Page 1

66 by

1


2


This book is the result of several years of communication with people passionate about lighting.

Communication has always been important to Louis Poulsen. Over the years, many words and images have been used to describe products and projects now famous all over the world.

66 by Louis Poulsen creates a colorful palette of the company and the spirit behind it.

We hope you will enjoy reading this visual, inspiring and informative book. Perhaps you will come up with some other words of your own who knows?

Enjoy!

3


4


Lighting must always be comfortable to live with – and for Louis Poulsen this means no annoying glare. A cornerstone of our lighting philosophy, this principal is incorporated into every aspect of our development process.

5


color

6


We are very focused on how color radiates from the light source. We work intensively with light sources such as metal halide, compact uorescent and LEDs to ensure that they are always comfortable to live with.

7


form

Organic or geometric. An essential part of product design.

8


Stimulating the senses - or the fantasy.

9


architecture 10


Architecture is an important word in the Louis Poulsen vocabulary. Our lighting is created in close cooperation with architects, who challenge our ideas and test their suitability for use. The most successful mode of expression springs from structure enhanced by light, a point not lost on the world’s leading architects, who often choose Louis Poulsen when selecting lighting for their projects. 11


12

qua


Quality goes beyond excellent materials, beautifully realized. Quality encompasses both light and design. Few lighting companies devote as much time and energy to achieving such uncompromising light quality and lighting comfort as Louis Poulsen.

lity

13


ambience Over the years, we’ve really come to understand atmospheric lighting. The mood created by our lighting stems from both the lighting design and the light source itself, which together with the effect of light emission, remains the natural fulcrum of our lighting philosophy.

14


15


h

a

r

m

o

n

y

Harmony occurs when individual components are brought into perfect balance. Harmony is fundamental to Louis Poulsen – both in relation to the design of individual lights and how they ďŹ t into the surrounding environment. 16


17


Awarded numerous design awards and innumerable prizes, as well as featuring in prestigious magazines and included in the world’s most celebrated projects, the prevalence of our lighting makes us proud. The world over people choose Louis Poulsen because they know that our lighting – and not least the light that it provides – is inimitable.

18


superior 19


pulse 20


Louis Poulsen has a talent for taking the lead. We are always thinking about new ways to form and work with light, and maintaining our legendary product range also keeps us on our toes. Knowing that our lighting makes the heart beat a little faster is something that gives us great pleasure. 21


sensuality 22


Experimentation with form and expression is a key part of what is always an impassioned creative process at Louis Poulsen. Renowned for stimulating the imagination and creativity of architects and lighting designers, our lighting is regularly featured in architectonic projects so spectacular and groundbreaking that they take even our breath away. 23


cult

24


The PH Lamp series is not only part of a speciďŹ c culture – it is also a cult. In Denmark, PH Lamps even have their own fan club, and across the globe auctioneers report rare examples of Louis Poulsen lighting fetching astronomically high prices. Lighting can indeed become a passion, or even a religion - just ask any fan of Louis Poulsen.

25


s

i

m

p

l

i

c

i

t

y

Every detail has a purpose. This fundamental design principle means that Louis Poulsen lighting never features unnecessary details. We endeavor to create clean, functional products that stringently adhere to our lighting philosophy. That this approach is often interpreted as pleasing to the eye, is something we naturally take as a compliment. 26


27


As early as the 1920’s, the designer Poul Henningsen was speaking of his desire to instill his lighting with a “feel-good factor”, an integrated emotional parameter that would define quality in lighting. The role of light in how we relate to and engage with the space around us cannot be underestimated.

28


feel good 29


“Why is the only lamp to be copied, the PH lamp?�

Text and drawing by Poul Henningsen, newspaper advertisement 1931 30


unique Louis Poulsen holds a unique position in the global lighting market. We have achieved this by designing and manufacturing innovative and extraordinary lighting for more than a century .

31


We have always followed our own path. Working together with the designer, social critic and provocateur, Poul Henningsen, gave us a radical, nonconformist outlook. The location of our former head ofďŹ ce in the bohemian Nyhavn harbor area of Copenhagen provided a cultural backdrop that was at once iconoclastic and idealistic. Today, Louis Poulsen is still a company with its own special culture, manifest in our superior lighting, unique market position and enthusiastic workforce. 32


culture 33


s

i

l

e

n

c

e

In Scandinavia, twilight is a silent time where the light fades slowly and softly. Our lighting reects this quiet process, and it does not disturb, nor steal the scene. Rather like a sunset, it helps create an atmosphere of calm and serenity.

