FIELD GUIDE THE MARKETER’S Know your customer. Personalize with intelligence. Engage at every touchpoint.

FIELD GUIDE

THE MARKETER’S

Know your customer. Personalize with intelligence. Engage at every touchpoint.

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Contents

What’s Inside The Age of Intelligent Marketing What Is Salesforce Marketing Cloud? Journey Builder Audience Studio Data Studio Interaction Studio Email Studio Mobile Studio Advertising Studio Social Studio Marketing Cloud and Google Analytics 360 Datorama Summary

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I’m Astro, your trail guide to Salesforce.

Astro and friends love showingTrailblazers like you aroundSalesforce and its manybusiness solutions.

What’s Inside

Great marketing is about putting the customer at the center of every interaction with a brand. Marketers must use their data to see each prospect and customer as the individual they are. Every experience needs to be tailored to customer preferences. And marketers need to be able to engage on any channel.

In the pages ahead, we’ll take a look at:

• Trailblazing in the age of intelligent marketing

• What’s inside the world’s number one marketing platform

• Customer success stories and product features

Meet the most intelligent platform for pairing two things that belong together: customers and your products.

Let’s get started.

The Age of Intelligent Marketing 20%

Today’s customers are empowered. They dictate how they receive messages and how brands can interact with them. This is good news for you. As a marketer, it means you have the chance to discover new ways to engage. Think beyond channels and consider how people are engaging with things like connected homes, connected products, and artificial intelligence-driven interfaces.

of homes have a smart speaker

46%of adults use a digital assistant