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Gold Lemonade
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Dynamic Duo
Hailing from the West of France and inheriting a passion for music which was sparked by her influential DJ father at a very young age, Lya Lewis has traveled the world showcasing her spinning mastery and uniquely-redefined dubstep/EDM genre flavor. As a female producer in the DJ/hip hop industry, Lewis is making waves and changing perspectives. She is known for her striking persona, high-energy sets, and funky, blended scores.
Artist Jvgg Spvrrow (pronounced ‘Jag Sparrow’) is the Carib-style vocals, and lyrical whiz kid behind the hip hop/EDM concept duo, “Gold Lemonade”. Growing up in the French Caribbean, Spvrrow discovered his passion for hip hop early on as he spent much of his time in St. Martin and the West Indies. He eventually left school at 16 to pursue music on a local scale. He then later released a solo single that was in rotation on many online radio stations around the world. These endeavors eventually took him to multi-platinum partnerships and shows in France, where he met DJ Lya Lewis. This marked the induction of their creative collaboration.
Known for their gritty demeanor, hat-hitting vocals, yet smooth flow and clever lines, Jvgg is part of the inventive, yet contemporary sound that makes Gold Lemonade a modern success. He sings and writes all the lyrics, often quoting St. Martin as his inspiration for his work, saying it’s the birthplace of his heavy cultural rhyme.
The winning combination has propelled Gold Lemonade into creating hits, turning them into a quick success. The duo has been ecstatically working on new projects around the clock alongside Jackie Jackson. “I’m rushing and trying to get everything in line so I can just roll down the train track. At this moment, everything’s looking good,” said Jackson. “With plenty of new releases, and a growing fanbase, Jvgg and Lya are serious about creating a stealthy body of work that ties in their diverse artistic background in the form of a unique pairing.”
How did Gold Lemonade come into existence?
We met each other at a recording studio in Paris called “Arts Digital Studio”. Jvgg was working on his solo project and Lya was composing an album for another artist. Lya needed English vocals and lyrics for some of her demos, so she approached Jvgg for a collaboration. We recorded some features for Lya’s solo album, and we vibed together so well,
Where does the name Gold Lemonade come from?
We were looking for the perfect name as soon as we began collaborating together. We wanted something that represented the both of us, and funny enough, we both enjoyed the fast-casual restaurant “Lemonade” in Los Angeles at the time. Lemonade represents being fresh and sunny, which truly encompasses our brand, and the word “gold” draws inspiration from being shiny and authentic, which describes our personalities.
Your style is unique, fusing hip-hop and electronic dance music together. Where do you see this newfound genre going in the future?
We wanted to do something that was original, that no other artists had done before. Hip-hop and electronic dance music are the highest ranked genres right now, so we decided to fuse the two together and create a unique sound. We really think this is the direction that music is going to start going in, and we want to ride this new wave.
How did you meet Jackie Jackson and what does your relationship mean to you?
Lya met Jackie by happenstance at a café in Las Vegas. Lya was visiting the United States to pitch her new project to various venues, and Jackie was seeking a producer to compose a track for one of his artists. The two began collaborating and have been working together ever since. We believe that meeting Jackie was sheer destiny, and we can’t wait to see what the future holds working with such a legendary figure in the music industry. We still have so much to learn!
What is one of your most memorable music video shoots and why?
“How You Feel” is our most memorable music video shoot due to it being the most difficult. The video was shot in the cold of winter in the South of France, making the various production elements much tougher to execute due to the windchill. Regardless, we were extremely happy with the results and it is one of our most cherished videos to date.
“Yeah Yeah” is the second most memorable video that we shot due to there being such a positive vibe on set. Everyone was happy to be on set, and we were surrounded by close friends who participated in the shoot. The video was shot in the deserton a dry lake bed in Nevada, and it was truly a beautiful setting.
Who are your biggest musical influences?
Jvgg’s biggest musical influences are Richie Spice, Bounty Killer, Vybz Kartel, Tupac and Lil’ Wayne.
Lya’s biggest musical influences are Sade, Tina Turner, Supertramp, Radiohead, Portishead, Tupac, Eminem, Joshua Redman and Maceo Parker.
You just took home two awards at the Independent Music Awards, how do you feel achieving something so distinct so early on in your career?
We are truly surprised that we won, and it is a big honor knowing that prominent individuals in the music industry have recognized our work. To have our work hand-selected by a judges panel truly feels like a stamp of approval, and it’s the best feeling in the world. We hope to win more awards like this in the near future!
With the uncertainty surrounding COVID-19, what have you guys done to adapt?
The COVID-19 pandemic has really allowed us to adapt to the current times, as well as connect with our fanbase on a much deeper level. We were able to participate in a “Unity Festival” consisting of a lineup of prominent electronic dance music artists to raise funds for multiple charities in France. It seems that everything is going virtual, and we look forward to participating in more virtual festivals coming up. We have been able to connect with our fans on social media and get their feedback on our music. Many of them participated in a social media remix contest that we launched, where we will publish the work of some of our most talented fans on an upcoming remix EP. and playing at massive nightclubs, venues and festivals.
What are you looking forward to the most in your career?
We are most looking forward to touring the world tivals in every major city. With the current times, we appreciate the human connection even more, and we can’t wait to connect with our fans on an in-person level once again. Aside from that, we look forward to collaborating with many of our favorite artists, and launching our own label in conjunction with Critically Amused where we can mentor and produce up and coming artists who are deserving of a career. We also look forward to giving back to our family and friends who have done so much for us.
How do you see your career advancing in Las Vegas?
Las Vegas is known as the entertainment capital of the world, and this is not by mistake. The city is quickly being put on the map in the music festival scene with large production shows calling Las Vegas home, including Life Is Beautiful and the Electric Daisy Carnival. We can’t wait to perform at these festivals one day, as well as the major nightlife and day life venues up and down the Las Vegas Strip.
Any upcoming projects or final thoughts that fans should know about?
We have been consistently releasing new singles every month, and plan to continue to do so. We have a big project scheduled to drop in September, and we are excited to share it with the world! We also have a new music video for our single “Lemon Step” that will be released in the next few days. As far as shows go, we are participating in another live streamed festival that is set to take place this Fall.