34


35


unity 36


Time and time again, Louis Poulsen has proved that it is possible to create distinctive individual designs that complement and enhance the whole. The inherent functionality of our lighting makes it stylistically adaptable, able to blend perfectly into any cultural or interior style.

37


Light makes life, and life is lived in light. At Louis Poulsen, we never design in order to win awards or to earn admiration of architects. Our lighting starts and ends with people. Decades of research and development have been invested in creating lighting of the highest quality that functions on a human and highly personable level.

38


people

39


40


scandinavia Deriving from a tradition of ambience and simple comfort – warm tones, purity of line and material integrity – our lighting blends effortlessly into new contexts and cultures that share our values. In short, Louis Poulsen is Scandinavian design in a global perspective. 41


movie star

42


Over the years, Louis Poulsen lighting has appeared in innumerable movies – including blockbusters such as “The Dark Knight”, “Quantum of Solace” and “Disclosure”. Our renowned aesthetic minimalism lends itself to a wide range of cinematic styles, while our glare-free light is much in demand among directors and cinematographers alike.

43


Lighting should never try to steal the show; instead it should harmonize graciously with the surrounding architecture, ensuring that the development and its users are center stage. Globally renowned, this capacity to complement and enhance is the result of our constant pursuit of simplicity.

a

44

d

a

p

t

a

b

i

l

i

t

y


45


Experience comes with age. The resolve to keep abreast of the latest developments comes with experience. At Louis Poulsen our tradition for innovation increases with age.

46

wis


dom

47


48

spirit


A lamp can be enchanted, as anyone who has ever read the story of Aladdin and the Genie of the Lamp can conďŹ rm. Imbued with spirit of its own, our lighting can also be said to bring a touch of magic to people’s lives.

49


50


b

r

e

a

t

h

t

a

k

i

n

g

51


Without wishing to appear self-righteous, we’re convinced that we have seen the light.

52


faith We genuinely believe in the vision set down in our lighting philosophy.

53


environ We are well-known for working with energy-saving light sources and for continuously updating our products to ensure that they feature contemporary, durable technologies. Our manufacturing process is environmentally certiďŹ ed, and our annual eco report precisely accounts for the materials and resources we use 54

throughout the year.


ment 55


ambience

Our lighting philosophy can be abridged to just three letters. Standing for Function, Comfort and Ambience, FCAÂŽ encompasses a multitude of terms all of which are crucial in the manufacture of an original Louis Poulsen light ďŹ xture. 56


fca

comfort

function

57


brand Instantly recognizable, the PH Artichoke is the embodi-

ment of everything that Louis Poulsen stands for. Architects around the world automatically put the two together. 58


Intelligent lighting is often used to describe electronically-controlled lighting. We believe that all our lighting is intelligent. Our lighting philosophy requires that all aspects of a design are examined down to the smallest detail, giving the term intelligent lighting an extra dimension.

i

n

t

e

l

l

i

g

e

n

t

59


You can always feel confident buying from Louis Poulsen. You can be confident that you’re getting a high-quality product that functionally – and aesthetically – will continue to shine. You can be confident that your purchase will always work perfectly – and confident that our knowledge of legal requirements and climatic challenges means that we can provide you with exclusive lighting wherever you are in the world. 60


c

o

n

f

i

d

e

n

c

e

61


charisma 62


Sublime design expression; superlative control; innovative technology. There are many reasons why our lighting is considered so special. Yet we believe that it is our vision – lighting made by people for people – that imbues our products with such inimitable charisma.

63


Our lighting represents craftsmanship in its purest form. On the one hand, we are a modern, technologically advanced manufacturer. On the other, we know that some tasks can never be performed by a robot or a machine. It is the human touch that imbues our lighting with its renowned soul and spirit. 64

crafts


manship 65


Some have described their first encounter with our lighting as “love at first sight”. It is a feeling of having found the one and only, based on a love of beautiful design, fine details, superior manufacture and light itself. The very passions that drive us at Louis Poulsen. We love our lighting and, thankfully, so do many of you. 66


love 67


products 68


We would not exist without our products. Their ongoing development and maintance is as essential to us as breathing.

69


glass 70


Glass is perfect for lighting. To produce the required shading, reflection and uniformity, our glass shades are first blown then built-up in three layers. Requiring exceptionally high standards of craftsmanship, only a handful of glassworks in the world meet the stringent quality requirements needed to manufacture a Louis Poulsen fixture.

