FOOD INDUSTRY

ONE OF THE MOST INSPIRING PILARS OF THE IMPACT OF THE CULINARY INDUSTRY IN MONTANA ARE JAZMÍN BRAMBILLA AND SERGIO SÁNCHEZ, OWNERS OF EL RODEO IN BOZEMAN, ONE OF THE FIRST MEXICAN RESTAURANTS IN GALLATIN COUNTY, WHO HOPE TO BE ROLE MODELS FOR FAMILIES NEW TO THE STATE IN HOPES OF OPENING THEIR OWN BUSINESS AND EXPANDING THEM.

THE COUPLE CREATED THREE RESTAURANTS IN THE AREA SINCE THEY SETTLED THEMSELVES IN 2015. THEIR JOURNEY BEGAN WHEN THEY DECIDED TO START THEIR OWN FOOD TRUCK MONTHS AFTER THEY ARRIVED. “THE BUS WAS A DREAM IN ITSELF,” BRAMBILA SAID.

BUT THE OBJECTIVE DID NOT END THERE, SINCE THEY ALSO WANTED TO EXPAND, AND "SOME TIME LATER THE OPPORTUNITY TO PUT OUR BUSINESS IN THE SHOPPING CENTER (GALLATIN MALL) PRESENTED ITSELF, AND WE TOOK ADVANTAGE OF IT," SAID SÁNCHEZ, WHO TOGETHER WITH BRAMBILA HOPED TO BECOME ENTREPRENEURS WITH THEIR NEW LOCATION AT THE GALLATIN MALL

BRAMBILA'S ASPIRATIONS BEGAN BY SELLING FOOD ON THE STREETS OF MEXICO. FOR THIS REASON, BEING ABLE TO HAVE HER BUSINESS IN THE UNITED STATES IS "A BLESSING," SHE SAID

SHE REMEMBERS THAT EVEN WHEN SHE COOKED FOR THE PEOPLE SHE MET ON THE STREETS OF HER NATIVE COUNTRY OF MEXICO, HER "GOAL WAS ALWAYS TO CREATE A RESTAURANT IN A PLACE WHERE PEOPLE COULD SIT , BE CARED FOR AND FEEL AT HOME”, SHE SAYS. NOW THEY HAVE ACHIEVED IT BY OPENING THEIR NEW RESTAURANT IN BOZEMAN, "A DREAM COME TRUE," ADDED SÁNCHEZ.

JAZMÍN BRAMBILLA AND SERGIO SÁNCHEZ: PIONEERS OF BOZEMAN'S LATINO FOOD SCENE AND OWNERS OF EL RODEO, ONE OF THE FIRST MEXICAN TRUCKS AND RESTAURANTS IN MONTANA