of Logos vol. 3 (HBI) > AIDS Committee of Ottawa (ACO) > C5 (Campbell’s 5) > CoCreations > Canadian Policy Research Network (CPRN) > Canadian Research Chairs (CRC) > Nygem Corporation > Artext Imaging > Écrits des Hautes-Terres publishing > Les aliments fins Le Duc > Magpie Communications > Nexus Corporation > PowerTrunk Corporation

Circulation: N/A

IRIDIUM, an advertising and design agency

EXTRAORDINARY GRAPHICS FOR UNUSUAL SURFACES Extraordinary Graphics for Unusual Surfaces presents the finest and most innovative graphic design solutions for nonstandard shapes. Each project will provide insights from the designers illustrating the design process and special techniques and materials.

INTERNATIONAL COMPETITION Entries submitted: N/A Selected: 64

Circulation: N/A

WINNING PROJECTS Extraordinary Graphics 1 > Modulation CD package (self-promo)

NORTH AMERICAN COMPETITION

DIMENSIONAL PROMOTIONS A collection of three dimensional promotions from North America, there is nothing like it. A well conceived 3D promotion can have huge visual impact and stand out from the crowd.

Entries submitted: N/A Selected: 183

Circulation: N/A

WINNING PROJECTS Dimensional promotions > Big Dripper brand coffee packaging

ACHIEVEMENTS > PAGE 20F

EPILOGUE

IRIDIUM, an advertising and design agency

EPILOGUE Contact Information

Location

Legal stuff

Emails

Iridiumâ&#x20AC;&#x2122;s creative and headquarters is located in Ottawa, Canada, at 43 Eccles Street, Ottawa, Canada K1R 6S3

All the content in this brochure is intellectual property protected by copyright.

Art Director: jl@iridium192.com Senior Designer: mario@iridium192.com Advertising Director: yannis@iridium192.com

We are positioned between Little Italy and Somerset Street Westâ&#x20AC;&#x2122;s historic Chinatown, occupying the second level of a newly renovated Bell Canada Switching Station, originally built in 1929.

The content in this piece was conceived and drafted by Jean-Luc Denat.

If you require second copy of this brochure please give us a call. This brochure is also available as an Acrobat PDF file.

Web site Our Web site URL is www.iridium192.com.

[c] 2003 Iridium, an advertising and design agency

EPILOGUE > PAGE 2G