71


The architect and designer, Arne Jacobsen is renowned as the creator of one of the world’s ďŹ rst designer hotels, the Royal Hotel in Copenhagen, Denmark. Applying a minimalist design expression bordering on the extreme, he was possessed of an unrivaled talent for reducing all unnecessary noise, creating entities of matchless simplicity. 72


AJ 73


Louis Poulsen lighting is often described as exclusive. Thanks to its durability, it is more or less impossible to ďŹ nd any lighting more economical. This applies not only to functional but also to aesthetic durability. Although time and fashion change, the image remains the same.

74

im


age

75


home 76


At the start of the 1920’s, Danish designer Poul Henningsen set out to make comfortable lighting accessible for all. He successfully managed to soften the harsh light generated by the electric bulb with the PH lamp – creating a classic series that continues to illuminate stylish interiors around the world

77


Our designs are ideal for serial installations, where the individual identity of each light contributes to the overall environment. Rather than dominating a room, the individual elements combine to create an architecturally pleasing whole.

78


repetition

79


glare-free 80


The PH light was created out of a genuine sense of indignation. As early as the 1920s, Poul Henningsen pronounced that glare – harsh, dazzling light – was a fundamental problem with the electric light bulb. Determined to do something to solve this problem, he formed the vision that has led to Louis Poulsen’s worldwide renown for glare-free lighting.

81


global o 82


Thanks to architects, designers, lighting designers and town planners the world over, our lighting is renowned and utilized the world over.

83


84


Trust is everything for Louis Poulsen. Trust is the key to our relationships with our employees, our designers and our customers. The knowledge that all our products meet – and exceed – contemporary needs and expectations helps engender trust, yet we believe that trust is primarily built on relationships. At Louis Poulsen, it is vital that our customers trust us explicitly.

trust 85


Louis Poulsen is always discreet. Designed to respect people and architecture, our lighting adds elegance and reďŹ nement to any surroundings – simply, stylishly and without unnecessary fuss.

86


d

i

s

c

r

e

e

t

87


heritage 88


Often passed down from one generation to the next, Louis Poulsen lighting is much sought-after. Inheriting a classic PH lamp has brought pleasure to many, and our lighting also regularly commands large sums at auctions worldwide, with experts making valuable additions to collections that are often worth thousands of dollars. 89


It is what we feel when year after year we see our lighting featured in major works of architecture. Inspiring architects and lighting designers around the world. We do what we do because of the pride – and pleasure – we are able to take in being part of this living history.

90


pride


unlit The form of our lighting is determined by light emission, and our treatment of the light source is reflected in the design. Switching on our lighting will not distress or surprise. With Louis Poulsen fixtures, your experience of artificial light is just as pleasant as your experience of natural light.

92


lit

93


beauty 94


Beauty cannot be quantiďŹ ed and it cannot be reduced to appearance alone. Although Louis Poulsen lighting is often described as beautiful in itself, true and perfect beauty only becomes apparent when our lighting, the light in a space and the space itself become one.

95


perfor 96


Technology never steals the limelight from a Louis Poulsen light. Even though very technically advanced, form is always in focus. That our lighting functions perfectly goes without saying. That our lighting – due to an uncompromising aesthetic – plays a leading role on the world’s architectonic stage is perhaps more worthy of consideration.

mance


In many ways, Poul Henningsen is Louis Poulsen, and Louis Poulsen is Poul Henningsen. Without this rebellious genius, lighting would not be what it is today. PH’s vision for every man is embodied in the legendary PH lamp series – treasured, adored and much imitated around the world since the early 1920’s.

98


PH 99


All our lighting is the result of intense research and development. While contributing to the overall visual expression, every aspect of our lighting is designed to cope with a range of climatic and man-made challenges. Rough or smooth, lustrous or matte, the very textures of our various ďŹ nishes are dependent on and contribute to the renowned Louis Poulsen look.

100


t

e

x

t

u

r

e

101


family 102


Louis Poulsen pioneered the idea of developing a family of lights with similar design qualities that could be used across a wide range of different applications – an approach that has proven to be a great success.

103


We are driven by our passion for excellent lighting and great architecture. Designers, architects, customers and new employees alike are quickly infected by this, often falling in love with our ďŹ xtures. And it is this incredible enthusiasm that drives our lighting philosophy, and our never ending search for new forms of expression.

104

pas


sion 105


Our product range is much envied. Building and maintaining a range of such caliber requires persistence and a belief in our own powers of judgment. Our vision gives us the strength and courage to challenge convention, and the self-discipline needed to reject any product that does not live up to our ideals. 106


strength 107


In a world of eeting relationships, we believe in enduring alliances.

partner Our lighting must provide a lasting experience of beauty and pleasure. Only then have we achieved our goal. Involving both mutual trust and respect, it’s an approach that can only succeed via partnership.

108


In a world of eeting relationships, we believe in enduring alliances. Our lighting must provide a lasting experience of beauty and pleasure. Only then have we achieved our goal. Involving both mutual trust and respect, it’s an approach that can only succeed via partnership.

109


t

i

m

e

l

e

s

s

DeďŹ nitive and timeless, transcending both architectural form and style, our lighting is renowned for being difďŹ cult to date. Successfully maintaining such temporal uidity in the years ahead is a challenge that we are more than willing to undertake.

110


111


Although not born a design icon, much of our lighting achieves this status over time. Our work with some of today’s most exciting designers suggests that this tradition will continue, not least with the Nyhavn and Lp Charisma, both of which have the potential to become design icons of the future.

112


icon 113


The multi-shade system was PH’s true stroke of genius. Formed according to a unique logarithmic spiral design, almost 50 products are currently available still using this system. 114


3 shades

115


Specially designed in 1958 for a restaurant in Copenhagen, Denmark, the PH Artichoke is perhaps the ďŹ xture most often pictured on the cover of design books worldwide. To mark the 50th anniversary of this global lighting icon, we have produced a limited edition of 50 PH Artichokes gilded in 24 carat gold. 116


ph artichoke

117


pioneer Pioneering, rebellious and visionary, our lighting is often seen as an object of wonder when first launched, only to be considered classical and iconic. That’s how it’s always been with our lighting, and how it will continue to be in the future.

118


p

e

r

f

e

c

t

i

o

n

Only the best is good enough. No more, no less. This is why you will never be able to buy anything but a awless Louis Poulsen product. Every single one of our components is tested, checked and evaluated down to the smallest detail. 119


Good design catches the eye. This is why Louis Poulsen lighting is often used to add the ďŹ nishing touch to major projects. Not only does our lighting create a remarkable atmosphere – it is remarkable in itself.

120

atte


ntion

121


122


THE LOUIS POULSEN M AGA ZINE OF LIGHTING AND ARCHITEC TURE 20

Launched by Poul Henningsen in the 1940’s, NYT is today a highly-respected architecture and lighting magazine. NYT is proof of Louis Poulsen’s commitment to the utilization of light and the value inherent in communication.

The Play Tietgen S Performi Louisian The Tivo

123


We believe that teamwork creates the best results. Our lighting starts and ends with people.

124


team 125


We have always broken new ground, winning praise and admiration for our innovative and courageous thinking. As a former CEO once said, “We may well be ten years ahead of our time, but this is something a company like Louis Poulsen has to be able to and, not least, dare to do�.

126

innovation


127


mission

Our passion is to design and sell outstanding lighting statements through products that provide ambience to people and architecture.

128


vision

Wherever outstanding lighting statements are desired, Louis Poulsen is the most preferred partner and brand.

129


Credits 4-Photo: stock.xchng/Jose Maria Herrera • 5-Photo: Kaslov • 6-Photo: stock.xchng/Jose Fernando Carli • 9-Photo: Carlos Domenech • 10-Architect: Frank Gehry/Photo: Paul Kozlowski/ Photo: stock.xchng/E K • 11-Architect: Akira Ozawa, Osawa Atelier/Photo: Tetsuo • 12/13 – Photo: Kaslov • 14-Architect: Dougherty & Chavez Architects/Photo: Image Photography of Destin, Architect: Niemitz Design Group/Photo: Terry Renna Photography • 15-Photo: Anders Sune Berg/Han • 17-Photo: Carlos Domenech • 18-Architects: CGF/Lightdesign: Francis Krahe & Associates/Photo: Thomas Loof Photography • 20-Photo: Clearlight • 21-Photo: Clearlight/Kaslov/Han • 22/23-Photo: Carlos Domenech/Kaslov • 24-Photo: Anders Sune Berg • 25-Photo: Bent Ryberg • 26-Photo: stock.xchng/Claudia Meyer • 27-Thomas Loof Photography • 28-Photo: Thomas Loof Photography/ Anders Sune Berg • 39-Photo: Han/Cos/Shinji Aratani • 32/33-Photo: Henrik Törnquist/Kaslov • 34-Photo: stock.xchng/Kaleido • 35-Photo :Åke E:son Lindman • 36-Photo: Gentame • 38-Photo: Kaslov •40-Photo: Bent Ryberg/stock.xchng/stock.xchng • 41-Photo: Kaslov/Anders Sune Berg/ stock.xchng/Lajla Borg Jensen • 42-Photo: stock.xchng/Geoff Richardson • 44-Architect: Reichen & Robert/Photo: Paul Kozlowski/stock.xchng/Marinka van Holten • 45-Architect: Sasaki Associates/ Photo: Stephen Graham Photography •47-Photo: stock.xchng/Sias van Schalkwyk • 52-Photo: iStock-photo/RelaxFoto • 54-Photo: Peter Grant/Architect: City of Morrow Bay/Photo:Frank Dormin • 55-Photo: stock.xchng/Fons Reisjsbergen/stock.xchng/Piotr Ciuchta/stock.xchng/Jorge Vicente/ Architect: Erik Bryggman/Photo: Matti Karjanoja • 56-Photo: Bent Ryberg • 58-Photo: Kaslov • 59-Photo: iStock-photo/Nature247 •60-Architect: RGA Landscape architects/Photo: Christopher Covey Photography • 61-Photo: W2GO • 62-Photo: Kaslov • 63-Photo: stock.xchng • 66-Photo: Kaslov • 67-Photo: stock.xchang/Sergio Roberto • 68-Photo: Kaslov •70/71-Photo: Kaslov •73-Photo: Kaslov/Clearlight • 74-Photo: Kurt Nørregaard • 76-Photo: iStock-photo/Christine Glade • 77-Photo: Thomas Loof Photography • 78-Architect: Herzog & Meuron/Photo:Anders Sune Berg/Photo: Terry A. Renna Photography • 79-Lighting Design: James Underwood/U-Lighting/Photo: Thomas Loof Photography • 84-Photo: Architects:Interactive Design Corporation/Photo: Frank Dormin • 83-Planet Hollywood, Las Vegas/Photo: Saari Photography/Photo: Paul Kozlowski • 84/85-Photo: iStockphoto/”beemore”/Han • 86-Architect: Barber Architecture/Photo: Image Design •88/89-Photo: Bent Ryberg/Kaslov • 90-Photo: Kaslov • 91-stock.xchng/Kevin McGee • 92-Specifier: City of Adventura/Photo: Terry A. Renna Photography • 94-Photo: Clearlight • 96-Photo: Paul Kozlowski • 97-Photo: dakota • 99-Photo: Clearlight/Anders Sune Berg • 100-Photo: Kaslov • 101-Photo: Günther Lehnert • 102-Architects: Waterleaf Architecture/Photo: Frank Dormin • 103-Photo: iStockphoto/”toos” • 104-Photo: Kaslov/iStock.photo/”Pidjoe” • 105-Photo: stock.xchng/Rodolfo Clix • 106-Architects: Rie Azuma, Azuma architects/Photo: Shinji Aratani • 107-Photo: stock.xchng/Claudia Cristina Mesa P • 108-Photo: stock.xchng/Juan Romero • 110-Photo: Kaslov • 111-Photo: John Engstead/John Kobal Foundation/Getty Images • 112-Photo: iStock-photo/”syagci” • 113-Lighting Design: James Underwood/U-Lighting/Photo: Thomas Loof Photography • 117-Photo: Kaslov • 119-Photo: Kaslov 120-Lighting Design: Cline Bettridge Bernstein Lighting Design/Photo: Mark Ballogg/Steingkamp/Ballogg • 124-Photo: iStock-photo/Abejon Photography • 126-Photo: Kaslov •127-Photo: Shinji Aratani • 128-Architect: Arting/Photo: Udo Kowalski


Targetti Poulsen USA Inc. Concept/production: IMD, Targetti Poulsen USA Inc 2009.02. Repro: Garn grafisk. ApS. Print: Rosendahls Bogtrykkeri A/S. Reservations are made to print errors and changes occasioned by technical development or official regulations. Item-no. 5701026375.

Targetti Poulsen USA, Inc.

3260 Meridian Parkway

Fort Lauderdale, FL 33331

info@louispoulsen.com

www.louispoulsen.com

131


132

66 by

w w w. t a r g e t t i . c o m

XTRA louis poulsen - 66  
XTRA louis poulsen - 66  
Advertisement